exam ch 10-13

what is conversion-centered design?

a website that turns a viewer into a customer

deadlines encourage ___ and___

actions and accountability

analyze the results of and ___ your social media marketing campaign based on the evaluation

adapt

your online representation can be your strongest ___ or your biggest ___

asset, liability

which of the following is not a tool used to schedule content to be posted

canva

what stage of social media marketing strategy, engagement and metrics need to be monitored

execution

an effective process companies use to assess themselves and their competitors is using the "SWAT" analysis

false

bc quality and engagement matters more than audience size, overall social media follower count does not playa key role in the growth of your company on various social media platforms

false

it's easier to measure the results of a traditional marketing campaign than a digital marketing campaign

false

purpose of auditing is to improve business decisions by gaining valuable knowledge that will help in the improvement of those decisions

false

social media marketers aren't expected to have skills in design or video productions

false

social media marketing principles and strategies shouldn't be applied to a personal branding strategy

false

the first clickable web-ad banner was introduced in 2003

false

what is the framework for everything a business does, including marketing

goals

building a personal brand will result in both online and offline ___ opportunities

networking

focusing on your strengths and ___ will help you build a solid foundation for personal brand growth

opportunities

SEO is the practice of increasing ___ and quality of traffic to a website through ___ search engine results

quantity, organic

analytics is often describes as the study of historical data to

research potential trends, analyze the effects of potential decisions, evaluate the performance of past decisions; all of the above

the process of gathering and analyzing data and behavior from social media websites

social media analytics

engaging in various strategies that help increase the level of overall engagement across your social media platforms is evidence of an effective

social media analytics plan

you must have a ___ for all platforms

strategy

why do hiring managers turn to Facebook?

they want to know more than what's on the resume

Live T.V> specials are not considered digital media

true

create a list of all the marketing efforts that cost you money in order to conduct social media marketing is part of determining ROI

true

for the "real is rare" campaign the message changed to mirror the social change in the target audience

true

marketers use web analytics data to improve business strategy and increase the users' experience

true

running an audit on your competition involves comparing your social media efforts with what your competitors are doing

true

your strength will get to the field, your passion keeps you coming back

true

which of the following is identified as what you will want to examine in a social media audit?

what's working and what's not working and how your social media marketing efforts are relevant to your social media marketing plan

first step in conducting a social media auditing plan?

write down all your social media accounts