E-commerce Chapter 11 Matching

79) ________ help employees navigate to the firm's human resource and corporate content such as corporate news and announcements.

Enterprise portals

73) ________ is defined in the text as the average of prices for that product or service in a variety of dynamic and fixed-price markets around the world.

Fair market value

68) ________ pricing first appeared in the nineteenth century with the development of mass national markets and retail stores that could sell to a national audience.

Fixed

80) ________ portals, such as Yahoo, attempt to attract a very large audience and then retain the audience on-site by providing in-depth vertical content channels.

General purpose

77) ________ refers to the feeling that one has paid too high a price for an item won at auction.

Winner's regret

72) The time spent watching and reviewing auction bids is a part of ________ costs.

monitoring

70) The term ________ refers to the advantages conferred the larger an auction site becomes in terms of visitors and products for sale.

network effects

67) A(n) ________ offer members focused discussion groups, help, information, and knowledge related to an area of shared practice.

practice network

76) E-mailing buyers to warn them away from a seller is a type of auction fraud known as ________.

transaction interference

74) If an auction uses a(n) ________, there will be multiple winners and they all will pay the same price.

uniform pricing rule

66) Howard Rheingold, one of The Well's early participants, coined the term ________ to refer to "cultural aggregations that emerge when enough people bump into each other often enough in cyberspace."

virtual communities

71) A ________ permits the consumer to monitor specific auctions of interest, requiring the consumer to pay close attention only in the last few minutes of bidding.

watch list

69) ________ are markets in which prices are variable and based on the competition among participants who are buying or selling the products.

Auctions

75) A(n) ________ facilitates group buying of products at dynamically adjusted discount prices based on high-volume purchases.

Answer: demand aggregator

78) ________ refers to the use of secondary user IDs or bidders who have no actual intention to buy to artificially raise the price of an item.

Shill bidding