exam ch 10-13
what is conversion-centered design?
a website that turns a viewer into a customer
deadlines encourage ___ and___
actions and accountability
analyze the results of and ___ your social media marketing campaign based on the evaluation
adapt
your online representation can be your strongest ___ or your biggest ___
asset, liability
which of the following is not a tool used to schedule content to be posted
canva
what stage of social media marketing strategy, engagement and metrics need to be monitored
execution
an effective process companies use to assess themselves and their competitors is using the "SWAT" analysis
false
bc quality and engagement matters more than audience size, overall social media follower count does not playa key role in the growth of your company on various social media platforms
false
it's easier to measure the results of a traditional marketing campaign than a digital marketing campaign
false
purpose of auditing is to improve business decisions by gaining valuable knowledge that will help in the improvement of those decisions
false
social media marketers aren't expected to have skills in design or video productions
false
social media marketing principles and strategies shouldn't be applied to a personal branding strategy
false
the first clickable web-ad banner was introduced in 2003
false
what is the framework for everything a business does, including marketing
goals
building a personal brand will result in both online and offline ___ opportunities
networking
focusing on your strengths and ___ will help you build a solid foundation for personal brand growth
opportunities
SEO is the practice of increasing ___ and quality of traffic to a website through ___ search engine results
quantity, organic
analytics is often describes as the study of historical data to
research potential trends, analyze the effects of potential decisions, evaluate the performance of past decisions; all of the above
the process of gathering and analyzing data and behavior from social media websites
social media analytics
engaging in various strategies that help increase the level of overall engagement across your social media platforms is evidence of an effective
social media analytics plan
you must have a ___ for all platforms
strategy
why do hiring managers turn to Facebook?
they want to know more than what's on the resume
Live T.V> specials are not considered digital media
true
create a list of all the marketing efforts that cost you money in order to conduct social media marketing is part of determining ROI
true
for the "real is rare" campaign the message changed to mirror the social change in the target audience
true
marketers use web analytics data to improve business strategy and increase the users' experience
true
running an audit on your competition involves comparing your social media efforts with what your competitors are doing
true
your strength will get to the field, your passion keeps you coming back
true
which of the following is identified as what you will want to examine in a social media audit?
what's working and what's not working and how your social media marketing efforts are relevant to your social media marketing plan
first step in conducting a social media auditing plan?
write down all your social media accounts
