Email Marketing-Quiz10

Which of the following companies is often using drip marketing? Google Microsoft Nike Amazon

Amazon

What kind of research you should do about email marketing? You must do some research on whether your customers use emails You must do some research on competitors that use email marketing and learn from them You must research on whether customers sign up for the email lists of leading companies in other industries Both B and C

Both B and C

Why does the author say that email is a prime catalyst to effective digital marketing? because it can be used to encourage people to buy a product because it can make people like you because it can be used for forwards and backwards with your other social media marketing platforms because it can be used as much as you want.

because it can be used for forwards and backwards with your other social media marketing platforms

Why do you need a "carrot" in your email marketing? because people want some snacks before they sign up for your list because people like vegetables more than meat today because people need a reason to sign up for your list because people like a game called carrot hunting

because people need a reason to sign up for your list

Email marketing can also be called____________. permission marketing mobile marketing intimacy marketing personal marketing

permission marketing

Backward path means_______________. using email to get people to subscribe your list using email to support other social media efforts using email to find more people behind you using email to remind people of your product

using email to support other social media efforts

Forwards means________________. you must think of email along the customer journey or sales funnels as an intermediate step you must think of how the recipients forward your email to others you must think of email as a useful tool to achieve the business goals you must think of email along the salespeople journey as an intermediate step

you must think of email along the customer journey or sales funnels as an intermediate step

How can we apply 80/20% rule in email marketing? your posts should be 80% or more "buy my product" and 20% or less "fun" your posts should be 80% or more "useful" and 20% or less "fun" your posts should be 80% or more "fun" and 20% or less "buy my product" your posts should be 80% or more "free" and 20% or less "pay"

your posts should be 80% or more "fun" and 20% or less "buy my product"

How do you measure your email success? You can measure the number of subscriber You can measure the number of click-throughs You can measure the number of unsubscribes to your list You can measure all of them

You can measure all of them