DECA Hospitality and Tourism

Which major marketing function determines how various products will be shipped? A. Servicing B. Warehousing C. Distribution D. Transportation

Distribution

Which of the following situations involves finding another source of a limited natural resource: A. Conserving the oil that we use B. Searching for oil on the ocean floor C. Paying a higher price for oil D. Replacing oil with natural gas

Searching for oil on the ocean floor

Which of the following sources is most likely to contain timely information: A. A technical-trends report that was written on February 5, 2015 B. A journal article about a medical breakthrough that was published a decade ago C. A stock table that appeared in a national newspaper on January 14, 2010 D. A second edition history textbook that contains a 2000 copyright date

A. A technical-trends report that was written on February 5, 2015

Which of the following is an example of a direct marketing tactic used in tourism: A. A tour wholesaler sends an e-newsletter to clients every month to let them know about new tour products and industry trends. B. A tour operator arranges for a group of tourists to visit the Colosseum, the Sistine Chapel, and the Pantheon during their trip to Rome. C. A tour wholesale company changes some of its tour offerings and updates its marketing plan for the next year. D. A tour operator places several billboards along a well-traveled highway near a popular vacation destination.

A. A tour wholesaler sends an e-newsletter to clients every month to let them know about new tour products and industry trends.

Which of the following is a guideline for the manager of a business or department to follow after a robbery: A. Ask witnesses to remain until the police arrive B. Leave doors unlocked for the police C. Send all customers out of the area D. Allow the victim(s) of the robbery to talk with the witnesses

A. Ask witnesses to remain until the police arrive

Which of the following can be learned from monitoring the sales data of any hospitality and tourism business: A. Average amount of sales per customer B. Median age of customers C. Average size of customers' families D. Most frequently preferred color of customers

A. Average amount of sales per customer

Which of the following is a political influence that can affect currency value: A. Change in executive leadership B. Low levels of inflation C. Tax increases or cuts D. Overall attitude toward the market

A. Change in executive leadership

What economic activity examines how money payments are divided between resource owners and producers? A. Distribution B. Consumption C. Exchange D. Production

A. Distribution

Which of the following is a true statement: A. Getting acquainted with coworkers helps you to treat them fairly. B. Coworkers need to establish personal friendships with each other. C. The best way to learn about coworkers is to ask them personal questions. D. Once you know your coworkers, you don't need to speak to them every day.

A. Getting acquainted with coworkers helps you to treat them fairly

Which of the following is an advantage of using the divisional organizational structure: A. It can create better customer experiences. B. It's unpredictable in nature. C. It balances conflicting organizational objectives. D. It can encourage competition.

A. It can create better customer experiences

Which of the following is a true statement about brand promise: A. It is not usually stated in words. B. It is explained solely through advertising. C. It decreases brand awareness. D. It is the same thing as brand logo.

A. It is not usually stated in words

What should a person always do when adapting to a new situation? A. Make a choice B. Control undesirable circumstances C. Resolve a difficult problem D. Learn from another person's mistakes

A. Make a choice

Which of the following is not a benefit to a business of using substitute selling: A. Makes shopping easier and faster B. Increases sales C. Increases profits D. Improves reputation of the store

A. Makes shopping easier and faster

Which type of hotel security standard involves employing armed security guards in high-crime areas? A. Personnel-related B. Physical-related C. Property-related D. Procedure-related

A. Personnel-related

Identify the term that best represents marketing's role in society. A. Problem solver B. Pioneer C. Producer D. Peacemaker

A. Problem solver (Marketing connects producers to customers by solving customers' problems)

Which of the following are examples of expenses that should be considered when developing a personal budget: A. Rent, entertainment, and insurance B. Insurance, dividends, and utilities C. Food, utilities, and salary D. Entertainment, wages, and utilities

A. Rent, entertainment, and insurance

Which of the following is a true statement regarding the Fair Information Practice Principles: A. They are not enforceable laws. B. They do not cover online privacy issues. C. They apply only to service businesses. D. They are published by Consumer Reports magazine.

A. They are not enforceable laws.

Kimberly, who lives in Cleveland, Ohio, is planning to take a short trip to Cincinnati next month. Last weekend, she spent several hours surfing the Web to locate information about tourist activities and hotels in and around Cincinnati. The following Wednesday, when she went online to do some research for her history report, she discovered an advertisement for CincinnatiUSA.com on a website about the French Revolution. This is an example of __________ advertising. A. behavioral B. contextual C. word-of-mouth D. sponsorship

A. behavioral

Kathy's once-booming traditional brick-and-mortar travel agency is financially struggling. For many years, the majority of Kathy's revenue came from commissions on airline ticket sales. Now, though, most of Kathy's clients purchase their tickets online instead of from her travel agency. These clients can purchase tickets directly from the airlines or through online travel agencies like Priceline or Expedia. Oftentimes, the tickets that they purchase online are less expensive than the tickets that Kathy offers. This is an example of A. disintermediation. B. discrepancy of assortment. C. bulk-breaking. D. exclusive distribution.

A. disintermediation

To keep communication flowing with other departments, the finance function depends on A. information systems. B. accounts receivable. C. marketing. D. production.

A. information systems

Transportation routes, rates, and services may all be regulated by A. laws. B. level of service. C. competition. D. intermediaries.

A. laws

Credit is often used as a selling tool because it helps to create __________ utility. A. possession B. exchange C. place D. form

A. possession

Linking buyers and sellers through communication is one of the main purposes of A. promotion. B. marketing. C. research. D. distribution.

A. promotion

Health and safety regulations in business usually require businesses to A. report workplace accidents. B. inspect office facilities. C. hold regular safety meetings. D. purchase fireproof supplies.

A. report workplace accidents.

To help make tentative career decisions, you should know the educational and training requirements as well as A. your major strengths, aptitudes, and interests. B. the salary level to expect. C. the level of computer literacy and skills required. D. employment opportunities that will be available in the next decade.

A. your major strengths, aptitudes, and interests

Paul keeps his team focused on the vision even when they encounter negative responses from outsiders and changes in circumstances. Which guideline of sharing a vision does this illustrate? A. Demonstrating empathy B. Being flexible C. Being a good listener D. Demonstrating integrity

B. Being flexible

An upscale department store tracks customer purchases made with store credit cards and then tailors promotional messages and merchandise offers to specific clients based on their purchases. What software allows the retailer to manage this strategy? A. Word processing B. Database C. Spreadsheet D. Systems tools

B. Database

A major pharmaceutical company is considering replacing meetings with teleconferences and substituting regional meetings for national meetings. This consideration is in response to which factor affecting marketing in the travel environment? A. Competition B. Economic C. Technology D. Legislation and regulation

B. Economic

If a manager wants to be sure she correctly interprets her employees' nonverbal cues, how should she communicate with them? A. By telephone B. Face-to-face C. By email D. Through an office-wide memo

B. Face-to-face

What is one way that a business can reduce unsafe working conditions? A. Obtain OSHA regulations B. Improve housekeeping C. Inspect yearly D. Eliminate coffee breaks

B. Improve housekeeping

What is the most important benefit of email versus direct mail? A. Limited use of individualization B. Real dialogue with individual customers C. Low postage charges D. Ease of finding appropriate customer lists

B. Real dialogue with individual customers

What color harmonies tend to stimulate intense emotion and energy? A. Blue, green, and purple B. Red, yellow, and orange C. Black, blue, and yellow D. Orange, green, and white

B. Red, yellow, and orange

Which of the following is one of the steps of the formal method of reaching a consensus: A. Ask "yes" or "no" questions. B. Repeat the revision process. C. Explain why you don't like an option. D. Discuss your alternatives.

B. Repeat the revision process

Which of the following might indicate a job applicant's initiative when applying for an entry-level position: A. Completing an application blank B. Sending a letter of application C. Showing up for an interview D. Having a physical examination

B. Sending a letter of application

What effect do demands on your time have on the supply of time available to you? A. Supply decreases. B. Supply stays the same. C. Supply increases. D. Supply matches time demanded.

B. Supply stays the same.

What is the "Plan B" for a group trying to reach a consensus? A. The second option on the list of alternatives B. The second method of decision making C. The second principle of the ground rules D. The second point on the list of agenda items

B. The second method of decision making

Which of the following is a guideline for writing clear instructions for your coworkers: A. Write from your supervisor's perspective. B. Understand the process you are explaining. C. Write complex, lengthy statements. D. Confine the instructions to one page.

B. Understand the process you are explaining

A transmittal letter is a business letter whose purpose is to A. apologize to a customer. B. accompany other written material. C. extend good wishes. D. sell specific products.

B. accompany other written material

One of the reasons why a chain of hotels might analyze and interpret the marketing information contained in databases is to A. survey guests. B. compare variables. C. tabulate findings. D. organize products.

B. compare variables. (that can change from property to property)

One reason why businesses develop and use information systems is to help with the A. public relations effort. B. decision-making process. C. internal communication plan. D. new recruitment system.

B. decision-making process.

One of the most important ways that businesses use budgets is for A. promotion. B. evaluation. C. research. D. renovation.

B. evaluation

A fishbone diagram is a quality-control tool used to A. design products. B. identify cause and effect. C. evaluate business processes. D. determine a product's quality.

B. identify cause and effect.

Maeve is in the midst of developing a new advertisement for her event-planning business. Although she is pleased with the font and font size that she is using, she dislikes the amount of space between the individual letters and words in the ad. Maeve should adjust the __________ of the text in the advertisement. A. kerning and leading B. kerning and tracking C. leading and tracking D. tracking and measure

B. kerning and tracking

An offer must be made by one party and accepted by the other party in order for a contract to be A. notarized. B. legally binding. C. put in written form. D. interpreted correctly.

B. legally binding

Due to a slump in sales, the RLT Company has decided to lay off 45 workers. Walter, an RLT manager, must choose three employees from within his department to let go. Although it would be easy to allow his emotions to influence his actions, Walter must base his decision regarding the layoffs strictly on facts and data. Walter must be able to defend his decision A. subjectively. B. objectively. C. quarterly. D. inductively.

B. objectively. (subjectively involves emotions)

One way that a manufacturer can foster positive relationships with its channel members is by A. encouraging a competitive culture. B. providing training programs. C. selling directly to end users. D. using aggressive tactics.

B. providing training programs.

When citing research findings during an oral presentation, the presenter should make sure that the information is A. accurate and creative. B. relevant and timely. C. interesting and current. D. objective and superficial.

B. relevant and timely.

The two main sources of revenue used to pay the costs of government regulation are A. taxpayers and nontaxpayers. B. taxes and borrowing. C. business and labor. D. government and industry.

B. taxes and borrowing.

Which of the following is an example of a conflict response mode: A. Meditation B. Frustration C. Avoidance D. Exclusion

C. Avoidance

Of the following ownership investments, which involves owning items that gain or lose value over time: A. Real estate B. Stock mutual funds C. Collectibles D. Stocks

C. Collectibles (they're tangible items)

Claire booked a room at an inn in Charleston, SC. When she arrived, she parked her car in the on-property parking garage. After checking in, she used the inn's check-cashing service and got restaurant recommendations from the concierge. In the evening, Claire enjoyed the cookies and milk provided by the inn. What is the supporting product in this scenario? A. On-property parking garage B. Check-cashing service C. Cookies and milk D. Restaurant recommendations

C. Cookies and milk

The Treetop Resort and Spa wants to increase its web site's visibility on major search engines such as AOL and Google. Which of the following strategies is most likely to optimize the resort's ranking on the search engines: A. Widespread HTML code B. Extensive use of JavaScript C. Detailed, accurate site map D. Web site age and longevity

C. Detailed, accurate site map

What is an important consideration when selecting graphics and posting them on a business's website? A. Descriptive links B. Font size C. Download time D. Log files

C. Download time

What is true about personal vision? A. Specific goals are necessary to determine your vision. B. Realistic visions are based on mission statements. C. Good visions have permanent results. D. Achievable visions are time bound.

C. Good visions have permanent results (they are timeless and don't start out with a specific goal)

Megan is a computer sciences specialist looking for a job while the economy is experiencing a recession. She interviews for two jobs: one with a well-respected firm that has been around for 20 years, and another with a firm that in six months will open its doors for the first time. Which of the following is NOT an advantage of taking a job at the new company: A. Less competition B. Lower costs C. Greater pressure to expand D. Easier to keep employees

C. Greater pressure to expand

Why is a fact sheet helpful to writers of news releases? A. It provides an outline for writers to follow. B. It includes guidelines for the specific medium. C. It helps writers to prioritize the information. D. It helps to make the news release look professional.

C. It helps writers to prioritize the information.

Which of the following are examples of overhead costs: A. Subscriptions, sales, and taxes B. Utilities, insurance, and dividends C. Postage, taxes, and insurance D. Supplies, dividends, and rent

C. Postage, taxes, and insurance (these are NOT sources of income for the company)

Which of the following is the most appropriate response for an employee to make when s/he discovers a safety hazard: A. Determine the cause of the hazard B. Avoid the location of the hazard C. Report or correct the hazard D. Record the hazard and its location

C. Report or correct the hazard

What technology should a travel agent use specifically to notify clients of web pages of interest? A. E-mail B. HTML C. Social bookmarks D. Search engine optimization

C. Social bookmarks

Which of the following is one of the rights of customers in the travel and tourism industry: A. To be reminded that foreign travel is often dangerous B. To be asked if they want to buy trip insurance C. To be informed about a destination's social conditions D. To be told about a competitor's refund policy

C. To be informed about a destination's social conditions

In relation to product grades and standards, why is international standardization needed? A. To protect patents, copyrights, and trademarks B. To prevent market expansion C. To prevent technical barriers to trade D. To protect developing countries from competition

C. To prevent technical barriers to trade (products meet the same standards, encourages competition between countries)

When should researchers ask potentially sensitive questions during an interview? A. Throughout the interview B. At the beginning of the interview to get them out of the way C. Toward the end of the interview D. At the mid-point of the interview to allow time for the researcher to build rapport

C. Toward the end of the interview (to avoid the interview from being cut short)

Determine whether the following statement is true or false: Labor unions can affect productivity in the U.S. A. False, unions focus on the personal welfare of their members. B. True, unions have a positive impact on productivity. C. True, unions may demand benefits without regard to productivity. D. False, unions do not have an effect on productivity.

C. True, unions may demand benefits without regard to productivity.

Which of the following is an important part of designing an effective advertisement: A. Frequency B. Storyboard C. Typography D. Position

C. Typography

To increase efficiency among channel members, which type of software allows for the secure transfer of information via the Internet: A. Internet service provider B. Intranet system C. Virtual private network D. Client network

C. Virtual private network

The overall efforts which help to build a firm's clientele include sales activities, the search for new clients, and A. written instruction manuals. B. quality maintenance and repair. C. business services and policies. D. clear warranties and guarantees.

C. business services and policies. (the other options cultivate client loyalty)

Promotion in the hospitality industry often consists of A. contest drawings and complimentary breakfasts. B. employee newsletters and buffet service. C. direct marketing and personal selling. D. public relations and cost-plus pricing events.

C. direct marketing and personal selling.

The use of loss-leader pricing might be considered illegal if it A. targets one market. B. creates excessive profit. C. eliminates competition. D. prevents discounting.

C. eliminates competition.

Our economy has shifted from a service economy to a(n) __________ economy. A. manufacturing B. entertainment C. experience D. agricultural

C. experience

To reduce the time it takes to manually enter marketing-research results into a computer database, many businesses are using A. spreadsheet software programs. B. online security systems. C. optical scanning devices. D. frequency distribution applications.

C. optical scanning devices. (An optical scanner is an electronic device that copies or reads documents, and then transmits the information into a computer. Using optical scanning devices to summarize marketing research results saves time because the data do not need to be manually entered into the computer.

According to Maslow's Hierarchy of Needs, people are first motivated to buy to satisfy __________ needs. A. self-actualization B. security C. physiological D. esteem

C. physiological (basic human desires)

The Coleman Company sells its own brand of tents, coolers, grills, and sleeping bags. This is an example of A. product positioning. B. monopolizing the outdoor market. C. product extensions. D. upselling.

C. product extensions

A person who promotes Walt Disney theme parks is marketing a(n) A. lifestyle. B. cause. C. service. D. intermediary.

C. service

You are more likely to achieve your goals if they are A. long term. B. based on needs only. C. written down. D. short term.

C. written down

Calculate the amount of personal consumption expenditures that will be included in GDP if citizens purchase $8.3 million worth of new products and $1.9 million worth of used cars for their own use; nonprofit institutions purchase $2.6 million worth of goods and services; and the government purchases $3.6 million worth of new equipment. A. $11.2 million B. $11.9 million C. $12.3 million D. $12.8 million

D. $12.8 million (calculate everything except the government spendings)

Which problem-solving method works the best with a group? A. Finding the root of the problem B. Intuitive method C. Seven-step method D. Brainstorming

D. Brainstorming

In what segment of the hospitality and tourism industry is destination marketing? A. Restaurants and managed services B. Travel and tourism C. Recreation D. Event management

D. Event management

Which of the following is an example of how businesses are using advergaming: A. Using pop-up ads on a competitor's website B. Showing a product being used in a movie scene C. Running advertisements during a national sports game D. Featuring products on billboards in online games

D. Featuring products on billboards in online games

What is one of the most important components of the production process? A. Inputs and outputs B. Goods and services C. New technology D. Human resources

D. Human resources

Which of the following research techniques should you select if you need an accurate picture of a hotel restaurant customers' buying or usage patterns/habits: A. Survey B. Focus group C. Personal interview D. Observation

D. Observation

Which of the following records that contains information about their investments should individuals keep: A. Credit B. Deposit C. Logistics D. Purchase

D. Purchase

Interest a business earns from its bank accounts is included in which category of the income statement? A. Gross sales B. Net income C. Assets D. Revenue

D. Revenue

What is an advantage to a company that effectively manages its business information? A. Reduces the need for compliance B. Eliminates customer dissatisfaction C. Increases information overload D. Saves time and money

D. Saves time and money

The main message of advertising copy usually focuses on a product's A. dependability. B. features. C. warranty. D. benefits.

D. benefits

One way that hospitality and tourism businesses might build customer loyalty is by participating in A. industry-related meetings. B. service-quality programs. C. marketing research studies. D. community outreach activities.

D. community outreach activities.

One way for a person to verify the reliability of an online article's information is by A. asking others for their opinions. B. evaluating the author's writing style. C. gathering internal reports from the company's database. D. comparing the information with other articles about the topic.

D. comparing the information with other articles about the topic.

You have a customer-service mindset if you believe that your customers are your A. relatives. B. associates. C. friends. D. employers.

D. employers

David and Ella are in business together and each of them has unlimited liability. David and Ella's business is an example of a A. franchise. B. corporation. C. joint venture. D. general partnership.

D. general partnership. (all business partners are liable for the company's losses in a general partnership

When creating and posting information to a website, one of the most important considerations is the A. shopping cart. B. search engine. C. domain name. D. home page.

D. home page.

When writing informational messages, business employees should explain the situation and include sufficient data for the recipient to be able to A. agree with the content. B. read the message. C. contact the business. D. make a decision.

D. make a decision.

An example of price in the hospitality industry is the amount a guest pays for A. a sightseeing trip arranged by a concierge. B. dinner in a hotel's main dining room. C. transportation to a full-service hotel. D. one night at an all-inclusive resort.

D. one night at an all-inclusive resort.

In a movie that's about to be released, the main actors stop their car in front of a billboard for InterContinental Hotels. For the audience, this is an example of A. special events. B. out-of-home advertising. C. personal selling. D. product placement.

D. product placement.

Creating an economical image of a new product to match the business's low-cost image is an example of A. persuasive selling. B. promotional pricing. C. publicity planning. D. product positioning.

D. product positioning

Members of the air-traffic controllers' union stopped working to support the pilots' union that recently went on strike. This is an example of a A. wildcat strike. B. lockout. C. boycott. D. sympathetic strike.

D. sympathetic strike

Following a stay at a beach resort, a guest wrote a positive review of it on the Orbitz website. This is an example of a(n) A. community-involvement activity. B. out-of-home advertisement. C. press release. D. word-of-mouth (WOM) strategy.

D. word-of-mouth (WOM) strategy.

When examining two data sets, the hotel manager found that one set had a correlation of +1 and the other had a correlation of -1. What should the hotel manager understand about the strength of the relationship of the two data sets? A. The strength of the relationship of the two data sets is the same. B. No relationship exists with the -1 correlation. C. The strength of the relationship of the +1 correlation is twice as strong as the -1 correlation. D. The strength of the relationship of the -1 correlation is less than that of the +1 correlation.

The strength of the relationship of the two data sets is the same.

Which of the following describes the services offered by trade industries: A. They are always limited. B. They may be limited or full line. C. They vary from day to day. D. They are always full line.

They may be limited or full line

Why is it important for individuals to periodically validate their credit histories? A. To understand credit laws B. To avoid being denied credit C. To find out about different types of credit D. To protect themselves from bankruptcy

To avoid being denied credit

When conducting a web search, keywords entered into the query field should A. be as specific as possible. B. be entered as all lower case letters. C. be very broad or general. D. contain fewer than 10 characters.

be as specific as possible

To track how customers respond to advertisements, many marketers use __________ measures. A. exposure B. processing C. market-share D. communication effects

processing