DSCI Chapter 1

Tiffany & Company competes in the marketplace by offering high cost custom jewelry. Tiffany & Company is following a broad market and cost leadership strategy. True False

False

Zappos is not a technology company; its primary business focus is to sell books. True False

False

Which of the following is considered a service? Cars Groceries Cutting hair All of the above

Cutting Hair

Today's workers are referred to as _______________ and they use BI along with personal experience to make decisions based on both information and intuition, a valuable resource for any company. Knowledge workers Knowledge thinkers Knowledge resources All of the above

Knowledge workers

What are the two main categories in a value chain analysis? Primary value activities & secondary value activities. Primary value activities & support value activities. Primary value activities & strengthening value activities. None of the above.

Primary value activities & support value activities.

If you were thinking about a home theater system which of the following represents the inputs? The DVD player, DVD movie, speakers, TV, and electricity. Playing the movie including the audio through the speakers and the video on the TV. A message stating that the disk is dirty and cannot be played. Spinning the disk to play, pause, rewind, or fast forward.

The DVD player, DVD movie, speakers, TV, and electricity.

Which of the following is included in Porter's Five Forces Model? Loyalty expenses. Supply chain management. The power of competitors. Systems thinking.

The power of competitors.

Steve Jobs and Apple created a big advantage in the technology industry with the introduction of the iPod, iPhone, and iPad. What are these all examples of? Competitive advantage Competitive intelligence First-mover advantage All of the above

All of the above

Which of the following is considered information? Quantity sold Date sold Best-selling item by month All of the above

Best-selling item by month

Firm infrastructure and human resource management are part of the primary value activities. True False

False

Which of the following is not considered a category within the support value activities in a value chain analysis? Technology development. Outbound logistics. Human resource management. Firm infrastructure.

Outbound logistics.

Your boss, Kerry Miller, has asked you to analyze the soft drink industry using Porter's five forces model. Which of the following represents supplier power in the soft drink industry? Pepsi requires stores that carry Pepsi products to commit to minimum orders of 1,000 cases. Walmart negotiates a lower cost per bottle from Coke in exchange for premium shelf space in every Walmart store. Zevia Natural Diet Soda begins selling directly over the Internet. Vitamin water, fruit juice, coffee.

Pepsi requires stores that carry Pepsi products to commit to minimum orders of 1,000 cases.

What is data? Raw facts that describe the characteristics of an event or object. Data converted into a meaningful and useful context. Information collected from multiple sources that analyzes patterns, trends, and relationships for strategic decision making. Skills, experience, and expertise, coupled with information and intelligence, that creates a person's intellectual resources.

Raw facts that describe the characteristics of an event or object.

Callie Crystal owns and operates one of the most successful local coffee shops in Denver, called The Edgewater Café. Each time a customer purchases their 100th cup of coffee at The Edgewater Café they receive a free pound of coffee of their choice. What is Callie attempting to create with her unique "Free Pound of Coffee" marketing program? Reducing buyer power with a loyalty program. Increasing buyer power with a loyalty program. Decreasing supplier power with a differentiated product. Creating a substitute product.

Reducing buyer power with a loyalty program.

MIS can add value to both primary activities and support activities in the value chain. Which of the following is not an example of a company adding value by the use of MIS in a primary activity? Scottrade Corp. creating an online system for employees to track paychecks, benefits, wellness rewards program, and other employee benefit items. A system for the sales and marketing departments to track specific sales targets and follow up processes. An easy electronic survey, similar to the survey monkey, to be sent to the customer right after a service was completed. Royal Crest Dairy using their custom order and delivery system through an easily accessible Web portal for the customer to track delivery status.

Scottrade Corp. creating an online system for employees to track paychecks, benefits, wellness rewards program, and other employee benefit items.

If you were thinking about a home theater system which of the following represents the process? The DVD player, DVD movie, speakers, TV, and electricity. Playing the movie including the audio through the speakers and the video on the TV. A message stating that the disk is dirty and cannot be played. Spinning the disk to play, pause, rewind, or fast forward.

Spinning the disk to play, pause, rewind, or fast forward.

Which of the following represents a typical supply chain? Company - Customers - Suppliers. Company - Suppliers - Customers. Suppliers - Company - Customers. Suppliers - Customers - Company.

Suppliers - Company - Customers.

Sandy Fiero works as the Chief Knowledge Officer for Bend Lumbar Company. She has been given the responsibility to create a product or service that will bring an added value to its customers to increase the company's revenue. Sandy determines that the best value she can add is by creating a service that offers free next day shipping on any order over $50. Where in the value chain is Sandy adding value? The primary value activity outbound logistics. The primary value activity inbound logistics. The primary value activity marketing and sales. The primary value activity operations.

The primary value activity outbound logistics.

Imagine you are creating a new product to sell in an up-and-coming market. Which of the below statements indicates that it would be easy for you as the new entrants to compete in this market? The threat of new entrants force is high in the up-and-coming market. The threat of new entrants force is low in the up-and-coming market. The threat of new entrants force is impossible to define in the up-and-coming market. All of the above depending on the time of year.

The threat of new entrants force is high in the up-and-coming market.

A fact is the confirmation or validation of an event or object. In the past, people primarily learned facts from books. True False

True

FedEx created a first-mover advantage by developing its customer self-service software, which allows people to request parcel pickups, print mailing slips, and track parcels online. True False

True

Your boss, Kerry Miller, has asked you to analyze the soft drink industry using Porter's five forces model. Which of the following represents buyer power in the soft drink industry? Pepsi requires stores that carry Pepsi products to commit to minimum orders of 1,000 cases. Walmart negotiates a lower cost per bottle from Coke in exchange for premium shelf space in every Walmart store. Zevia Natural Diet Soda begins selling directly over the Internet. Vitamin water, fruit juice, coffee. Coke and Pepsi submit bids to the owner of a football stadium for the exclusive sale of their products during games.

Walmart negotiates a lower cost per bottle from Coke in exchange for premium shelf space in every Walmart store.

What is business intelligence? Raw facts that describe the characteristics of an event or object. Data converted into a meaningful and useful context. Information collected from multiple sources that analyzes patterns, trends, and relationships for strategic decision making. Skills, experience, and expertise, coupled with information and intelligence, that creates a person's intellectual resources.

information collected from multiple sources that analyzes patterns, trends, and relationships for strategic decision making.