Digital Garage Quizzes

Which of the following is an example of a local search? "bike shop near me" "bike shop in UK" "local bicycle shop" "bike shops"

"bike shop near me"

Which of the following is a common feature of email marketing platforms? Personalised, custom templates A free list of email addresses you can target A feature allowing users to unsubscribe from your emails Automation of your search ad campaigns

A feature allowing users to unsubscribe from your emails

Which tool helps you measure the success of your website? Keyword Planner Ad Gallery Ad Preview Tool Analytics

Analytics

Which of the following can businesses achieve by using social media? Attract new audiences Build a good reputation with customers Meet sales goals Increase traffic to their website

Attract new audiences

What does the following definition describe? 'The division of an audience into groups of who they are and what they like, with a goal of identifying a group most interested in your product/service.' Marketing channels Demographics Audience segmentation Group dynamics

Audience segmentation

Which three pieces of information are essential to include first in your local directory listing? Business address, website, telephone numbers Business name, business address, telephone numbers Website, telephone numbers, email address Business name, email address, website

Business name, business address, telephone numbers

Fill in the blank: If you use __________ keywords when building your search ads, minor variations, like plurals, can still trigger the ad. Exact Match Random Match Direct match Close match

Exact Match

Fill in the blank: It's possible to determine how well a/an ___________ will perform without bidding on it. Auction Website Keyword Advert

Keyword

Search engine marketing can also be called what? Pay-per-click advertising Organic advertising Search box marketing One-click advertising

Pay-per-click advertising

In an SEM auction, your Quality Score is based on which aspect of your ad? Bid Relevance Wit Length

Relevance

Which of the following is an example of a 'call to action' on a website? A list of phone numbers customers can use to get in contact with you A 'Get directions to our store' button which when clicked, redirects to a map displaying directions to the store based on the customer's current address An icon button that takes the customer to your social media accounts A hotline phone number that helps users complete their purchases

A 'Get directions to our store' button which when clicked, redirects to a map displaying directions to the store based on the customer's current address.

What should your search ad have in order to promote more clicks? A call to action A catchy headline A close-up photo A social media link

A call to action

What can using video as part of your online presence help you create? Content that will go viral A channel to engage with customers A variety of different brand perceptions An online following and fanbase

A channel to engage with customers Videos can help you to engage with customers in many ways, such as answering FAQ's or sharing details on your product and services.

What is a web server? The customer service representative you can call when you have questions about your website The answer you get when you search a term on the web A computer connected to the Internet with software that allows it to host all the components of your website The device that determines the speed of your mobile connection

A computer connected to the Internet with software that allows it to host all the components of your website

A robust social media plan includes which of the following? A list of content that mimics competitor content All of your online business goals A long-term schedule identifying when to post content A list of friends who can post on the accounts

A long-term schedule identifying when to post content Having a long-term schedule of posts and ideas in advance means you can free up more time to complete other tasks but still keep a consistent appearance on social.

Which of the following is something you'll probably want to exclude from your website? Prices A lot of deep scientific information and detailed statistics Special offers Certifications to show you're qualified to provide a service

A lot of deep scientific information and detailed statistics

Fill in the blank: Businesses should focus on social media platforms with _______. The biggest reputation The most expected engagement A relevant audience The most users

A relevant audience

Which of the following will you need to start an email marketing programme? A collection of email templates A 'Contact Us' form A way to collect people's email addresses A set budget

A way to collect people's email addresses

Which section of Google Analytics can tell you whether visitors have found your website via social media? Site search Acquisition Behaviour Search Console

Acquisition Through the acquisition tab on Google Analytics you can see where and when people arrived on your site from social media. If tracking your links using UTMs, you can also track which specific social posts referred them.

Which of the following can help you gain visibility in search engines? Adding relevant content that highlights the location of your business Including your address on your Twitter account Optimising your site for desktop devices only Adding a list of shops local to you on your website

Adding relevant content that highlights the location of your business

If the open rate of your emails seems low, which of the following could help you fix that? Redesign your website Change the colour of the buttons inside your email Send your emails to more contacts Adjust the subject line of your email

Adjust the subject line of your email

How can you take advantage of video for your product/services without actually making a video? This isn't possible Advertise on other people's videos Use images with a call to action instead Share other people's videos

Advertise on other people's videos

The increased use of the Internet presents a lot of potential for which types of businesses? All businesses Small business owners International businesses Local businesses

All businesses

When looking to attract a local audience, why it is important to optimise your website and content for mobile users? Because local users tend to use their mobile devices when they're out of the house Because mobiles will replace desktop computers Because all online users browse on mobile devices these days Because marketing for mobile is more cost effective

Because local users tend to use their mobile devices when they're out of the house

What is a key benefit of having an online presence for a business? The ability to sell products directly to customers through social media Being visible when people search for a business like yours Sending users emails to update them on new products Being able to offer new customers promotional discounts

Being visible when people search for a business like yours

When it comes to search ads, which of the following could dictate how an ad will perform against a competitor? Social media following Bid value Domain authority Average number of visitors to the company's website

Bid Value

What technology do search engines use to 'crawl' websites? Androids Interns Automatons Bots

Bots

Which of the following is the easiest way for visitors to learn about a business while visiting a website? Getting a free 'taster' of one of your products when they sign up to receive emails Listening to an audio file that auto plays whenever someone visits your site Browsing your product pages and reviewing the Frequently Asked Questions page Reading the terms and conditions for your products on your site

Browsing your product pages and reviewing the Frequently Asked Questions page

When looking at your video analytics, you discover people are only watching the first few seconds of your video. What should you do? Consider removing the video from the platform Consider re-shooting your video based on comments Consider updating your preview images, video titles or descriptions Consider asking people to watch the whole video in the description

Consider updating your preview images, video titles or descriptions

Taking a business online can involve many different steps. When starting out, which activity could be a part of this process? Sending flyers with your web address to customers Creating a business listing in online local directories Increasing print and billboard advertising Building a team of digital advertising experts

Creating a business listing in online local directories

What are 'highlighting key dates' and 'considering multiple channels' best practices of? Creating a content calendar Designing illustrations to support content Segmenting your audience Identifying social media influencers

Creating a content calendar

Fill in the blank: As a small business, creating videos to showcase your business or product requires only ______. An agency, professional crew and equipment Creativity, lots of experience and a large budget Creativity, planning and any budget Creativity, planning and high-quality equipment

Creativity, planning and any budget

What is the first step of display retargeting? Sourcing keywords Defining your audience Writing content Setting a call to action

Defining your audience

Which details should you look to include on a business profile page on social media? Details about the CEO Link to a local listing site you're on Description of the business Cost of products and services

Description of the business

Which of the following is an example of a social media goal? Acquire genuine reviews on products Drive more traffic to your store Develop one-way communication with customers Mimic your competition's approach

Drive more traffic to your store

Which term best describes the business activity that occurs when website visitors buy products or services from you online? E-commerce Display advertising Search engine marketing Pay per click

E-commerce

Using videos in email marketing and social media is an effective way to do what? Increase word of mouth referrals Engage and grow your audience Guarantee sales of your product or service Lower the cost of developing content

Engage and grow your audience Standing out against the hundreds of emails in someone's inbox can help build brand recognition and engage your audience.

If you needed to showcase which parts of a website are being clicked on the most, which presentation type should you consider? A Bar chart B Pie chart C Table D Heat map

Heat Map

Which of the following is a benefit of using relevant ads and landing pages? Increased cost for ad placements Higher ad positions on the search results page Higher cost per clicks on your ads Ads that will ensure more purchases

Higher ad positions on the search results page

If your key business goal is to get people to book rooms at your guesthouse, what data are you most likely to be interested in? How long people spend on your 'How To Find Us' page Which day of the week is most popular for bookings Whether your funny Tweet goes viral How many people visiting your site book a room with you

How many people visiting your site book a room with you

What can conversion tracking in search help you measure? How many transactions are completed on your site overall How many people click on your SEM ad and end up browsing your site How many people visiting your site from a search ad end up completing a purchase How many customers your ad has converted into brand ambassadors

How many people visiting your site from a search ad end up completing a purchase

Which of these is an important factor in the paid search auction system? How famous your brand name is How cool your logo is How long your business has been around How relevant your ads are

How relevant your ads are

Fill in the blank: A __________ is a shortcut to other pages on your site or elsewhere on the web. Hyperlink Return link Menu bar Breadcrumb

Hyperlink

What is the first step in creating an online business strategy? Identifying business goals Understanding what the competition is doing Knowing the market Aligning goals to the strategy

Identifying business goals

Once you've worked out your Unique Selling Point (USP), how would you use it in a long-term online strategy? Incorporate it within marketing materials across all channels to help raise customer awareness Create an email campaign letting your customers know why you are unique Film a video explaining your unique selling point and send it to employees Create a press release and distribute it through your channels

Incorporate it within marketing materials across all channels to help raise customer awareness

Which of the following is a benefit of registering your business in online local listings? Discounted pricing on your search advertising campaigns Increased likelihood of being discovered through search engines More mentions on social media platforms Guaranteed sales to local customers

Increased likelihood of being discovered through search engines

Which of the following would be an ideal goal for an SEO plan? Increasing social media likes and follows Increasing how many relevant people visit your website Showing your website to as many people as possible Being in first place in SERP for any keyword

Increasing how many relevant people visit your website

In what way can display advertising be effective? It guarantees more visitors to your site It guarantees increased sales It drives traffic to your website It improves your ranking in search engines

It drives traffic to your website

What makes the data cycle useful? A It helps you make the most of the data collected from marketing activities B It helps you evaluate your competition C It provides information about what users like about your website D It presents collected data in a visually appealing way

It helps you make the most of the data collected from marketing activities

Which of these can Google Search Console help you to do? It helps you increase your social media following It helps you optimise your Google My Business listing It helps you understand which keywords people are searching for on Google It helps you run A/B tests on your home page

It helps you understand which keywords people are searching for on Google

Why is optimising customer touchpoints online beneficial for businesses? It allows brands to add pop-up ads at every point of the customer journey, ensuring high visibility It gives businesses the opportunity to save money on online advertising It provides customers with value every time they come into contact with a brand, helping build trust It gives businesses an opportunity to collect more data from potential customers

It provides customers with value every time they come into contact with a brand, helping build trust

What should be the first step of a structured SEO plan? Identifying your ad budget Buying an analytics software Setting up your presence on social media sites Keyword research

Keyword research

When it comes to search ads, which description best describes 'negative keywords'? Keywords with no association to your site Keywords with a poor search volume Keywords that are excluded from a campaign Keywords that are typed incorrectly

Keywords that are excluded from a campaign

Which of the following factors help search engines determine if your business is local? Location details on the website, quality content and how mobile friendly the website is Location details on the website, list of shops local to you and a contact form Quality content, list of local suppliers and location details Location GPS tags on photos, quality content and how mobile friendly the website is

Location details on the website, quality content and how mobile friendly the website is

Fill in the blank: Short strings of specific keywords with low search volume are called ___________. Long-hair keywords Long-tail keywords High-relevance keywords Top-tail keywords

Long-tail keywords

What type of information can KPIs provide? Audience segmentation Long-term projections Financial viability Board decisions

Long-term projections

Which of the following is an advantage of e-commerce? A More relaxed checkout procedure B Low operational costs C Minimal interaction required with the customer D Segmentation of audiences

Low operational cost

How can you improve a business's visibility to people located near you geographically? Translate your website into at least two more languages Offer free phone support during business hours Ensure you have good analytics on your website Make sure your phone number, address and business hours are easy to find

Make sure your phone number, address and business hours are easy to find

Which of the following statements is true when it comes to developing a web presence for a business? Customers can learn about a business by downloading a mobile app, but they can't place an order using an app Building a new website requires a large budget Mobile apps enable your customers to purchase your products without being on your website All businesses must have a website to sell products

Mobile apps enable your customers to purchase your products without being on your website

Which of the following is a pitfall when using social media for business? 2-way conversation with customers Not being present on every social media platform Not having the resources to respond to comments and questions in a timely manner Spending too much time reviewing social media analytics

Not having the resources to respond to comments and questions in a timely manner

Which of the following best describes why approaches to writing need to be adapted for online content? Online readers have a reduced attention span, due to being flooded with information Certain blogging platforms have a limit on the word count you can publish Online readers only like to engage with long-form pieces of content Online audiences are typically younger, so the language used needs to reflect this

Online readers have a reduced attention span, due to being flooded with information

When using search engine marketing, where can your ads appear? Only on search engines Only on websites On search engines and websites On websites and social media

Only on search engines

When looking to ensure your website is easily accessible by mobile users, what should you focus on doing first? Redesign your website colour scheme Optimise your site Create a mobile app Shorten your website content

Optimise your site

If you own a film blog, which type of customer can you expect to reach with display advertising? People who use ad-blockers and are interested in your subject People who haven't read your blog before but are interested in your subject Only people who have read your blog previously Only people interested in films and movies

People who haven't read your blog before but are interested in your subject

Why are search engines a great place for a business to be found? People pay to use search engines, so there is a wealthy customer base there People who search are actively looking for information, products or services Search engines are a big trend these days Search engines guarantee new customers

People who search are actively looking for information, products or services

When setting up display advertising campaigns, who can you target? People with specific names People who speak different languages People who already own specific products People with a specific address

People who speak different languages

Which of the following can be used to target an audience when using some social media ads? People's names People's address People's pet names People's relationship status

People's relationship status

When it comes to optimising your website's SEO for mobile users, which of the following is a crucial factor to keep in mind? Short content and fewer images Performance and usability Usability and short content Less video content

Performance and usability

Analytics can give you immediate valuable information about which type of customers? Previous and current customers Current and future customers Previous and future customers Offline and online customers

Previous and current customers

When incorporating videos into a digital strategy, which of the following tactics provides value to customers? Setting up live streams of the business's physical shop on their website Publishing a how-to video on their website Producing sale campaign videos Sharing personal vlogs

Publishing a how-to-video on their website Creating a how-to video for a product or service that a business sells can help answer customer queries, encourage sales and increase engagement with the brand.

What can a business use to send messages to users who have already downloaded their app? Text messages Pull notifications Push notifications Email notifications

Push notifications

Which type of data relates to a metric that can be represented with a number? A Quantitative B Qualitative C Holistic D Customer

Quantitative

If a person adds a product to a shopping basket but then leaves the website, which of the following tactics is most likely to encourage that person to return and purchase the product? Retargeting with a display ad encouraging newsletter sign-up Redesigning your website Creating a Facebook page for your business Retargeting with a display ad that has a discount coupon

Retargeting with a display ad that has a discount coupon

What would be beneficial to include on a product description page? A Previous versions of the product B Links to other suppliers C Reviews of the product D Price comparisons

Reviews of the product

Which of these is a good practice to keep in mind when sending emails to your contacts? Run an A/B test on your subject line to determine which one works best Send the same generic and simple message to your entire contact database Include enough content in the email so there is no need for them to click away to read further elsewhere Only include a call to action on the landing page you're linking to in the email

Run an A/B test on your subject line to determine which one works best

Which of the following metrics could help you understand which blog post is resonating the most with your audience? Session duration Page views Referral traffic Unique page views

Session duration

When considering how mobile users will search for your business, which types of keywords should you focus on? Long tail keywords Shorter keywords and phrases Longer keywords and phrases Exact match keywords

Shorter keywords and phrases

Which of the following factors should you consider when optimizing your website for search engines? Color scheme Recycled content Inspiring business name Site popularity

Site Popularity

Which of the following statements is true when marketing your business online? You need a website to show up in search results You'll reach a similar client base to the one you have in the real world You'll be seen by the same volume of customers whether you use search advertising or not Social media is a great way to engage your audience

Social media is a great way to engage your audience

Fill in the blank: The ads on search engines are usually made up of ________. Audio Video Text Images

Text

Which of the following is an example of the type of data that advertising networks automatically collect and share with businesses? The number of sales you make from the ad The cost of each ad you publish The cost of creating the ad A prediction of sales you can make from your ad

The cost of each ad you publish

Which of the following is an accurate definition of what a content marketing campaign involves? Creating and posting content ad-hoc when you have the time The creation of time-sensitive content that can be published through various channels Regularly emailing customers with news about a business's products or services The creation and promotion of online materials with the goal of increasing interest in a product or service

The creation and promotion of online materials with the goal of increasing interest in a product or service

Which of the following is true when purchasing ad placements on an advertising network? You always need to contact the owner of the website to buy ads on their page The network provides data on the click-through-rate The network provides names of the people who click your ad The network will continue to show your ad for 7 days once your budget has expired

The network provides data on the click-through-rate

Fill in the blank: Spending money on search advertising influences how your website appears in ___________. Organic search results The search results page Business directories Display advertising networks

The search results page

Before running search ads, you should make sure your site is mobile-friendly. Which scenario best describes a mobile-friendly experience for a customer? The business has a mobile app instead of a website The site include business phone numbers The site works on different mobile devices The site does not include any videos so it loads quickly

The site works on different mobile devices

Which of the following can help a search engine understand what your page is about? The date it was published The number of images used The total number of words The title tag

The title tag

Most web analytics tools can tell you what information about the user? Their contact details, their behaviour and their operating system Their location, type of device they're using and pages visited Their location, type of device they're using and contact details Their interests, when they delete their browser cookies and their location

Their location, type of device they're using and pages visited

Which of the following statements is true when it comes to running email campaigns for a business? There's no need to use sponsored ads within your email marketing There's no need for analytics when it comes to email marketing You need to include personal contact details You can use any imagery, despite copyright

There's no need to use sponsored ads within your email marketing

What is the purpose of the 'See, Think, Do, Care' framework? To help determine a marketing strategy To help a business understand the customer journey online To help a business reach a global audience To give insight into specific customer groups

To help a business understand the customer journey online

Fill in the blank: If an ad is not performing well, one effective tactic is to _____________. Try a different search engine Tweak the ad's copy and analyse the results Hire a professional ad agency Delete the ad and try again

Tweak the ad's copy and analyze the results

Which of the following statements is true when it comes to taking a business online? Stick to what you are doing and don't make changes The same content works across online and offline platforms Use analytics to make informed decisions Use analytics to track your customers across the Internet

Use analytics to make informed decisions

What is the best way to put your social content in front of people who don't already follow you? Increase your email marketing campaigns Ask people to share your content to their networks Use paid promotion to reach new audiences Put links to your social on your website

Use paid promotion to reach new audiences Promoting your posts on social media enables you to target certain audiences that have not yet been exposed to your products or services.

Which of the following is a benefit of using spreadsheets? A Vast quantities of data can be stored, sorted and analysed quickly B Data can only be accessed when all users are online C Valuable customer and market insights can be delivered quickly D Spreadsheets are the only way to collect data and extrapolate results

Vast quantities of data can be stored, sorted and analyzed quickly

When making video content for your display ads, what is most important to ensure? Videos are entertaining, long and include a CTA Videos are relevant, short and include a CTA Videos are relevant, long and include a URL Videos are short, informative and include a phone number

Videos are relevant, short and include a CTA

Fill in the blank: Website analytics can tell you _____________. What time of day your website gets the most traffic How many mentions or likes you get on social media How well your competitor's ad campaigns are doing The email addresses of visitors to your landing pages

What time of day your website gets the most traffic

What should you consider when developing your website content? What your customers are looking for Your latest promotions and discounts Your brand values Whether the content will go viral or not

What your customers are looking for

What can social media analytics tools help you measure when assessing campaign results? Whether the campaign was more successful than your competitors Whether the visitors liked the social campaigns or not Whether a visitor called the store after seeing a social post Whether the visitor clicked on a paid ad or organic listing

Whether the visitors liked the social campaigns or not

Fill in the blank: Actionable insights can be described as explaining the ______ of an online marketing campaign. A 'Why' B 'How' C 'When' D 'Who'

Why

What does responsive design mean? Your visitors can manually adjust the size of your website Your website will adapt to suit whichever device it is being viewed on Your customers can provide feedback on the design of your site Your website will respond to clicks faster

Your website will adapt to suit whichever device it is being viewed on