Deliver the Right Message on Google Display Ads

3 Key Benefits of Responsive Display Ads

1. Automation 2. Reach 3. Simplicity

Key Benefits of AMPHTML ads

1. Faster ads drive better performance 2. Lighter ads can lead to better ad experiences 3. Lighter ads can lead to better ad experiences

2 Kinds of Uploaded Ads

1. Image Ads 2. AMPHTML ads

How are AMPHTML ads Lighter?

AMPHTML ads are 3x lighter in load and rendering than regular ads which may result in users having a more positive experience with your brand.

How are AMPHTML ads Faster?

AMPHTML ads are 6x faster than regular ads on AMP pages, making them more viewable, more effective, and more likely to perform well.

How are AMPHTML ads Safer?

AMPHTML ads need validation before they're served, reducing the risk of malware and building trust in the brands users are engaging with.

How is simplicity a key benefit of Responsive Display Ads?

By using Responsive Display Ads, you can reduce your overhead for managing ad portfolios within ad groups and campaigns and dedicate more time to performance improvement.

Display Ad Formats

Can help you promote your business when people are browsing online, watching YouTube videos, checking Gmail, or using mobile devices and apps. Allows an approach that enables greater efficiency or greater creative control.

Key Benefit of Image Ads

Complete creative control: You can develop these ads using templates to decide how best to combine your different images, text, and logos.

Image Ads

Created outside of Google Ads, uploadable as a .zip file into Google Ads. Only run in banner-eligible slots, with limited scale relative to Responsive Display Ads. To qualify for as many auctions as possible, use both Responsive Display Ads and image ads.

Creative Testing

Google does billions of creative A/B tests for your business. Google also leverages multiple machine learning modules (asset selection, color extraction, auto-fitting, and more) to create the right message to the right user across desktop, mobile, and apps.

How is reach a key benefit of Responsive Display Ads?

Multiple assets can be uploaded per asset type, such as headlines, logos, images, and videos. The ads that Google assembles automatically adjust their size, appearance, and format to fit just about any native or non-native ad slot.

How are Responsive Display Ads made?

Simply upload your assets (images, videos, headlines, logos, and descriptions), and Google will automatically create ads.

Responsive Display Ads

The default ad type when creating a Display campaign. Give you the ability to upload your own assets and create ads that serve in all ad slot sizes, into both native and non-native inventory. They're built for performance, reach, and scale. They represent the future of asset-based digital advertising.

How is automation a key benefit of Responsive Display Ads?

When you create a Responsive Display Ad by uploading different assets into Google Ads, Google uses a machine learning model to determine the optimal combination of assets for each ad slot based on predictions built from your performance history.

Uploaded Ads

You build your own ads outside of Google Ads and simply upload them to your Display campaign. Greater control over how and where ads are shown. This option will likely limit reach, as uploaded ads don't have access to the same inventory as Responsive Display Ads.

AMPHTML ads

enable marketers, publishers, and technology providers to deliver faster, and more secure ad experiences across all platforms by applying the principles of AMP to building and serving ads.