Exam 3 questions

decline

the use of heavy advertising in the promotion mix is least likely to occur in which product life cycle stage?

tangibles

Although it has a strong customer base, Sato Japanese Resturant rarely attracts customers by methods other than word of mouth communication. The manager believes this can be explained by the restaurants location in a rough area in the city and its run-down appearance. In other words, potential customers are most concerned about..

consumer product if it is used to light the office of the board of directors

A light bulb can be all the following except

requires purchase planning and the buyer will not accept substitutes

A specialty product

aesthetic

Alexandria has gone to the store to shop for a new backpack. She looks for the same brand she has always bought in the past but notices that the backpack is now available in a variety of new colors. The backpack has undergone a(n) ___________ modification.

pure goods

Because practically all marketers provide some services, ______________ typically do not exist in todays business environment.

immediate-drop decision

Cheetos fat free crunches is a product developed through advanced technology. Cheetos engineered a technique for making reduced-fat snacks that taste cheesier and stay fresher longer. Cheetos introduced fat free crunches in limited markets in 2020 and began national distribution in 2013. About 18 months later, a series of competitors ads was run to counter claims that Cheetos crunches actually contained 1.5 grams of fat, and that they contained preservatives and additives. Research showed that the taste of cheetos crunchies was also perceived negatively by some people. To save the product, cheetos reduced the remaining fat to 0 grams, took out the preservatives, and improved the taste. Suppose cheetos stoped production of cheetos fat free crunchies and sells all of its remaining inventory to a warehouse club. This would be an example of a(n)

Business Analysis

Karla tells Jeff that she likes his team's idea about a new three-lace running shoe but wants him to put together some figures regarding anticipated sales, costs, and resulting profits. She is asking Jeff to proceed to which stage of the new-product development process.

individual; Family

Procter & Gamble markets shampoo under several different brand names, including Pantene, herbal essence, head & shoulders, and Aussie. For shaving products, Procter % Gamble markets several different razors under the Gellete brand, including Gellette Mach3, Gellette Fusuion, and Gillette Proglide. They also use the Gillette name for shaving creams, aftershave, and body washes. Procter & Gamble is using ____________ branding for the shampoo category and _____________ branding for the shaving category.

it is less harmful to the environment.

When silk soymilk began packaging its chocolate milk in single serving sizes, the company chose drink boxes that did not need refrigeration. The boxes were only sold in shrink-wrapped sets of six. Single boxes were not available at grocery stores or convenience markets. Once the silk chocolate product was selling well, they also began offering the silk soymilk vanilla flavor in the same type packaging. The silk soymilk brand, logo, and look of the boxes were the same as its larger half-gallon versions. the only difference in packagin style was the brown color for chocolate milk and the color white for vanilla. Which of the following is not a function of the packaging strategy chosen by silk soymilk?

nonprofit organizations usually deal more with ideas and services than with goods.

You recently began working as the marketing director for a nonprofit organization. Prior to this role you always worked in for-profit organizations. You immediately recognized that marking in a nonprofit environment is dramatically different than marketing in a for-profit environment. Which of the following statements is true regarding the differences in marketing in a nonprofit versus a for-profit environment?

A line extension

Your company makes personal hygiene products for young men. You are responsible for managing the company's relationships with the major retailers in the western U.S. region. Ina recent meeting with a store manager you noticed young men selecting the company's deodorant product then moving down the aisle to select a competitor's body wash product. As you think about it more, it makes perfect sense that a young man buying deodorant would also be interested in a body wash product. Your company currently does not make a body wash product. Based on your in-store observations, which of the following product management actions would you recommend to take an advantage of this deodorant and body wash linkage?

the company has chosen exclusive distribution for its products

all of the following are reasons a company would likely emphasize advertising in its promotion mix except

Public relations audit

you are the head of marketing for a major oil company based in the united states. Recently, your company was involved in a major oil spill off the coast of Texas where millions of barrels of crude oil were accidentally released into the gulf of Mexico. The negative publicity for your company has been fast and furious since the spill occurred. However, your company took a very proactive approach in managing the disaster and the resulting publicity. Now your CEO wants to assess how effective the company has been in repairing its image. Which of the following would you recommend to the CEO?