gend305

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Audience quadrants

M F 25 plus 25 minus

signifier

a physical sign or symbol

Critical media literacy

academic response to varying forms of media, e.g. pop culture, mass communication and new forms of technologies

The new hollywood

conditions production to marginalize women

indextical

connections e.g. sweat = hot

signified

expressed rather than literal

decoding

extracting a meaning from a message

encoding

production of a messsge, with coded meaning. Meaning differs depending on viewers world view

Iconic

sign's that resemble an object

the Bechdel test

two women speaking about something other than a man

gender order

wheelan and pilchers

Content analysis

written text oral text iconic text audio/visual text hyertext


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