final exam potential questions

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a product was added to a company's offerings. this is a line ______

extension

"30 days part labor covered" is an example of an implied warranty

false

After the domino's Pizza episode, the dominoes CEO appearance is an example of an institutional advertisement

false

Commissions are individually based but bonuses never are

false

GinCo determined. that two segments have the same 4 Ps and combined them into one segment. THis is the concept of sustainability

false

John said he really liked the proposal for consulting but had to pass it up to his superiors for a decision. THis is an example of the B in BANT

false

Marketing by showing how fairly you treat your employees is called green marketing

false

a closer tends to be a low ranking employee

false

all stakeholders are stockholders

false

an example of a natural monopoly would be the market for undergraduate education

false

bob tells his customers that the new product will last 5 years. He knows that it will only last 3. He is violating his fiduciary responsibility.

false

for most people, loyalty towards a Rolls-Royce would most likely be behavioral

false

more complex items have a higher rate of adoption

false

one of the best ways to get interest in your product is through personal selling

false

the sales cycle does not vary much from industry to industry

false

the supply chain and marketing channel are the same thing

false

If i need cash, my pricing objective would most likely be to maximize ROI

false (it would be to max sales)

the consultant did not fully understand what the client wanted. This is a communication gap

false (its a knowledge gap)

costs that do not change with production are _______ costs

fixed

Chris visits the local convenience store quite a bit and is well-known there. The relationship the clerks have with him is most likely:

functional

Regarding product mix

is the combination of width and depth

Which of these is true regarding segmentation?

it is possible to employ multi segment targeting using single-variable segmentation.

Which of these describe concentrated targeting?

it is the same as single segment targeting

Overstating and offering performance levels indicates a ______ gap.

Communication

Jeff owns a book company. It costs $10.00 to produce a new book and the company wants a 30% profit, so he charges $13.00 for the book. Jeff is using what type of pricing approach?

Cost plus pricing

"I know you said the car is too small, but what if i take off $300?" this is an example of objection handling

true

If a product has many reviews, and they are all excellent, sugging is probably at play

true

Nestle sells cocoa products

true

Sales-oriented companies spend more time finding leads than do market-oriented companies

true

The concept of buying minutes or service each month for a cell phone is credited to a razor guy

true

Total variable costs change as production increases

true

a sales rep for a pharmaceutical company is an example of a marketing channel agent

true

an example of a resource is labor

true

exploratory research is generally "non-quantitative"

true

focus groups have moderators

true

if you've ever gone to a football game, you've probably encountered captive pricing

true

its better to be a cow than a dog

true

my company is constantly sending its employees to "sales training." it probably is not market-oriented

true

the direct marketing channel has no intermediaries

true

the response to the Tylenol crisis is considered to be very good

true

There is a connection between "fishing" and "phishing"

true.

New Coke was introduced in the year _______

1985

A gold level of a loyalty program would most likely indicate which of these effects?

Accelerate

Which of these is the most effective in accomplishing the A in AIDA

Advertising

_____ loyalty refers to the degree to which a customer habitually purchases a product, while ____ loyalty refers to the degree to which a customer prefers or likes a brand.

Behavioral, Attitudinal

McDonalds is an example of--

Business format franchising

as discussed in class, the elasticity of demand for a refrigerator would be most affected by which of these?

Durability

Razors aren't the only product to employ _______ Gillette pricing

King

Electricity rates rend to be cheaper overnight when consumers are using less this is due to

Operations pricing

an expensive car like a lamborghini probably uses _______ pricing

Prestige

which of these is NOT a level in the pyramid of corporate responsibility?

Social

a "McDonalds" sports car would be considered a "brand extension"

True

Regarding the social aspect of the "pyramid of corporate responsibilities"

the top two

Lynn called a verified good lead to intro herself and her company. She is engaging in ______ step in the sales process.

approach

Which is true regarding the personal value equation?

as price increases, value decreases

concerning AIDA, Billy Mays can really get your _____________

attention

Which of these best represents stimulus generalization?

bob bought toyota camry because he liked the toyota corolla

Coke and sprite are products from the Coca-Cola Company. Which of these concepts applies to the relationship between diet Coke and sprite zero?

brand extension (not right)

marketers in the 60s probably never used the term 'viral' but probably used _______

buzz

Which of these is typically not used as introductory pricing

captive

__________ can have a positive PR impact by strengthening the liking people have for a company that engages in it

cause-related marketing

if coke added grape coke to its offerings, this would be an example of _______ extension

line

concerning the use of social media marketing. If nothing else, you should ______

listen

Walco is selling exisiting products to existing customers. THey are in employing market _________

penetration

Amy focuses on cultivating relationships in her communication efforts, hoping that the one-on-one interaction will provide revenue for her company. Amy engages in:

personal selling

the 6 Ps are also known as the _________

retailing mix

ethics has historically been an issue for those with a(n) _______ --oriented philosophy

sales

Facebook and LinkedIn are typical examples of __________

social communities

Price elasticity is impacted by all of the following except

the amount of fixed versus variable costs involved in producing


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