Content Marketing Cert. Exam

How could this sentence be corrected to cut our fluffy words? "I really just want to go to the store to buy groceries in order to be be prepared for the week."

"I want to go buy groceries at the store to be prepared for the week."

You're in a brainstorming session with your co-workers. You come up with five topics for your ebook, your colleague says that's all you need. How should you respond?

"No, we should make a list of as many supporting topics as we can."

You can measure brand awareness by all of the following, except?

*How many press releases exist on your website.* Level of engagement on your social channels. Inbound links coming to your website. How high you rank in search engine results.

How can you uncover your buyer personas' reading habits?

*Include a question on a form* *Interview some of your best customers* Make a list of publications you read

How Many Rounds Of Edits Should Content Undergo Before Being Finished?

2-4

Fill in the blank: When creating a headline for your content, you should come up with ___________ different headlines.

5-10

Every content brainstorm needs the following EXCEPT:

A moderator A clear agenda *At least five people* Visual aids

You are trying to turn an ebook into a checklist, which method should you keep in mind when repurposing content?

ACE - Adjust, Combine, Expand

How can a third-party website avoid duplicate content issues with republishing your content?

Add a NoIndex tag

Which best explains the bullseye framework?

An organized three-step approach to gaining traction

You're analyzing the performance of your social channels and you notice that Facebook consistently outperforms your Twitter and LinkedIn page. What should you do next?

Analyze Facebook further to see which posts are working for future content ideas.

What Are The Four Stages Of The Inbound Methodology?

Attract, Convert, Close, and Delight

Fill In The Blank: When Identifying Buyer's Journey Content For A Long-Term Content Strategy, It's Important To Focus On Content For The ___________ Stage(S).

Awareness Consideration Decision *All of the above*

Which of the following is NOT a category you should organize your content audit by?

Buyer's journey stage Content length Marketing funnel stage *Content title*

Which of the following do you need to include in a republished piece of content to maintain SEO authority and attribute value to the appropriate website or author?

Canonical tag

You can use weekly content activities to grow into which type of long-form content offer?

Case study Ebook Webinar *All of the above*

Every Story Has These Three Storytelling Elements. What Are They?

Characters, conflict, and resolution

Fill in the blank: __________ is when you help guide your prospects through purchasing your products or services.

Concierge on-boarding

You're a content creator for an automobile dealership. You're looking for some inspiration to help generate new content ideas for an upcoming holiday promotion. What source might you find valuable and be inspired by?

Motor Trend Magazine Wall Street Journal TIME Magazine *All of the above*

The Following Question Pertains To The Blog Post Shown Below: The Above Blog Post Is An Example Of Which Type Of Headline Format? (Duplicate Question 2)

Negative angle format

You're the Marketing Director for a global financial company. The holidays are approaching and your boss wants to improve the company's bottom line by 7%. You host a team meeting where the goal is to identify opportunities to test, then assign tasks to team members to start implementing right away. Is this approach correct?

No, ideation and implementation should be done in separate meetings.

You asked your colleague to provide feedback on a blog post you recently wrote. When they sent you their feedback, they made edits directly in the doc. Is this a best practice for a content editing process?

No, the editor should have tracked changes which would have shown you where they would apply recommended edits.

You have a top-performing blog post that you want to republish. Which platforms should you republish it to?

Only websites that you have partnerships with as you won't have to pay for it.

Fill in the blank: ______________ is used to achieve the best possible content promotion outcome.

Optimization

Fill In The Blank: The Following Sentence Is An Example Of ____________ Voice? "The Grocery Shopping Was Done By Your Father."

Passive

Fill in the blank: A content compass helps organize monthly initiatives by ____________.

SMART goals sales campaigns inbound marketing campaigns *All of the above*

Fill in the blank: _______________ helps you group an audience together based on specific criteria from a large list of people.

Segmentation

Once you're able to quantify your metrics, what is the next step in developing a growth mindset?

Start looking for weaknesses in your funnel

Which Best Describes The Content Marketing And Inbound Marketing Relationship?

Success relies on both as each serves a different function.

You Just Landed Your Dream Job As A Content Creator At A Local Startup. It's Your First Week And Your Boss Asks You To Perform A Content Audit To Get Acquainted With The Company's Collateral As Well As Organize It. Where Might You Start Looking For Content That Already Exists?

Talk with the sales team Check with more tenured employees Look through the company's CRM and CMS *All of the above*

What results can you yield by establishing reporting expectations prior to campaign launch?

The campaign's written SMART goals better align your work with the stakeholders' key metrics.

When is the most effective time to boost content on social media?

When it's performing well

Your boss has tasked you with writing a company story that will help make them stand out from their competitors. Keeping this in mind, what's the most effective question you should start with?

Why are you doing what you are doing?

One month into a three-month lead generation campaign, it becomes clear your current plan to reach your goal of ten marketing qualified leads (MQLs) goal does not look feasible. What option will you present during next week's meeting with your CEO?

You present updated SMART goals better aligned with your projected MQLs for the campaign's remaining two months, based off the first month's data.

What does the center ring of the bullseye framework represent?

Your top-performing channels

Fill in the blank: To effectively tell your business' story, you need ________________.

a mission with supporting values

To help increase awareness for an upcoming product launch, your manager increases paid promotion funds by 300%. Which channels could you disperse these funds to?

a. Marketing b. Sales c. Customer Service *d. All of the above*

Which departments does growth marketing support?

a. Marketing b. Sales c. Customer Service *e. All of the above*

Fill in the blank: You had a successful team meeting where you were able to prove the ROI of your content marketing efforts. However, your boss wants more details on the content path that helped closed leads into customers. You could do this by creating a(n) ______________.

attribution report

Joan Owns A Dog Walking Business And Read A Blog Post That Explained Search Engines Are A Great Place To Generate Ideas On What People Are Searching For. Joan Starts Off Her Research By Typing In 'Dog Walking Tip' To See What Insight She Can Find. Fill In The Blank: Joan Notices That When She Types In 'Dog Walking Tip' The Search Engine Offers Some Helpful Suggestions On Popular Searches, Like 'Dog Walking Tips And Tricks.' This Is Known As _________.

autocomplete

What Can You Do To Make A Headline More Compelling?

b. Make a promise to the reader

Fill in the blank: All of the following are engagement signals that help you understand your content's effectiveness, except for _______________.

comments on a recent blog post likes and shares on a Facebook post *email send rate* sharing the thank you page to an offer someone just downloaded

Fill in the blank: The goal of a marketing test is to _____________.

continuously optimize your channels

True or false? To make sure you're appropriately communicating the value of your content, you should define as many benefits as possible when promoting it. The more the better.

false

Fill in the blank: When you tell a story and the character is your audience, you should tell the story with a ___________.

first-person point of view

Fill in the blank: A shortcut to improving your SEO is to ____________.

get referenced on sites that already rank well

Fill in the blank: A great way to create a comfortable atmosphere for a company brainstorm is to start off with _________.

icebreakers

Fill In The Blank: The Above Graphic Uses A ___________ To Help Organize Hosted Files.

nomenclature system

Fill In The Blank: The Conflict In Your Content's Story Should Focus On The ____________.

prospects' needs prospects' stage of the buyer's journey prospects' problems *All of the above*

Optimizing your content helps improve __________.

reach engagement conversions *All of the above*

Fill in the blank: When conducting a test, it should work to uncover _______________.

the cost to attain a customer through this channel the amount of customers available through this channel whether or not you should be acquiring these customers *All of the above*

Fill in the blank: To keep your content calendar agile, it shouldn't extend more than ___________.

three months

True or false? SnapChat and Pinterest are examples of platforms that a growth marketer might want to test for their business.

true

True Or False? If You Want To Produce Great Content, Then You Need To Hire An In-House Content Creator.

False

True Or False? The Goal Of A Braindump Is To Have Everyone Structure Ideas They've Put Together.

False

True or false? A benefit of organic content promotion is that it allows you to show your content to a highly specific audience.

False

True or false? You should initially spend less time promoting your content than you did creating it, so you can increase your content output.

False

True or false? You should only include a call-to-action on a blog post once the offer is launched.

False, always provide a next step, even if it's to sign up for email updates.

True Or False? Your Content Creation Framework Should Stay Consistent Over Time.

False, as business goals and content change, so should your process to support them.

True Or False? When Possible, You Should Try And Use Extensive Vocabulary In Your Writing.

False, extensive vocabulary makes you appear less credible and confident.

True or false? If your marketing tests have over a 50% failure rate, then you've done something wrong.

False, the purpose of a test is to prove or disprove your hypothesis.

True or false? Never use acronyms in your writing.

False, use acronyms sparingly.

True or false? You should post the same message across all of your social channels.

False, you should customize the message based on the platform.

Fill in the blank: The _________ can help you develop a mission statement that connects with your audience

Golden Circle

All Of The Following Are Attributes Of A Content Creation Workflow EXCEPT:

Identifies outside influencers who will be contributing Identifies and organizes who is in charge of specific tasks *How much money it will cost to complete initiative* Breaks down all of the work needed to complete a specific initiative

All Of The Following Are Examples Of A SMART Goal EXCEPT:

Increase year over year traffic by 30%. Significantly reduce the amount of time the team spends on creating content. Add five new content formats to the website by end of year. *Significantly reduce the amount of time the team spends on creating content.*

What does an UTM parameter help you identify?

Lead attribution

Which Is True About Content And Its Relationship With The Inbound Methodology?

Content is needed to attract people to your site. Content is needed to attract visitors and convert them into leads. Content is needed to close leads into customers and turn customers into promoters. *All of the above*

What's The Best Way To Have Your Business' Story Remembered And Shared?

Create emotional alignment between your business and your prospects and customers.

Which Of The Following Is NOT A Storytelling Best Practice?

Create emotional appeal through your content Be consistent and authentic Use the third-person point of view Your story should be clear and concise *Use the third-person point of view*

When It Comes To A Long-Term Content Strategy, What Is An Important Buyer Persona Trait?

Demographics Challenges Identifiers *All of the above*

All Of The Following Are Content Marketing Practices EXCEPT:

Email copy Technical SEO Social media posts Blogging *TECHNICAL SEO*

When examining your attribution report, you notice 85% of your leads that have closed into customers have downloaded your introductory ebook, but your sales team is only closing 1% of leads from social sources. How do you support your Sales team to close more leads from social into customers?

Ensure all leads from social sources are nurtured with the introductory ebook before speaking to sales.

True or false? When identifying raw material for generating ideas, it's best to stick with a specific area of focus. This way you can become an expert in generating ideas in this field.

FALSE

True or false? When instilling a growth mindset within your organization, it's more important to receive buy-in from the customer support team than the products and services team.

FALSE

True Or False? Content Marketing Is A Relatively New Practice That Became Popular In The 1950'S With The Boom Of Advertising Firms.

False

Fill In The Blank: This Blog Post Is Written From A _____________.

Third person point of view

Your boss asks you to report on how your content campaign has contributed to his lead generation goals. What metric do you report on to demonstrate its contribution?

Total leads generated from your campaign

True Or False? A Buyer's Journey Is Ever-Evolving. You Should Make Updates As You Learn More About Your Buyer Persona.

True

True Or False? If Prospects Can Get The Answers To Their Questions And See Themselves As Characters In Your Story, They'll Be More Likely To Purchase From You.

True

True Or False? The Conflict In This Blog Article Is Preventing Team Burnout.

True

True or false? It's best to determine a few key metrics and stick to them.

True

True or false? You need conflict to tell an impactful story.

True, conflict helps build developmental and emotional connections.

True Or False? Effective Writers Start By Filling In The Main Points Of Their Content And Save Writing The Introduction And Conclusion For After They've Written Their Piece.

True, it can be overwhelming to write an introduction first without knowing where the content is headed.

How long should you wait before republishing a piece of content to a new website?

Two weeks

When republishing your content, how can you make sure the republished post stands out in contrast to your original post in search engine result listings?

Update the headline