Content Marketing
Repeat visits to your website by one person will all be counted by Google Analytics as a single session if they are made within __________ minutes.
30
A large piece of content (60 or more pages) that can be broken into smaller content over time is called _________.
A definitive guide
Matching content with the stage of a prospect in the sales funnel __________.
Allows for the right message at the right time.
Short-form content that exists on a website and is meant to drive awareness is called a ___________.
Blog
Authoritative, professional, conversational, scientific, and humanistic are types of _______ .
Brand voice
Which of the following is true about using visual media in content?
Content with images drives more engagement than content without.
All of the following content-related KPIs can be loosely measured by looking at an analytics report of new vs. returning visitors, EXCEPT:
Customer lifetime value is not. Brand recall, Visitor loyalty, and Community strength are.
A tool frequently used to develop infographic content is ___________.
Easelly
Choose the best description of email as a content delivery system.
Email is more effective than social media sites and should be core to the distribution strategy.
Contractors, agency writing services, and freelancers are examples of ________.
External team
In podcasting, what does a pop filter do?
It keeps "Ps" and other consonants from popping or hissing into the mic.
The best analytics metric to help you evaluate whether your copywriting on a webpage is effective is ___________.
Landing page conversion rate.
Content that is created by you and that is hosted on your own website and social channels is referred to as what type of media?
Owned
Word-of-mouth (WOM) is ten times as effective as traditional advertising because people trust their friends more than ads and because __________.
People are strategically selective about who they share information with.
Understanding how people consume content, leveraging buyer personas, and journey mapping, all facilitate a strong ___________ strategy.
Personalization
The four types of social content do not include ________.
Printed content
An editorial calendar is useful for _____________.
Recording ideas for future posts
Content that adapts to computer, tablet, and phone is called _________.
Responsive design
Blog content should be __________.
Shorter content that is 300-700 words.
True or False: A tactic to inspire action from your readers is to get them to vote on a post.
TRUE
Why do companies give away free eBooks?
To establish thought leadership.
True or False: If you create a new analytics view to visitors to your company blog only, that view will only show data from the creation date onward.
True
____________ is the practice of dynamically changing the content that a consumer sees based on their past behavior.
Web personalization
Analytics can tell you information about all of the following, EXCEPT:
Which websites visitors went to after leaving your website and content.
The number-one blog platform that is scalable for out-of-the-box use or large-scale customization is ________.
WordPress
