ethos, pathos , and logos

Logos

case studies, facts (#'s/%'s)

Pathos

emotions

BUTTERLY'S KNIVES: the professional choice

ethos ( it chosen by professionals)

SHINEYWHITE MOUTHWASH recommended by dentists

ethos ( it's recommended by dentists)

4 out of 5 people choose VITALISE for effective pain relief

logos ( it's a fact)

DYNAMITE SECURITY we keep your family safe

pathos ( it gives you the feeling of protection or safety)

ALL TRUE MAKE-UP: because you deserve the best.

pathos ( it makes you feel, you're going to be more pretty)

MACARONNI CHEESE, just the way mom makes it

pathos ( it makes you remember your mom's food)

if you want value for money, then buy KING'S ALLSOFT TOILET PAPER

pathos ( it makes you think about the softness of the toilet paper)

Ethos

testimony and endorsement ( celebraties )