gend305
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Audience quadrants
M F 25 plus 25 minus
signifier
a physical sign or symbol
Critical media literacy
academic response to varying forms of media, e.g. pop culture, mass communication and new forms of technologies
The new hollywood
conditions production to marginalize women
indextical
connections e.g. sweat = hot
signified
expressed rather than literal
decoding
extracting a meaning from a message
encoding
production of a messsge, with coded meaning. Meaning differs depending on viewers world view
Iconic
sign's that resemble an object
the Bechdel test
two women speaking about something other than a man
gender order
wheelan and pilchers
Content analysis
written text oral text iconic text audio/visual text hyertext