You own a small business that sells shoes, your ready to run your smart shopping campaign that uses a set budget. How does the system allocate budget on a smart shopping campaign?
Budge it automatically allocated across channels based on performance. You don't need to create a separate campaign for each channel.
What's automatically optimized with a smart shopping campaign?
Budget allocation across networks.
How many smart shopping campaigns should you create to maximize performance.
Consolidate your smart shopping campaigns and only create separate campaigns when necessary
You work at an agency and one of your clients wants to tack performance by product category (Ex; apparel) and gender
Create a campaign by product category and gender, and use product groups. Example; campaign number 1; women top product group number 1; sweater product group number 2; short sleeves
When you use smart shopping campaigns to run across google platforms including YouTube, Google search, and Google images, which of these benefits do you gain?
Target return on ad spend
Which setting in a smart shopping campaign will help you know the value of acquiring new customers
Target return on ad spend
where would you go to opt in to the product ratings program?
Google merchant center.
Which of the following situations would be true if you tried to upload a feed in google merchant center that does not have availability for each product?
Google's system will disapprove the feed until all required attributes are included availability. Availability is a required attribute.
If you were advertising a client who wanted to run on smart shopping campaigns and use maximize conversion value as a bid strategy which secondary bid strategy would you advise them to use?
Target return on ad spend (tROAS)
What's an example of an omnichannel goal
The digital marketing team is promoting a 25 percent off discount for shoppers who buy online and pickup in store.
What are free product listings
free product listings appear on the shopping tab and provide an opportunity to highlight products and drive customers to your website at no cost.
how do google ads and goggle merchant center interact with each other.
google merchant center passes inventory data to Google ads so advertisers can use the data to build a shopping campaign.
how can merchant center support your shopping strategy?
merchant center lets you manage how your in store and online product inventory appears on google.
your client is working with an agency to set up a product feed in google merchant center, but the agency is not sure which attributes to include. which attribute is optional.
product type.
according to google ads policy, which category type does irresponsible data collection fall under?
prohibited practice.
Which of the following are options for checking out when shoppers purchase an item?
1. Checkout on your website 2. Checkout in your local store 3. Checkout on Google
What are three ways shopping ads help you reach your goals
1. Drive traffic and sales 2. Build better consumer experiences 3. Use data to fuel growth
Two of these bidding strategies can be used in a standard shopping campaign.
1. Enhance cost per click (eCPC) 2. Target return on ad spend (tROAS)
What are two features of a standard shopping campaign.
1. It lets you set up campaign, bidding, and product groups manually 2. It allows for automated bidding to optimize campaign performance and bids
How can you help build a better consumer experience to drive action?
1. Offer an easy checkout process 2. Provide relevant and up to date information such as store address hours locations and in stock products 3. Let shoppers buy online and pickup in store.
What are the three main aspects of googles policy mission statement?
1. Promote positive experience for all users 2. Implement fair and consistent policies 3. Protect user's online safety
What are two ways shopping ads can help retailers connect with potential shoppers
1. Shopping ads let retailers showcase their brand by displaying their product name, price, and image this gives shoppers a sense of the product before they open the ad. 2. Shopping ads let more than one shopping ad- or a shopping ad or a text ad- for the same retailer appear in a given search this increases a retailer's presence on a search result page.
Which two statements capture what differentiates shopping campaigns from search campaigns? Choose two
1. Shopping campaigns rely on product information instead of key words. 2. Shopping campaigns are organized by product groups
In which three places can standard shopping ads appear
1. The shopping tab 2. Google search 3. Google images
You've owned a successful online retail business for a decade. Though the product and marketing strategy hasn't changed, shoppers behavior has changed- They tend to be buying less and less with each transaction. Which two actions should you take?
1. Uncover the needs to meet the requirements of curious and impatient consumers. 2. Provide personal experiences that meet shopper expectations online or in store.
What are three benefits of a smart shopping campaign?
1. Uses real time signals to help you optimize goals. 2. Lets you reach customers across google platforms 3. Reduces complexity of campaign management via easy integration
of these programs, which are most commonly used in google merchant center.
1. promotions 2.product ratings.
If a product feed is uploaded with data quality issues. What are two issues that might arise?
1.Google system will detect data quality issues in merchant center and disapprove items until the violation is resolved. 2.users may lose trust in google and the retailer if the product information in head does not match the information on the website.
Why is it recommended to have a remarketing list with a smart shopping campaign?
A remarketing list will help smart shopping campaigns reach users who are more likely to purchase again because they've already shown interest in your product.
If standard shopping ads appear when you do not want them to appear how can you solve this problem?
Add negative keywords in the campaign
How will you be notified of an account suspension (aside from the google merchant center Diagonostic interface)?
Email notification in google merchant center
How does google enforce policy violations?
Item disapproval and account suspension.
Which of these formats promotes in store offerings while also driving traffic to stores?
Local inventory ads
Your looking to buy six chairs for your new dining room table. A retailer advertises the price for one dining chair in the ad, but the image in the ad is a dining table with six chairs, when users click on the ad they land on the page with one chair, which shopping ads policy is the advertisers violating?
Misrepresentation of self or product.
Which of these statements about product groups in a shopping campaign is true
Product groups are used to specify which products from your feed you want to advertise in each campaign.
Your in the process of creating a google merchant center account and realize you don't have a refund policy your company does not allow refunds what should you do next?
Refund policy is a landing page requirement. Its acceptable that you don't allow returns or refunds, but this must be clearly stated. Consider adding the return and refund policy to the footer of the website so it's readily available
Which ad format is available on a smart shopping campaign but not a standard shopping campaign?
Responsive display ads
Which of the following shopping campaign goals would you choose if your aim was to engage with shoppers who are close to making a purchase decision?
Sales
Which of these website feature are required in order to advertise on shopping ads?
Secure checkout
You want to launch your first shopping campaign but you don't know the difference between search and shopping. What's a benefit of shopping ads?
Shopping ads use product attributes to show ads on relevant searches to increase conversion.
You are advising someone on the difference between smart shopping campaigns and standard shopping campaigns which of these statements could you use to accurately convey smart shopping campaigns benefits?
Smart shopping campaigns can help you find and reach audiences across googles platform without needing to create a separate campaign for each channel.
How do smart shopping campaigns work?
Smart shopping campaigns is a shopping campaign type the drives simplicity performance and reach by optimizing toward the retailers business goals through machine learning across googles suite of ad networks.
What happens if you don't resolve repeated policy volitions such as the price and the feed not matching the website?
Suspension of google merchant center account
You work at a large multinational company that ships products globally. You would like to create a shopping campaign to promote products in the European economic area and Switzerland how are shopping ads served in the European economic area and Switzerland?
They can be served by any comparison shopping service (CSS) you work with.
How are shopping ads created?
When a user enters a query, google system determines which ads appear according to the product information in merchant center in the bid set in google ads.
When do you pay for a shopping ad
When someone clicks on your ad and lands on the sight
What's the benefit of conversion tracking?
You can optimize more effectively because conversion tracking shows you how many sales your campaign has driven
Which of these is an online sales goal?
You want to promote your online inventory and drive consumers to purchase a product on your website.
which of the following is true of attributes in the product feed?
attributes are the data points that describe a product.
a brand company would like to use shopping ads to promote a new line of basketball shoes. which structure would you recommend?
brand plus product type plus attributes.
