Creativity and Design
According to Don Norman, stories are important cognitive events that encapsulate, into one compact package, information, knowledge, context, and emotion.
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According to Tim Brown, the value of a service lies in the emotional resonance it creates.
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According to the author, an experience should be designed with the same mindfulness that a good engineer brings to designing a building.
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According to the author, exploring the world with our hands, testing out ideas by building them, role playing, and countless other activities are all natural characteristics of children at play. Yet, by the time we become adults we have lost many of these talents.
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According to the author, the rise of design thinking corresponds to a culture change, and what excites the best thinkers today is the challenge of applying theirs skills to problems that matter.
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Because design thinking balances the perspectives of users, technology, and business, it is by its nature integrative.
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Design may be a way for US companies to compete against the pricing structure and labor costs of the Far East.
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The narrative medicine movement was launched in 2001 in an article in the Journal of American Medical Association by Dr. Rita Charon.
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A growing body of research is showing that video games may actually dull many of the skills needed in the conceptual age.
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According to Belsky, "having the idea" is the key to creative success.
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According to Brown and from a design thinker perspective, focus groups are the premier tool for uncovering customer demand.
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According to Brown, people are not very good at adapting to inconvenient situations.
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According to Tim Brown experiences are actually much simpler than inert objects.
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According to Tim Brown, service businesses have been so much faster to innovate than companies that produce office furniture, consumer electronics, etc.
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According to the author, there is no relationship between empathy and living a life of meaning. Instead, they are distinct attributes that are unconnected.
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According to the author, though prototyping has been known to help produce interesting results for designer, it definitely slows the design process down.
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After many observations, brainstorming sessions, and prototypers, Nokia decided to double down on their existing strategy and stay focused on producing what they though were the world's best hardware offerings.
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Brainstorming is an unstructured process with not rules.
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Daniel Goleman argues that conventional intellectual abilities are of higher relative importance than emotional abilities.
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Design thinking is quite similar to group thinking
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For design thinkers, behaviors are less important than what people actually say.
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For the most part, design thinking is only useful in situations where a tangible product is being developed.
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From a design thinking perspective, for an idea to be successful it needs to be feasible, viable, and improvable.
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IDEO learned that the best way to develop a more innovative organization is to plant a cell of design-trained, innovation-minded conciliators inside the organization.
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In the convergent phase of design thinking many options are generated to create many choices.
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Increasingly, large companies are finding that a sole reliance on technical prowess is more effective in today's market because it enables them to stay keenly focused on the job at hand.
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Most inventions and breakthroughs come from the creation and development of completely new ideas, not from reassembling existing ideas in new ways
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Prototypes should entail as much detail as possible so potential users can know exactly what the product will be like. Thus, designers should make prototypes as "finished" as possible.
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The author mentions that mazes are actually great metaphors for our times.
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The author seems to imply that video games are bad for developing the right side of the brain.
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The best way to generate novel insights is to just generalize from your own experience.
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The job of the designer is to convert need into demand.
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The mission of the design thinker is to translate observations into insights and insights into theories that create new knowledge.
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The process of synthesis, or the ordering of data and generation of themes, is often on e of the most energizing and hopeful parts of the design thinking process.
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according to Diego and Ryan, companies should focus all of their efforts on innovations that stay close to existing offerings and existing users.
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according to the author, symphony is the ability to break things down into small pieces.
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according to the chapter, men are generally better at reading facial expressions and at detecting lies.
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action steps are the least important components of projects
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boundary crossers are more likely to see things in "black and White" terms.
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design is really most beneficial as a discrete stylistic gesture thrown at a project just before it is handed off to the marketing department.
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in 1998 the American Psychological Association started focusing on their efforts on studying disease, disorder, and dysfunction instead of just focusing on what made people satisfied.
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prototyping is meant only for physical products, not processes, services, or experiences.
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the forces that help us be productive and execute our ideas are often very similar to our creative forces that help us generate new ideas.
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According to Brown, the continuum of innovation is best through of as a system of overlapping spaces rather than a sequence of orderly steps.
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According to Brown, the obvious counterpart to an attitude of experimentation is a climate of optimism.
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According to Tim Brown, storytelling needs to be in the tool kit of the design thinker.
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According to belsky, fresh ideas can take us off course; they are seldom economical (at first) and introduce tremendous rick to a system that is finely tuned.
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According to belsky, ideas are made to happen only as the result of a well-managed work flow.
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According to the author, a majority of US citizens believe a greater since of spirituality would improve their workplace.
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According to the author, design is actually quite easy to outsource.
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According to the author, prototyping is always inspirational, because it inspires new ideas.
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Analysis is the process of breaking apart complex problems into smaller pieces to understand them better.
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Brown's position is that design thinking needs to move closer to the executive suites and board rooms, rather than just in the studios of the industrial designers.
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Design is a combination of utility and significance.
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Design thinkers shift their thinking from problem to project.
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Empathy is largely about emotion, feeling what another is feeling.
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Empathy is neither a deviation from intelligence nor the single route to it.
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Every project can be reduced to three primary components: action steps, references, and back burner items.
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Humor Embodies many of the right hemisphere's most powerful attributes.
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If an organization does a better job understanding its customers, it will do a better job satisfying their needs.
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If every actions step belongs to a project, and you have projects ranked in terms of their relative importance--then you will have clear directions as to how you should budget your time.
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Observing analogous situations can be useful for jolting us out of the frame of reference that makes it so difficult to see the larger picture.
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One of design's most potent economic effects is the very capacity to create new markets.
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Southwest Airlines is an example of a modern company that believes in the importance of play.
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Storyboards, improvisation, and scenarios are among the many narrative techniques that help us visualize an idea as it unfolds over time.
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The creative process relies on synthesis, the collective act of putting ht pieces together to create whole ideas.
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The designer's job is to uncover manifest needs, the design thinkers job is to uncover latent needs.
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The emphasis on fundamental human needs-as distinct from fleeting or artificially manipulated desires-is what drives design thinking to depart from the status quo.
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The intrinsically human-centered nature of design thinking points to the fact that we can use our empathy and understanding of people to design experiences that create opportunities for active engagement and participation.
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The nonlinear nature of the design thinking journey is due to the fact that it (design thinking) is fundamentally an exploratory process.
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The steady growth of corporate R&D labs, from barely 25,000 employees in the US in 1958 to more than 1 million today, was a striking feature of the business landscape during the postwar decade.
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The willing and even enthusiastic acceptance of competing constraints is the foundation of design thinking.
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according to Robert Fogel, spirituality inequity is now as great a problem as material inequity.
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according to belly, the way you organize your projects, prioritize, and manage your energy is arguably more important than the quality of the ideas you wish to pursue.
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according to belsky, the capacity to make ideas happen is a combination of the forces of organization, community, and leadership.
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companies are coming to see their customers not as "end users" but rather as participants in a two-way process.
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the overlapping spaces tag Brown discusses as part of the continuum of innovation are inspiration, ideation, and implementation.
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you should not place your projects along a spectrum based on how much time you should spend on them. Rather, you should place them based on how much energy they should receive due to their importance.
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According to the author, breakthrough ideas take longer to germinate than it does for the longest and deepest recessions to pass.
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For a long time, IDEO avoided hiring business school graduates because they figured they would have a hard time adjusting to the divergent, synthesis-based methods design thinking demands.
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According to the author, as a result of the industrial age consumers have taken a proactive role in the design of products and services.
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According to the author, the opportunities for socially engaged design are few and far between, but hopefully will increase over time.
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Design in an Environmental context really only has one use, to assist in the creation of products that are built with recycled materials.
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Designers should really design to the extreme users that they target for insight.
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From a design thinking perspective, it is important to always keep the customer or client organization separate from the design team so that they don't bias the design team's perspectives.
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Henry Ford believe that work and play should go together.
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People tend to consider themselves more artistic as they age.
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Studies have shown that empathy increases in medical students as they progress through their medical school programs.
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The author mentions that letting spirituality into the workplace might distract organizations from their goals.
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Today, the number of design schools in Japan, South Korea, and Singapore is falling.
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according to Tim Brown, it is the design of the experience that truly matters, implementation will take care of itself with good design.
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boundary crossers don't focus on achieving depth in any area, instead focus on "high level" relationships between areas.
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The norm, or the people that represent the center of a bell curve, is a great place to get deep insight and move our thinking in unusual ways.
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An experience blueprint provides the framework for working out the details of a human interaction.
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symphony is really about seeing the big picture.
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