GM 11-14

Which region is considered the information technology (IT. corridor in north China? -Liaoning -Beijing-Tianjin -Heilongjiang -the Jilin River Delta -Fujian

Beijing-Tianjin

Which country or group of countries has been at the forefront of the "green movement"? -The United States -Japan -NAFTA countries -OPEC countries -Europe

Europe

What statement is true in industrial markets? -Industrial sellers tend to have small numbers of customers upon which they are more dependent. -Markets are unaffected by derived demand. -Professional buyers tend to undertake dissimilar investment actions to achieve the same goal. -Sales of industrial goods are stable and do not fluctuate. -Demand is nonvolatile by nature.

Industrial sellers tend to have small numbers of customers upon which they are more dependent.

What impact has global competition had on business activities in the international marketplace? -It has put more power in the hands of the customer. -It has reduced the competitive spirit of most businesses in a marketplace. -It has limited the choices of the consumers. -It has increased product life cycles. -It has shifted the focus from a consumer's market to a seller's market.

It has put more power in the hands of the customer.

What is the definition of green marketing? -It refers to word-of-mouth marketing, where a company develops customers who become voluntary advocates of a product. -It refers to the type of marketing that takes place on the Internet, where all the marketing resources and assets are transferred online. -It refers to nontraditional or stealth marketing campaigns. -It refers to inbound marketing used on websites in the form of a banner, text, or graphic. -It is used to identify concerns with the environmental consequences of a variety of marketing activities.

It is used to identify concerns with the environmental consequences of a variety of marketing activities.

The national language of China is standard ________, but more than 56 dialects and other languages are spoken across the country. -Mandarin -Min -Xiang -Cantonese -Wu

Mandarin

ASEAN+3 is a forum for ASEAN ministers plus ministers from China, Japan, and -Taiwan -South Korea -Russia -Singapore -Australia

South Korea

Which nation is one of the Four Asian Tigers? -Sri Lanka -Thailand -Malaysia -India -South Korea

South Korea

What is true of franchising? -It is not a popular form of market entry into foreign markets. -It is an important form of horizontal market integration. -The franchisee provides market knowledge, capital, and personal involvement in management. -It provides an effective blending of skill decentralization and operational centralization. -Foreign laws and regulations are usually hostile toward franchising.

The franchisee provides market knowledge, capital, and personal involvement in management.

What is true of commercial relationships in countries with collectivistic and high-context cultures? -Customer loyalty is fleeting and short-lived. -The commercial relationship is limited to a one-time provision of the goods or service. -The focus of the relationship is on price and value-for-money. -Efficiency and innovation matter more than long-term relationship building. -Trust is a crucial aspect of commercial relationships.

Trust is a crucial aspect of commercial relationships.

Which country is designated as being in Stage 2 of Rostow's five-stage model of economic growth? -Vietnam -Russia -Czech Republic -Germany -South Korea

Vietnam

What is the crucial question facing international marketers today? -What are the most efficient ways to segment markets? -How can I better segment by country? -How can I avoid segmenting on the basis of language, age, and income? -When is adaptation more relevant than customization? -How can I become more ethnocentric?

What are the most efficient ways to segment markets?

Paul attends the London Book Fair every year to represent his company and show its products to publishers from other countries. He also meets with individual publishers to discuss distributing their books in the U.S. The London Book Fair is -a commercial storefront. -a market expander. -an industry forum. -a commerce opportunity. -a trade show.

a trade show

Two major events that occurred in 2000 had a profound effect on China's economy. One of these is the United States granting normal trade relations (NTR. to China on a permanent basis (PNTR.. What is the other one? -inclusion of state owned companies in NASDAQ -the handover of Hong Kong by the British to China -inclusion of Hong Kong as a special administrative region (SAR. of China -admission to the World Trade Organization -signing of the new ASEAN pact

admission to the World Trade Organization

From a sociological viewpoint, any idea perceived as new by a group of people is considered as -an innovation -a declension -a tradition -an adaptation -a creation

an innovation

A direct sales force may be required in a foreign country, especially for -traditional hand-made goods. -personal care products. -nonmechanical goods. -big ticket industrial products. -low-technology products.

big ticket industrial products.

C. K. Prahalad and associates introduced the concept of a global market, not necessarily defined by national borders but rather by the pockets of poverty across countries and consisting of 4 billion people across the globe with annual incomes of less than $1,200. They refer to these regions, concentrated in the LDCs and LLDCs, as ________ markets. -bottom-of-the-pyramid -peripheral -subsistence -underdeveloped -third-world

bottom-of-the-pyramid

Dell Corporation is a good example of mass customization because it -provides one-to-one customer service support. -maintains a large inventory of products. -markets to countries all over the word. -builds computers to order. -uses local companies to build its computers.

builds computers to order

As part of the "green movement," the European Commission has passed legislation to control all kinds of packaging waste throughout the European Union. Two critical issues that affect product development are the control of the packaging component of solid waste and -the proven efficient management of inventory of conventional energy products. -the continuous availability of alternative energy resources for production. -higher government subsidies for greener technologies. -consumer demand for environmentally friendly products. -the prevalence of similar environmental standards across different member countries.

consumer demand for environmentally friendly products.

The Global Harmonization Task Force is an international effort that is attempting to -promote free trade among developing and developed nations. -equalize wages among countries. -coordinate standards for several international industrial sectors. -increase double testing of goods and services. -equalize the perception of quality across countries.

coordinate standards for several international industrial sectors.

The ________ effect refers to the possibility that the place of manufacture may affect product or brand image. -misinformation -doppler -country-of-design -polar -transfer

country-of-design

For managers selling capital equipment and big-ticket industrial services, understanding the concept of ________ is absolutely fundamental to their success. -catapult demand -bank effect -derived demand -Baskerville effect -availability heuristic

derived demand

During which activity of the international planning process would a marketing manager conduct situation analysis and make decisions involving objectives and goals, budgets, and action programs? -matching company and country needs -implementation and control -developing the marketing plan -adapting the marketing mix to target markets -defining company objectives and resources

developing the marketing plan

Bragster Bar, a brand of energy bars in Canada, sells its bars singly or in packs of two in South Asian markets instead of their regular multiple-item packaging that contains 10 or 20 bars. What requirement of the local market most likely influenced Bragster Bar's packaging decision? -economic -technological -legal -political -cultural

economic

What has contributed to the decrease in the historical tension among countries in East Asia? -ASEAN mandates overruling former hostilities between member nations -increase in direct trade -rise of communism -ROC acquiring the UN membership -American military involvement in peacekeeping

increase in direct trade

What market strategy usually means that the company sells to a buyer (importer or distributor. in the home country, which in turn exports the product? -a consortium -indirect exporting -franchising -a joint venture -direct foreign investment

indirect exporting

Industrial markets differ from consumer markets in that -the demand for industrial goods is more volatile than the demand for consumer goods. -the market for industrial goods is insignificant in comparison to the market for consumer goods. -industrial products are always more expensive than consumer products. -industrial goods are marketed domestically whereas consumer goods are marketed internationally. -industrial products use the same level of technology for all products making it appropriate for all countries whereas consumer goods need to be customized for each market.

industrial products use the same level of technology for all products making it appropriate for all countries whereas consumer goods need to be customized for each market.

According to Everett Rogers, the goals of the diffusion researcher and the marketer are to shorten the time lag between -introduction of an idea or product and when revisions can be made. -initial investment and the profits obtained from those investments. -the time that a budget is determined and the time needed for the funds to reach the communication channels. -the dispatch of the product from the company and the time it takes to reach the customer. -introduction of an idea or product and its widespread adoption.

introduction of an idea or product and its widespread adoption.

What trait is most closely associated with negotiators from the Beijing area? -traditional thought pattern -lack of creativity -shrewd -forthright -aggressive

lack of creativity

What is the first phase in the international planning process? -adapting the marketing mix to target markets -developing the marketing plan -matching company and country needs -implementation and control -defining market segments

matching company and country needs

In the 1970s, Frank Gibney called Japan "The Fragile Superpower," which was confirmed with the economic crisis of the 1990s. In his new appraisal, Gibney writes that Japan has become the victim of -hard behavior -being penny-wise and pound-foolish -compensating errors -social loafing -one-party sickness

one-party sickness

When a company alters the price of its product to compete with local companies in the international market, it is focusing on the ________ component of the product, according to the Product Component Model. -design -packaging -support -core -maintenance

packaging

ISO 9000 concerns the -marketing and promotional strategies of a firm. -registration and certification of a manufacturer's quality system. -cost-effectiveness of the production of a good. -profitability of a production line. -ability of a company's computer system to adapt to SAP, a business management software.

registration and certification of a manufacturer's quality system.

The CEO and the board of directors at a large multinational company meet once a quarter to review the long- and short-term goals of the company and to make changes as required. They are engaged in ________ planning. -tactical -functional -strategic -global -corporate

strategic

The franchiser has little control on marketing of the products at the point of final sale. In the context of foreign market entry, a ________ is a business relationship established by two or more companies to cooperate out of mutual need and to share risk in achieving a common objective without forming a separate legal entity. -consortium arrangement -joint venture -direct sales group -strategic international alliance -franchising arrangement

strategic international alliance

A television manufacturer in South Korea had to simplify its televisions before introducing them to the Nigerian markets, as the country lacked the skills to repair the product in case of a malfunction. The local salesforce also did not have the sufficient knowledge about the installation of the product. The requirement that is influencing product adaptation in this scenario is -climatic -political -legal -technological -cultural

technological

What does the perception of quality depend on? -the customer -government specifications -universal quality standards -the manufacturer's specifications -standardization

the customer

What is possibly the best indicator of a country's ability to use technology to leap several stages of economic development in a very short time? -the quality of the educational system -the size and growth rate of the market -the general economic environment -the size of the population -the level of government regulations

the quality of the educational system