final exam potential questions
a product was added to a company's offerings. this is a line ______
extension
"30 days part labor covered" is an example of an implied warranty
false
After the domino's Pizza episode, the dominoes CEO appearance is an example of an institutional advertisement
false
Commissions are individually based but bonuses never are
false
GinCo determined. that two segments have the same 4 Ps and combined them into one segment. THis is the concept of sustainability
false
John said he really liked the proposal for consulting but had to pass it up to his superiors for a decision. THis is an example of the B in BANT
false
Marketing by showing how fairly you treat your employees is called green marketing
false
a closer tends to be a low ranking employee
false
all stakeholders are stockholders
false
an example of a natural monopoly would be the market for undergraduate education
false
bob tells his customers that the new product will last 5 years. He knows that it will only last 3. He is violating his fiduciary responsibility.
false
for most people, loyalty towards a Rolls-Royce would most likely be behavioral
false
more complex items have a higher rate of adoption
false
one of the best ways to get interest in your product is through personal selling
false
the sales cycle does not vary much from industry to industry
false
the supply chain and marketing channel are the same thing
false
If i need cash, my pricing objective would most likely be to maximize ROI
false (it would be to max sales)
the consultant did not fully understand what the client wanted. This is a communication gap
false (its a knowledge gap)
costs that do not change with production are _______ costs
fixed
Chris visits the local convenience store quite a bit and is well-known there. The relationship the clerks have with him is most likely:
functional
Regarding product mix
is the combination of width and depth
Which of these is true regarding segmentation?
it is possible to employ multi segment targeting using single-variable segmentation.
Which of these describe concentrated targeting?
it is the same as single segment targeting
Overstating and offering performance levels indicates a ______ gap.
Communication
Jeff owns a book company. It costs $10.00 to produce a new book and the company wants a 30% profit, so he charges $13.00 for the book. Jeff is using what type of pricing approach?
Cost plus pricing
"I know you said the car is too small, but what if i take off $300?" this is an example of objection handling
true
If a product has many reviews, and they are all excellent, sugging is probably at play
true
Nestle sells cocoa products
true
Sales-oriented companies spend more time finding leads than do market-oriented companies
true
The concept of buying minutes or service each month for a cell phone is credited to a razor guy
true
Total variable costs change as production increases
true
a sales rep for a pharmaceutical company is an example of a marketing channel agent
true
an example of a resource is labor
true
exploratory research is generally "non-quantitative"
true
focus groups have moderators
true
if you've ever gone to a football game, you've probably encountered captive pricing
true
its better to be a cow than a dog
true
my company is constantly sending its employees to "sales training." it probably is not market-oriented
true
the direct marketing channel has no intermediaries
true
the response to the Tylenol crisis is considered to be very good
true
There is a connection between "fishing" and "phishing"
true.
New Coke was introduced in the year _______
1985
A gold level of a loyalty program would most likely indicate which of these effects?
Accelerate
Which of these is the most effective in accomplishing the A in AIDA
Advertising
_____ loyalty refers to the degree to which a customer habitually purchases a product, while ____ loyalty refers to the degree to which a customer prefers or likes a brand.
Behavioral, Attitudinal
McDonalds is an example of--
Business format franchising
as discussed in class, the elasticity of demand for a refrigerator would be most affected by which of these?
Durability
Razors aren't the only product to employ _______ Gillette pricing
King
Electricity rates rend to be cheaper overnight when consumers are using less this is due to
Operations pricing
an expensive car like a lamborghini probably uses _______ pricing
Prestige
which of these is NOT a level in the pyramid of corporate responsibility?
Social
a "McDonalds" sports car would be considered a "brand extension"
True
Regarding the social aspect of the "pyramid of corporate responsibilities"
the top two
Lynn called a verified good lead to intro herself and her company. She is engaging in ______ step in the sales process.
approach
Which is true regarding the personal value equation?
as price increases, value decreases
concerning AIDA, Billy Mays can really get your _____________
attention
Which of these best represents stimulus generalization?
bob bought toyota camry because he liked the toyota corolla
Coke and sprite are products from the Coca-Cola Company. Which of these concepts applies to the relationship between diet Coke and sprite zero?
brand extension (not right)
marketers in the 60s probably never used the term 'viral' but probably used _______
buzz
Which of these is typically not used as introductory pricing
captive
__________ can have a positive PR impact by strengthening the liking people have for a company that engages in it
cause-related marketing
if coke added grape coke to its offerings, this would be an example of _______ extension
line
concerning the use of social media marketing. If nothing else, you should ______
listen
Walco is selling exisiting products to existing customers. THey are in employing market _________
penetration
Amy focuses on cultivating relationships in her communication efforts, hoping that the one-on-one interaction will provide revenue for her company. Amy engages in:
personal selling
the 6 Ps are also known as the _________
retailing mix
ethics has historically been an issue for those with a(n) _______ --oriented philosophy
sales
Facebook and LinkedIn are typical examples of __________
social communities
Price elasticity is impacted by all of the following except
the amount of fixed versus variable costs involved in producing