CTU Intro to Marketing: What is Marketing?

target market

The ________ is a specific group of customers interested in the product.

Cultural values Social values Social and cultural values

What are global influences on a company's marketing decisions?

Social and cultural values Social values

What are global influences on a company's marketing decisions?

A systematic process bringing buyers and sellers together A process occurring between a company and customer that fulfills the need or want of a product

What is a modern popular definition of marketing from the today's social perspective?

Marketing information, such as reports, customer research, and marketing tools Ideas on how to use marketing tools and reports and to learn more about customers

Why would professional marketers look to professional marketing associations, such as the AMA?

social | cultural

__________ influences are consumer behaviors that are driven and are valued in society, whereas ____________ influences are learned consumer behaviors in a particular community.

marketing

is an exchange process between a company and customer that fulfills a need or want for a product or service.

Value

is an important concept in marketing, and it differs by customer.

Brand

is the name of a product or service.

marketing

research includes studying customers through feedback mechanisms such as surveys, interviews, and focus groups.

marketing

tools include(s) using advertising campaigns through traditional channels¾such as radio, television, and social media¾ to educate and entertain customers about the product or service.