Creativity and Design

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According to Don Norman, stories are important cognitive events that encapsulate, into one compact package, information, knowledge, context, and emotion.

True

According to Tim Brown, the value of a service lies in the emotional resonance it creates.

True

According to the author, an experience should be designed with the same mindfulness that a good engineer brings to designing a building.

True

According to the author, exploring the world with our hands, testing out ideas by building them, role playing, and countless other activities are all natural characteristics of children at play. Yet, by the time we become adults we have lost many of these talents.

True

According to the author, the rise of design thinking corresponds to a culture change, and what excites the best thinkers today is the challenge of applying theirs skills to problems that matter.

True

Because design thinking balances the perspectives of users, technology, and business, it is by its nature integrative.

True

Design may be a way for US companies to compete against the pricing structure and labor costs of the Far East.

True

The narrative medicine movement was launched in 2001 in an article in the Journal of American Medical Association by Dr. Rita Charon.

True

A growing body of research is showing that video games may actually dull many of the skills needed in the conceptual age.

false

According to Belsky, "having the idea" is the key to creative success.

false

According to Brown and from a design thinker perspective, focus groups are the premier tool for uncovering customer demand.

false

According to Brown, people are not very good at adapting to inconvenient situations.

false

According to Tim Brown experiences are actually much simpler than inert objects.

false

According to Tim Brown, service businesses have been so much faster to innovate than companies that produce office furniture, consumer electronics, etc.

false

According to the author, there is no relationship between empathy and living a life of meaning. Instead, they are distinct attributes that are unconnected.

false

According to the author, though prototyping has been known to help produce interesting results for designer, it definitely slows the design process down.

false

After many observations, brainstorming sessions, and prototypers, Nokia decided to double down on their existing strategy and stay focused on producing what they though were the world's best hardware offerings.

false

Brainstorming is an unstructured process with not rules.

false

Daniel Goleman argues that conventional intellectual abilities are of higher relative importance than emotional abilities.

false

Design thinking is quite similar to group thinking

false

For design thinkers, behaviors are less important than what people actually say.

false

For the most part, design thinking is only useful in situations where a tangible product is being developed.

false

From a design thinking perspective, for an idea to be successful it needs to be feasible, viable, and improvable.

false

IDEO learned that the best way to develop a more innovative organization is to plant a cell of design-trained, innovation-minded conciliators inside the organization.

false

In the convergent phase of design thinking many options are generated to create many choices.

false

Increasingly, large companies are finding that a sole reliance on technical prowess is more effective in today's market because it enables them to stay keenly focused on the job at hand.

false

Most inventions and breakthroughs come from the creation and development of completely new ideas, not from reassembling existing ideas in new ways

false

Prototypes should entail as much detail as possible so potential users can know exactly what the product will be like. Thus, designers should make prototypes as "finished" as possible.

false

The author mentions that mazes are actually great metaphors for our times.

false

The author seems to imply that video games are bad for developing the right side of the brain.

false

The best way to generate novel insights is to just generalize from your own experience.

false

The job of the designer is to convert need into demand.

false

The mission of the design thinker is to translate observations into insights and insights into theories that create new knowledge.

false

The process of synthesis, or the ordering of data and generation of themes, is often on e of the most energizing and hopeful parts of the design thinking process.

false

according to Diego and Ryan, companies should focus all of their efforts on innovations that stay close to existing offerings and existing users.

false

according to the author, symphony is the ability to break things down into small pieces.

false

according to the chapter, men are generally better at reading facial expressions and at detecting lies.

false

action steps are the least important components of projects

false

boundary crossers are more likely to see things in "black and White" terms.

false

design is really most beneficial as a discrete stylistic gesture thrown at a project just before it is handed off to the marketing department.

false

in 1998 the American Psychological Association started focusing on their efforts on studying disease, disorder, and dysfunction instead of just focusing on what made people satisfied.

false

prototyping is meant only for physical products, not processes, services, or experiences.

false

the forces that help us be productive and execute our ideas are often very similar to our creative forces that help us generate new ideas.

false

According to Brown, the continuum of innovation is best through of as a system of overlapping spaces rather than a sequence of orderly steps.

true

According to Brown, the obvious counterpart to an attitude of experimentation is a climate of optimism.

true

According to Tim Brown, storytelling needs to be in the tool kit of the design thinker.

true

According to belsky, fresh ideas can take us off course; they are seldom economical (at first) and introduce tremendous rick to a system that is finely tuned.

true

According to belsky, ideas are made to happen only as the result of a well-managed work flow.

true

According to the author, a majority of US citizens believe a greater since of spirituality would improve their workplace.

true

According to the author, design is actually quite easy to outsource.

true

According to the author, prototyping is always inspirational, because it inspires new ideas.

true

Analysis is the process of breaking apart complex problems into smaller pieces to understand them better.

true

Brown's position is that design thinking needs to move closer to the executive suites and board rooms, rather than just in the studios of the industrial designers.

true

Design is a combination of utility and significance.

true

Design thinkers shift their thinking from problem to project.

true

Empathy is largely about emotion, feeling what another is feeling.

true

Empathy is neither a deviation from intelligence nor the single route to it.

true

Every project can be reduced to three primary components: action steps, references, and back burner items.

true

Humor Embodies many of the right hemisphere's most powerful attributes.

true

If an organization does a better job understanding its customers, it will do a better job satisfying their needs.

true

If every actions step belongs to a project, and you have projects ranked in terms of their relative importance--then you will have clear directions as to how you should budget your time.

true

Observing analogous situations can be useful for jolting us out of the frame of reference that makes it so difficult to see the larger picture.

true

One of design's most potent economic effects is the very capacity to create new markets.

true

Southwest Airlines is an example of a modern company that believes in the importance of play.

true

Storyboards, improvisation, and scenarios are among the many narrative techniques that help us visualize an idea as it unfolds over time.

true

The creative process relies on synthesis, the collective act of putting ht pieces together to create whole ideas.

true

The designer's job is to uncover manifest needs, the design thinkers job is to uncover latent needs.

true

The emphasis on fundamental human needs-as distinct from fleeting or artificially manipulated desires-is what drives design thinking to depart from the status quo.

true

The intrinsically human-centered nature of design thinking points to the fact that we can use our empathy and understanding of people to design experiences that create opportunities for active engagement and participation.

true

The nonlinear nature of the design thinking journey is due to the fact that it (design thinking) is fundamentally an exploratory process.

true

The steady growth of corporate R&D labs, from barely 25,000 employees in the US in 1958 to more than 1 million today, was a striking feature of the business landscape during the postwar decade.

true

The willing and even enthusiastic acceptance of competing constraints is the foundation of design thinking.

true

according to Robert Fogel, spirituality inequity is now as great a problem as material inequity.

true

according to belly, the way you organize your projects, prioritize, and manage your energy is arguably more important than the quality of the ideas you wish to pursue.

true

according to belsky, the capacity to make ideas happen is a combination of the forces of organization, community, and leadership.

true

companies are coming to see their customers not as "end users" but rather as participants in a two-way process.

true

the overlapping spaces tag Brown discusses as part of the continuum of innovation are inspiration, ideation, and implementation.

true

you should not place your projects along a spectrum based on how much time you should spend on them. Rather, you should place them based on how much energy they should receive due to their importance.

true

According to the author, breakthrough ideas take longer to germinate than it does for the longest and deepest recessions to pass.

true or false

For a long time, IDEO avoided hiring business school graduates because they figured they would have a hard time adjusting to the divergent, synthesis-based methods design thinking demands.

true or false

According to the author, as a result of the industrial age consumers have taken a proactive role in the design of products and services.

False

According to the author, the opportunities for socially engaged design are few and far between, but hopefully will increase over time.

False

Design in an Environmental context really only has one use, to assist in the creation of products that are built with recycled materials.

False

Designers should really design to the extreme users that they target for insight.

False

From a design thinking perspective, it is important to always keep the customer or client organization separate from the design team so that they don't bias the design team's perspectives.

False

Henry Ford believe that work and play should go together.

False

People tend to consider themselves more artistic as they age.

False

Studies have shown that empathy increases in medical students as they progress through their medical school programs.

False

The author mentions that letting spirituality into the workplace might distract organizations from their goals.

False

Today, the number of design schools in Japan, South Korea, and Singapore is falling.

False

according to Tim Brown, it is the design of the experience that truly matters, implementation will take care of itself with good design.

False

boundary crossers don't focus on achieving depth in any area, instead focus on "high level" relationships between areas.

False

The norm, or the people that represent the center of a bell curve, is a great place to get deep insight and move our thinking in unusual ways.

False.

An experience blueprint provides the framework for working out the details of a human interaction.

true

symphony is really about seeing the big picture.

true


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