CTU Intro to Marketing: What is Marketing?
target market
The ________ is a specific group of customers interested in the product.
Cultural values Social values Social and cultural values
What are global influences on a company's marketing decisions?
Social and cultural values Social values
What are global influences on a company's marketing decisions?
A systematic process bringing buyers and sellers together A process occurring between a company and customer that fulfills the need or want of a product
What is a modern popular definition of marketing from the today's social perspective?
Marketing information, such as reports, customer research, and marketing tools Ideas on how to use marketing tools and reports and to learn more about customers
Why would professional marketers look to professional marketing associations, such as the AMA?
social | cultural
__________ influences are consumer behaviors that are driven and are valued in society, whereas ____________ influences are learned consumer behaviors in a particular community.
marketing
is an exchange process between a company and customer that fulfills a need or want for a product or service.
Value
is an important concept in marketing, and it differs by customer.
Brand
is the name of a product or service.
marketing
research includes studying customers through feedback mechanisms such as surveys, interviews, and focus groups.
marketing
tools include(s) using advertising campaigns through traditional channels¾such as radio, television, and social media¾ to educate and entertain customers about the product or service.
