Coursera SEO
Which of the following are considered manipulative link practices? (Select all that apply.) a. Paid links b. Comment spam c. Aggressive exact match anchor text d. Link networks
a, b, c, d
True or False: Search engines have evolved to the point where the relevance and density of keywords are no longer a ranking factor for websites. a. True b. False
b
True or False: improving the quality of content on the homepage is primarily done to improve search engine rank. a. True b. False
b
True or False: with the evolution of Google's search index, it is now less likely that your exact search query will show up in your search results. a. True b. False
b
What IS NOT a best practice for optimizing content? a. Use synonyms for keywords b. Repeat your keyword often c. Link to other related websites d. Add images and other resources
b
Which elements make up an effective Off-site SEO strategy? (Select all that apply.) a. Check Toolbar PageRank b. Increase brand recognition through social media. c. Gain genuine, high-quality links to your site.
b, c
Which of the following is important to do as part of Link Analysis SEO to raise your site's level of authority? (Select all that apply.) a. Purchase many backlinks to your site from any sites that are agreeable b. Maintain a backlink profile that you edit c. Acquire new backlinks
b, c
How did page rank used to be determined? (Select all that apply.) a. By the number of visitors to your website b. By the amount of links to your website c. By the quality of links to your website d. By an exponential rank from 0-10
b, c, d
What are some ways you can help your brand grow online? (Select all that apply.) a. Don't put resources into offline efforts b. Acquire links from trusted sites c. Develop social presence d. Create great content
b, c, d
Based on the discussion of SEO careers in this course, which of the following are potential careers that fall under the SEO umbrella? (Select all that apply.) a. Running the Public Relations campaign for a website b. Working in-house for a company c. Contracting for a variety of sites and companies d. Developing content for blogs and social media e. Working on-site at a marketing agency
b, c, e
When you start developing a marketing persona, what are the two ways you can use keyword research? a. Use keywords that will identify what your product or service does. b. Use keywords that will help you discover potential search queries that you can then match to content service offerings and more. c. Use keywords that market directly to your existing and future customers. d. Use keywords that'll help you define your user and build your persona.
b, d
Which of the following are best practices to earn links naturally and be judged well by Google? (Select all that apply.) a. Having requests for "no follow" code on links b. Gaining a high amount of links to your site from other related sites attracted by good content c. Skillfully manipulating other sites to link to your site d. Quality of links back to your site e. The relevance of sites linking to your site.
b, d, e
What is the intent of EAT? a. To ensure that people don't spend money at low quality sites b. To make the web more secure c. To surface content that users can rely on and trust d. To ensure that all sites provide a good user experience
c
When you're starting out the initial process of building your marketing persona, the best place to start is: a. through surveys of new customers b. from new customers or users c. from your existing customers or users d. through various social media sites
c
Why is it important to have the brand at the end of the title tag? a. The brand name can then be abbreviated b. The company is concerned about branding first and foremost c. What the page is about should be first
c
A crawler is the best way to get a large-scale view of the meta-data for on-page SEO. a. True b. False
a
At a high level, what is the end goal of an SEO for a particular website? a. To get the page to rank higher in organic search for relevant keywords b. To increase ranking using paid keywords that allow for ads to be placed higher on the page c. To drive traffic to a site by linking it to as many keywords as possible d. Paying a search engine corporation directly for higher placement on
a
BERT helps Google: a. Better understand human language b. Target sites with lots of ads c. Improve the authority of a website d. All of the above
a
BERT looks at context by: a. Looking at words such as "to", "on", "near" etc. b. Looking at the reading level of the content c. Finding words synonymous with the topic d. Analyzing the formatting of the content
a
Calls to action in the meta-description can increase website visits. a. True b. False
a
Core web vitals looks at things like: a. User experience factors such as site loading time and security b. The quality of the content on the site c. How often your website is updated for the web d. The quality of backlinks to a site
a
EAT Stands for: a. Expertise Authority Trust b. Every Application Trusts c. Experts Always Translate d. Equal Authority Transferred
a
Entity Association is when: a. The process by which a search engine tries to connect a query to a specific individual or thing b. A search engine feature which leads to big brands ranking higher than lesser-known pages c. A potentially biased system by which users are led to pages that do not necessarily match their intent d. An unannounced feature of the Google search engine that was discovered by investigating, not announcement e. All of the above
a
From the list below, choose the answer that most closely matches what the instructor described as the BEST way to learn and implement SEO, according to the lectures in this lesson. a. Continuous practice, testing, and modifying of content and optimization plans b. Following Google best practices and reaching out to Google with questions and concerns c. Strict adherence to standards documents and workflow procedures d. Repetition of ideas and policies that have been proven to succeed in the past
a
Google looks at where the link is on a website to determine site authority. In which part of a website would Google consider a link to be of most value? a. The body of the website b. The footer area c. The sidebar area
a
In marketing, you're going to see personas split into two major groups. The first will be potential buyers, and the second will be existing customers. a. True b. False
a
In the context of this course and of SEO, what is an algorithm? a. A piece of software designed to analyze content and determine where it displays in search b. A loose collection of rules applied manually to discourage certain SEO practices c. A physical server system that stores and executes search commands based on specific criteria d. All of these describe an algorithm e. A set of standards put in place to penalize fraudulent or inappropriate websites f. A purpose-built program used to "crawl" and index websites
a
In the past, content writing was about finding a balance between __________ and _____________. a. Keyword density, relevant content b. Page concept, semantic analysis c. Content, Advertisements d. HTML, CSS e. Spammy content, Valid content
a
It's really helpful to have a buyer persona in place so you can better understand the user's needs and how they searched the web. a. True b. False
a
Meta keywords are no longer used in most search engine algorithms. a. True b. False
a
Meta-descriptions can be more than 160 characters. a. True b. False
a
Reusing a keyword too much in your content can lead to an over-optimization penalty. a. True b. False
a
Semantic analysis can be summarized as: a. Looking at how words are related to each other b. Looking at how words are related to a registered domain name c. Looking at how "focus" keywords are related to keyword trends on related sites d. Looking at how words are organized and cataloged on business sites e. Looking at how keywords relate to paid search results f. All of the above
a
Suppose you know your audience is active on Twitter, which of the following would be a good tool to use to gather data? a. Followerwonk b. SimilarWeb c. AARP Analytics d. Alexa
a
True or False: links to and from your website can have different impacts depending on when and how they were generated. a. True b. False
a
What IS NOT a best practice for a title tag? a. A title tag that is longer than 60 characters b. Separate keywords with hyphens if you're using multiple keywords c. Using two keywords in a title tag d. Keeping the brand at the end of a title tag
a
What are the bolded words in a meta-description? a. Keywords that were typed in the search engine b. Title tag c. Search result d. Source code of a web page
a
What does Google's list of SEO best practices offer SEO professionals? a. It offers guidelines on how to ensure websites are optimized for search b. It provides guidelines for deceptive SEO strategies c. It provides guidelines for how to trick search engines into ranking a website first for a particular topic d. It offers guidelines on how to ensure websites are over-optimized for search
a
What does a persona represent? a. Your ideal buyer b. Localized phrases used to describe an item like cookie vs. biscuit or soda vs. pop. c. A cross-section of the demographic data d. Optimized keyword content and phrases
a
What is the order in which a search engine robot processes a webpage? a. Discover, Analyze, Index, Receive Query, Determine Relevance, Return Results b. Analyze, Index, Discover, Determine Relevance, Receive Query, Return Results c. Receive Query, Analyze, Determine Relevance, Index, Discover, Return Results d. Discover, Determine Relevance, Index, Receive Query, Analyze, Return Results
a
When should you optimize for rich snippets? a. Always b. You can't optimize for rich snippets c. Only if you want good brand visibility d. Only if your position 0 result will not impact your CTR
a
Which algorithm is the precursor to BERT? a. Rank Brain b. Penguin c. Mobilegeddon d. Caffeine
a
Which of the following are ways Google algorithms are able to determine how useful documents on the web are to users? a. Topic modeling and association b. Keyword usage and over-optimization c. Analyzing the number of backlinks to the document d. Keyword analysis and number of backlinks
a
Which of the following represents what Google believes about all links? a. Links should be earned naturally. b. Links that are purposefully earned are as good as those earned naturally. c. Links are just as good when they are purchased.
a
Why shouldn't you change a URL for SEO? a. The webpage may lose the history and authority it has already built up. b. It needs less parameters in the URL. c. Important keywords are not at the beginning of a URL. d. The keywords and subdirectories are not as accurate as they should be.
a
Topic Association is _______. (Select all that apply.) a. Used by search engines to determine the relevancy and trustworthiness of a site. b. Utilized by search engines to analyze the theme or topic of a site. c. A method of linking to other websites based on their topic or theme. d. Used by search engines to improve location identification capabilities.
a, b
What does a robot determine about a new website once it has analyzed it? (Select all that apply.) a. What topics the site should rank for b. What the site is about c. The relevance of content to a user's search d. The quality of the site's content
a, b
Which of the following are ways to best use Meta Descriptions for on-page optimization strategy? (Select all that apply.) a. Aim to keep meta descriptions under 160 characters in length. b. Write a meta description using keywords as much as possible while accurately describing the content. c. Don't worry about crafting a good meta description because it does not directly impact rank.
a, b
Which of the following are ways to optimize social media as part of your overall SEO strategy? (Select all that apply.) a. Optimize your Pinterest boards. b. Create great content that is attractive as a Tweet or Re-Tweet. c. Neglect "no follow" links because they have no SEO benefit. d. Make attention to social media part of your overall SEO strategy, but you don't need to focus on it until much later in the process
a, b
Which of the following items is/are true about the Panda update? Check all reply. a. It is a continually updated filter as opposed to a one-time update b. If you were penalized by Panda, you have a chance to repair the damage c. If you were not penalized during the Panda rollout, you will not be penalized going forward (grandfather clause) d. Panda has scheduled, publicized updates to give webmasters time to repair penalties on a set timeline e. All of the above
a, b
Why is social media an important tool of off-page SEO? (Select all that apply.) a. It helps to build a brand b. Some social media pages are crawled and indexed c. Social media can improve site authority just like any other link
a, b
A natural link profile would have a link such as: (Select all that apply.) a. Anchor text surrounded by content that relates b. www.example.com c. Click here
a, b, c
In which of the following ways can link analysis benefit your SEO? (Select all that apply.) a. Avoid penalties b. Maximize backlinks c. Improve site authority
a, b, c
Which of the following meta-data are important to on-page SEO? (Select all that apply.) a. Meta-description b. Title tags c. Heading tags d. Meta-keywords
a, b, c
The potential buyer is made up of: (Select all that apply.) a. People that have a problem they're searching for and need to figure out a solution b. People who are probably not aware of your product. c. People who aren't aware that your service exists. d. People that have been exposed to it briefly in the past but haven't become customers.
a, b, c, d
What are some things to understand about your existing customers? (Select all that apply.) a. They are people who currently shop with you or use your service. b. These consumers are already your customers, and they already enjoy what you offer. c. What areas they think you can improve upon. d. What they like best about your product or service.
a, b, c, d
There are many ways to acquire information about your current users' needs and behaviors that will help when you build out an ideal persona for targeting more users like them. These involve existing tools you have as well as reaching out to users directly. Those tools are: (Select all that apply.) a. Google Analytics b. Survey your existing users c. Survey new customers or users d. Google Search Console e. Facebook Search
a, b, d
Which of the following are good ways to earn links to your site naturally? (Select all that apply.) a. Create a great user experience on your site b. Cater to your user base c. Purchase links from related sites d. Provide great content for your user base
a, b, d
Personas play a major part in: (Select all that apply.) a. Content strategy b. Key performance indicators c. Initial keyword research d. Strengthening your strategy
a, c
Which of the following are involved in building off-site SEO? a. Increasing brand recognition on social media b. Keyword research c. Building links to your site
a, c
Which of the following are best practices for content optimization? (Select all that apply.) a. Organize content within subdirectories b. Duplicate relevant text or content on one page of your site to other related pages to make sure users see it. c. Add unique content that adds value to site visitors and users. d. Make sure content is relevant to the theme of your site. e. Just copy content from other sites to save yourself time as long as it is high quality.
a, c, d
Which of the following are elements of a website algorithm? Check all that apply. a. Which queries should lead to a website b. All of these answers are correct c. Quality of a website d. Where in the organic search results the site is displayed e. Whether or not the site is receiving traffic consistent with its marketing portfolio f. The relative price of ads or paid links to that website
a, c, d
What are the main categories SEOs have decided affect page rank? Select all apply a. On-Page factors, which affect a specific page of your site b. Server-side factors, which affect your site and all other sites hosted on the same server c. Off-Site factors, such as links to and from your site and your social media profile d. Hierarchy factors, which affect pages at the top level of your site and trickle down to "sub" pages e. Domain-level factors, which modify and affect your site as a whole, regardless of the specific page f. All of the above
a, c, e
Which of the following are best practices to optimize a Title Tag for SEO? (Select all that apply.) a. Make sure Title Tag accurately and concisely describes your page. b. Put keywords at the end of a Title Tag. c. Only use important keywords in Title Tag. d. Aim to make Title Tag no longer than 75 to 140 characters in length. e. Aim to make Title Tag no longer than 55 to 60 characters in length.
a, c, e
According to the course, which of the following have SEOs decided is no longer the most valid ranking factor? a. Topic association b. Specific keyword density c. Optimized content d. Semantic analysis e. Link profile
b
Generally, you should use as many H1 tags as you need in a webpage. a. True b. False
b
How much of a website's traffic comes from the first page of search results? a. Close to 100% b. Approximately 70% c. Approximately 25% d. Approximately 40% e. Less than 20%
b
On-page Optimization includes focusing on various elements in the code of the page. Technical SEO optimizes the content of your site. a. True b. False
b
PageRank is currently used to determine a page's authority. a. True b. False
b
Panda is an update that looks at: a. Site Speed b. Content Quality c. Backlink Quality d. All of the above
b
SEOs have determined that Google uses over _____ ranking factors that go into ranking a website, and over _____ updates a year to their ranking and listing algorithms. a. 100, 200 b. 200, 500 c. 50, 100 d. 500, 1000 e. 75, 60
b
Suppose you want to make sure to cover the three key areas of SEO; which of the following would you put into place? a. Branding, keywords and title tags b. On-page Optimization, Technical Optimization, and Off-page Optimization c. Improving source code, social media, and analyzing meta-data
b
SEO is: a. More of a web developer skill than a marketing one b. Benefits from complimentary marketing disciplines c. A specialist field that doesn't need to work with other marketing disciplines d. Often a "one and done" strategy
b
The overall focus of most "white hat" SEOs is traditionally: a. Increasing advertising revenue b. Improving organic search results c. Acquiring paid links d. "Churn and burn" SEO (high turnover)
b
The title tag is the most important on-page element. a. True b. False
b
To cut down on spam Google has: a. Made speed more important b. Made improvements to transparency, personalized search, and more c. Google has not cut down spam d. Made authority and page-rank more important
b
True or False: Search Engine Marketing is another, interchangeable term for SEO. a. True b. False
b
What IS NOT an opportunity of Pinterest? a. Boards with more active followers rank better in searches b. Pinterest can create a strong back link profile to your website c. Ranks well for long tail niche keywords d. Pins and boards are indexed
b
What does Google's Link Disavow tool do? a. Allows websites to remove links to high-quality sites that boost a site's authority b. Allows website owners to remove spammy links c. Rolls out the latest Penguin update to a site d. Allows website owners to remove their links to other sites
b
What is a featured snippet? a. Results in "people also ask" boxes b. An article, video, or image displayed at the top of search results c. Local search results d. A visual change in the search result, such as review stars
b
What is the best way for looking at all the information needed for on-page SEO? a. Look at the meta-data separately b. A crawler like Screaming Frog c. Use the title tag to tell you about the rest of the meta-data d. Only look at the search results
b
What is the primary method by which robots (crawlers, spiders) discover new web pages? a. Webmasters submit their sites to be indexed b. Robots follow the path created by websites linking to each other c. User queries activate robots and cause them to begin searching the web d. Google and other search engines manually add new sites to an index on a regular basis
b
Which of the following is an aspect of on-page SEO? a. Developing links to your website b. Optimizing site keywords c. Improving source code d. Encompassing social media
b
Why do search engines need to adjust their algorithms frequently? a. All webmasters follow best practices when optimizing their websites for search engine ranking, and search engines need to make frequent updates to keep up with the latest best practices. b. Some webmasters over-optimize a site for a particular algorithm to increase the site's rank despite whether or not it is relevant. c. Search engines face penalties if they do not frequently update their algorithms. d. They want to ensure the authority of sites created without a clear SEO strategy.
b
An extended, natural term or phrase that appears on a page and increases relevancy is known as a: a. Focus keyword b. Semantic relationship c. Long-tail keyword d. Dynamic keyword e. Synonym keyword
c
Google updates its algorithms: a. About once or twice a year b. Only when necessary c. Thousands of times a year
c
In the early days, Google ranked content based primarily on: a. Speed b. User experience c. Backlinks d. User generated content
c
Keeping in mind how Topic Association affects search engine results, what is one way you can optimize content for a website to have it seen as more relevant to a particular topic? a. String long tail keywords one after the other throughout the site regardless of how they make sense contextually. b. Determine a site's keyword and use it repeatedly throughout the website. c. Determine a site's keyword and then use words and phrases related to or synonymous with the focus keyword. d. Perform your own, thorough semantic analysis of the site.
c
Suppose you have searched for a topic of interest in a search engine, when the Meta-Data returns some words in the meta-description are in bold; what are these words in bold type? a. Meta-Data b. Website or URL c. Keywords d. Meta-Tags
c
What action can you take to aid in the process of having web crawlers, spiders, or robots discover your site? a. Perform a search query b. Submit your site directly to a search engine c. Add your site to free services like Google Webmasters Tools
c
Which of the following are true statements regarding why brands are carrying more importance in Google's relevancy algorithm? (Select all that apply.) a. Google does not appear to favor brands or associated entities with its relevancy algorithm. b. Smaller brands bring a greater variety of users to sites. c. Users appear to be more satisfied with search results when they see brands they recognize. d. Searchers' familiarity with certain brands means they are biased towards them.
c, d
In the world of SEO, what do we mean by "contextual meaning?" a. The words on a page are related to any images or forms hosted on the page b. The text on a site related directly to its backlink portfolio c. The site has meaning, or relevance, to its user base, allowing for higher rank d. The site contains key terms as well as relevant additional terms that relate to each other contextually e. All of the above
d
Rich Snippets are also called: a. Universal snippets b. Featured results c. Featured snippets d. Rich results
d
To rank in Googles Top News Stories you need: a. To integrate AMP into your site b. Ensure your content is mobile friendly c. Publish newsworthy content d. Meet a minimum score on Core Web Vitals
d
What IS NOT a best practice for creating strong site authority through links? a. Try to remove spammy links b. Make sure that good keywords in anchor text is used for links c. Edit your back link profile regularly d. Have a link exchange with another website
d
What is one scenario where links containing exact-match anchor text might be considered valid? a. You have used the Link Disavow tool to tell Google which links are valid b. Your site was built and optimized before the Penguin update (grandfather clause) c. The link(s) come from sites that have paid for legitimate, reciprocal link sharing d. Your site has a domain name that corresponds to the keywords in the anchor text e. All of the above
d
Which of the following statements is NOT true concerning the Panda update? a. It was designed to prevent sites with low quality content from ranking well in search results b. It is not a one-time update. Panda updates continue to roll out from time to time. c. Panda updates roll out gradually over several months d. It was a one-time update that eliminated low quality websites from ranking well in search results
d
Entity Association is: a. The process by which a search engine tries to connect a query to a specific individual or thing b. A search engine feature which leads to big brands ranking higher than lesser-known pages c. A potentially biased system by which users are led to pages that do not necessarily match their intent d. An unannounced feature of the Google search engine that was discovered by investigating, not announcement e. All of the above
e
When considering the validity of a brand, search providers consider which factors? a. Active social media presence b. Valid contact information listed on homepage c. Search volume based on brand name d. Number of mentions around the web e. Engagement with search providers to increase marketing f. All of the above
f
Which of the following are characteristics of a low-quality site targeted by the Panda update? a. Duplicate or repetitive content b. Pages with content that is scraped from other sites c. Pages with little or no content besides links to forms d. Sites or pages with an excessive amount of advertisements e. Sites with improper or unintuitive navigation f. All of these are correct
f
