FB Digital Marketing Associate Quiz

What is the structure of a Facebook ad campaign?

Campaign --> ad set --> ad A campaign consists of one or more ad sets which contain individual ads.

If a business wants to retarget customers who previously purchased an item from its website, what audience type should it use?

Custom Audience A Custom Audience is an ad targeting option that lets you find your existing audiences among people who are on Facebook.You can use sources like customer lists, website or app traffic, or engagement on Facebook, to create Custom Audiences of people who already know your business.

On a Facebook business page, in which two places can a business review reporting for boosted posts?

Page post Page Insights Posts are boosted directly from the advertiser's page, reporting for these posts is done through the page as well.

Which Facebook solution allows public figures, businesses, brands, organizations and nonprofits to create a presence and connect with an audience?

Pages A Facebook page is the digital storefront and home for a brand or business.

What is the minimum criteria to receive the "very responsive to messages" badge?

A response rate of at least 90% and a response time of less than 15 minutes The very responsive to messages badge shows people which Pages respond quickly and consistently to private messages. To get the badge, your Page must have achieved both of the following: a response rate of 90% or more, and a response time of less than 15 minutes.

What is the primary goal of a Facebook group?

A space to communicate about shared interests with certain people on Facebook A Facebook group is an online community to connect with new people, share knowledge and get support from people of similar interests.

An advertiser is delivering a Facebook campaign and recently created an Instagram business profile.Where should the advertiser navigate in Ads Manager in order to include the Instagram business profile in the campaign?

Ad level The ad's identity determines who the advertisement is being delivered from (Facebook Page or Instagram Page of a brand). The identity is selected at the ad level.

An advertiser recently installed the Facebook pixel on its website. At what level should the advertiser choose the conversion event optimization?

Ad set Optimizations are always chosen at the ad set level during campaign creation.

Which feature is available for a Page post?

Add a video Adding a video is available as a non-paid feature on a post, all other options are available on our paid platform Ads Manager.

What are two roles available to manage an ad account?

Administrator Advertiser The admin has full access to ad account, Advertisers can view, access reports and create ads.

What is the first built-in step for the campaign-creation process in Ads Manager?

Align the business goal to an advertising objective It's important to know what you want to achieve in order to choose the right objective. Your advertising objective is what you want people to do when they see your ads.

What is a valid reason that an ad would be rejected by Facebook?

An image within the ad focused on individual body parts. Facebook Advertising Policy prohibits the use of ads focused on individual body parts.

Where can an advertiser create a Custom Audience or Lookalike Audience?

Audiences Audience Insights shows you data about your audiences so that you can compare audiences, plan your campaigns and create relevant advertisements; Page Insights helps you understand more about the audience engaging with your content and which content in particular resonates most with them; Campaign Planner is a standalone tool for media planners to draft, compare, share and buy media plans across Facebook, Instagram and Audience Network.

Which two settings can be changed at the ad set level?

Bid amount Placement Bid amount and placement are both selected at the ad set level. Image and headline are both selected at the ad level, objective is selected at the campaign level.

A men's retail business is launching a new shoe line with eight different style/color combinations. All styles must be shown to the audience. However, the business doesn't know which new products will best sell. The business wants to link each style page directly to the product to receive pixel information.Which ad format should the retailer use to meet these requirements?

Carousel Carousel ads showcase up to 10 images or videos in a single ad, each with its own link.

A business wants to sell products online. What ad format clearly displays both a video and a product?

Collection The collection format features multiple products and opens as an Instant Experience when someone interacts with it. Each collection ad features a primary video or image with four smaller accompanying images below in a grid-like layout.

A candy company delivers a campaign to generate maximum sales of its candies. Which metric should the company use to evaluate the success of the campaign?

Conversions A conversion occurs when a customer completes a desired goal, such as filling out a form or making a purchase.

Which Facebook campaign objective should be selected to generate sales on a website or app?

Conversions The Facebook Conversion objective is built to drive action on a site to help grow your business through direct response actions.

Which audience creation tool should be used to create an audience of people who have signed up for a business's newsletter?

Custom Audience A Custom Audience is an ad targeting option that lets you find your existing audiences among people who are on Facebook.You can use sources like customer lists, website or app traffic, or engagement on Facebook, to create Custom Audiences of people who already know your business.

A business wants to forecast reach.Which tool should an advertiser use to perform this task?

Estimated daily results Estimated reach and daily estimated results information that appears when you're creating or editing an ad set. It can give you context on how much to increase your budget to get the number of conversions you want. The predictions are a way to understand what results you could get without having to spend any money.

Which two ad placement options are available in Instagram?

Feed Stories Feed and Stories are both placements that are available in Instagram. Right column and Marketplace are Facebook placements.

What are two benefits of Facebook pixel?

Helps advertisers reach the right people Measures the results of an ad across devices The Facebook pixel helps advertisers reach the right people by allowing them to retarget people who have visited their website previously. Since Facebook uses people-based-marketing, the pixel helps advertisers measure the results of advertising across devices.

What is an advantage of using the slideshow format when designing a mobile creative?

It works well in areas with limited connectivity Slideshow is a lightweight video ad created from a series of still images for areas with slow internet connectivity.

A car dealership wants to receive data information on Facebook from potential customers to increase test drives.Which ad objective is appropriate for this business?

Lead Generation Lead ads are used to collect sign-ups for newsletters, price estimates and business information, making them a great way to identify potential customers and share relevant information with them in the future.

Which setting must be selected to activate the ad scheduling feature?

Lifetime budget A lifetime budget lets you set an amount to spend over the lifetime of an ad set. Our system will automatically try to evenly spread the amount you spend across the period of time that you've selected.

What action would a business want its customers to take if it selects Conversions as its campaign objective?

Make a purchase The Facebook Conversion objective is built to drive action on a site to help grow your business through direct response actions.

A quick service restaurant client is launching a new delivery service and wants to build awareness of the service to a large number of people. The client wants to launch a campaign that reaches people ages 18-34 who are interested in food and dining. The client has two creatives: a ThruPlay video and a 6-second video. Which objective and placements should the client use?

Reach objective on Instagram Stories, Instagram feed and Facebook feed The reach objective is an awareness optimization that maximizes the number of people who see your ads and how often they see them. In addition, Instagram Stories, Instagram Feed and Facebook Feed all support 6 and 10 second length videos.

A retailer is opening a new store and wants to optimize towards generating more physical store visits to that location to claim exclusive offers. Which objective should the retailer apply?

Store traffic The store traffic marketing objective allows you to create ads to drive foot traffic to your physical stores and boost sales in your stores.

What is the first course of action required to establish a business presence on Instagram?

Switch a personal profile to a business profile A personal profile needs to be converted to a business profile to access features not available on the personal profile i.e business insights.

A company is delivering multiple ad sets and ads within a single campaign. The company wants to know the amount spent on a specific ad set.Where can this be found?

The Ad Set tab within Ads Manager in the Amount Spent column Ads Manager shows you how your advertising is helping you achieve your business goals across Facebook, Instagram and Audience Network. you can also dive into results for each campaign, ad set or ad by selecting the Campaigns, Ad Sets or Ads tab.