ENTR 200 - Chapter 2

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Arrange the following types of innovation in decreasing order of uniqueness (most unique type of innovation on top)

-Breakthrough -technological -ordinary

What are the rules of brainstorming?

-combinations and improvements of ideas are encouraged -freewheeling is encouraged -a high number of ideas should be generated

Focus groups consist of 15 to 25 participants who are asked specific objective functions.

False(It should be 8-14 and its an open discussion)

Which of the following is true of problem inventory analysis?

It is utilized to test and screen new product ideas

Which of the following problem-solving techniques begins with group members not knowing the exact nature of the problem?

The Gordon method

Brainstorming is an unstructured process used for generating possible ideas about a problem within a limited time frame through the spontaneous contributions of participants.

True

Brainwriting is a written form of brainstorming

True

Continuous innovations are the least disrupting influence on established consumption patterns

True

Developing a new idea through a chain of word associations is known as the checklist method

True

Discontinuous innovations involves the establishment of new consumption patterns and the creation of previously unknown products

True

Dynamically continuous innovations involve some disrupting influence on established consumption patterns

True

The collective notebook method involves members recording their ideas at least once a day for about a week.

True

The _____ _____ approach to coming up with a new idea requires than an entrepreneur dream about a problem and its solution

big-dream

The technique that is probably the most well known and widely used both for creative problem solving and in idea generation is ________.

brainstorming

In the _____ _____, a new idea is developed through a list of related issues or suggestions.

checklist method

In the __________ _________ method, a small notebook that easily fits in a pocket is distributed and new ideas are developed by an individual or a group, with the ideas being regularly recorded.

collective notebook

During the ______ stage of the product development process, a refined idea is analyzed to evaluate consumer acceptance

concept

______ ______ ______ is a method for obtaining new ideas by focusing on specific parameters.

creative problem solving

Parameter analysis consists of two main aspects which are:

creative synthesis and parameter identification

An accurate statement about opportunity recognition is that _______ .

entrepreneurial alertness and entrepreneurial networks play a crucial role in opportunity recognition

The process of forcing relationships among product combinations is referred to as _______ ____________

forced relationships

Developing an entirely new idea through a chain of word associations is know as _________ .

free association

In the ________ method, a word is written down, then another, creating a chain of ideas.

free association

When an entrepreneur establishes evaluation criteria for a new idea, he or she must ensure that the idea ________ .

has a few unique selling points when compared to the competition

In which stage of the product development process is an entrepreneurial firm most likely to evaluate the market demand or need for a new product of service idea?

idea stage

What are the major stages

idea, concept, product development, test marketing, commercialization

A true statement about brain writing is that ______

ideas are not articulated spontaneously

An accurate statement about technological innovation is that _______

it is likely to present advancements in the product/service/market area

Which of the following is true of free association?

it is particularly useful in creating a completely new slant to an issue

Identify the key facets of parameter analysis

parameter identification, creative synthesis

People who are in focus groups are most likely to _______

participate in open, in-depth discussions

What happens in the idea stage of the product development process?

practical and promising ideas are determined and impractical ones are discarded

A true statement about attribute listing is that ________.

previously unrelated objects are brought together to form a new combination

________ _______ _______ is a method for obtaining new ideas and solutions by focusing on problems.

problem inventory analysis

The stages that each product goes through rom introduction to decline are known as

product life cycle

The type of brainstorming in which criticism is allowed and new ideas are obtained by focusing on the negative is known as _______ _______.

reverse brainstorming

The stage of the product development process that provides actual sales results that indicate a product's popularity among customers is the _______ stage

test marketing

The stage in the product planning and development process in which actual sales results are available is the:

test marketing stage

The largest source of new product ideas is:

the entrepreneur's research and development

While establishing criteria for the stages of the product planning and development process, an entrepreneur should ensure that ______.

these criteria are all-inclusive and quantitative enough to screen a product in each stage

Identify an attribute of breakthrough innovations

they often create a base on which future innovations are developed

In which situation is an entrepreneurial firm most likely to experience the greatest degree of risk?

when there is a new technology and a new market


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