What are the benefits of a Facebook personal profile?
Share information and stories with your friends and family Follow and get updates on businesses and organizations that interest you Create posts, share photos and upload videos
What is the purpose of a defining a problem?
Frame the big issue and risk of loss
What does the post types section show?
Overall average reach and engagement for certain types of posts, like posts with images or videos
What are three aspects to Facebook business pages?
A digital home for your business Helps people find your business, and learn more about what you have to offer Where you can interact with your customers and where people can reach out to chat and ask questions
What are the four sections of the posts section of page insights?
All posts published When your fans are online Post types Top posts from pages you watch
What are examples of Facebook sources for audiences?
Anyone who watched 50% of this particular video Lead forms Anyone connected to your Instagram page
What is copywriting?
Anything intended to persuade the right reader, viewer, or listener to take a specific action
What are the three buckets for Facebook ad sets?
Audience Placement Budget
What are the 13 subsets of behavioral targeting?
Automotive Mobile device user Digital activities Charitable donations More categories Job role Residential profiles Seasonal & events Expats B2B Travel Financial Purchase behavior
Who are Facebook business pages for?
Businesses Organizations Nonprofits Public figures
What are examples of offline activity for audiences?
Called or clicked a message on Facebook Added to a shopping cart
What are the three parts of each bucket for ads account structure?
Campaign Ad set Ad *Note there can be multiple campaigns, ad sets, and ads A/B testing is important
What is the purpose of bonuses and pot sweeteners?
Cherry on top that goes above and beyond
What is engagement?
Clicks, likes, comments, shares
What can you do in Creative Hub?
Create mock ads
What are two features in the audiences section of Facebook Ad Manager?
Creative Hub Audience Insights
What is narrowing and filtering?
Demographic, geographic, psychographic/sociographic (interests), and certain behaviors
What are the five buckets of Facebook ad targeting?
Demographics Connections Interests Custom Audiences Behaviors
What are the 3 subsets of connection targeting?
Fan page App Event
What are the four groups that audience is split into?
Fans Followers People reached People engaged
What is the FRED concept?
Fears Results Expectations Desires
What is the feature, benefit, meaning formula?
Feature + Benefit + Meaning People do not buy features, they buy benefits It ______ so you can _________ which means __________
What is the purpose of a headline?
Get people to stop what they're doing and start reading (or watching) your content Attract attention from the right people
What is the purpose of a shocking statement?
Get the right people to stop and pay attention
What are the 13 step to formulate a sales message/copy?
Headline Shocking statement Define problem Agitate Present the solution Use bullets Credibility statement Proof Sum up the offer and give price Bonuses and pot sweeteners Guarantee CTA
Which step is the most important? Why?
Headline is the most important skill Five times as many people read the headlines as read the body copy
How are the business tools and advertising opportunities that a Facebook business page offers helpful?
Help you understand the actions that people take on your Page Learn what your customers care about and how often they interact with posts on your Page
What does the when your fans are online section do?
Helps you figure out the best times to share posts
What is the purpose of using bullets?
Highlight the benefits
What are the 9 subsets of interest targeting?
Hobbies & activities Sports & outdoors Fitness & wellness Entertainment Shopping & fashion Family & relationships Business & industry Technology Food & drink
What is reach?
How many people saw your posts and which posts people engaged with most
What is budget used for?
How much you want to spend per day Only a certain time period
What does the top posts from pages you watch section show?
How their posts performed and the engagement their most recent posts received
What are the four headline templates?
How to get ____________ How to ____________ in as little as _____________ How to ________________ in as little as ______________...even if you ____________! Here's the Perfect Solution if You Want ______________
What does the posts section of page insights show?
Information about the posts you've published to your Page
What is the purpose of presenting the solution?
Introduce the product or service
What are the 15 subsets of demographic targeting?
Location Languages Education Finance Ethnic affinity Home Parents Politics Life events Age Work Relationship Generation Gender Friends of
What are the 10 reasons why people buy?
Make money Save money Avoid effort Escape mental or physical pain Get more comfort Gain praise or recognition Feel more loved Increase social status Achieve greater cleanliness or hygiene to attain better health
What are the two types of audiences?
Narrow & filtering Custom audiences
What are the six ways to set up an audience?
Narrowing and filtering Custom audience Custom file App Offline activity Facebook sources
What are examples for placement?
Only mobile vs. desktop Only in the scroll feed Only in Messenger Only in Instagram
What are people engaged?
People talking about your Page
What are followers?
People who follow your Page
What are people reached?
People who had any posts from your Page or about your Page show up in their News Feed
What are fans?
People who have Liked your Page
Who are Facebook personal profiles for?
People who want to connect with their friends, family and organizations they like
What are the three areas you cannot hyper-target because it is considered illegal?
Real estate due to red lining Financial services Employment
What are the two categories in the all posts published section?
Reach Engagement
What are six powerful ideas for Facebook posts?
Showcase products Feature employees Go behind the scenes Ask a question Share an article or story Celebrate a holiday
What is placement used for?
Strategically placing ads on Facebook's many tools Where do I want my message to be seen?
What can one use bullet points to do?
Summarize what people will see in a video Give people a preview of your blog post List of benefits Give people reasons to keep reading and to make a decision Summarize what they are buying
What are the benefits of a Facebook business page?
Support a digital storefront for your business Connect with customers and people interested in your business Unlock business tools and advertising opportunities to grow your presence and reach your goals
What is the purpose of guarantee?
Take away the risk
What is the purpose of credibility statement?
Tell people about you and why you are qualified
What is the purpose of sum up the offer and give price?
Tell them exactly what they are going to get
What is a con to Facebook personal profiles?
There is a cap on how many friends one can has on a personal page (5000)
What is app for audiences?
Those who downloaded your app
What is the purpose of Facebook ad sets?
To reach the right audience at the right time with the right message
What are the three buckets for ads account structure?
Top of funnel (cold traffic) Middle of funnel (warm traffic) Bottom of funnel (hot traffic)
What are the 5 subsets of custom audiences targeting?
Website traffic Lookalike audience Customer file App activity Engagement on Facebook
What are the brainstorming questions that will help one get into the copywriter's mind?
What are five ways my product or services will help them make money? How can my product or service help them save money over the next week, month, year? How much time can I save them and what else could they do with that time? What is something that they don't have to do anymore once they get my product or service? What physical pain do I eliminate for them and what does that mean for their life? How does my product or service eliminate mental pain or worry for them? What are three ways my product can help them feel more comfortable? How does my product or service make it easier for them to achieve greater cleanliness or hygiene? How does it make them feel more healthy or alive? What are three ways my product is going to help them be the envy or their friends and feel more loved by their families? How will buying my product make them feel more popular and increase the social status?
What is the purpose of agitate?
What happens if the problem goes unsolved
What is the purpose of proof?
Why should I believe you?
What is custom audience?
You can use your sources Example: those who visited your website within a specific period of time