eval chapter 15

Do not use items that have two or more separate ideas in the same item.

Consider the following questionnaire item (which uses a yes/no format): "Do you use objective test items or essay items?" What rule regarding item construction does it violate?

determining objectives, delimiting the sample, writing items, pilot testing

Choose the correct sequence for developing a questionnaire

list specific objectives to be achieved

The first step in conducting a questionnaire survey is to

LIkert-type

Scaled responses to questionnaire items such as strongly agree, agree, no opinion, and so on are referred to as ________ scale items.

open-ended items

Which of the following are most difficult to analyze in a questionnaire study?

normative

A researcher tests the knowledge that 10,000 school children from the southwestern United States have about nutrition, and the scores are transformed into percentiles by grade level. This type of research is a ________ survey study.

Delphi survey method

A survey technique that asks a jury of experts to respond to a series of questionnaires in order to reach a consensus about important issues is the

determine whether the nonrespondents are a different population from the respondents

The practice of selecting a small random sample of a survey's nonrespondents is primarily intended to

sampling

When a national poll reports that its survey has a margin of error of 3%, it is referring to error due to