eval chapter 15
Do not use items that have two or more separate ideas in the same item.
Consider the following questionnaire item (which uses a yes/no format): "Do you use objective test items or essay items?" What rule regarding item construction does it violate?
determining objectives, delimiting the sample, writing items, pilot testing
Choose the correct sequence for developing a questionnaire
list specific objectives to be achieved
The first step in conducting a questionnaire survey is to
LIkert-type
Scaled responses to questionnaire items such as strongly agree, agree, no opinion, and so on are referred to as ________ scale items.
open-ended items
Which of the following are most difficult to analyze in a questionnaire study?
normative
A researcher tests the knowledge that 10,000 school children from the southwestern United States have about nutrition, and the scores are transformed into percentiles by grade level. This type of research is a ________ survey study.
Delphi survey method
A survey technique that asks a jury of experts to respond to a series of questionnaires in order to reach a consensus about important issues is the
determine whether the nonrespondents are a different population from the respondents
The practice of selecting a small random sample of a survey's nonrespondents is primarily intended to
sampling
When a national poll reports that its survey has a margin of error of 3%, it is referring to error due to