exam3 chap13

some consumers are highly susceptible to interpersonal influence, which is a

personality trait

consumer behavior occurs within four broad categories or types of situations: the communications situation, the purchase situation, the usage situation, and the social situation.

false

mood is an example of a momentary condition reflecting a temporary state of being

false

the situation in which consumers receive information has an impact on their behavior and is referred to as the _________ situation.

communications

weddings are not only social, legal, and religious rituals, they are also

consumption rituals

which of the following statements is FALSE regarding crowding as a situational characteristic

crowding is unpleasant regardless of a consumer's culture

which of the following services would be classified as having an extended hedonic consumption purpose?

cruise

decisions made by consumers regarding the __________ situation can create signification social problems as well as opportunities for marketers

disposition

which of the following is NOT a key situational dimension or characteristic that influences consumer behavior?

alternative evaluation

features of the individual person that are not lasting characteristics, such as momentary moods or conditions, are called

antecedent statements

__________ is the process managers use to manipulate the physical retail environment to create specific mood responses in shoppers

atmospherics

which of the following are components of the physical environment?

colors, aromas, music, and crowding

marketers do not attempt to change or create consumption patterns associated with rituals

false

momentary conditions reflect temporary states of mind rather then temporary states of being.

false

physical surroundings represent the situation characteristic that has the greatest impact on consumption behavior

false

psychographs is the process managers use to manipulate the physical retail environment to create specific mood responses in shoppers

false

the only aspect of music that influences consumer behavior is tempo.

false

the other individuals present in the particular situation are referred to as the group participants

false

the presence of close family members during the shopping occasion increases impulse buying more than close friends

false

a market research study asked consumers to rate themselves with respect to several adjectives, such as happy, cheerful, peaceful, sad, blue, and depressed. What is this research trying to assess?

mood

which of the following are antecedent states?

moods and momentary conditions

giving out candy to children on halloween, giving chocolate and roses to sweethearts on valentine's day, and wearing green and drinking green beer on st. patrick's day are all examples of

ritual situations

stacy is shopping to purchase new linens for her guest room. Which situational characteristic is influencing her behavior?

task definition

when orange juice attempted to expand the various times of day when consumers would see orange juice as an appropriate beverage to consumer, they were trying to influence which situation?

usage

to better understand a consumer's behavior, we must known about the consumer, about the primary stimulus object, and about the situation

true

which of the following is the first step in the approach for developing situation based marketing strategies?

use observational studies, focus group discussions, depth interviews, and secondary data to discover the various usage situations that influence the consumption of the product

which of the following is a step in the approach for developing situation based marketing strategies that was given in the textbook?

all of the above

which of the following is a type of situational influence?

all of the above

which of the following is a way that gifts communicate symbolic meaning?

all of the above

a person who is depressed, goes shopping, and buys something nice for herself/himself has been influences by the

antecedent state

which color is arousing?

a and b

which of the following is a situational characteristic?

demographics

which type of industry has developed around the use of ambient scents

environmental fragrancing

rachel is going to the mall to purchase a wedding gift for a coworker. Based on research, which type of product is she likely to buy?

utilitarian

with respect to the typology of service environments, a bank would be categorized as

utilitarian

a store's atmosphere can influence which of the following

all of the above

under conditions of crowding, consumers tend to

all of the above

online shopping provides which important time-related dimension?

a and b

individual cannot "create" the situation they face.

false

which of the following also includes a situation-specific component?

involvement

James is giving his cousin, conor, a new video game for his birthday. Which of the following is the most likely reason James is giving this gift?

it is a ritualized consumption experience

One study found that wedding gifts tend to be __________ while birthday gifts tend to be __________.

large; small

mike is the owner of a restaurant that also has a bar. Based on research that studied the impact of background music on restaurant patrons, what can Mike expect is he uses slow music in his establishment?

larger amount of bar purchases

under condition of crowding, consumers tend to do all of the following EXCEPT

make more demands on the sales personnel

Decor, sounds, aromas, lighting, weather, and configurations of merchandise or other materials surrounding the stimulus object are included in which situation characteristic?

physical surroundings

how differently you might behave at target is you are these only to browse versus there to replace a broken vaccuum is known as which situation?

purchase

a closed-in feeling created by a crowded store will result in adaptive strategies that could

reduce shopping time, reduce purchases, and alter the use of in-store information

atmosphere is referred to as ________- when describing a service business such as a hospital, bank, or restaurant.

servicescape

richard is studying how various usage situations influence the consumption of his company's products. He conducted qualitative analyses as well as surveyed a larger sample of consumers to better understand and quantify how products are used and the benefits sought in the usage situation by the market segment. Richard is performing the first two steps in an approach to develop

situation based marketing strategies

one aspect of purchasing from QVC, one of the cable shopping channels on television, is that the "offer" will expire within a certain amount of time, creating a sense of urgency among consumers. Teresa watches this channel frequently, and admitted that this aspect of the situation does influence her decision to buy something. which characteristic of the situation is influencing teresa and others' behavior?

temporal perspective

sharon has to purchase a gift for her mother and only has this afternoon to do to because how birthday party is that evening. She's wondering how she will be able to get to the mall in time to pick out the perfect gift. This is an illustration of which situation characteristic?

temporal perspective

John is a salesman and gave one of his customers as expensive watch. Which of the following is the most likely reason John gave this gift?

to elicit a return favor

Expanded usage situation strategies can produce major sales gains for established products.

true

The disposition situation can create significant social problems as well as opportunities for marketers.

true

some consumers are highly susceptible to interpersonal influence, which is a personality triat.

true

which of the following statements is true regarding moods

ad and brand attitudes are often influences in a mood-congruent manner

Which of the following is reason consumers give gifts?

all of the above

which of the following is NOT a situation in which consumer behavior occurs

all of the above

which of the following is a situation in which consumer behavior occurs

all of the above

situational influence consists of

a set of factors outside of and removed from the consumer and the characteristics of the marketing stimulus

the purchase decision and consumption process always occur in the context of

a specific situation

to understand a consumer's behavior, we must know about the

a,b,c

which group needs to understand how situational influences affect consumers' disposition decisions?

a,b,c

in which situation do marketers attempt to place their ads in appropriate media contexts to enhance their effectiveness?

communications

Walker and his wife have two children. They have purchased a new computer for their household every four years or so for almost 20 years. When walker purchases a new one, usually for him to be able to work at home, one of his children will get the old one. However, they have a few old computers sitting in the attic and garage because walker doesn't really know how to get rid of them. this is an example of which type of situation?

disposition

gertrude is very environmentally-conscious, so she only uses paper bags at the grocery store and tries to purchase items in packages that are recyclable. her behavior concerns which type of situation?

disposition situation

which situation involves consumers disposing of products or product packages after or before product use?

disposition situation

Clara is shopping with her friend, Jane, when they both went into a drug store. Clara needed to buy medication for hemerrhoids, but she was reluctant to do so in front of Jane. Which emotion was Clara probably experiencing in this situation

embarrassment

which of the following is a negative emotion influenced by both the product and the situation

embarrassment

in the united states, a man usually gives a woman a diamond ring for her to wear on their left-hand ring finger when they become engaged to be married. However, one diamond distributor has developed the idea that women should wear diamonds on their right had as well. marketing communications regarding the diamond right had ring stress the independence of women and their ability to buy a diamond for themselves. one ad claims that a diamond on a left had says "we" while a diamond of the right hand says "me" this diamond distributor is attempting to

expand the usage situation

Arm & hammer baking soda has been very successful promoting other uses for this product. Advertisements provide several uses other than baking, such as removing odors from carpeting, the laundry, and kitty litter boxes. Finding more uses for a product is known as

expanded usage situation

consumers typically attend the theater for utilitarian purposes

false

the sum of all the physical features of a retail environment is referred to as the retail ambiance.

false

crowding generally produces which outcome for the retail outlet and the consumer?

generally negative outcomes for both

marcie will soon be 50 years old, so to pamper herself, she decided to get a massage. With respect to the typology of service environments, this type of service would be categorized as

hedonic

how does music influence consumer behavior?

influences mood

which of the following statements is FALSE regarding ritual situations?

marketers cannot change or create consumption patters associated with ritual situations

consumers respond to

marketing influences and the situation simultaneously

stan was feeling very tired and hungry in the mid-afternoon, so he ate a snickers candy bar. Stan is attempting to manage his

momentary condition

clark and his family normally live paycheck to paycheck. However, this month, they found themselves with a little extra money, so they decided to go out to a nice restaurant and to a movie. This is an example of the antecedent state of

momentary conditions

which of the following reflects temporary states of being rather than temporary states of mind?

momentary conditions

transient feeling states that are generally not tied to a specific event or object are known as

moods

the situation interacts with the marketing activity and the individual to determine behavior. Which of the following is a marketing activity?

package

Melanie lives in a small city that does not have a lot of the interesting retail stores. She and her two best friends take a trip twice a year to places such as Atlanta, Dallas, and Chicago to go shopping. it's so exciting for them to go in some of the stores because they are so unique, and they have only seen them online of in catalogs. Also , several cities now have lifestyle centers of town centers that are reminiscent of downtown in bygone days. All of the factors such as decor, sounds, aromas, lighting, weather, and configurations of merchandise or other materials surrounding configurations of merchandise or other materials surrounding the merchandise that melanie and her friends make a special trip to experience compromise which situation characteristic?

physical surroundings

what do hispanic girls celebrate when they are 15 years old?

quineanera

magdalena and her family live in a honduran neighborhood of queens, New York. She is looking forward to the extravagant Egyptian-themed party her parents are giving her for her upcoming 15th birthday where she will be carried in on a platform by six of her classmates. This party will celebrate magdalena's

quinseanera

carmen is double majoring in fashion merchandising and graphic design in college. when she graduates, she wants to design the physical environment of retail stores, particularly those in women's fashions. The wants to create environments that create specific mood responses in shoppers. Which field best describes what carmen wants to do

retail atmospherics

binge drinking among college students can be described as a

ritual behavior

a socially defined occasion that triggers a set of interrelated behaviors that occur is a structured format and that have symbolic meaning is referred to as a

ritual situation

every year around the 4th of July, families get together and celebrate independence day. The normans, one such family, does this every year, and the party is pretty much the same every year. a cookout is held at one family member's home, and games for the children are played, such as three legged race and an egg toss competition. the family that wins the overall competition gets to take home a hideous, but meaningful trophy for that year. this is an example of a

ritual situation

all those factors particular to a time and place that do not follow from knowledge of the stable attributes of the consumer and the stimulus and that have an effect on current behavior are known as

situational influence

which of the following is NOT an individual characteristic influencing consumer behavior?

social class

shopping with friends drives more impulse purchases than does shopping with family

true

jessica and her friends are 16 years old and like to shop at abercrombie & fitch, which is a clothing store targeted to teens and young adults. They like to go in that store because there are usually some pretty cute guys working and shopping there. Even though there are some parents shopping with their teens, the other customers are usually teens like themselves. The other individuals present in this store represent the

social surroundings

mimi is a teenager and wants to be accepted by her friends. In fact, she might act a certain way not because others around her are doing it. the influence these other have on mimi represent which situational characteristic?

social surroundings

the other individuals present in the particular situation are referred to as the

social surroundings

The sum of all the physical features of a retail environment is referred to as the

store atmosphere

many of you have probably heard of Banana Republic retail stores and perhaps have shopped there. many of you may not know that the store used to look much different than it does today, It used to look much more like an adventure, and the merchandise assortment was more appropriate for a safari... these physical features of the retail environment are referred to as the

store atmosphere

Mark is developing the marketing strategy for his business, which is a retail store. He knows that situation characteristics will interact with his marketing activity. Which of the following is a situation characteristic he needs to consider?

task definition

a person who shops at a nicer store than normal because ho or she is buying a gift is influences by the ___________ characteristic of the situation

task definition

the reason the consumption activity is occurring is the situation characteristic of

task definition

which of the following is NOT a consumption response

task definition

which situational characteristic deals with the effect of time on consumer behavior?

temporal perspective

a servicescape is

the atmosphere of a service business

alice is shopping to purchase new drapes for her living room. the situation characteristic influencing her behavior is task definition

true

consumers tend to buy less under crowded store conditions

true

determining how products are currently used across situations can help the marketer develop appropriate advertising and positioning strategies.

true

individuals tend to comply with group expectations, particularly when the behavior is visible.

true

mabel is embarrassed when shopping for adult diapers at a retail store. this negative emotion is influenced by both the product (adult diapers) and the situation.

true

personal space and resulting crowding perceptions can vary from culture to culture

true