Consumer behavior Quiz 3

lifestyles

AIO surveys help measure

Psychographics

Are the use of psychological, sociological, and anthropological factors to determine how the market is segmented by the propensity of groups within the market( and their reasons) to make a particular decision about a product, person, ideology, or otherwise hold an attitude or use a medium

Sex typed

If products take on masculine or feminine attributes, they are said to be ________.

Spend their leisure time and disposable income

Lifestyle market takes the position that people express their personalities through the way the ____

Anthropomorphized

Linda named her car, which she drove to work every day, Sylvia. She talked to her friends about the personality traits her little car seemed to have. Linda has ________ her car.

ALL THE ABOVE

Marketeers can use results from AIO surveys to ____. a. define a target market b. create a new view of the market c. position a product d. ALL THE ABOVE

Archetype

Refers to a persons unique psychological makeup and how it consistently influences the way a person responds to his/her environment.

Digital self

Sarah posted photos of herself to her Facebook profile. Sarah also has a profile on tinder, although she is single and doesn't really use it that much. All of these are examples of Sarahs

True

T/F A consumer is attached to an object to the extent that she relies upon it to maintain her self-concept.

True

T/F Brand personality is a set of traits people attribute to a product as if it was a person

True

T/F Everytime tim goes to bat in his baseball game, he rubs the charm on the necklace that his professional baseball player uncle gave to him. This charm has never failed to help him get a good hit. The charm has become a part of Tim's extended self.

True

T/F Self image congruence models say that we choose products when their attributes are opposite to ones self

False

T/F The ideal self is a reference to our more realistic appraisals of the qualities we have and don't have.

Anthropomorphism

The pillsbury Doughboy and the jolly green giant are examples of

All of the above

What are important for marketers to be able to predict consumer behavior? a. personality traits b. economic conditions c. social conditions d. ALL THE ABOVE

Personality traits

match.com and harmony.com measure identifiable personal characteristics called

product complementarity

occurs when the symbolic meanings of different products relate to one another: they are frequently used together and are part of same lifestyle.

Ideal self

one's perception of whom one should be or would like to be

Archetypes

universally recognized ideas and behavior patterns

All the above

which of the following is a level of people extended self? a. individual level b. family level c. community level d. All the above