E-Commerce: Chapter 7
In 2020, about how many hours a month are online social network users in the United States expected to spend, on average, on all social networks combined?
40
(T/F) A cell phone's GPS is accurate to within five feet of the actual location of the phone.
False
(T/F) Facebook does not sell display ads.
False
Which of the following is not true about social marketing?
More than 50% of Twitter's ad revenues are generated by desktop users.
Which of the following statements about BLE is not true?
Only Apple iPhones can use BLE.
Which of the following is a Facebook feature that allows app developers to integrate their apps into the Facebook pages of users who sign up for the app?
Open Graph
All of the following are Pinterest marketing tools except:
Promoted Pins.
Google uses which of the following to build a global database of wireless access points and their geographic locations?
Street View cars
Which of the following statements about Instagram is not true?
Instagram's most rapidly growing demographic group is comprised of people under the age of 35.
Which of the following is a not a type of Rich Pin?
Instant Pin
Which of the following is not a technology for enabling proximity marketing?
Lens Studio
Which of the following allows Facebook to track user behavior on other sites?
Like button
Which of the following attracts a highly educated, professional and managerial audience?
Ads that appear in a Facebook user's News Feed are called:
Page Post Ads.
Which of the following is not true about mobile marketing?
People use most of their mobile minutes while they are on the go, outside of the home.
Which of the following statements about Pinterest is not true?
Pinterest is the only one of the major social networks that does not accept paid advertising.
People spend the most time doing which of the following when using a mobile device?
listening to music
All of the following were popular types of online marketing before 2007 except:
mobile marketing.
All of the following are examples of dark social except:
tweets.
Your Facebook News Feed includes all of the following except:
tweets.
By 2022, it is estimated that advertisers will be spending which of the following amounts on mobile marketing?
$130 billion
Companies are not permitted to collect personal information from children under the age of ________ without parental consent.
13
On average, users use about ________ apps a month on their smartphone.
20
Which of the following is the leading mobile retailer in the United States?
Amazon
Which of the following Twitter marketing tools provides marketers with a real-time digital dashboard so they can see tweet activity about a TV show, commercial, or brand?
Amplify
Which of the following statements about COPPA is not true?
COPPA is not applicable to Internet of Thing (IoT) devices.
Which of the following is an online service specifically aimed at measuring the impact of Pinterest and other visual social media?
Curalate
Which social network has been the most effective marketing platform for ExchangeHunterJumper.com?
As discussed in the chapter-opening case, Hubble used all of the following Facebook marketing tools except:
Facebook Live.
(T/F) SMS text messaging generates most of mobile marketing spending.
False
(T/F) TikTok is owned by Facebook.
False
Which of the following dominates the local mobile search market?
Which of the following account for the vast majority of location-based mobile marketing?
Google and Facebook
Which of the following is most similar to Pinterest?
Which of the following is not a major provider of mobile display advertising?
Webtrends
Encouraging users to click a Like button is an example of which step in the social marketing process?
amplification
Which of the following involves using a variety of tools to encourage users to interact with content and brand?
engagement
The number of people exposed to pins on Pinterest is a measure of which of the following?
fan acquisition
Which of the following are features of both Pinterest and Twitter?
hashtags
(T/F) Promoted Video is the source of over 60% of Twitter's ad revenue.
True
(T/F) Purchases made on tablet computers are the fastest growing and largest source of m-commerce revenues.
True
(T/F) Influencer marketing is a method of generating customer engagement.
True
Which of the following is not true about Page Post Ads displayed in the Facebook News Feed?
They cannot contain links.
Which of the following involves using the inherent strength of social networks to encourage visitors and fans to share their Likes and comments with friends?
amplification
Which of the following refers to those forms of social sharing that occur off the major social networks, through alternative communication tools?
dark social
Which of the following is the most popular use for mobile devices?
entertainment
Which of the following is the first step in the social marketing process?
fan acquisition
The ratio of impressions to fans is a measure of:
fan acquisition.
Which of the following proximity marketing technologies did Macy's deploy in many of its retail stores in 2014?
iBeacon
Which of the following is another term for amplification?
reach
Which of the following generates the most mobile ad spending?
search engine advertising
In 2020, how much are advertisers expected to spend on local-based (local) mobile marketing?
$25 billion
Apple's iBeacon uses which of the following technologies?
BLE
All of the following marketing tools on Facebook require payment except:
Brand Pages.
Which of the following is a history of your actions on Facebook?
Timeline
(T/F) Both mobile and social advertising spending are expected to double from 2017 to 2021.
True
(T/F) Brand pages on Facebook typically attract more visitors than a brand's website.
True
(T/F) Eddystone is an open-source standard for beacon technology.
True
(T/F) In 2020, Millennials and Gen-Zers together represent about 85% of Snapchat's monthly active U.S. users.
True
(T/F) In 2020, the amount spent on local (digital) marketing is expected to exceed the amount spent on mobile marketing.
True
(T/F) Pinterest's Shopping Pins requires a merchant to have a product catalog uploaded to Pinterest.
True
(T/F) Pinterest's users are predominantly women.
True
(T/F) Traditional retail products and travel services are the source of much of the current growth in m-commerce.
True
Which of the following is a micro-blogging social network site that allows users to send and receive 280-character messages, as well as news articles, photos, and videos?
Which of the following Twitter marketing tools involves a coupon or other promotional offer that appears in users' Twitter timeline?
Twitter Card