DECA - Advertising 100 test Study Guide

What will a business pay a year for 26,500 column inches of advertising if the newspaper's per-inch rate is $17.25 and the business receives a 12% volume discount?

$402,270

A store owner designed an advertisement to promote a clearance sale and emphasized the low prices by listing them in __________ type.

Bold

To create marquee display signs quickly, many small retail stores keep on hand a wide variety of

Changeable letters.

Who is responsible for carrying out the tactics to achieve a business's marketing strategies?

Employees

Why is it so important for startup companies to maintain happy, engaged employees?

Employees have a large impact on the success of a business.

Which of the following is a criticism of promotional activities:

They can be manipulative.

Why is it important for businesses to analyze the competition on a regular basis?

To determine ways to compete

Which of the following are promotional materials that advertising agencies design for their clients by using desktop publishing software:

Advertisements, banners, and brochures

Which of the following is the right time for a business to make promotional decisions in relation to product, price, and distribution decisions:

After product, price, and distribution decisions

Tying agreements, which force buyers to purchase undesired products so they get the desired products, are generally considered a violation of __________ laws.

Antitrust

When conducting a marketing audit, a business must answer which of the following questions relating to its marketing strategies:

Are there enough resources?

Which of the following categories of information are found on a balance sheet:

Assets, liabilities, owner's only.

A retailer that owns its suppliers is using which of the following strategies to control the channels of distribution:

Backward Integration

Natalie is a research associate for a marketing research firm who spends a lot of her time on the internet obtaining various types of business information. Natalie can save time and easily return to websites that she frequently visits by using the __________ tool on her internet browser.

Bookmarking

Which of the following situations is least likely to cause a safety hazard:

Carmen wears gloves when handling wooden display fixtures.

Which of the following involves looking at what went well, what didn't go well, and what improvements can be made in the future:

Determining lessons learned

Industry associations differ from regulatory agencies in that they

Don't have government authority.

What category of business risk would include competition, shifts in consumer demand, and obsolescence?

Economic

Which of the following are the principal functions of management:

Planning, organizing, staffing, directing, and controlling

What is a negative consequence to a business that engages in the unethical practice of price gouging?

Poor image

Which of the following would be the most likely cause of customer complaints:

Product quality

An advertising agency that promotes a manufacturer's line of brands is marketing its client's

Products

Fieldstone Pharmaceuticals includes a warning label about side effects on its new bottle of aspirin. The purpose of this extra effort is to provide consumer

Protection

One reason why businesses regularly evaluate the performance of channel members is to

Provide needed assistance

What do businesses often identify to minimize errors and improve workflow?

Quality-control measures

What does a business try to identify as a result of conducting a situational analysis?

Threats and opportunities

For a contract between two parties to be legally binding, one party must make an offer, and the other party must accept the offer. This offer and acceptance meet the __________ provision.

Agreement

A business that diversifies its product line by adding new products that are technologically compatible with its existing product line and target market is involved in __________ diversification.

concentric

The essence of time management is to

control events in order to accomplish priorities.

Terrell will be using presentation software during a meeting in which he will be sharing information for an advertising campaign plan. When developing the presentation slides, Terrell should

emphasize the main points that he plans to discuss.

One reason the buying behavior of consumers is different than the buying behavior of organizations is that consumers buy products

for personal use.

One reason why the headline is the most important part of a print advertisement is because the headline

is read first.

By buying resources and selling goods and services, businesses help

keep the economy moving.

Advertising agencies that must purchase materials or services for clients from outside individuals usually recover their costs by

passing the costs on to clients as markups.

Product opportunities are ideas for goods or services that have market

potential.

A business wants to send a mailing to all customers who have ordered at least $2,500 in merchandise in the past year. To obtain the appropriate list of customers, the business should set the query by

sales dollars and dates.

An advertising agency might ask a client to sign an exclusivity contract because it ensures that the agency will have

sole rights to perform specific activities on the client's behalf for a certain period of time.

A disadvantage of problem-solving in groups is that it

takes more time.

One of the advantages of rehearsing an oral presentation is that it gives the businessperson the opportunity to

time the presentation.

Human resources managers often walk a fine line between doing what is best for the organization and doing

what other employees or managers want them to do.

Which of the following might a company use to create its own customer database:

Customer loyalty cards

Penelope wants to use an interactive channel to communicate with her employees. Which channel of communication should she choose?

A phone call

Nikole receives an email, then downloads a document that was sent with it onto her computer. The document is called a(n)

Attachment

A product line extension might help a business that offers a short, shallow product mix to

Attract new target markets.

When you have problems on the job, the recommended approach to take is to

Communicate with your supervisor.

Justin is trying to decide whether he wants to spend a $50 birthday check on a new video game or tickets to a concert. If he chooses the video game, what is the opportunity cost of this decision?

Concert tickets

To create a visually attractive print advertisement, the graphic designer includes elements consisting of different sizes, shapes, textures, and tones, which is incorporating the design principle of

Contrast

Which of the following is an example of involuntary debt:

Court Judgment Lien

A food processing facility turns raw ingredients into baked goods. This business is considered

Manufacturer

Which of the following is true of stereotypes:

Every person must work to recognize the stereotypes they hold.

In which stage of project management does the actual work of the project take place?

Execution.

Jonathan feels terrible because he lost his temper and yelled at a customer today. He would love to go home and eat junk food to make himself feel better, but since that would be like rewarding himself for bad behavior, he's going to eat a salad for dinner instead. Jonathan is practicing

Extinction.

What should advertisers consider when identifying techniques to increase ad response time?

Frequency

Advertisers often segment a target market on the basis of

Geography

What is the advantage in using personal interviews to collect marketing data?

High flexibility

Every great vision starts with a great

Idea

Corporate branding provides a variety of products and product lines with a common

Identity

An effective way for a company to reduce the number of distorted or false rumors that circulate the company grapevine is by

Improving its formal communication with employees.

Which of the following is an effective objective that a business might develop before proceeding with the marketing planning process to achieve the objective:

Increase sales this year by 10% over last year

To gather information about a career in finance, which of the following would be considered a primary source of career information:

Interviewing a finance director about their work experiences

How does the advertising industry create place utility for products?

It informs customers where a product can be purchased.

How does the finance function relate to company spending?

It plans and controls spending.

How can property insurance benefit an individual or organization?

It reimburses the property owner for damage or theft.

When developing promotional messages for international markets, advertisers must consider that certain expressions cannot always be translated accurately, which is an issue related to

Language

What often increases when a person continually resists change or fails to adapt to new circumstances?

Levels of stress

Which of the following does not give exclusive ownership of certain types of property to individuals:

License

What is a risk that businesses face if they choose to purchase television advertising at preemption rates?

Loss of time

Assessing the risks of several possible careers can help you

Make a good choice.

Which of the following is often an effective way to gain the reader's attention in the opening sentence of a sales letter/email:

Make a startling statement

Which of the following is typically the first step in holding a group discussion:

Make sure all group members understand the group's purpose

Which of the following advertising careers involves working with radio and television stations to place commercials:

Media buyer

When developing a project plan, what do businesses need to identify in order to achieve the objectives of the plan?

Necessary Steps

Which of the following is a formatting characteristic of a full-block business letter:

No paragraph indents

"Jargon" is a term used to describe specialized language that is known only by a specific group of people. Based on this definition, financial information that contains jargon would

Not be considered understandable.

Which of the following survey response methods is the most difficult for researchers to code for evaluation:

Open-ended

Anna, a low-income single parent, is negatively affected by sales tax. She struggles to pay for her daughter's clothing because sales tax increases the prices—prices that were already hard for her to pay. Christina, a wealthy professional, however, hardly notices sales tax. That's because sales tax is an example of a(n) __________ tax.

Regressive.

A research study participant providing incorrect information on a questionnaire is an example of a

Response error

Which of the following situations should be an employee's top priority:

Returning an urgent phone call from an important customer

Stacie doesn't give in to her impulses of anxiety or anger; instead, she directs and controls her emotions effectively. What component of emotional intelligence does Stacie demonstrate?

Self-management.

Which of the following is an example of a questionable, possibly unethical, activity associated with employer-employee relationships:

Setting out-of-reach sales quotas for salespeople

Changing attitudes about family roles is an example of a shift in

Society and culture.

Which of the following is a characteristic of mass production:

Standardization

April is not distracted by personal business or low-priority job duties while she is at work. What employee action does this illustrate?

Staying on task

When minimally skilled workers lose their jobs due to technological advancements that require specialized skills, what type of unemployment exists?

Structural

For a charitable organization's 5k race, a local advertising agency designs a logo to place on promotional items. What items would be most appropriate in supporting the special event?

T-shirts and water bottles

Which of the following attitudes/behaviors is most likely to enable you to advance in your career:

Take charge—Set up a plan of what you need to do to achieve your career goals.

What might your business do if a competitor is using a brand mark and a brand name that are similar to your business's leading private brand?

Take legal action to protect the brand

What are examples of an agency's internal or behind-the-scenes services that make important contributions to getting the work done?

Traffic, financial services, and human resources

To be socially responsible to their employees, many businesses offer their employees

Training

Which of the following is not a federal law regulating the granting of credit:

Uniform Consumer Credit Code

Constructive criticism is advice that is

Useful and intended to improve something.

Which of the following is an example of an ethical issue affecting personal selling practices:

Using high-pressure selling tactics

Which of the following is a term that advertisers often negotiate before agreeing to advertising contracts with newspapers:

Value-added options

Before developing a business plan, entrepreneurs or potential business owners should

collect necessary information.

Which of the following is true of recognizing ethical dilemmas:

You must also respond to them.

Lindsey tells her salesperson, Pablo, that Sam might be interested in purchasing products from him. This is an example of a salesperson receiving

a referral.

The Fun-O-Rama Amusement Park is located in Albany, New York. Which of the following websites is the park's target market most likely to visit:

albanytourismbureau.org

To communicate successfully, all of the elements of a print advertisement must

attract attention, then produce action.

Failing to manage information properly is most likely to cause a business to

be unprepared for a disaster.

Lilly, an employee at a large hospital, frequently uses Twitter to voice her frustrations with her work environment. Several of Lilly's tweets specifically reference her concerns about the cleanliness and safety protocols of the hospital. The hospital, which prides itself on its commitment to quality care, has experienced backlash because of Lilly's tweets—and a significant decrease in new patients. This example demonstrates how employee social media use

can lead to defamation claims.