Ecom final
The term BYOD refers to employees: A) working from home. B) being allowed or encouraged to their own mobile devices and laptops. C) using mobile devices for work. D) bringing work devices to the home.
Answer: B Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 12.3: Identify major trends in supply chain management and collaborative commerce.
A business model that uses advertising revenue to provide some content for free, combined with an option to obtain additional content for a price is called a(n) ________ model. A) sales B) distribution C) a la carte D) freemium
Answer: D Difficulty: Easy AACSB: Application of knowledge Learning Objective: 10.1: Understand the major trends in the consumption of media and online content, the major revenue models for digital content delivery, digital rights management, and the concept of media convergence.
Which of the following is not an example of a native digital news site? A) Huffington Post B) Buzzfeed C) Vice D) USA Today
Answer: D Difficulty: Easy AACSB: Application of knowledge Learning Objective: 10.2: Understand the key factors affecting the online publishing industry.
________ refers to the feeling that one has paid too high a price for an item won at auction. A) Seller's lament B) Winner's lament C) Loser's regret D) Winner's regret
Answer: D Difficulty: Easy AACSB: Application of knowledge Learning Objective: 11.2: Describe the major types of auctions, their benefits and costs, how they operate, when to use them, and the potential for auction abuse and fraud.
________ purchased Yahoo. A) AT&T B) Microsoft C) AOL D) Verizon
Answer: D Difficulty: Easy AACSB: Application of knowledge Learning Objective: 11.3: Describe the major types of Internet portals and their business models.
A(n) ________ supply chain is one in which the labor conditions in low-wage, underdeveloped producer countries are visible and morally acceptable to ultimate consumers in more developed industrial societies. A) sustainable B) ethical C) lean D) accountable
Answer: D Difficulty: Easy AACSB: Application of knowledge Learning Objective: 12.3: Identify major trends in supply chain management and collaborative commerce.
7) All of the following have introduced their own versions of Buy buttons except: A) Facebook. B) Pinterest. C) Instagram. D) Tumblr.
Answer: D Difficulty: Easy AACSB: Application of knowledge Learning Objective: 9.1: Understand the environment in which the online retail sector operates today. 3 Copyright © 2019 Pearson Education, Inc.
Which of these job recruitment sites is not a job listing aggregator? A) Indeed B) SimplyHired C) Glassdoor D) CareerBuilder
Answer: D Difficulty: Easy AACSB: Application of knowledge Learning Objective: 9.7: Identify current trends in the online career services industry. 23 Copyright © 2019 Pearson Education, Inc.
All of the following are terms used to describe on-demand service companies except: A) mesh economy. B) collaborative commerce. C) we-commerce. D) omni-channel commerce.
Answer: D Difficulty: Easy AACSB: Application of knowledge Learning Objective: 9.8: Understand the business models of on-demand service companies.
All of the following are examples of direct goods in the auto industry except: A) sheet steel. B) shatter-resistant glass. C) rubber molding. D) desktop computers.
Answer: D Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 12.2: Understand how procurement and supply chains relate to B2B e- commerce.
What is the first step in the procurement process? A) negotiate price B) qualify the seller and its products C) issue a purchase order D) search for suppliers
Answer: D Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 12.2: Understand how procurement and supply chains relate to B2B e- commerce.
The merger of media enterprises into powerful, synergistic combinations that can cross- market content on many different platforms is referred to as: A) aggregation. B) repackaging. C) media transformation. D) industry convergence.
Answer: D Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 10.1: Understand the major trends in the consumption of media and online content, the major revenue models for digital content delivery, digital rights management, and the concept of media convergence.
According to Pew Research Center, what percentage of newspaper readers are exclusively print readers? A) 21% B) 31% C) 41% D) 51%
Answer: D Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 10.2: Understand the key factors affecting the online publishing industry.
Which of the following is the most common model for online newspaper access for U.S. newspapers with circulations over 50,000? A) totally free B) most content free, but subscription fee to access premium content C) paywall D) metered subscription model
Answer: D Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 10.2: Understand the key factors affecting the online publishing industry.
Which of the following native digital news sites has the most unique monthly visitors? A) Huffington Post B) Vox C) Vice D) Buzzfeed
Answer: D Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 10.2: Understand the key factors affecting the online publishing industry.
Which of the following native digital news sites is owned by AOL? A) Vox B) Vice C) Reddit D) Huffington Post
Answer: D Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 10.2: Understand the key factors affecting the online publishing industry.
Which of the following statements about the newspaper industry is not true? A) U.S. newspaper revenues totaled about $27.5 billion in 2017. B) Newspaper websites are the most lucrative way for newspapers to monetize their digital readers. C) Social media sites have become a major source of unique visitors to online newspapers. D) Newspaper circulation revenues have declined dramatically since 2000
Answer: D Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 10.2: Understand the key factors affecting the online publishing industry.
________ is not one of the three business models employed by newspapers between 1995 and 2017. A) The Print-centric model B) The Integrated Print/Web C) The Digital First model D) The Convergence model
Answer: D Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 10.2: Understand the key factors affecting the online publishing industry.
Together Amazon and Apple account for ________ of the e-book market. A) 55% B) 72% C) 87% D) 92%
Answer: D Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 10.2: Understand the key factors affecting the online publishing industry. 13 Copyright © 2019 Pearson Education, Inc.
78) Which of the following Supreme Court cases established that states can compel online retailers to collect and remit sales taxes even if they do not have a physical presence within the state? A) South Dakota v. Wayfair B) Bilski et al. v. Kappos C) Quill v. North Dakota D) Alice Corporation v. CLS Bank Internationa
A
25) The Spokeo case involved a claim for damages based on which of the following? A) Fair Credit Reporting Act B) Digital Millennium Copyright Act C) Anticybersquatting Consumer Protection Act D) Defend Trade Secrets Act
A) Fair credit reporting act
30) What is the FTC recommendation regarding choice as it relates to personally identifiable information (PII)? A) Require firms to have consumers affirmatively opt-in before PII is collected. B) Require firms to allow consumers to opt-out before PII is collected. C) Make collection of PII illegal. D) Require robust notice only before PII is collected.
A) Require firms to have consumers affirmatively opt-in before PII is collected.
71) All of the following cases involved the doctrine of fair use except: A) Spokeo v. Robins B) Perfect 10, Inc. v. Amazon.com, Inc. et al. C) Field v. Google, Inc. D) Kelly v. Arriba Soft.
A) Spokeo v. Robins
67) Which of the following statements about the patent battle between Apple and Samsung is not true? A) The courts have decided that Apple does not have a valid patent on the iPhone's user interface. B) The courts have ruled that Samsung has infringed on some of Apple's patents. C) Analysts believe the cost to Apple of this litigation is at least equal to the damage award it may ultimately be paid. D) Over the last five years of litigation, Samsung has changed its interface and functionality to greatly reduce its infringement.
A) The courts have decided that Apple does not have a valid patent on the iPhone's user interface.
27) Which of the following is a core Fair Information Practices (FIP) principle? A) Choice/Consent B) Access/Participation C) Security D) Enforcement
A) choice/consent
68) Megaupload's founder, Kim Dotcom, was arrested in connection with which of the following? A) copyright infringement B) patent infringement C) trademark infringement D) privacy violation
A) copyright infringement
61) Registering a domain name similar or identical to trademarks of others to extort profits from legitimate holders is an example of: A) cybersquatting. B) cyberpiracy. C) framing. D) metatagging.
A) cybersquatting
57) All of the following statements about patents are true except: A) it is more difficult to obtain a copyright than it is to obtain a patent. B) the four types of inventions protected by patent law are machines, manmade products, compositions of matter, and processing methods. C) computer programs can be patented. D) to be patented, an invention must be nonobvious.
A) it is more difficult to obtain a copyright than it is to obtain a patent.
28) Which of the FTC's Fair Information Practices (FIP) principles requires identification of the collector of data? A) Notice/Awareness B) Choice/Consent C) Access/Participation D) Security
A) notice/awareness
48) ________ is a tiered notice and response system aimed at reducing copyright infringement over P2P networks. A) The CAS B) FIP C) Surfright D) The Open Internet Order
A) the CAS
6) Which ethical principle emphasizes putting oneself into the place of others and thinking of oneself as the object of the decision? A) the Golden Rule B) Universalism C) the Collective Utilitarian principle D) the Social Contract rule
A) the Golden Rule
49) What is the major reason the Internet has such potential for destroying traditional conceptions and implementations of intellectual property law? A) the ability to make perfect copies of digital works at little cost B) the anonymous nature of the Internet C) the support for instant peer-to-peer communication D) the use of standards for file formats
A) the ability to make perfect copies of digital works at little cost
54) All of the following are possible penalties for violating the Digital Millennium Copyright Act (DMCA) except: A) up to ten years' imprisonment for a first offense. B) fines up to $500,000 for a first offense. C) fines up to $1 million for a repeat offense. D) restitution to the injured parties for any losses due to infringement.
A) up to ten years' imprisonment for a first offense.
3) Which of the following U.S. media channels generates the most revenue? A) broadcast television/pay TV B) video games C) newspapers D) box office movies
Answer: A Difficulty: Difficult AACSB: Application of knowledge Learning Objective: 10.1: Understand the major trends in the consumption of media and online content, the major revenue models for digital content delivery, digital rights management, and the concept of media convergence. 2 Copyright © 2019 Pearson Education, Inc.
Magazine digital advertising revenues are expected to _______ for the next few years. A) remain relatively flat B) more than double C) grow over 20% D) significantly decrease
Answer: A Difficulty: Difficult AACSB: Application of knowledge Learning Objective: 10.2: Understand the key factors affecting the online publishing industry.
E-distributors: A) make money by charging a mark-up on products they distribute. B) usually operate "private" markets. C) operate in vertical markets. D) focus on selling direct products.
Answer: A Difficulty: Difficult AACSB: Application of knowledge Learning Objective: 12.4: Understand the different characteristics and types of Net marketplaces.
Which of the following is not one of the central challenges facing the online retail industry? A) lack of physical store presence B) consumer concerns about the privacy of personal information C) inconvenience in returning goods D) delivery delays
Answer: A Difficulty: Difficult AACSB: Application of knowledge Learning Objective: 9.1: Understand the environment in which the online retail sector operates today. 4 Copyright © 2019 Pearson Education, Inc.
All of the following statements about Amazon are true except: A) in 2016, Amazon purchased Jet.com, one of its discount competitors. B) Amazon Web Services is now a major part of Amazon's business. C) eBay can be considered a competitor of Amazon's. D) the rising cost of shipping represents one of the biggest threats to Amazon's long-term profitability.
Answer: A Difficulty: Difficult AACSB: Application of knowledge Learning Objective: 9.3: Identify the challenges faced by the different types of online retailers.
Which of the following statements is not true about OTT? A) To use OTT services, consumers must purchase a bundle of channels. B) OTT entertainment services are a threat to cable television. C) OTT refers to the fact that the entertainment service rides "on top" of other network services such as cable TV and telephone service. D) OTT entertainment services enable binge watching.
Answer: A Difficulty: Difficult AACSB: Information technology Learning Objective: 10.3: Understand the key factors affecting the online entertainment industry. 25 Copyright © 2019 Pearson Education, Inc.
9) All of the following are aspects of content convergence except: A) language. B) design. C) production. D) distribution.
Answer: A Difficulty: Easy AACSB: Application of knowledge Learning Objective: 10.1: Understand the major trends in the consumption of media and online content, the major revenue models for digital content delivery, digital rights management, and the concept of media convergence.
________ convergence describes the development of hybrid devices that can combine the functionality of two or more existing media platforms into a single device. A) Technological B) Content C) Media D) Industry
Answer: A Difficulty: Easy AACSB: Application of knowledge Learning Objective: 10.1: Understand the major trends in the consumption of media and online content, the major revenue models for digital content delivery, digital rights management, and the concept of media convergence.
Which of the following has the highest share of the e-book market? A) Amazon B) Apple C) Google D) Barnes & Noble
Answer: A Difficulty: Easy AACSB: Application of knowledge Learning Objective: 10.2: Understand the key factors affecting the online publishing industry. 10 Copyright © 2019 Pearson Education, Inc.
Which of the following has the highest penetration of social network usage among the general population? A) North America B) Latin America C) Europe D) Asia-Pacific
Answer: A Difficulty: Easy AACSB: Application of knowledge Learning Objective: 11.1: Describe the different types of social networks and online communities and their business models.
A(n) ________ market is one that provides expertise and products for a specific industry (i.e., automobiles). A) vertical B) horizontal C) indirect D) buyer-biased
Answer: A Difficulty: Easy AACSB: Application of knowledge Learning Objective: 12.1: Discuss the evolution and growth of B2B e-commerce, as well as its potential benefits and challenges.
Which of the following statements is not true about the automobile, and automobile parts and accessories, online retail category? A) Most of the revenue in this category is generated from the sales of automobiles. B) Automobile manufacturers use the Internet to deliver branding advertising. C) U.S. franchising law prohibits automobile manufacturers from selling cars directly to consumers. D) Automobile retailing is dominated by dealership networks.
Answer: A Difficulty: Easy AACSB: Application of knowledge Learning Objective: 9.1: Understand the environment in which the online retail sector operates today.
3) Which of the following is not one of the seven major segments of the retail industry? A) electronics and computers B) specialty stores C) gasoline and fuel D) food and beverage
Answer: A Difficulty: Easy AACSB: Application of knowledge Learning Objective: 9.1: Understand the environment in which the online retail sector operates today. Copyright © 2019 Pearson Education, Inc.
Craigslist is a player in which of the following online services markets? A) real estate services and career services B) insurance services and brokerage services C) travel services D) online accounting services
Answer: A Difficulty: Easy AACSB: Application of knowledge Learning Objective: 9.5: Discuss the trends taking place in the online financial services industry.
An ________ is an independently owned, online marketplace that connects hundreds to potentially thousands of suppliers and buyers in a dynamic, real-time environment. A) exchange B) e-distributor C) e-procurement company D) industry consortium
Answer: A Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 12.2: Understand how procurement and supply chains relate to B2B e- commerce.
The last step in the procurement process is: A) sending a remittance payment. B) sending the invoice. C) shipping the goods. D) delivering the goods.
Answer: A Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 12.2: Understand how procurement and supply chains relate to B2B e- commerce.
The liquidity of a market is measured by all of the following except: A) price transparency. B) number of buyers and sellers in market. C) volume of transactions. D) size of transactions.
Answer: A Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 12.2: Understand how procurement and supply chains relate to B2B e- commerce.
________ purchasing involves the purchase of goods based on immediate needs in larger marketplaces that involve many suppliers. A) Spot B) Indirect C) Vertical D) Bulk
Answer: A Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 12.2: Understand how procurement and supply chains relate to B2B e- commerce.
2) Cord cutters and cord shavers are shrinking the number of pay TV households yearly by approximately: A) 3%. B) 5%. C) 7%. D) 9%.
Answer: A Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 10.1: Understand the major trends in the consumption of media and online content, the major revenue models for digital content delivery, digital rights management, and the concept of media convergence.
Which of the following happened during the time period when newspapers used a print- centric business model? A) Google launched its search engine. B) Apple introduced the iPhone. C) Facebook opened to the public. D) The adoption of smartphones and tablets has grown rapidly.
Answer: A Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 10.2: Understand the key factors affecting the online publishing industry.
Which of the following refers to itself as the front page of the Internet? A) Reddit B) Huffington Post C) Flipboard D) Buzzfeed
Answer: A Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 10.2: Understand the key factors affecting the online publishing industry. 16 Copyright © 2019 Pearson Education, Inc.
Which of the following platforms was used by the fewest gamers in 2018? A) consoles B) PCs C) smartphones D) tablets
Answer: A Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 10.3: Understand the key factors affecting the online entertainment industry.
Which of the following statements about the movie industry is not true? A) iVOD revenues have grown faster than subscription streaming revenues. B) Online movie distribution is not dominated by a single distributor. C) Of all the content industries, thus far, the movie industry has been able to maintain its revenue stream and not be digitally destroyed by new technologies. D) The movie industry's control of the release window of a movie is a form of price discrimination.
Answer: A Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 10.3: Understand the key factors affecting the online entertainment industry. 22 Copyright © 2019 Pearson Education, Inc.
1) One of the first online virtual communities was: A) The Well. B) Myspace. C) AOL. D) Salon.com.
Answer: A Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 11.1: Describe the different types of social networks and online communities and their business models.
A(n) ________ offers members focused discussion groups, help, information, and knowledge related to an area of shared practice. A) practice network B) general community C) affinity community D) interest-based social network
Answer: A Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 11.1: Describe the different types of social networks and online communities and their business models.
Which of the following is a leading social network in Germany? A) Xing B) Tuenti C) Orkut D) Mixi
Answer: A Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 11.1: Describe the different types of social networks and online communities and their business models.
4) PredictWallStreet is an example of a(n): A) interest-based social network. B) affinity community. C) sponsored community. D) practice network.
Answer: A Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 11.1: Describe the different types of social networks and online communities and their business models. 2 Copyright © 2019 Pearson Education, Inc.
E-mailing buyers to warn them away from a seller is a type of auction fraud known as: A) transaction interference. B) bid siphoning. C) bid rigging. D) shill bidding.
Answer: A Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 11.2: Describe the major types of auctions, their benefits and costs, how they operate, when to use them, and the potential for auction abuse and fraud.
One partial solution to high monitoring costs is ________ pricing. A) fixed B) dynamic C) allocated D) distress
Answer: A Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 11.2: Describe the major types of auctions, their benefits and costs, how they operate, when to use them, and the potential for auction abuse and fraud.
The fact that participating in an Internet auction means that you will need to purchase a computer, learn to use it, and pay for Internet access, is an example of ________ costs. A) equipment B) fulfillment C) delayed consumption D) monitoring
Answer: A Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 11.2: Describe the major types of auctions, their benefits and costs, how they operate, when to use them, and the potential for auction abuse and fraud.
Threatening negative feedback in return for a benefit is an example of: A) feedback extortion. B) offensive shill feedback. C) defensive shill feedback. D) sending spam.
Answer: A Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 11.2: Describe the major types of auctions, their benefits and costs, how they operate, when to use them, and the potential for auction abuse and fraud.
All of the following are solutions to the problem of high monitoring costs except: A) seller rating systems. B) watch lists. C) proxy bidding. D) fixed pricing.
Answer: A Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 11.2: Describe the major types of auctions, their benefits and costs, how they operate, when to use them, and the potential for auction abuse and fraud. 11 Copyright © 2019 Pearson Education, Inc.
After Google, the next portal/search engine site with the most unique visitors is: A) Yahoo. B) Microsoft. C) AOL. D) Facebook.
Answer: A Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 11.3: Describe the major types of Internet portals and their business models.
4) Which of the following terms refers to the links that connect business firms with one another to coordinate production? A) supply chain B) B2B e-commerce C) vertical market D) horizontal market
Answer: A Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 12.1: Discuss the evolution and growth of B2B e-commerce, as well as its potential benefits and challenges.
5) Automated order entry systems: A) show goods from a single seller. B) increased the costs of inventory replenishment. C) are typically owned by the purchasing firm. D) no longer play an important role in B2B commerce.
Answer: A Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 12.1: Discuss the evolution and growth of B2B e-commerce, as well as its potential benefits and challenges.
6) Which of the following statements about EDI systems is true? A) They typically serve vertical markets. B) They are seller-side solutions. C) They evolved from private trading exchanges. D) They still play an important role in B2C commerce.
Answer: A Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 12.1: Discuss the evolution and growth of B2B e-commerce, as well as its potential benefits and challenges.
EDI began as a(n) ________ system. A) document automation B) document exchange C) invoice generation D) MRP
Answer: A Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 12.1: Discuss the evolution and growth of B2B e-commerce, as well as its potential benefits and challenges. 4 Copyright © 2019 Pearson Education, Inc.
A majority of B2B buyers worldwide now believe their mobile device is essential to their work. Which age-group had the highest percentage agreeing with this statement? A) Millennials (ages 18-35) B) Gen-Xers (ages 36-51) C) Baby Boomers (ages 52 to 65) D) those over 65
Answer: A Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 12.3: Identify major trends in supply chain management and collaborative commerce
Which of the following statements about cloud-based B2B systems is not true? A) Much of the expense of the system is shifted from the B2B network provider to the firm. B) B2B network providers charge customers on a demand basis. C) Network effects apply, enabling the spreading of costs. D) Cloud-based B2B data networks can be implemented in short periods of time.
Answer: A Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 12.3: Identify major trends in supply chain management and collaborative commerce.
Which of the following statements about B2B marketing is not true? A) Mobile B2B marketing consumes less than 20% of B2B digital marketing budgets. B) Only 10% of B2B marketers use mobile marketing technologies. C) Content marketing is one of the primary and most effective marketing tools in B2B marketing. D) The disparity between the amount spent on B2B marketing compared to B2C e-commerce reflects the different nature of much of B2B e-commerce when compared to B2C e-commerce.
Answer: B Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 12.3: Identify major trends in supply chain management and collaborative commerce.
________ is a method for ensuring that suppliers precisely deliver ordered parts at a specific time and to a particular location. A) Having an adaptive supply chain B) Tight coupling C) Supply-chain management D) Materials requirement planning
Answer: B Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 12.3: Identify major trends in supply chain management and collaborative commerce. 13 Copyright © 2019 Pearson Education, Inc.
An ________ primarily serves businesses that primarily buy indirect goods on a contract purchasing basis. A) e-distributor B) e-procurement Net marketplace C) exchange D) industry consortium
Answer: B Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 12.4: Understand the different characteristics and types of Net marketplaces.
The Seam is an example of an: A) exchange. B) industry consortium. C) e-procurement Net marketplace. D) e-distributor.
Answer: B Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 12.4: Understand the different characteristics and types of Net marketplaces.
Which of the following primarily serve horizontal markets? A) e-distributors and exchanges B) e-distributors and e-procurement Net marketplaces C) e-procurement Net marketplaces and industry consortia D) exchanges and industry consortia
Answer: B Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 12.4: Understand the different characteristics and types of Net marketplaces.
________ is an example of an e-procurement Net marketplace. A) McMaster-Carr B) Ariba C) Amazon Business D) SupplyOn
Answer: B Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 12.4: Understand the different characteristics and types of Net marketplaces.
Which of the following primarily deal with indirect goods? A) e-distributors and industry consortia B) e-distributors and e-procurement Net marketplaces C) exchanges and industry consortia D) exchanges and e-procurement Net marketplaces
Answer: B Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 12.4: Understand the different characteristics and types of Net marketplaces. 18 Copyright © 2019 Pearson Education, Inc.
All of the following are major trends in B2B e-commerce in 2018-2019, except: A) a movement toward implementing highly centralized supply chains to reduce risk. B) a growing emphasis on the use of business analytics software (business intelligence) to understand very large data sets. C) a growing emphasis on rapid-response and adaptive supply chains rather than lowest-cost supply chains. D) an increase in regional manufacturing and supply chains to attempt to combat the risks of far- flung global networks.
Answer: A Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 12.3: Identify major trends in supply chain management and collaborative commerce. 12 Copyright © 2019 Pearson Education, Inc.
An ________ provides an online catalog that represents the products of thousands of direct manufacturers. A) e-distributor B) e-procurement company C) exchange D) industry consortium
Answer: A Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 12.4: Understand the different characteristics and types of Net marketplaces.
NeweggBusiness is an example of a(n): A) e-distributor. B) exchange. C) private industrial network. D) e-procurement Net marketplace.
Answer: A Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 12.4: Understand the different characteristics and types of Net marketplaces.
Which of the following is an example of an e-distributor? A) Grainger B) Go2Paper C) The Seam D) Ariba Network
Answer: A Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 12.4: Understand the different characteristics and types of Net marketplaces.
An ________ primarily serves businesses that buy indirect goods on a spot purchasing basis. A) e-distributor B) e-procurement company C) exchange D) industry consortium
Answer: A Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 12.4: Understand the different characteristics and types of Net marketplaces. 19 Copyright © 2019 Pearson Education, Inc.
All of the following are forms of collaboration among businesses except: A) RFQs. B) CPFR. C) demand chain visibility. D) marketing coordination and product design.
Answer: A Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 12.5: Understand the objectives of private industrial networks, their role in supporting collaborative commerce, and the barriers to their implementation.
6) All of the following were parts of the vision during the early days of e-commerce except the belief that: A) new, "first-mover" middlemen, with expertise in e-commerce, would force traditional intermediaries out of business. B) online consumers were rational and cost-driven. C) entry costs to the online retail market would be much less than those needed to establish a physical storefront. D) the cost of acquiring customers would be much lower.
Answer: A Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 9.1: Understand the environment in which the online retail sector operates today.
For a quick check of a firm's short-term financial health, examine its: A) working capital. B) gross margin. C) long-term debt. D) cost of sales.
Answer: A Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 9.2: Explain how to analyze the economic viability of an online firm.
Operating margin is defined as: A) operating income or loss divided by net sales revenues. B) operating income or loss divided by total operating expenses. C) net sales revenues divided by net income or loss. D) net assets divided by net liabilities.
Answer: A Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 9.2: Explain how to analyze the economic viability of an online firm.
Which of the following is not be considered a current asset? A) long-term investments B) cash C) accounts receivable D) marketable securities
Answer: A Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 9.2: Explain how to analyze the economic viability of an online firm.
Which of the following is not categorized as an operating expense? A) the cost of products being sold B) marketing costs C) administrative overhead D) amortization of goodwill
Answer: A Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 9.2: Explain how to analyze the economic viability of an online firm. 10 Copyright © 2019 Pearson Education, Inc.
Which of the following is not a key industry strategic factor? A) synergies B) barriers to entry C) industry value chain D) existence of substitute products
Answer: A Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 9.2: Explain how to analyze the economic viability of an online firm. 9 Copyright © 2019 Pearson Education, Inc.
The term supply-push refers to: A) making products prior to orders being received based on estimated demand. B) waiting for orders to be received before building a product. C) channel conflict. D) multi-channel manufacturers who sell directly online to consumers.
Answer: A Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 9.3: Identify the challenges faced by the different types of online retailers.
Which of the following has the second-highest share of online retail sales? A) omni-channel merchants B) virtual merchants C) catalog merchants D) manufacturer-direct
Answer: A Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 9.3: Identify the challenges faced by the different types of online retailers.
All of the following services require extensive personalization except: A) financial services. B) legal services. C) medical services. D) accounting services.
Answer: A Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 9.4: Describe the major features of the online service sector.
In ________, all of a customer's financial (and even nonfinancial) data are pulled together into a single, personalized website. A) account aggregation B) a financial portal C) integrated financial services D) EBPP systems
Answer: A Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 9.5: Discuss the trends taking place in the online financial services industry.
The Internet has resulted in lower search costs, increased price comparison, and lower prices to consumers for which insurance product line? A) term life insurance B) automobile insurance C) health insurance D) property and casualty insurance
Answer: A Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 9.5: Discuss the trends taking place in the online financial services industry.
Private industrial networks are direct descendants of: A) e-procurement Net marketplaces. B) existing EDI networks. C) independent exchanges. D) industry consortia.
Answer: B Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 12.5: Understand the objectives of private industrial networks, their role in supporting collaborative commerce, and the barriers to their implementation.
Trans-organizational business processes require _______ to perform. A) one firm B) two independent firms C) three independent firms D) at least ten firms
Answer: B Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 12.5: Understand the objectives of private industrial networks, their role in supporting collaborative commerce, and the barriers to their implementation.
All of the following statements about the online insurance industry are true except: A) the Internet has lowered search costs, increased price comparison, and decreased prices to consumers for all forms of insurance. B) websites of almost all the major firms provide the ability to obtain an online quote. C) According to comScore, the online channel is consumers' preferred method for shopping for auto insurance policies. D) the industry has been very successful in attracting visitors searching for information.
Answer: A Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 9.5: Discuss the trends taking place in the online financial services industry. 20 Copyright © 2019 Pearson Education, Inc.
________ has introduced a tool known as Consumer Alerts to inform readers when a review is likely to be fraudulent? A) Yelp B) TripAdvisor C) Angie's List D) TripExpert
Answer: A Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 9.6: Describe the major trends in the online travel services industry today.
Which of the following is not a major trend in the online recruitment services industry? A) disintermediation B) Millennials and GenX primarily use mobile devices to search for jobs C) social recruiting D) use of big data technologies in the hiring process
Answer: A Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 9.7: Identify current trends in the online career services industry.
Which of the following occurs first in the process of content convergence related to books? A) media integration B) media migration C) media transformation D) media maturity
Answer: B Difficulty: Difficult AACSB: Application of knowledge Learning Objective: 10.1: Understand the major trends in the consumption of media and online content, the major revenue models for digital content delivery, digital rights management, and the concept of media convergence.
Which of the following statements about the online newspaper audience is not true? A) The online newspaper is one of the most successful of all online media in terms of audience size. B) Online readership of newspapers is growing at more than 30% a year C) Social networks have become a major source of readers for newspaper articles. D) Online newspapers reach over 75% of individuals in households earning more than $100,000 a year.
Answer: B Difficulty: Difficult AACSB: Application of knowledge Learning Objective: 10.2: Understand the key factors affecting the online publishing industry.
In 2018, which of the following comprised the largest segment of the online gaming audience? A) tablet gamers B) smartphone gamers C) PC gamers D) console gamers
Answer: B Difficulty: Difficult AACSB: Application of knowledge Learning Objective: 10.3: Understand the key factors affecting the online entertainment industry.
Which of the following statements about piracy in the movie and television industry is not true? A) Piracy still remains a threat to the movie and television industry. B) The most common method of piracy uses bit cyberlockers/file hosting sites. C) The monetary amount the movie industry loses as a result of piracy is unknown. D) Public interest in pirated movies in the United States is declining
Answer: B Difficulty: Difficult AACSB: Application of knowledge Learning Objective: 10.3: Understand the key factors affecting the online entertainment industry.
The lower the ________ compared to revenue, the higher the gross profit. A) assets B) cost of sales C) gross margin D) operating expenses
Answer: B Difficulty: Difficult AACSB: Application of knowledge Learning Objective: 9.2: Explain how to analyze the economic viability of an online firm.
Which of the following statements is not true? A) Price competition among online travel services is difficult as comparison shopping for better prices is easy. B) The online travel services sector is one of the few in which extensive disintermediation has occurred. C) The ability of travel products and services to be commoditized is a significant factor in the explosive growth of the online travel services industry. D) The online travel services industry has gone through a period of consolidation.
Answer: B Difficulty: Difficult AACSB: Application of knowledge Learning Objective: 9.6: Describe the major trends in the online travel services industry today.
7) Which of the following types of online content is consumed by the highest percentage of U.S. Internet users A) digital audio B) video C) digital games D) e-books
Answer: B Difficulty: Easy AACSB: Application of knowledge 3 Copyright © 2019 Pearson Education, Inc.
An example of an indirect good in the fast-food industry is: A) mustard. B) paper napkins. C) beef. D) sugar.
Answer: B Difficulty: Easy AACSB: Application of knowledge Learning Objective: 12.2: Understand how procurement and supply chains relate to B2B e- commerce.
8) All of the following are examples of technology convergence except: A) the iPad. B) Amazon Books Publishing. C) Apple TV. D) smartphones.
Answer: B Difficulty: Easy AACSB: Application of knowledge Learning Objective: 10.1: Understand the major trends in the consumption of media and online content, the major revenue models for digital content delivery, digital rights management, and the concept of media convergence.
DRM refers to a combination of ________ for protecting digital content. A) hardware and software methods B) technical and legal means C) user and publisher agreements D) local and remote policies
Answer: B Difficulty: Easy AACSB: Application of knowledge Learning Objective: 10.1: Understand the major trends in the consumption of media and online content, the major revenue models for digital content delivery, digital rights management, and the concept of media convergence. 5 Copyright © 2019 Pearson Education, Inc.
When was the future of e-books firmly established? A) in 2000, with the release on Amazon of Stephen King's novella, Riding the Bullet B) in 2007, with the introduction of Amazon's Kindle C) in 2009, when Barnes & Noble introduced its Nook e-reader D) in 2010, when Apple introduced the first iPad
Answer: B Difficulty: Easy AACSB: Application of knowledge Learning Objective: 10.2: Understand the key factors affecting the online publishing industry.
________ is the market leader in C2C auctions. A) Amazon B) eBay C) uBid D) eBid
Answer: B Difficulty: Easy AACSB: Application of knowledge Learning Objective: 11.2: Describe the major types of auctions, their benefits and costs, how they operate, when to use them, and the potential for auction abuse and fraud.
Virtual merchants face potentially large costs for all of the following except: A) building and maintaining a website. B) building and maintaining physical stores. C) building an order fulfillment infrastructure. D) developing a brand name.
Answer: B Difficulty: Easy AACSB: Application of knowledge Learning Objective: 9.3: Identify the challenges faced by the different types of online retailers.
________ is a subscription-based retailer using predictive marketing and Big Data? A) Macy's B) Stitch Fix C) Dell D) Lands' End
Answer: B Difficulty: Easy AACSB: Application of knowledge Learning Objective: 9.3: Identify the challenges faced by the different types of online retailers. 14 Copyright © 2019 Pearson Education, Inc.
Bookings Holdings owns all of the following except: A) Priceline. B) Orbitz. C) Booking.com D) Lowestfare.com
Answer: B Difficulty: Easy AACSB: Application of knowledge Learning Objective: 9.6: Describe the major trends in the online travel services industry today.
4) In 2017, the various entertainment industries together accounted for about __% of total media industry revenues, while the print media industries collectively accounted for about ___% A) 24%, 76% B) 76%, 24% C) 89%, 11% D) 11%, 89%
Answer: B Difficulty: Moderate AACSB: Application of knowledge
Office supplies are an example of: A) direct goods. B) indirect goods. C) MRO goods. D) distributed goods.
Answer: B Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 12.2: Understand how procurement and supply chains relate to B2B e- commerce.
1) Which of the following is not a current trend in online content? A) Americans continue to spend more on streaming music than downloaded music. B) Readership of newspapers in print form continues to exceed online readership. C) E-book sales growth slows. D) Explosive growth of the mobile platform accelerates the transition to digital content.
Answer: B Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 10.1: Understand the major trends in the consumption of media and online content, the major revenue models for digital content delivery, digital rights management, and the concept of media convergence.
12) Which of the following types of online content is consumed by the lowest percentage of U.S. Internet users? 3 Copyright © 2020 Pearson Education, Inc. A) e-books B) magazines C) video D) digital audio
Answer: B Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 10.1: Understand the major trends in the consumption of media and online content, the major revenue models for digital content delivery, digital rights management, and the concept of media convergence.
5) Which of the following statements about Millennials is not true? A) Millennials are more likely to have read a book in the past 12 months than older adults. B) Millennials overwhelmingly prefer e-books to printed books. C) Millennials watch 100 to 130 hours of regular cable TV per month, about the same as older adults. D) Millennials are nearly twice as likely as older adults to use streaming services such as Netflix, Hulu, and Amazon.
Answer: B Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 10.1: Understand the major trends in the consumption of media and online content, the major revenue models for digital content delivery, digital rights management, and the concept of media convergence.
Content convergence describes convergence in the design, production, and ________ of content. A) sales B) distribution C) marketing D) consumption
Answer: B Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 10.1: Understand the major trends in the consumption of media and online content, the major revenue models for digital content delivery, digital rights management, and the concept of media convergence.
According to Amazon, around how many indie authors have sold more than 1 million copies of their books? A) 10 B) 100 C) 1,000 D) 10,000
Answer: B Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 10.2: Understand the key factors affecting the online publishing industry.
In 2017, e-book sales were expected to constitute about ________% of total trade book sales revenues in the United States. A) 10 B) 20 C) 30 D) 40
Answer: B Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 10.2: Understand the key factors affecting the online publishing industry.
Texture is an example of which of the following? A) interactive book developer B) magazine aggregator C) e-reader platform D) vanity press
Answer: B Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 10.2: Understand the key factors affecting the online publishing industry.
Who was the first major fiction writer to create an e-book-only volume of a new work? A) Hugh Howey B) Stephen King C) Dan Brown D) Amanda Hocking
Answer: B Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 10.2: Understand the key factors affecting the online publishing industry.
Which of the following statements about online magazine publishing is not true? A) The total magazine audience size increased from 2015 to 2017, due entirely to the growth of digital magazines. B) Only about 10% of tablet computer owners read magazine content once a week. C) The percentage of adults who read digital edition magazines has more than quadrupled since 2011. D) There an estimated 1,200 magazine apps for mobile readers.
Answer: B Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 10.2: Understand the key factors affecting the online publishing industry. 11 Copyright © 2019 Pearson Education, Inc.
Which of the following magazines underwent a digital remaking following the introduction of a metered paywall in 2014? A) Sports Illustrated B) The New Yorker C) Newsweek D) Time
Answer: B Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 10.2: Understand the key factors affecting the online publishing industry. 12 Copyright © 2019 Pearson Education, Inc.
In 2017, which of the following forms of entertainment produced the least amount of revenue? A) radio B) recorded music C) video games D) television
Answer: B Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 10.3: Understand the key factors affecting the online entertainment industry.
Which of the following is not a type of digital gamers? A) casual gamers B) local gamers C) social gamers D) MMO gamers
Answer: B Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 10.3: Understand the key factors affecting the online entertainment industry.
Which of the following statements about e-sports is not true? A) Colleges are beginning to offer scholarships for players on their video game teams. B) Twitch accounts for over 80% of the online e-sports viewing in the United States. C) E-sports tournaments routinely draw an online audience equal to professional football games. D) The e-sport audience is predominantly composed of females between the ages of 21 and 34.
Answer: D Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 10.3: Understand the key factors affecting the online entertainment industry.
2) The technology used by early online communities was limited to mostly: A) instant messaging. B) FTP. C) e-mail. D) bulletin boards.
Answer: D Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 11.1: Describe the different types of social networks and online communities and their business models.
In 2018, which age group had the fastest growing rate of Facebook usage? A) 12-34 B) 35-45 C) 46-65 D) adults over 65
Answer: D Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 11.1: Describe the different types of social networks and online communities and their business models.
Which of the following statements about the home entertainment industry is not true? A) Over 50% of the U.S. population uses an OTT subscription service in addition to or instead of cable/satellite TV. B) The current transition to Internet and especially mobile delivery of television is leading to a decline in traditional television viewing. C) Both the television and movie industry share in home entertainment revenues. D) Neither the television nor film industries have built an industry-wide Internet delivery system
Answer: B Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 10.3: Understand the key factors affecting the online entertainment industry.
The amount of time visitors spend on a site is a measure of: A) reach. B) loyalty. C) conversation. D) engagement.
Answer: D Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 11.1: Describe the different types of social networks and online communities and their business models.
Which of the following statements about the music industry is not true? A) Music industry revenues have decreased by 50% since 1999. B) Digital revenues accounted for less than half of all U.S. music revenues in 2017. C) It is still unclear if streaming music services have a viable business model. D) Streaming music generated over 50% of all digital music sales in 2017.
Answer: B Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 10.3: Understand the key factors affecting the online entertainment industry.
Which of the following is the largest producer of revenues in the U.S. entertainment industry? A) radio B) television C) motion pictures D) video games
Answer: B Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 10.3: Understand the key factors affecting the online entertainment industry. 23 Copyright © 2019 Pearson Education, Inc.
5) A website designed around a community of members who self-identify with a demographic or geographic category is classified as a(n): A) interest-based social network. B) affinity community. C) practice network. D) sponsored community.
Answer: B Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 11.1: Describe the different types of social networks and online communities and their business models.
9) Which of the following is the second leading social network in the United States in terms of monthly unique visitors? A) Twitter B) LinkedIn C) Instagram D) Pinterest
Answer: B Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 11.1: Describe the different types of social networks and online communities and their business models.
Each of the following is one of the top seven social network sites in the United States, in terms of monthly unique visitors, except: A) Tumblr. B) Myspace. C) Instagram. D) Pinterest.
Answer: B Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 11.1: Describe the different types of social networks and online communities and their business models.
Facebook was the leader in U.S. ad spending revenues on social networks in 2018. What company earned the second most amount of ad spending revenue? A) Snapchat B) Instagram C) Pinterest D) Twitter
Answer: B Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 11.1: Describe the different types of social networks and online communities and their business models.
When did the first online communities form? A) the 1970s B) the 1980s C) the 1990s D) the 2000s
Answer: B Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 11.1: Describe the different types of social networks and online communities and their business models.
Which of the following is an example of a practice network? A) PredictWallstreet B) Instagram C) DebatePolitics D) Doximity
Answer: D Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 11.1: Describe the different types of social networks and online communities and their business models.
Which of the following early leaders in social networking has been reinvented as a music- oriented social network? A) Vevo B) Myspace C) Polyvore D) Tumblr
Answer: B Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 11.1: Describe the different types of social networks and online communities and their business models. 6 Copyright © 2019 Pearson Education, Inc.
Howard Rheingold, one of The Well's early participants, coined the term ________ to refer to "cultural aggregations that emerge when enough people bump into each other often enough in cyberspace." A) social networks B) virtual communities C) community portals D) social forums
Answer: B Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 11.1: Describe the different types of social networks and online communities and their business models. 7 Copyright © 2019 Pearson Education, Inc.
All of the following types of auctions involve single units except: A) English auction. B) Dutch Internet. C) Name Your Own Price auction. D) penny auction.
Answer: B Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 11.2: Describe the major types of auctions, their benefits and costs, how they operate, when to use them, and the potential for auction abuse and fraud.
The time spent watching and reviewing auction bids is a part of ________ costs. A) pricing B) monitoring C) delayed consumption D) fulfillment
Answer: B Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 11.2: Describe the major types of auctions, their benefits and costs, how they operate, when to use them, and the potential for auction abuse and fraud.
Which of the following allows the consumer to enter a maximum price and the auction software automatically places incremental bids, up to that maximum price, as their original bid is surpassed? A) watch lists B) proxy bidding C) sealed bidding D) price matching
Answer: B Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 11.2: Describe the major types of auctions, their benefits and costs, how they operate, when to use them, and the potential for auction abuse and fraud.
Which of the following types of auctions "shields the brand" of the seller? A) English auction B) Name Your Own Price auction C) Dutch auction D) penny auction
Answer: B Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 11.2: Describe the major types of auctions, their benefits and costs, how they operate, when to use them, and the potential for auction abuse and fraud.
________ occurs when sellers agree informally or formally to set floor prices below which they will not sell on auction items. A) Discriminatory pricing B) Price matching C) Bid rigging D) Distress pricing
Answer: B Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 11.2: Describe the major types of auctions, their benefits and costs, how they operate, when to use them, and the potential for auction abuse and fraud.
Which of the following involves e-mailing another seller's bidders and offering the same product for less? A) transaction interception B) bid siphoning C) shill bidding D) persistent bidding
Answer: B Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 11.2: Describe the major types of auctions, their benefits and costs, how they operate, when to use them, and the potential for auction abuse and fraud. 14 Copyright © 2019 Pearson Education, Inc.
Which of the following statements about Instagram is not true? A) Instagram trails only Facebook in U.S. ad revenue. B) Instagram is a social network that focuses on video and photo sharing. C) Instagram is growing more quickly than Facebook. D) Instagram users spend more time on Instagram than Facebook users spend on Facebook.
Answer: D Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 11.1: Describe the different types of social networks and online communities and their business models.
Priceline is an example of a(n): A) English auction. B) Dutch auction. C) penny auction. D) Name Your Own Price auction.
Answer: D Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 11.2: Describe the major types of auctions, their benefits and costs, how they operate, when to use them, and the potential for auction abuse and fraud.
The profit a seller makes at auction is a function of all of the following except: A) initial pricing. B) auction length. C) the number of units for auction. D) watch lists.
Answer: D Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 11.2: Describe the major types of auctions, their benefits and costs, how they operate, when to use them, and the potential for auction abuse and fraud.
To address the falling price of display ads and declining user engagement, Yahoo acquired all of the following except: A) Tumblr. B) Flickr. C) Aviate. D) Instagram.
Answer: D Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 11.3: Describe the major types of Internet portals and their business models.
WebMD.com is an example of a: A) general purpose portal. B) vertical market portal based on affinity group. C) vertical market portal based on focused content. D) focused content portal.
Answer: D Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 11.3: Describe the major types of Internet portals and their business models.
Which of the following is not one of the typical portal revenue sources? A) commissions on sales B) subscription fees C) tenancy deals D) referral fees
Answer: D Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 11.3: Describe the major types of Internet portals and their business models.
1) Analysts predict that B2B e-commerce in the United States will grow to approximately ________ by 2022. A) $7.3 billion B) $73 billion C) $730 billion D) $7.3 trillion
Answer: D Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 12.1: Discuss the evolution and growth of B2B e-commerce, as well as its potential benefits and challenges.
A(n) ________ system continuously links the activities of buying, making, and moving products from suppliers to purchasing firms, as well as integrating order entry systems. A) EDI B) ERP C) CPFR D) SCM
Answer: D Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 12.3: Identify major trends in supply chain management and collaborative commerce.
Collaborative commerce systems: A) focus on structuring intra-firm communications. B) bring customers into the product development phase. C) provide open, competitive marketplaces. D) foster sharing sensitive internal information with suppliers and purchasers.
Answer: D Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 12.3: Identify major trends in supply chain management and collaborative commerce.
________ is defined as the use of digital technologies to permit organizations to work together to design, develop, build, and manage products through their life cycles. A) SCM B) Social e-commerce C) EDI D) Collaborative commerce
Answer: D Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 12.3: Identify major trends in supply chain management and collaborative commerce.
Which of the following primarily involve long-term sourcing? A) e-distributors and exchanges B) e-distributors and industry consortia C) e-procurement Net marketplaces and exchanges D) e-procurement Net marketplaces and industry consortia
Answer: D Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 12.4: Understand the different characteristics and types of Net marketplaces.
An ________ serves businesses that primarily buy direct goods on a contract purchasing basis. A) e-distributor B) e-procurement company C) exchange D) industry consortium
Answer: D Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 12.4: Understand the different characteristics and types of Net marketplaces. 20 Copyright © 2019 Pearson Education, Inc.
Which of the following statements about Walmart's Global Replenishment System (GRS) is not true? A) GRS is an online analytics package. B) GRS is a just-in-time inventory management system. C) GRS is predictive, not just reflective, of past sales. D) GRS is based on past point-of-sale data.
Answer: D Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 12.5: Understand the objectives of private industrial networks, their role in supporting collaborative commerce, and the barriers to their implementation. 22 Copyright © 2019 Pearson Education, Inc.
Which of the following is not a typical barrier to the implementation of a private industrial network? A) It requires participating firms to share sensitive data. B) It requires the large network owners to give up some of its independence. C) It requires a significant investment of time and money. D) It requires a change of mindset and behavior of employees.
Answer: B Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 12.5: Understand the objectives of private industrial networks, their role in supporting collaborative commerce, and the barriers to their implementation. 23 Copyright © 2019 Pearson Education, Inc.
14) Apart from Amazon, the top online retail firms in terms of online sales are all primarily ______ firms. A) manufacturer-direct B) omni-channel C) web-only D) catalog merchant
Answer: B Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 9.1: Understand the environment in which the online retail sector operates today
4) All of the following statements about the MOTO sector are true except: A) compared to general merchandisers, the transition to e-commerce has been easier for MOTO firms. B) the MOTO sector is also referred to as the specialty store sector. C) MOTO was the last technological revolution that preceded e-commerce. D) distribution of catalogs is one of MOTO retailers' biggest expenses.
Answer: B Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 9.1: Understand the environment in which the online retail sector operates today.
5) All of the following were factors that precipitated the growth of MOTO except: A) the national toll-free call system. B) the growth of the cellular phone industry. C) falling long distance telecommunications prices. D) the growth of the credit card industry.
Answer: B Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 9.1: Understand the environment in which the online retail sector operates today.
9) Which of the following categories generates the highest percentage of online retail revenue? A) computers and electronics B) apparel and accessories C) books/music/video D) automobile and automobile parts and accessories
Answer: B Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 9.1: Understand the environment in which the online retail sector operates today.
Which of the following is not a digitally native vertical brand? A) Warby Parker B) Wayfair C) Everlane D) Caspar
Answer: B Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 9.1: Understand the environment in which the online retail sector operates today. 5 Copyright © 2019 Pearson Education, Inc.
Gross margin is defined as gross profit: A) minus total operating expenses. B) divided by net sales revenues. C) divided by cost of sales. D) minus net income.
Answer: B Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 9.2: Explain how to analyze the economic viability of an online firm.
Which of the following measures the percentage of sales revenue a firm can retain after all expenses are deducted from gross revenues? A) gross profit B) net margin C) operating margin D) working capital
Answer: B Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 9.2: Explain how to analyze the economic viability of an online firm.
All of the following are examples of the challenges that traditional manufacturers experience when using the Internet to sell directly to the consumer except: A) moving to a demand-pull model. B) high cost structures. C) developing a fast-response online order and fulfillment system. D) channel conflict.
Answer: B Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 9.3: Identify the challenges faced by the different types of online retailers.
Omni-channel merchants are also referred to as: A) virtual merchants. B) bricks-and-clicks companies. C) catalog merchants. D) manufacturer-direct firms.
Answer: B Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 9.3: Identify the challenges faced by the different types of online retailers.
Which of the following has the highest share of online retail sales? A) omni-channel merchants B) virtual merchants C) catalog merchants D) manufacturer-direct
Answer: B Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 9.3: Identify the challenges faced by the different types of online retailers. 16 Copyright © 2019 Pearson Education, Inc.
Which of the following statements about the wholesale and agency models for selling books is not true? A) In the wholesale model, the retailer decides at what price to sell a book to the consumer. B) Amazon surprised traditional publishers by selling e-books for below their wholesale cost. C) Amazon supports the agency model. D) A result of the agency model was that Amazon's prices on e-books rose.
Answer: C Difficulty: Difficult AACSB: Application of knowledge Learning Objective: 10.2: Understand the key factors affecting the online publishing industry.
House of Cards is an online TV series developed by which of the following? A) Amazon Studios B) HBO C) Netflix D) Hulu
Answer: C Difficulty: Difficult AACSB: Application of knowledge Learning Objective: 10.3: Understand the key factors affecting the online entertainment industry.
________ refers to the use of secondary user IDs or bidders who have no actual intention to buy to artificially raise the price of an item. A) Bid manipulation B) Shill feedback C) Shill bidding D) Bid rigging
Answer: C Difficulty: Difficult AACSB: Application of knowledge Learning Objective: 11.2: Describe the major types of auctions, their benefits and costs, how they operate, when to use them, and the potential for auction abuse and fraud. 16 Copyright © 2019 Pearson Education, Inc.
________ production is a set of production methods that focuses on the elimination of waste throughout the customer value chain. A) Green B) Sustainable C) Lean D) Just-in-time
Answer: C Difficulty: Difficult AACSB: Application of knowledge Learning Objective: 12.3: Identify major trends in supply chain management and collaborative commerce. 15 Copyright © 2019 Pearson Education, Inc.
What is another name for pro forma earnings? A) net margin B) operating income C) earnings before income taxes, depreciation, and amortization (EBITDA) D) generally accepted accounting principles (GAAP) earnings
Answer: C Difficulty: Difficult AACSB: Application of knowledge Learning Objective: 9.2: Explain how to analyze the economic viability of an online firm.
Hollywood's practice of staggering the distribution of movies in different channels, such as box office and DVDs, is referred to as: A) dynamic pricing. B) content convergence. C) the release window. D) digital rights management.
Answer: C Difficulty: Easy AACSB: Application of knowledge Learning Objective: 10.3: Understand the key factors affecting the online entertainment industry.
Which of the following now owns LinkedIn? A) Facebook B) Google C) Microsoft D) Verizon
Answer: C Difficulty: Easy AACSB: Application of knowledge Learning Objective: 11.1: Describe the different types of social networks and online communities and their business models.
Which of the following is an on-demand service company focused on lodging? A) Uber B) Lyft C) Airbnb D) Task Rabbit
Answer: C Difficulty: Easy AACSB: Application of knowledge Learning Objective: 9.8: Understand the business models of on-demand service companies.
An ________ primarily serves businesses that primarily buy direct goods on a spot purchasing basis. A) e-distributor B) e-procurement company C) exchange D) industry consortium
Answer: C Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 12.2: Understand how procurement and supply chains relate to B2B e- commerce. 10 Copyright © 2019 Pearson Education, Inc.
The majority of inter-firm trade involves: A) spot purchasing of direct goods. B) contract purchasing of indirect goods. C) contract purchasing of direct goods. D) spot purchasing of indirect goods.
Answer: C Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 12.2: Understand how procurement and supply chains relate to B2B e- commerce. 9 Copyright © 2019 Pearson Education, Inc.
6) In 2018, time spent with digital media accounted for ___ of total media time spent A) 23% B) 33% C) 50% D) 75%
Answer: C Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 10.1: Understand the major trends in the consumption of media and online content, the major revenue models for digital content delivery, digital rights management, and the concept of media convergence.
________ was sued by the Justice Department for violating antitrust laws in connection with e-books. A) Amazon B) Google C) Apple D) Barnes & Noble
Answer: C Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 10.2: Understand the key factors affecting the online publishing industry.
________ were the most troubled segment of the publishing industry in 2017. A) Books B) Magazines C) Newspapers D) Periodicals
Answer: C Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 10.2: Understand the key factors affecting the online publishing industry.
In 2017, book publishing revenues: A) remained stable. B) increased significantly. C) experienced a sizeable decrease. D) increased slightly.
Answer: C Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 10.2: Understand the key factors affecting the online publishing industry. 14 Copyright © 2019 Pearson Education, Inc.
Which of the following is not an advantage that pure digital news sites have over print newspapers? A) They have a lower cost structure. B) They can create new work flows and business processes that are more timely and efficient. C) They offer higher quality journalism. D) They can take advantage of newer technologies for producing the news.
Answer: C Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 10.2: Understand the key factors affecting the online publishing industry. 15 Copyright © 2019 Pearson Education, Inc.
Which streaming gaming channel was purchased by Amazon in 2015? A) Dailymotion B) YouTube.com C) Twitch.tv D) Shield.nvidia.com
Answer: C Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 10.3: Understand the key factors affecting the online entertainment industry.
________ is the largest downloading service of movies a la carte (electronic sell-through (EST)). A) Netflix B) Hulu C) iTunes D) Google Play
Answer: C Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 10.3: Understand the key factors affecting the online entertainment industry.
All of the following are "live"/on-demand OTT services except: A) Sling TV. B) DirecTV Now. C) Netflix D) YouTube TV
Answer: C Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 10.3: Understand the key factors affecting the online entertainment industry. 24 Copyright © 2019 Pearson Education, Inc.
2) Which of the following companies purchased Instagram? A) Google B) Apple C) Facebook D) Microsoft
Answer: C Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 11.1: Describe the different types of social networks and online communities and their business models.
3) Which of the following is a community of members who self-identify with a demographic or geographic category? A) practice network B) sponsored community C) affinity community D) interest-based social network
Answer: C Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 11.1: Describe the different types of social networks and online communities and their business models.
6) Instagram is an example of a(n): A) interest-based social network. B) affinity community/social network. C) general community/social network. D) practice network.
Answer: C Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 11.1: Describe the different types of social networks and online communities and their business models.
7) Which social network functionality allows users to view a list of updates from friends as well as advertisements and notifications in chronological order? A) message board B) timeline C) newsfeed D) friends' network
Answer: C Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 11.1: Describe the different types of social networks and online communities and their business models.
In 2017, Fortune 500 companies used ________ more than Facebook. A) Twitter B) Tumblr C) LinkedIn D) Pinterest
Answer: C Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 11.1: Describe the different types of social networks and online communities and their business models.
On which of the following do users spent the least amount of time per day? A) Snapchat B) Tumblr C) LinkedIn D) Pinterest
Answer: C Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 11.1: Describe the different types of social networks and online communities and their business models.
8) Around what percentage of the total United States population uses social networks? A) 50% B) 60% C) 70% D) 80%
Answer: C Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 11.1: Describe the different types of social networks and online communities and their business models. 3 Copyright © 2019 Pearson Education, Inc.
Facebook owns which of the following? A) Pinterest B) Snapchat C) WhatsApp D) Tumblr
Answer: C Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 11.1: Describe the different types of social networks and online communities and their business models. 4 Copyright © 2019 Pearson Education, Inc.
BlackPlanet is an example of a(n) ________ social network. A) practice-based B) interest-based C) affinity-based D) general
Answer: C Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 11.1: Describe the different types of social networks and online communities and their business models. 5 Copyright © 2019 Pearson Education, Inc.
A(n) ________, in which the highest bidder wins, is the most common form of auction. A) Dutch Internet auction B) Japanese auction C) English auction D) reverse auction
Answer: C Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 11.2: Describe the major types of auctions, their benefits and costs, how they operate, when to use them, and the potential for auction abuse and fraud.
The term ________ refers to the advantages conferred as an auction site becomes larger in terms of visitors and products for sale. A) siphoning B) herd behavior C) network effects D) channel expansion
Answer: C Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 11.2: Describe the major types of auctions, their benefits and costs, how they operate, when to use them, and the potential for auction abuse and fraud.
Which of the following involves a concern that one will never know how much the ultimate winner might have paid, or the true value to the final winner? A) herd behavior B) winner's regret C) seller's lament D) loser's lament
Answer: C Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 11.2: Describe the major types of auctions, their benefits and costs, how they operate, when to use them, and the potential for auction abuse and fraud.
Which of the following is not a risk or cost of Internet auctions? A) delayed consumption costs B) equipment costs C) price transparency D) trust risks
Answer: C Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 11.2: Describe the major types of auctions, their benefits and costs, how they operate, when to use them, and the potential for auction abuse and fraud.
________ is the tendency to gravitate toward, and bid for, auction listings with one or more existing bids. A) Group buying B) Winner's regret C) Herd behavior D) Bid rigging
Answer: C Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 11.2: Describe the major types of auctions, their benefits and costs, how they operate, when to use them, and the potential for auction abuse and fraud.
________ of procurement officers use auctions to purchase goods. A) Approximately 80% B) Less than a quarter C) Over one third D) Approximately 25%
Answer: C Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 11.2: Describe the major types of auctions, their benefits and costs, how they operate, when to use them, and the potential for auction abuse and fraud.
All of the following are benefits of auctions except: A) more efficient price discovery. B) lower transaction costs. C) decreased price transparency. D) increased market efficiency.
Answer: C Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 11.2: Describe the major types of auctions, their benefits and costs, how they operate, when to use them, and the potential for auction abuse and fraud. 10 Copyright © 2019 Pearson Education, Inc.
Which of the following types of auctions is perfect for sellers that have many identical items to sell? A) English auctions B) Name Your Own Price auctions C) Dutch Internet auctions D) group buying auctions
Answer: C Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 11.2: Describe the major types of auctions, their benefits and costs, how they operate, when to use them, and the potential for auction abuse and fraud. 12 Copyright © 2019 Pearson Education, Inc.
Which of the following is not one of the top factors a business should consider when planning an Internet auction? A) type of product B) type of auction C) location of auction D) bid increments
Answer: C Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 11.2: Describe the major types of auctions, their benefits and costs, how they operate, when to use them, and the potential for auction abuse and fraud. 13 Copyright © 2019 Pearson Education, Inc.
A ________ permits the consumer to monitor specific auctions of interest, requiring the consumer to pay close attention only in the last few minutes of bidding. A) bidding fee auction B) channel manager C) watch list D) rating system
Answer: C Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 11.2: Describe the major types of auctions, their benefits and costs, how they operate, when to use them, and the potential for auction abuse and fraud. 15 Copyright © 2019 Pearson Education, Inc.
Which of the following is not one of the defining functions of a portal? A) commerce B) content C) auctions D) navigation of the Web
Answer: C Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 11.3: Describe the major types of Internet portals and their business models.
2) In 2018, B2B e-commerce accounted for approximately ___% of all B2B commerce. A) 12 B) 42 C) 46 D) 54
Answer: C Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 12.1: Discuss the evolution and growth of B2B e-commerce, as well as its potential benefits and challenges.
8) Which of the following is another name for a private industrial network? A) industry consortia B) EDI system C) PTX D) net marketplace
Answer: C Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 12.1: Discuss the evolution and growth of B2B e-commerce, as well as its potential benefits and challenges.
9) In 2018, which of the following accounted for the smallest amount of B2B commerce? A) EDI B) private industrial networks C) Net marketplaces D) traditional B2B
Answer: C Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 12.1: Discuss the evolution and growth of B2B e-commerce, as well as its potential benefits and challenges.
All of the following are potential benefits of B2B e-commerce except: A) lower administrative costs. B) lower search costs. C) lower price transparency. D) lower transaction costs.
Answer: C Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 12.1: Discuss the evolution and growth of B2B e-commerce, as well as its potential benefits and challenges.
All of the following have led to the development of outsourcing of manufacturing around the world except: A) technology. B) globalization of trade. C) environmental concerns. D) high levels of wage disparity between the developed and undeveloped worlds.
Answer: C Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 12.1: Discuss the evolution and growth of B2B e-commerce, as well as its potential benefits and challenges.
The essential characteristic of ________ is that they bring hundreds to thousands of suppliers into a single Internet-based environment to conduct trade. A) industry consortia B) exchanges C) Net marketplaces D) horizontal markets
Answer: C Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 12.1: Discuss the evolution and growth of B2B e-commerce, as well as its potential benefits and challenges.
Supply chain ________ refers to differentiating a firm's products or prices on the basis of superior supply chain management. A) management B) simplification C) competition D) collaboration
Answer: C Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 12.1: Discuss the evolution and growth of B2B e-commerce, as well as its potential benefits and challenges. 5 Copyright © 2019 Pearson Education, Inc.
EDI document structures are defined by: A) a single international standards body. B) individual suppliers and buyers. C) industry committees. D) each purchaser.
Answer: C Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 12.3: Identify major trends in supply chain management and collaborative commerce.
Which of the following is a method of inventory cost management that seeks to eliminate excess inventory? A) lean production B) sustainable production C) just-in-time production D) supply chain simplification
Answer: C Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 12.3: Identify major trends in supply chain management and collaborative commerce.
Which of the following primarily deal with direct goods? A) e-distributors and independent exchanges B) exchanges and e-procurement Net marketplaces C) exchanges and industry consortia D) e-procurement Net marketplaces and industry consortia
Answer: C Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 12.4: Understand the different characteristics and types of Net marketplaces.
2) The MOTO sector of the retail industry is most similar to the ________ sector. A) specialty stores B) general merchandise C) online retail sales D) consumer durables
Answer: C Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 9.1: Understand the environment in which the online retail sector operates today.
8) In 2017, approximately what percentage of Internet users over the age of 14 made a purchase at an online retail store? A) 38% B) 58% C) 80% D) 98%
Answer: C Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 9.1: Understand the environment in which the online retail sector operates today.
Which of the following is not one of the methods used by traditional retailers to develop omni-channel integration? A) online catalog B) online order, in-store pickup C) online supply-push D) online promotions for offline purchases
Answer: C Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 9.1: Understand the environment in which the online retail sector operates today.
Which of the following provides a financial snapshot of a company's assets and liabilities (debts) on a given date? A) working capital B) operating margin C) balance sheet D) gross margin
Answer: C Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 9.2: Explain how to analyze the economic viability of an online firm.
Current liabilities are debts of the firm that will be due within: A) three months. B) six months. C) one year. D) two years.
Answer: C Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 9.2: Explain how to analyze the economic viability of an online firm. 11 Copyright © 2019 Pearson Education, Inc.
Which of the following occurs when retailers of products must compete on price and currency of inventory directly against the manufacturer? A) disintermediation B) localization C) channel conflict D) hypermediation
Answer: C Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 9.3: Identify the challenges faced by the different types of online retailers.
In the United States, the service sector accounts for approximately ________ % of the United States GDP. A) 70 B) 75 C) 80 D) 85
Answer: C Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 9.4: Describe the major features of the online service sector.
Which of the following is not an example of a transaction broker? A) a stockbroker B) a real estate agent C) an accountant D) an employment agency
Answer: C Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 9.4: Describe the major features of the online service sector.
1) Which of the following is not a major trend in online retail for 2017-2018? A) Buying online has become a normal, mainstream, everyday experience. B) The average annual purchase of online buyers continues to increase. C) Online retailers place an increased emphasis on providing an improved "shopping experience". D) The number of online buyers begins to plateau.
Answer: D Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 9.1: Understand the environment in which the online retail sector operates today.
All of the following are advantages of online retail except: A) lower supply chain costs. B) lower cost of distribution. C) ability to change prices. D) faster delivery of goods.
Answer: D Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 9.1: Understand the environment in which the online retail sector operates today.
All of the following are strategic factors that pertain specifically to a firm and its related businesses except: A) core competencies. B) synergies. C) technology. D) power of customers.
Answer: D Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 9.2: Explain how to analyze the economic viability of an online firm.
All of the following are challenges faced by bricks-and-clicks firms except: A) coordinating prices across channels. B) handling returns of online purchases at retail outlets. C) building a credible website. D) building a brand name.
Answer: D Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 9.3: Identify the challenges faced by the different types of online retailers.
Which of the following is not an example of a virtual merchant? A) Overstock B) Wayfair C) Rue La La D) Dell
Answer: D Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 9.3: Identify the challenges faced by the different types of online retailers.
All of the following are challenges for catalog merchants except: A) high costs of printing and mailing. B) building a credible website. C) the need to bring staff in or manage new technology. D) building sophisticated order entry and fulfillment systems.
Answer: D Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 9.3: Identify the challenges faced by the different types of online retailers. 15 Copyright © 2019 Pearson Education, Inc.
Service industry groups are categorized generally into two groups, those that provide transaction brokering and those that involve: A) retailing goods. B) personalization. C) information brokering. D) providing hands-on services.
Answer: D Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 9.4: Describe the major features of the online service sector. 18 Copyright © 2019 Pearson Education, Inc.
Which of the following best explains why the service sector is a natural avenue for e- commerce? A) The service sector is less geographically reliant and more globally oriented. B) The service sector has historically been more technology-reliant. C) Much of the value in services is based on the collection, storage, and exchange of information. D) It is not; services are difficult to translate to e-commerce because they rely on face-to-face communication and barter.
Answer: C Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 9.4: Describe the major features of the online service sector. 19 Copyright © 2019 Pearson Education, Inc.
Which of the following is not an example of industry structure convergence? A) Amazon's creation of Amazon Books Publishing B) Verizon's acquisition of Yahoo C) AT&T's acquisition of Time Warner D) Apple's development of the iPad
Answer: D Difficulty: Difficult AACSB: Application of knowledge Learning Objective: 10.1: Understand the major trends in the consumption of media and online content, the major revenue models for digital content delivery, digital rights management, and the concept of media convergence. 4 Copyright © 2019 Pearson Education, Inc.
Which of the following has not been purchased or invested in by a wealthy individual with ties to the technology industry? A) Washington Post B) Time Magazine C) The Atlantic Magazine D) The New Yorker
Answer: D Difficulty: Difficult AACSB: Application of knowledge Learning Objective: 10.2: Understand the key factors affecting the online publishing industry.
Which of the following is not one of the top three players in e-book publishing? A) Barnes & Noble B) Apple C) Amazon D) Google
Answer: D Difficulty: Difficult AACSB: Application of knowledge Learning Objective: 10.2: Understand the key factors affecting the online publishing industry.
Which of the following is not a characteristic of the use of social networks in B2B e- commerce? A) It is typically unstructured. B) It helps develop a more personal relationship between participants in the supply chain. C) It enables participants to make decisions based on current conditions. D) They are always private.
Answer: D Difficulty: Difficult AACSB: Application of knowledge Learning Objective: 12.3: Identify major trends in supply chain management and collaborative commerce. 14 Copyright © 2019 Pearson Education, Inc.
Approximately ________ % of the United States labor force is involved in providing services. A) 50 B) 60 C) 70 D) 80
Answer: D Difficulty: Difficult AACSB: Application of knowledge Learning Objective: 9.4: Describe the major features of the online service sector.
Which of the following statements about online banking is not true? A) Top mobile banking activities include checking balances and bank statements and viewing recent transactions. B) Online and mobile banking transactions provide significant costs savings for banks. C) Millennials are adopting mobile banking at a much higher rate than those who are older. D) More people use a tablet for mobile banking than a mobile phone.
Answer: D Difficulty: Difficult AACSB: Application of knowledge Learning Objective: 9.5: Discuss the trends taking place in the online financial services industry.
Which of the following statements illustrates the network effects that portals are subject to? A) Specialized vertical market portals attract only a small percentage of the audience, while a few large megaportals garner most of the market. B) The value of the portal to advertisers and consumers increases geometrically as reach increases. C) The greater the amount of content provided by a portal, the greater its value to the community. D) The greater number of portals available, the greater the potential audience for each.
Answer: B Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 11.3: Describe the major types of Internet portals and their business models. 21 Copyright © 2019 Pearson Education, Inc.
All of the following are potential benefits of B2B e-commerce except: A) increased production flexibility. B) increased product cycle time. C) increased opportunities to collaborate with suppliers and distributors. D) increased visibility and real-time information sharing among all participants in the supply chain network.
Answer: B Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 12.1: Discuss the evolution and growth of B2B e-commerce, as well as its potential benefits and challenges.
3) Which of the following was the first step in the development of B2B e-commerce? A) Electronic Data Interchange (EDI) B) automated order entry systems C) computerized inventory databases D) digital invoices
Answer: B Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 12.1: Discuss the evolution and growth of B2B e-commerce, as well as its potential benefits and challenges. 2 Copyright © 2019 Pearson Education, Inc.
7) B2B e-commerce websites: A) are a predecessor of industry consortia. B) tend to serve horizontal markets. C) are buyer-side solutions. D) are considered a type of EDI system.
Answer: B Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 12.1: Discuss the evolution and growth of B2B e-commerce, as well as its potential benefits and challenges. 3 Copyright © 2019 Pearson Education, Inc.
All of the following are important trends in B2B e-commerce in 2018-2018, except: A) the growing emphasis on obtaining real-time data. B) the migration of B2B hardware and software to cloud computing and cloud apps. C) a decline in the number of Net marketplaces. D) the increasing use of social network platforms.
Answer: B Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 12.3: Identify major trends in supply chain management and collaborative commerce.
All of the following are weaknesses of EDI except: A) EDI is not well suited for electronic marketplaces. B) EDI lacks universal standards. C) EDI does not provide a real-time communication environment. D) EDI does not scale easily.
Answer: B Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 12.3: Identify major trends in supply chain management and collaborative commerce.
All of the following statements about the online real estate services market are true except: A) most people use the Internet to search for a home, but still use the services of a real estate agent to complete the purchase. B) real estate differs from other types of online financial services because it is impossible to complete a property transaction online. C) the primary service offered by real estate sites is a listing of houses available. D) the Internet and e-commerce have created a revolution in the real estate value chain.
Answer: D Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 9.5: Discuss the trends taking place in the online financial services industry.
What is the largest sector of the online travel services market in terms of revenue? A) hotel reservations B) car reservations C) cruise/tour reservations D) airline reservations
Answer: D Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 9.6: Describe the major trends in the online travel services industry today. 22 Copyright © 2019 Pearson Education, Inc.
Which of the following is not true about on-demand service firms? A) The growth of on-demand service firms is supported using online reputation systems based on peer review. B) It is not likely that on-demand service firms will totally escape government regulation. C) On-demand service firms facilitate access to resources. D) On-demand service firms are a totally new phenomenon without precedent in the history of e- commerce.
Answer: D Difficulty: Moderate AACSB: Application of knowledge Learning Objective: 9.8: Understand the business models of on-demand service companies.
36) ________ is not a privacy advocacy group. A) EPIC B) TIO C) CDT D) EFF
B
58) Which case was instrumental in paving the way for Internet business methods patents? A) Brown Bag v. Symantec B) State Street Bank & Trust Co. v. Signature Financial Group, Inc. C) Alice Corporation Pty. Ltd. v. CLS Bank International D) Ticketmaster Corp. v. Tickets.com
B) State Street Bank & Trust Co. v. Signature Financial Group, Inc.
63) Registering a domain name similar or identical to trademarks of others to divert web traffic to their own sites is an example of: A) cybersquatting. B) cyberpiracy. C) framing. D) metatagging.
B) cyberpiracy
55) All of the following statements about the Digital Millennium Copyright Act (DMCA) are true except: A) the DMCA makes it illegal to circumvent technological measures to protect works. B) the DMCA makes Internet Service Providers (ISPs) responsible and accountable for hosting websites or providing services to infringers regardless of whether the ISP is aware of infringement. C) the DMCA requires search engines to block access to infringing sites. D) the DMCA allows libraries to make digital copies of works for internal use only.
B) the DMCA makes Internet Service Providers (ISPs) responsible and accountable for hosting websites or providing services to infringers regardless of whether the ISP is aware of infringement
64) Registering the domain name Facebook.com with the intent to divert web traffic from people misspelling Facebook.com is an example of: A) cybersquatting. B) typosquatting. C) metatagging. D) linking.
B) typosquatting
14) Which of the following features of e-commerce technology can result in work and shopping invading family life? A) interactivity B) ubiquity C) information density D) global reach
B) ubiquity
32)Which of the following technologies reduces the ability to merge different files and de- anonymize consumer data? A) anonymous surfing B) anonymous remailers C) differential privacy software D) public key encryption
C
34) All of the following are required for information to be considered a trade secret except: A) it must have commercial value to its owner. B) the owner must have taken steps to protect it. C) it must be unique. D) it must be something that others do not know
C
59) Which of the following is considered one of the most contentious e-commerce patents? A) Acacia Technologies' patent on streaming video media transmission B) Priceline's patent on buyer-driven name your price tools C) Amazon's patent on one-click purchasing D) Google's PageRank patent
C
79) The Day of Action was a protest to proposed changes in regulations pertaining to which of the following? A) fantasy sports B) Internet sales taxes C) net neutrality D) the online sale of prescription drugs
C
52) Which of the following situations would not qualify for the fair use exception to U.S. copyright law? A) A professor clips a newspaper article just before class and distributes copies of it to his class. B) A journalist quotes a paragraph from a book in a review of the book. C) A student copies a photograph of his favorite band from a website created by the band's record label and places it on the student's personal website. D) Google posts thumbnail images of books in the Google Book Search Project.
C) A student copies a photograph of his favorite band from a website created by the band's record label and places it on the student's personal website.
65) In which of the following cases did the U.S. Supreme Court rule that basic business methods cannot be patented? A) State Street Bank & Trust v. Signature Financial Group, Inc. B) Bilski et al. v. Kappos C) Alice Corporation Pty. Ltd. v. CLS Bank International D) Brown Bag Software v. Symantec Corp.
C) Alice Corporation Pty. Ltd. v. CLS Bank International
69) Which of the following cases involved the issue of keywording? A) Ticketmaster Corp. v. Tickets.com B) Bernina of America, Inc. v. Fashion Fabrics Int'l, Inc. C) Government Employees Insurance Company v. Google, Inc. D) E. & J. Gallo Winery v. Spider Webs Ltd.
C) Government Employees Insurance Company v. Google, Inc
56) ________ allows someone to obtain an exclusive monopoly on the ideas behind an invention for 20 years. A) Copyright law B) Trade secret law C) Patent law D) Trademark law
C) Patent law
62) Which of the following handles cybersquatting cases under its Uniform Dispute Resolution procedures? A) ICANN B) FTC C) WIPO D) USPTO
C) WIPO
34) According to data from Pew Research Center, which of the following is the action which the highest percentage of Internet users has taken to preserve their privacy online? A) used an anonymous web browsing service B) encrypted their communications C) cleared web browser history and cookies D) posted comments online anonymously
C) cleared web browser history and cookies
66) The display of a third-party's website or page within your own website is called: A) cybersquatting. B) metatagging. C) framing. D) deep linking.
C) framing
47) All of the following are required in order for information to be considered a trade secret except: A) it must have commercial value to its owner. B) the owner must have taken steps to protect it. C) it must be unique. D) it must be something that others do not know.
C) it must be unique.
22) Which of the following tools can companies use to trace user statements and views on newsgroups, chat groups, and other public forums? A) cookies B) digital wallets C) search engines D) shopping carts
C) search engines
1) Which of the following e-commerce technology dimensions creates greater opportunities for cyberbullying? A) information density B) interactivity C) social technology D) ubiquity
C) social technology
23) ________ can be used to record all keyboard activity of a user. A) Shopping carts B) Trusted computing environments C) Spyware D) DRM
C) spyware
5) Which ethical principle states that, when confronted with an ethical dilemma, individuals should take the action that achieves the greater value for all of society? A) the Golden Rule B) Risk Aversion C) the Collective Utilitarian principle D) the Social Contract rule
C) the Collective Utilitarian principle
12) A social consequence of the richness of Internet information is: A) an increase in shallowness. B) an increase in the ease of creating misleading information. C) very persuasive messages might reduce the need for multiple independent sources of information. D) an increase in vulnerability to hacking attacks.
C) very persuasive messages might reduce the need for multiple independent sources of information.
70) Which of the following involves bypassing the target site's home page and going directly to a content page? A) cybersquatting B) metatagging C) framing D) deep linking
D) deep linking
53) All of the following are factors that will be considered in determining whether use of copyrighted material is "fair use" except the: A) nature of the work used. B) amount of the work used. C) market effect of the use. D) free availability of the work on the Web.
D) free availability of the work on the Web.
2) Which of the following e-commerce technology dimensions has the potential to reduce cultural diversity in products? A) ubiquity B) interactivity C) information density D) global reach
D) global reach
60) Disputes over federal trademarks involve establishing: A) underlying ideas. B) intent. C) piracy. D) infringement.
D) infingement
81) Which of the following is not a major e-commerce public safety and welfare issue? A) regulation of gambling B) regulation of cigarette sales C) regulation of pornography D) regulation of taxation
D) regulation of taxation
9) Which ethical principle asks you to consider the impact of your decision if the principles underlying your decision became an organizing principle of the entire society? A) the Golden Rule B) Risk Aversion C) the Slippery Slope D) the Social Contract rule
D) the social contract rule
A private industrial network is an independently owned online marketplace that connects many suppliers and buyers.
FALSE
Cannibalization is a major challenge facing book publishers.
FALSE
Consumers are primarily price-driven when shopping on the Internet. True or false?
FALSE
Contrary to predictions of analysts made during the early days of e-commerce, the Internet has led to both disintermediation and hypermediation on a widespread basis. True or false?
FALSE
E-distributors are sometimes referred to as many-to-one markets, many sellers serving one firm.
FALSE
Few large firms today have Electronic Data Interchange (EDI) systems.
FALSE
Highly centralized supply chains produce higher short-term costs, but also lower long-term risk protection.
FALSE
In B2C auctions, consumers control assets and use dynamic pricing to establish the price.
FALSE
In the wholesale model of e-book distribution, pricing power is with the publisher.
FALSE
Keeping bid increments low decreases the number of bidders and lowers the frequency of their bids.
FALSE
MRO goods are also known as direct goods.
FALSE
Operating on a global scale is one goal of collaborative commerce.
FALSE
Penny auctions don't require money to bid.
FALSE
Personal consumption of retail goods and services accounts for over 80% of total gross domestic product (GDP). True or false?
FALSE
Portals are not subject to network effects.
FALSE
Private industrial networks are usually owned collectively by the major firms participating in the network, while exchanges usually are created by a single sponsoring company.
FALSE
The online mortgage industry has transformed the process of obtaining a mortgage.
FALSE
The proliferation of mobile device has led to an decrease in the total amount of time spent with media.
FALSE
Tight coupling seeks to reduce excess inventory to a bare minimum.
FALSE
Vox is an example of the Digital First business model.
FALSE
Closed bidding offers the advantage of herd effects.
False
Facebook is the slowest growing of the most popular social networks.
False
Online retail constitutes about 20% of the total retail market today. True or false?
False
A community site created by a corporation is called a sponsored community site.
TRUE
Almost all recruiting professionals now use social networks in the recruiting process.
TRUE
Auction prices are often higher than prices in fixed priced markets.
TRUE
B2B e-commerce websites tend to serve horizontal markets.
TRUE
Big data plays an important role in predictive marketing. True or false?
TRUE
Consumers in auctions are not driven solely by value maximization.
TRUE
EDI systems generally serve vertical market
TRUE
EDI was developed to reduce the cost, delays, and errors inherent in the manual exchanges of documents among firms.
TRUE
Exchanges are not directly tied to ERP systems used by large firms.
TRUE
Exchanges are used for spot purchasing of MRO supplies.
TRUE
In 2017, digital games generated more than three times the amount of digital music revenues.
TRUE
In 2018, about 90% of online buyers were expected to make a purchase using a mobile device. True or false?
TRUE
In 2018, almost 60% of the adult U.S. population was expected to use online banking.
TRUE
In 2018, the number of online buyers was over 190 million. True or false?
TRUE
In a Dutch Internet auction, a single seller puts up multiple items for bidding.
TRUE
Millennials are the first generation to be born into the digital revolution of the 20th century.
TRUE
More than two-thirds of Internet users worldwide participate in social networks.
TRUE
Naturebox is an example of a subscription-based retail revenue model. True or false?
TRUE
On-demand service companies collect a fee from both sellers and buyers who use the platform.
TRUE
Online retailing provides an example of the powerful role that intermediaries continue to play in retail trade. True or false?
TRUE
Priceline's auctions utilize fixed pricing.
TRUE
Purchasing managers are key players in the procurement process.
TRUE
Revenue generated by online TV and movies is expected to grow by nearly 30% between 2018 and 2021
TRUE
Smartphones are an example of technological convergence.
TRUE
Streaming has replaced downloading as the preferred consumer viewing platform for home entertainment content.
TRUE
The a la carte revenue model allows users to pay only for what they use.
TRUE
The average American adult spends twice as much time-consuming media than time spent at work.
TRUE
The existence of substitute products is a key industry strategic factor.
TRUE
The major impact of Internet real estate sites is influencing offline decisions.
TRUE
The majority of Americans who read newspapers online read them exclusively on mobile devices
TRUE
The original portals in the early days of e-commerce were search engines.
TRUE
The time spent on desktop computers and mobile devices now exceeds time spent in front of the television.
TRUE
The value of portals to advertisers and content owners is primarily a function of the size of the audience the portal reaches, and the length of time visitors stay on the site.
TRUE
The video game industry accounts for the second highest amount of U.S. media revenues.
TRUE
Total music consumption in hours of day listening to music has increased even as sales of CDs have drastically declined
TRUE
Walmart is the largest purchaser of consumer goods in the world.
TRUE
2) Which of the following is not true about social marketing? A) More than 50% of Twitter's ad revenues are generated by desktop users. B) The top seven social networks account for over 90% of all visits. C) Social marketing differs markedly from traditional online marketing. D) In social marketing, business cannot tightly control their brand messaging.
a
34) Which of the following was the object of the FTC's highest penalty for a COPPA violation to date? A) Disney's Playdom B) W3 Innovation C) Snapchat D) Yelp
a
36) Which social marketing proved the most effective for ExchangeHunterJumper.com? A) Facebook B) YouTube C) Pinterest D) Instagram
a
58) Which of the following statements is not true? A) Google is the leading display ad site on mobile devices. B) Google has four of the top eight apps. C) Google still dominates mobile advertising in terms of U.S. revenue, but Facebook has gained significant market share. D) Google generates almost two-thirds of all mobile search ad spending
a
68) Which of the following statements about BLE is not true? A) Only Apple iPhones can use BLE. B) BLE uses less power than traditional Bluetooth or GPS. C) BLE has a two-way, push-pull communication capability. D) BLE is more accurate than targeting through Wi-Fi triangulation.
a
79) Apple's iBeacon uses which of the following technologies? A) BLE B) NFC C) E9-1-1 D) QR codes
a
80) Which of the following is the leading location-based mobile ad format? A) search ads B) display ads C) native/social ads D) video ads
a
16) Which of the following is a history of your actions on Facebook? A) News Feed B) Timeline C) Ticker D) Open Graph
b
17) Sprout Social helped Wahl Professional improve its social media presence on which of the following? A) Facebook B) Instagram C) Twitter D) Pinterest
b
20) Which of the following Twitter marketing tools provides marketers with a real-time digital dashboard so they can see tweet activity about a TV show, commercial, or brand? A) Enhanced Profile Pages B) Amplify C) Lead Generation Cards D) Promoted Accounts
b
23) Which of the following are features of both Pinterest and Twitter? A) tweets B) hashtags C) pins D) Image Hover widget
b
26) Which of the following is an online service specifically aimed at measuring the impact of Pinterest and other visual social media? A) TweetDeck B) Curalate C) Amplify D) Webtrends
b
27) Which of the following is another term for amplification? A) impressions B) reach C) conversation rate D) conversion ratio
b
28) All of the following are examples of dark social except: A) e-mail. B) tweets. C) SMS texts. D) Snapchat.
b
30) Which of the following allows Facebook to track user behavior on other sites? A) Open Graph B) Like button C) hashtags D) Whatsapp
b
32) Which of the following is a micro-blogging social network site that allows users to send and receive 140-character messages? A) Facebook B) Twitter C) Pinterest D) Instagram
b
35) Which of the following is most similar to Pinterest? A) LinkedIn B) Instagram C) YouTube D ) Tumblr
b
38) Which of the following refers to those forms of social sharing that occur off the major social networks, through alternative communication tools? A) social density B) dark social C) amplification D) engagement
b
39) Which of the following is a real-time bidding system that allows advertisers to target their ads to specific users based on personal information provided by Facebook? A) Amplify B) FBX C) DoubleClick D) PTAT
b
41) Which of the following involves using a variety of tools to encourage users to interact with content and brand? A) social density B) engagement C) amplification D) dark social
b
60) Which of the following is the second-most popular mobile marketing format? A) search engine advertising B) display advertising C) video advertising D) mobile messaging
b
63) In which year did spending on mobile marketing first exceed the amount spent on desktop/laptop marketing? A) 2014 B) 2015 C) 2016 D) 2017
b
66) Which of the following is the leading mobile retailer in the United States? A) Walmart B) Amazon C) Google D) QVC
b
67) Which of the following hardware technologies has Apple adopted for Apple Pay? A) GPS B) NFC C) BLE D) QR codes
b
76) Which of the following is currently a small part of the online marketing universe, but is expected to triple over the next five years? A) local marketing B) location-based mobile marketing C) mobile marketing D) social marketing on Facebook
b
9) Which of the following is known primarily for blogs? A) Facebook B) Tumblr C) Google D) Instagram
b
10) Which of the following is the first step in the social marketing process? A) community B) amplification C) fan acquisition D) engagement
c
13) Which of the following statements about Facebook Exchange is not true? A) It competes with DoubleClick. B) It allows advertisers to target ads. C) It is a social search engine. D) It involves cookies.
c
14) Ads that appear in a Facebook user's News Feed are called: A) Marketplace Ads. B) Promoted Ads. C) Page Post Ads. D) Brand Ads
c
15) About how many hours a month do online social network users spend on average on all social networks combined? A) 15 B) 20 C) 25 D) 30
c
3) How much time a month does the average person spend using the Facebook app on mobile devices? A) about 3 hours B) about 10 hours C) about 13 hours D) about 23 hours
c
31) Which of the following is not true about Facebook News Feed Page Post Ads? A) They have a tiny tag indicating that they are sponsored. B) They can be liked, shared, and commented on, just like any news feed post. C) They cannot contain links. D) They have social context.
c
33) Companies are not permitted to collect personal information from children under the age of ________ without parental consent. A) 8 B) 10 C) 13 D) 16
c
37) Which of the following refers to the number of interactions among members of a group and reflects the "connectedness" of the group, even if these connections are forced on users? A) engagement B) information density C) social density D) amplification
c
40) Which of the following social networks allows a user to buy products directly on its site and pay with Apple Pay? A) Twitter B) LinkedIn C) Pinterest D) Snapchat
c
42) Which of the following involves using the inherent strength of social networks to encourage visitors and fans to share their Likes and comments with friends? A) social density B) engagement C) amplification D) dark social
c
59) Which of the following is the most popular use for mobile devices? A) shopping B) socializing C) entertainment D) performing tasks, such as finances
c
61) Which of the following accounts for the most time people spend using a mobile device? A) watching video B) social networks C) listening to music D) reading news and magazines
c
12) Your Facebook News Feed includes all of the following except: A) status updates. B) app activity. C) Likes. D) tweets
d
19) The ratio of impressions to fans is a measure of: A) engagement. B) amplification. C) community. D) fan acquisition
d
21) Which of the following Twitter marketing tools involves a coupon or other promotional offer that appears in users' Twitter timeline? A) Promoted Tweet B) Promoted Trend C) Promoted Account D) Lead Generation Card
d
22) Which of the following statements about Pinterest is not true? A) Pinned photos and photo boards are available to all Pinterest users. B) Men are Pinterest's fastest growing demographic. C) Pinterest enables users to integrate their pins into their Facebook News Feeds and Twitter streams. D) Pinterest is the only one of the major social networks that does not accept paid advertising.
d
24) All of the following are Pinterest marketing tools except: A) Brand pages. B) Rich Pins. C) Promoted Pins. D) Promoted Accounts.
d
25) The number of people exposed to pins on Pinterest is a measure of which of the following? A) engagement B) community C) brand strength D) fan acquisition
d
29) Facebook's share price fell dramatically after its IPO because investors feared that: A) Facebook's new marketing solutions would be difficult to monetize. B) new social networks such as Instagram were cannibalizing Facebook's audience. C) privacy concerns were driving users away. D) Facebook would be unable to increase advertising revenues fast enough to justify its price.
d
4) By 2020, it is estimated that advertisers will be spending which of the following amounts on mobile marketing? A) $11.3 million B) $113 million C) $11.3 billion D) $113 billion
d
43) Which of the following is a Facebook feature that allows app developers to integrate their apps into the Facebook pages of users who sign up for the app? A) Whatsapp B) Like button C) Messenger D) Open Graph
d
55) Which of the following is not true about mobile marketing? A) Mobile marketing is the fastest growing form of online marketing. B) In 2017, spending on mobile marketing will comprise over 70% of the amount spent on all types of online marketing. C) A substantial part of mobile marketing should be counted as social marketing. D) People use most of their mobile minutes while they are on the go
d
56) Which of the following is the top app in terms of both audience size and share of time spent? A) YouTube B) iTunes C) Twitter D) Facebook
d
62) While using apps, users spend about 75% of the time on just ________ of them. A) 2 B) 3 C) 4 D) 5
d
65) Which of the following is not a major provider of mobile display advertising? A) MoPub B) Millennial Media C) AdMob D) Webtrends
d
78) Which of the following dominates the local mobile search market? A) Twitter B) Apple C) Facebook D) Google
d
29) Which of the FTC's Fair Information Practices (FIP) principles requires opt-in or opt-out policies to be in place? A) Notice/Awareness B) Choice/Consent C) Access/Participation D) Security
B) Choice/Consent
50) ________ protects original forms of expression in a tangible medium. A) Trade secret law B) Copyright law C) Patent law D) Trademark law
B) Copyright law
26) Which of the following requires financial institutions to inform consumers of their privacy policies and permits consumers some control over their records? A) Freedom of Information Act B) Gramm-Leach-Bliley Act C) COPPA D) HIPAA
B) Gramm-Leach-Bliley Act
11) Which ethical principle states that when confronted with an ethical dilemma, an individual should take the action that produces the least harm, or the least potential cost? A) the Slippery Slope B) Risk Aversion C) No Free Lunch D) the Collective Utilitarian principle
B) Risk Aversion
31) "Do Not Track" falls under which of the following principles in the FTC's new privacy framework? A) Privacy by Design B) Simplified Choice C) Greater Transparency D) Scope
B) Simplified Choice
13) Downloading a music track owned by a record company without paying for it is an example of a violation of: A) patent law. B) copyright law. C) trademark law. D) privacy law.
B) copyright law
3) Which of the following is not one of the four basic principles shared by ethical schools of thought in western culture? A) accountability B) privacy C) responsibility D) liability
B) privacy
10) Which ethical principle tells you it's wise to assume perfect information markets? A) the Golden Rule B) the New York Times test C) the Social Contract rule D) the Collective Utilitarian principle
B) the New York Times test
8) Which ethical principle states that if an action cannot be taken repeatedly, then it is not right to take at all? A) Universalism B) the Slippery Slope C) the Social Contract rule D) the Golden Rule
B) the Slippery Slope
35) Which of the following statements about the E.U. General Data Protection Regulation (GDPR) is not true? A) The GDPR replaces the E.U.'s existing Data Protection Directive. B) The GDPR applies to any firm operating in any E.U. country. C) The GDPR eliminates the right to be forgotten. D) The GDPR limits the ability of companies to use data for purposes other than those for which it was collected.
C) The GDPR eliminates the right to be forgotten.
37) Which of the following was the first state law in the United States requiring owners of commercial websites or online services to post a privacy policy. A) California Consumer Privacy Act B) California Net Neutrality Act C) California Electronic Communications Privacy Act D) California Online Privacy Protection Act
D
51) How long does copyright protection extend for corporate-owned works? A) 25 years B) 50 years C) 75 years D) 95 years
D) 95 years
4) What is the first step in analyzing an ethical dilemma? A) Define the conflict or dilemma and identify the higher-order values involved. B) Identify the potential consequences of your opinions. C) Identify the options you can reasonably take. D) Identify and describe the facts
D) Identify and describe the facts.
7) Which ethical principle asks you to assume that virtually all tangible and intangible objects are owned by someone else unless there is a specific declaration otherwise? A) the Golden Rule B) the Slippery Slope C) the Social Contract rule D) No Free Lunch
D) No Free Lunch
24) Which of the following statements about industry self-regulation regarding privacy is not true? A) The AdChoices program is an industry-sponsored initiative to encourage websites to be more transparent about how they use personal information and to make it more likely that appropriate ads are shown to users. B) The NAI offers consumers a global opt-out feature to prevent network advertising agencies from placing cookies on a user's computer. C) Industry efforts have not so far succeeded in reducing American fears of privacy invasion. D) Critics argue that the most effective form of industry self-regulation to safeguard privacy are online seal programs that attest to a company's privacy policies.
D) The NAI's privacy policies have established the TRUSTe seal.
21) Which of the following is not aimed at strengthening the ability of law enforcement agencies to monitor Internet users without their knowledge? A) USA PATRIOT Act B) Homeland Security Act C) Communications Assistance for Law Enforcement Act D) USA Freedom Act
D) USA Freedom Act
20) Which of the following basic ethical concepts plays an important role in defining privacy? A) responsibility B) accountability C) liability D) due process
D) due process
18) All of the following marketing tools on Facebook require payment except: A) Brand Pages. B) Right-Hand Sidebar Ads. C) News Feed Page Post Ads. D) Mobile Ads.
a
77) Macy's deployed which of the following technologies in many of its retail stores in 2014? A) QR codes B) iBeacon C) E9-1-1 D) Geo-search
b
81) Google uses which of the following to build a global database of wireless access points and their geographic locations? A) E9-1-1 B) Street View cars C) iBeacons D) BLE
b
1) All of the following were popular types of online marketing before 2007 except: A) e-mail. B) corporate websites. C) mobile marketing. D) display ads.
c
57) On average, users use about ________ apps a month on their smartphone. A) 10 B) 15 C) 20 D) 50
c
69) What percentage of the population use a mobile device to research products online before purchasing? A) about 25% B) about 33% C) about 50% D) about 75%
c
11) Encouraging users to click a Like button is an example of which step in the social marketing process? A) fan acquisition B) brand strength C) community D) amplification
d
33) Which of the following is an example of a pay-for-privacy (PFP) approach A) AT&T's GigaPower service B) Meeco.me's life management tool C) Digi.me's app D) The Hub of All Thing's open source project
A
