ENTR 200 - Chapter 2
Arrange the following types of innovation in decreasing order of uniqueness (most unique type of innovation on top)
-Breakthrough -technological -ordinary
What are the rules of brainstorming?
-combinations and improvements of ideas are encouraged -freewheeling is encouraged -a high number of ideas should be generated
Focus groups consist of 15 to 25 participants who are asked specific objective functions.
False(It should be 8-14 and its an open discussion)
Which of the following is true of problem inventory analysis?
It is utilized to test and screen new product ideas
Which of the following problem-solving techniques begins with group members not knowing the exact nature of the problem?
The Gordon method
Brainstorming is an unstructured process used for generating possible ideas about a problem within a limited time frame through the spontaneous contributions of participants.
True
Brainwriting is a written form of brainstorming
True
Continuous innovations are the least disrupting influence on established consumption patterns
True
Developing a new idea through a chain of word associations is known as the checklist method
True
Discontinuous innovations involves the establishment of new consumption patterns and the creation of previously unknown products
True
Dynamically continuous innovations involve some disrupting influence on established consumption patterns
True
The collective notebook method involves members recording their ideas at least once a day for about a week.
True
The _____ _____ approach to coming up with a new idea requires than an entrepreneur dream about a problem and its solution
big-dream
The technique that is probably the most well known and widely used both for creative problem solving and in idea generation is ________.
brainstorming
In the _____ _____, a new idea is developed through a list of related issues or suggestions.
checklist method
In the __________ _________ method, a small notebook that easily fits in a pocket is distributed and new ideas are developed by an individual or a group, with the ideas being regularly recorded.
collective notebook
During the ______ stage of the product development process, a refined idea is analyzed to evaluate consumer acceptance
concept
______ ______ ______ is a method for obtaining new ideas by focusing on specific parameters.
creative problem solving
Parameter analysis consists of two main aspects which are:
creative synthesis and parameter identification
An accurate statement about opportunity recognition is that _______ .
entrepreneurial alertness and entrepreneurial networks play a crucial role in opportunity recognition
The process of forcing relationships among product combinations is referred to as _______ ____________
forced relationships
Developing an entirely new idea through a chain of word associations is know as _________ .
free association
In the ________ method, a word is written down, then another, creating a chain of ideas.
free association
When an entrepreneur establishes evaluation criteria for a new idea, he or she must ensure that the idea ________ .
has a few unique selling points when compared to the competition
In which stage of the product development process is an entrepreneurial firm most likely to evaluate the market demand or need for a new product of service idea?
idea stage
What are the major stages
idea, concept, product development, test marketing, commercialization
A true statement about brain writing is that ______
ideas are not articulated spontaneously
An accurate statement about technological innovation is that _______
it is likely to present advancements in the product/service/market area
Which of the following is true of free association?
it is particularly useful in creating a completely new slant to an issue
Identify the key facets of parameter analysis
parameter identification, creative synthesis
People who are in focus groups are most likely to _______
participate in open, in-depth discussions
What happens in the idea stage of the product development process?
practical and promising ideas are determined and impractical ones are discarded
A true statement about attribute listing is that ________.
previously unrelated objects are brought together to form a new combination
________ _______ _______ is a method for obtaining new ideas and solutions by focusing on problems.
problem inventory analysis
The stages that each product goes through rom introduction to decline are known as
product life cycle
The type of brainstorming in which criticism is allowed and new ideas are obtained by focusing on the negative is known as _______ _______.
reverse brainstorming
The stage of the product development process that provides actual sales results that indicate a product's popularity among customers is the _______ stage
test marketing
The stage in the product planning and development process in which actual sales results are available is the:
test marketing stage
The largest source of new product ideas is:
the entrepreneur's research and development
While establishing criteria for the stages of the product planning and development process, an entrepreneur should ensure that ______.
these criteria are all-inclusive and quantitative enough to screen a product in each stage
Identify an attribute of breakthrough innovations
they often create a base on which future innovations are developed
In which situation is an entrepreneurial firm most likely to experience the greatest degree of risk?
when there is a new technology and a new market
