E-commerce chapter 4
15) All of the following are basic information requirements for a product database except: 1. A) product descriptions. 2. B) stock numbers. 3. C) customer ID numbers. 4. D) inventory levels.
C
27) When using multivariate testing, if you wish to test two different versions of an image, a button, and a piece of text, how many combinations will you need to test? 1. A) 2 2. B) 4 3. C) 6 4. D) 8
D
45) Which of the following technologies is used to separate the design and presentation of content from the content creation process? 1. A) CGI 2. B) proxy server 3. C) shopping cart 4. D) CMS
D
81) Which of the following statements about mobile websites is not true? 1. A) Mobile websites run on a rm's servers, just like a traditional website. 2. B) Mobile websites can be built using standard web tools such as server-side HTML, Linux, PHP and SQL. 3. C) Generally, mobile websites operate more quickly than traditional websites viewed on a desktop computer connected to a broadband oce network. 4. D) Most large rms today have mobile websites.
C
67) All of the following are important factors in search engine optimization except: 1. A) selecting keywords and page titles. 2. B) identifying market niches for your services or products. 3. C) buying search engine ads. 4. D) adhering to privacy policies
D
11) Which system functionality must your website have in order to be able to personalize or customize a product for a client? 1. A) an ad server 2. B) a site tracking and reporting system 3. C) an inventory management system 4. D) customer on-site tracking
D
36) All of the following might be part of a website's middle-tier layer except: 1. A) a database server. 2. B) an ad server. 3. C) legacy corporate applications. 4. D) a mail server.
C
72) Django follows the ________ programming principle. 1. A) CoC 2. B) WYSIWYG 3. C) DRY 4. D) LAMP
C
44) Which of the following types of application server monitors and controls access to a main web server and implements rewall protection? 1. A) proxy server 2. B) list server 3. C) groupware server 4. D) mail server
A
46) MySQL is which of the following? 1. A) open source database software 2. B) scripting language embedded in HTML documents 3. C) web server software 4. D) website analytics software
A
48) ________ is not an open source software tool. 1. A) WebSphere 2. B) Apache 3. C) MySQL 4. D) PHP
A
68) ________ provides a set of standards for communicating between a browser and a program running on a server that allows for interaction between the user and server. 1. A) CGI 2. B) ColdFusion 3. C) JavaScript 4. D) VBScript
A
55) The term stateless refers to the fact that: 1. A) no one government entity controls the Internet. 2. B) the server does not have to maintain an ongoing dedicated interaction with the client computer. 3. C) system performance degrades as more simultaneous users require service. 4. D) web servers may maintain multiple instances of server software to handle requests.
B
70) The primary way a website personalizes the content presented to a visitor is through the use of: 1. A) privacy policies. 2. B) cookies. 3. C) accessibility rules. 4. D) site management tools.
B
78) Which of the following is a server-side technique that detects the attributes of the device making the request, and using predened templates, loads a version of a site that is optimized for the device? 1. A) LAMP 2. B) AWD 3. C) mobile rst design 4. D) RoR
B
32) The annual maintenance cost for a website is typically much lower than its development cost.
false
13) ________ help you engage your customers in a conversation. 1. A) Shopping carts 2. B) Product databases 3. C) On-site blogs 4. D) Site tracking and reporting systems
C
23) All of the following offer website building tools except: 1. A) Weebly. 2. B) Google Sites. 3. C) WordPress. 4. D) Apache.
D
47) All of the following are basic functionality provided by e-commerce merchant server software except: 1. A) a product catalog. 2. B) marketing analytics. 3. C) a shopping cart. 4. D) credit card processing.
B
49) Which of the following is a standard that makes it possible to access data from any application regardless of the database and operating system software being used? 1. A) CGI 2. B) ODBC 3. C) MySQL 4. D) HTTP
B
33) Two-tier architecture typically includes a web server and a database server.
true
34) Apache web server software works with Linux and Unix operating systems.
true
51) Prior to the development of e-commerce, websites primarily delivered static HTML pages.
true
53) A list server can be used to manage e-mail marketing campaigns.
true
8) In order from beginning to end, the major steps in the SDLC are: 1. A) systems analysis/planning; systems design; building the system; testing; and implementation. 2. B) systems design; testing; building the system; and implementation. 3. C) systems analysis/planning; systems design; building the system; implementation; and testing. 4. D) systems analysis/planning; implementation; building the system; and testing.
A
80) Building which of the following is the most expensive path to creating a mobile presence? 1. A) native app 2. B) mobile website 3. C) mobile web app 4. D) hybrid HTTP
A
16) ________ typically include a data ow diagram to describe the ow of information for an ecommerce site. 1. A) Physical designs 2. B) Logical designs 3. C) Testing plans 4. D) Co-location plans
B
18) Which of the following veries that the business objectives of the system as originally conceived are in fact working? 1. A) system testing 2. B) acceptance testing 3. C) unit testing 4. D) implementation testing
B
21) All of the following are simple steps for optimizing web page content that can reduce response times except: 1. A) reducing unnecessary HTML comments. 2. B) segmenting computer servers to perform dedicated functions. 3. C) using more ecient graphics. 4. D) avoiding unnecessary links to other pages on the site.
B
22) Which of the following is the minimum system architecture requirement for an e-commerce website that processes orders? 1. A) single-tier architecture 2. B) two-tier architecture 3. C) three-tier architecture 4. D) multi-tier architecture
B
24) All of the following are major players in hosting/co-location/cloud services except: 1. A) GoDaddy. 2. B) WordPress. 3. C) Rackspace. 4. D) CenturyLink.
B
25) Which form of testing compares a control page with one that is very different? 1. A) template test 2. B) new concept test 3. C) funnel test 4. D) system test
B
39) ________ is used to process certicates and private/public key information. 1. A) HTTP 2. B) Secure Sockets Layer/Transport Layer Security 3. C) File Transfer Protocol 4. D) Data capture
B
41) Which of the following is an example of a CMS? 1. A) Apache 2. B) WordPress 3. C) Dreamweaver CC 4. D) Webtrends Analytics
B
63) Django is based on which of the following? 1. A) PHP 2. B) Python 3. C) Perl 4. D) Ruby on Rails
B
64) Ruby on Rails is based on which of the following philosophies? 1. A) SLDC 2. B) CoC 3. C) LAMP 4. D) Ajax
B
9) ________ are the types of information systems capabilities needed to meet business objectives. 1. A) Information requirements 2. B) System functionalities 3. C) System design specications 4. D) Physical design specications
B
14) Which of the following is not one of the basic business objectives for an e-commerce site? 1. A) display goods 2. B) execute a transaction 3. C) provide production and supplier links 4. D) optimize system architecture
D
17) Which of the following details the actual hardware components to be used in a system? 1. A) architecture plan 2. B) system functionalities plan 3. C) logical design 4. D) physical design
D
26) A template test is a form of which type of testing? 1. A) unit testing 2. B) system testing 3. C) acceptance testing 4. D) A/B testing
D
38) All of the following are basic functionality provided by web servers except: 1. A) site management tools. 2. B) data capture tools. 3. C) security services. 4. D) a shopping cart.
D
40) Which of the following would you use to verify that links on web pages are valid? 1. A) HTTP 2. B) FTP 3. C) data capture tools 4. D) site management tools
D
42) Advantages of dynamic page generation include all of the following except: 1. A) lowered menu costs. 2. B) market segmentation. 3. C) nearly cost-free price discrimination. 4. D) client-side execution of programming.
D
43) Which of the following cannot be used to retrieve objects from a database? 1. A) CGI 2. B) ASP 3. C) JSP 4. D) HTML
D
59) All of the following are methods of improving the processing architecture of a website except: 1. A) separating static content from dynamic content. 2. B) optimizing ASP code. 3. C) optimizing the database schema. 4. D) adding web servers.
D
66) All of the following are website design features that annoy customers except: 1. A) slow-loading pages. 2. B) pop-under ads. 3. C) splash pages. 4. D) multi-browser functionality.
D
69) ________ is a programming language invented by Netscape used to control the objects on an HTML page and handle interactions with the browser 1. A) VBScript 2. B) ActiveX 3. C) ColdFusion 4. D) JavaScript
D
31) Using prebuilt templates is typically one of the most expensive choices when building an ecommerce site
false
50) The web server software used has a signicant impact on how a website's web pages look on a user's computer.
false
52) Dynamic page generation increases menu costs.
false
60) Upgrading a server from a single processor to multiple processors is an example of scaling a site horizontally.
false
61) Storing HTML pages in RAM rather than on a server's hard drive is an expensive way to netune the processing architecture of a website.
false
29) The SDLC methodology that can be used to create an e-commerce website has ve major steps.
true
30) When developing an e-commerce presence, it is important to understand that the business must drive technology decisions, not the reverse.
true
83) A native app is one designed to specically operate using a mobile device's hardware and operating system.
true
84) Mobile web apps are typically built using HTML5 and Java.
true
12) Which of the following are the two main components of a systems design? 1. A) logical design and physical design 2. B) behavioral design and technological design 3. C) business objectives and technology requirements 4. D) front-end systems and back-end systems
A
37) The leading web server software is: 1. A) Apache. 2. B) Microsoft Internet Information Server. 3. C) Sun Solaris. 4. D) Google Enterprise Server.
A
57) Which of the following is not a main factor in determining the overall demand on an ecommerce site? 1. A) le sizes of web pages being served 2. B) number of simultaneous users in peak periods 3. C) speed of legacy applications that are needed to supply data to web pages 4. D) whether content is dynamic or static
A
7) What are the two most important management challenges in building a successful ecommerce presence? 1. A) developing a clear understanding of business objectives and knowing how to choose the right technology to achieve those objectives 2. B) having an accurate understanding of your business environment and an achievable business plan 3. C) building a team with the right skill sets and closely managing the development process 4. D) identifying the key components of your business plan and selecting the right software, hardware, and infrastructure for your sit
A
79) Which of the following statements about responsive web design (RWD) is not true? 1. A) RWD works best for sites that have complex functionality. 2. B) RWD tools include HTML5 and CSS3. 3. C) RWD makes it possible to design a website that automatically adjusts its layout and display according to the screen resolution of the device on which it is being viewed. 4. D) RWD can be costly.
A
10) Which of the following basic system functionalities is used to display goods on a website? 1. A) product database 2. B) digital catalog 3. C) shopping cart system 4. D) customer database system
B
1) Oine media is typically used for all of the following marketing activities except: 1. A) education. 2. B) exposure. 3. C) conversation. 4. D) branding.
C
19) Which of the following involves testing a site program's modules one at a time? 1. A) system testing 2. B) acceptance testing 3. C) unit testing 4. D) implementation testing
C
2) The cost of hardware, software, and telecommunications services needed to build a website have ________ over the last decade. 1. A) increased dramatically 2. B) increased moderately 3. C) decreased dramatically 4. D) decreased slightly
C
20) Most of the time required to maintain an e-commerce site is spent on: 1. A) debugging code. 2. B) responding to emergency situations. 3. C) general administration and making changes and enhancements to the system. 4. D) changes in reports, data les, and links to backend databases.
C
28) The process of comparing a website with that of its competitors in terms of response speed, quality of layout, and design is known as: 1. A) split testing. 2. B) funnel testing. 3. C) benchmarking. 4. D) system testing.
C
3) Which of the following types of e-commerce presence is best suited for creating an ongoing conversation with one's customers? 1. A) website 2. B) e-mail 3. C) social media 4. D) oine media
C
56) Which of the following types of sites typically needs a high percentage of secure pages? 1. A) web services 2. B) customer self-service 3. C) trading 4. D) publishing/subscription
C
58) All of the following are steps one can take to right-size a website's hardware platform and meet demands for service except: 1. A) scaling hardware vertically. 2. B) scaling hardware horizontally. 3. C) replacing static pages with dynamically generated pages. 4. D) improving processing architecture
C
65) Which of the following is the most commonly used server-side scripting language? 1. A) Ruby on Rails 2. B) Django 3. C) PHP 4. D) Perl
C
71) Which of the following is not part of the LAMP open source web development model? 1. A) Linux 2. B) Apache 3. C) Microsoft IIS 4. D) PHP
C
77) All of the following are key design principles of responsive web design except: 1. A) exible grid-based layouts. 2. B) media queries. 3. C) coding by convention. 4. D) exible images and media.
C
82) Beginning the e-commerce development process with a mobile presence rather than a desktop website is referred to as which of the following? 1. A) RWD 2. B) AWD 3. C) mobile rst design 4. D) RESS
C
