eCommerce Exam 1 Chapter 2 Pt. 1
Which of the following is not a community provider?
Blue Nile
Which of the following is an example of a company using the content provider model?
Netflix
In 2018, the overall retail market in the United States was estimated to be about:
$5.3 trillion
Which of the following statements about Foursquare is not true?
.The growth in Foursquare's revenue since 2015 has been driven primarily by significant increases in the numbers of users of its Swarm app.
________ and ________ are typically the most easily identifiable aspects of a company's business model.
Value proposition; revenue model
A ________ specifically details how you plan to find customers and to sell your product.
market strategy
Which element of the business model addresses what a firm provides that other firms do not and cannot?
value proposition
Which type of investor typically becomes interested in a startup company after it has begun generating revenue?
venture capital investors
All of the following can be considered a direct or indirect competitor of Amazon except:
Priceline.
Which of the following involves a company giving away a certain level of product or service without charge, but then charging a fee for premium levels of the product or service?
freemium strategy
Which of the following is not a variation of the e-tailer business model?
market creator
Which of the following factors is not a significant influence on a company's competitive environment?
the availability of supportive organizational structures
Which of the following gives a business model the most credibility with outside investors?
the firm's management teamthe firm's management team
A perfect market is one in which:
there are no competitive advantages or asymmetries because all firms have equal access to all the factors to production.
Which of the following uses a subscription revenue model for books?
Amazon Kindle Unlimited
Which of the following is not an example of the bricks-and-clicks e-tailing business model?
Bluefly
Which of the following uses a subscription-based sales revenue model?
Dollar Shave Club
Stickiness is an important attribute for which of the following revenue models
advertising revenue model
Which element of the business model refers to the presence of substitute products in the market?
competitive environment
A firm's ________ describes how a firm will produce a superior return on invested capital
revenue model
All of the following can be considered a direct competitor of Priceline except:
ESPN.
Which of the following is an example of the affiliate revenue model?
MyPoints
Which of the following does not use a subscription revenue model?
In general, the key to becoming a successful content provider is to:
own the content being provided.own the content being provided.
Which of the following are Amazon's primary value propositions?
selection and convenience
The existence of many competitors in any one market segment may indicate:
the market is saturated.
Which of the following companies uses a transaction fee revenue model?
Which of the following companies uses a transaction fee revenue model?
Which of the following is an unfair competitive advantage?
brand name
All of the following may lead to a competitive advantage except:
fewer products.fewer products.
Organizations that typically provide an array of services to startup companies along with a small amount of funding are referred to as:
incubators.
