E-commerce Quiz 4 (chapter 6)

The majority of online shoppers find vendors by clicking on display ads

FALSE

alibaba currently has a larger market cap than netflix

TRUE

a ___ is a repository of customer information that records all contacts that a customer has with a firm and generates a customer profile available to everyone win the firm with a need to know the customer

CRM system

which of the following measures the percentage of times an ad is clicked

CTR - click through rate

cognitive dissonance can be viewed as buyer discomfort caused by post-purchase conflict

TRUE

which of the following measures the percentage of emails that could not be delivered

bounceback rate

the 4 P's of marketing are

price product promotion place

A marketing technique that involves showing an ad on multiple webpages for a product an individual was previously viewing on another website is commonly referred to as

retargeting or remarketing

SEO refer to

search engine optimization

all of the following statements about cookies are true except

the data typically stored in cookies includes a unique ID and email address

Which of the following statements about the internets impact on marketing is not true

the internet has decreased the impact of brands

which of the following is based on the idea of complete price transparency in a perfect information marketplace

the law of one price

recency refers to

time elapsed since the last quantifiable action made by a customer

It is generally accepted that due to a number of factors, including growth, in e-commerce, the importance of pull media is increasing

true

Creating multiple variations of goods and selling these to different market segments at different prices is called

versioning

which of the following involves getting customers to pass along a company marketing message to friends family and collegues

viral marketing

All of the following are traditional online marketing tools as described by the textbook

affiliate marketing, email and permission marketing, sponsorship marketing - - NOT social marketing

if you want to determine the size of your websites audience the metric you will use for the most accurate measurement will be

hits

The marketing technique known as ____ involves merchants offering many products for which there is little demand

long tail marketing

The incremental cost of building the next unit of a good is called the

marginal cost