Digital Marketing: Exam One

Five Major Steps in The Systems Development Process:

1. Systems Analysis / Planning 2. Systems Design 3. Building the system 4. Testing 5. Implementation and Maintenance

A set of planned activities designed to result in a profit in a marketplace is a(n)

Business Model

Which of the following factors is not a significant influence on a company's competitive environment?

Details how a company intends to enter market and attract customers.

Which of the following involves a company giving away a certain level of product or service without charge, but then charging a fee for premium levels of the product or service?

Freemium Strategy

What are there eight most important factors impacting website design?

Functionality Informational Ease of Use Redundant Navigation Ease of Purchase Multi-browser Functionality Simple Graphics Legible Test

Hypertext Markup Language:

GML that is relatively easy to use in web page design. HTML provides web page designers with a fixed set of markup "tags" that are used to format a web page.

What is the difference between a market opportunity and a marketspace?

Market Opportunity is usually divided into smaller niches compared to marketspace.

Name the basic functionalities a web server should provide:

Processing of HTTP Requests Security Services / Transport Layers File Transfer Protocol Search Engine Data Capture E-Mail Site Management

Acceptance Testing:

Requires the firm's personnel and managers in marketing, production, sales and general management actually use the system as installed on a test Internet or intranet server. verifies that the business objectives of the system as originally conceived, are in fact working.

What is the revenue model of an e-tailer?

Sale of Goods

Which of the following features of e-commerce technology allows users to participate in the creation of online content?

Social Technology

Why is system testing important?

Testing is important as an e-commerce site can have thousands of pathways, so you want to ensure they are all functioning correctly.

Which governing body of the Internet comes the closest to being a manager of the Internet? What does this governing body do?

The Internet Corporation for Assigned Names and Numbers (ICAAN): coordinates the internet's system of unique identifiers including IP Addresses, protocol parameter registries, and top-level domain systems.

Which of the following was the original "killer app" that made the Internet commercially interesting and extraordinarily popular?

The Web

Richness:

The complexity and content of a message. (Feature of E-Commerce Tech)

True or False: The Internet is a worldwide system of computer networks.

True

Amazon's e-commerce website and application are available 24/7, nearly everywhere and at all times, which of the features of e-commerce technology does this describe?

Ubiquity

What are the eight key features of e-commerce technology?

Ubiquity Global Reach Universal Standards Social Technology Personalization Customization Information Density

Which element of the business model addresses why the customer should buy from you?

Value Proposition

What are the eight key components of an effective business model? List the components and give a brief description of each.

Value Proposition Revenue Model Market Opportunity Competitive Environment Competitive Advantage Market Strategy Organizational Development Management Team

Marketspace:

a marketplace extended beyond traditional boundaries and removed from a temporal and geographic location.

Systems Development Lifecycle:

a methodology for understanding the business objectives of any system and designing an appropriate solution.

Cloud Computing:

a model of computing in which computer processing, storage, software, and other services are provided as a shared pool of virtualized resources over the internet.

Competitive Advantage

achieved by a firm when it can produce a superior product and/or bring the product to market at a lower price than most (or all) of its competitors. Firms that can provide superior products at the lowest cost on a global basis are truly advantaged. Components of an Effective Business Model

Business Objectives:

capabilities you want your site to have.

Customization:

changing the delivered product or service based on a user's preferences and prior behavior. (Feature of E-Commerce Tech)

Value Proposition

defines how a company's product or service fulfills the needs of customers. Components of an Effective Business Model

Revenue Model

describes how the firm will earn revenue, produce profits, and produce a superior return on invested capital. Components of an Effective Business Model

E-Commerce

digitally enabled commercial transactions between and among organizations and individuals.

Management Team

employees of the company responsible for making the business model work. Components of an Effective Business Model

Multivariate Testing:

involves identifying specific elements, creating versions for each element, and then creating a unique combination of each element and version to test.

A/B Testing (Split):

involves showing two versions of a web page to different users to see which one performs better.

Systems Testing:

involves testing the site as a whole, in a way the typical user will use the site.

Unit Testing:

involves testing the site's program modules one at a time.

Ubiquity:

means that e-commerce is available pretty much anywhere. It allows people to shop from virtually anywhere via their phone, laptop or tablet. (Feature of E-Commerce Tech)

Hybrid Cloud:

offers customers both a public and a private cloud.

Organizational Deveopment

plan that describes how the company will organize the work that needs to be accomplished. Components of an Effective Business Model

Private Cloud:

provides similar options as the public cloud, but only to a single tenant.

How has cloud computing impacted the internet?

radically reduces the cost of building and regulating websites. individuals no longer need a powerful laptop or desktop to engage in e-commerce activities. means that a significant part of hardware and software costs can be reduced.

Market Opportunity:

refers to the company's intended marketspace and the overall potential financial opportunities available to the firm in that marketspace.

Market Opportunity

refers to the company's intended marketspace and the overall potential financial opportunities available to the firm in that marketspace. Components of an Effective Business Model

Competitive Environment

refers to the other companies operating in the same marketspace selling similar products. Components of an Effective Business Model

Which of the following features of e-commerce technology enables merchants to market and sell "complex" goods and services to consumers via marketing messages that can integrate video, audio, and text?

richness

Universal Standards:

standards that are shared by all nations around the world. (Feature of E-Commerce Tech)

Interactivity:

technology that allows for two-way communication between merchant and consumer. (Feature of E-Commerce Tech)

Interactivity in the context of e-commerce provides which of the following functionalities?

the enabling of two-way communication between consumer and merchant.

Market Strategy

the plan you put together that details exactly how you intend to enter a new market and attract new customers. Components of an Effective Business Model

What does HTML define?

the structure of a document including the headings, graphic positioning, tables and text formatting.

Personalization:

the targeting of marketing messages to specific individuals by adjusting the message to a person's name, interests, and past purchases. (Feature of E-Commerce Tech)

Information Density:

the total amount and quality of information available to all market participants. (Feature of E-Commerce Tech)

Global Reach:

the total number of users or customers an e-commerce business can obtain. (Feature of E-Commerce Tech)

Public Cloud:

third-party service providers that own and manage large, scalable data centers that offer computing, data storage, and high-speed internet to multiple customers who pay only for the resources they use.

What is responsive web design (RWD)?

tools and design principles that automatically adjust the layout of a website depending on the screen resolution of the device on which it is being viewed upon.

Social Technology:

user-generated content and social networks. (Feature of E-Commerce Tech)