Google Ads Certification Study Guide - MARK 7550 Digital Analytics

Brenda's working on improving a Google Search Ad's quality score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda's ad might improve the Ad Rank?

Adding seasonal messaging during the holiday season.

Machine learning

Alleviates the strain on marketing resources by automating more manual tasks

How does automating your bid contribute to a successful Google Ads campaign?

Automated bidding uses machine learning to algorithmically help you set the appropriatebid for each and every auction.

You're focused on driving phone calls to your business

Call extension

What can the Performance Planner recommend?

Campaign-level Target CPA (cost-per-acquisition)

Match each autobidding strategy to the right campaign goal.

Conversions - Target CPA Revenue - Target ROAS Visibility - Target impression share Traffic - Maximize clicks

What are the three main factors that determine ad quality?

Expected clickthrough rate, landing page experience, and ad relevance

How does Google Ads generate responsive search ads?

Google Ads mixes and matches headlines and description lines that have been provided

Which are the three required parts of a text ad?

Headline, description, and URL

Time saved

Tailors bids to each user's unique context, using relevant signals present at auction time

When creating a text ad for the Search Network, advertisers will need to include three distinct components. These include the headline and the URL.

The description

Why do search ad extensions matter?

They increase engagement and influence ad quality

How many ads should be implemented per ad group?

Three to five

These ads drive engagement, app installs, and in-app purchases. They appear across the Google Search and Display Networks, as well as on Google Play and YouTube

Universal App

When creating an ad, how does Greg know what it will look like to his potential customers?

as he types in his URL, headline, and description, a preview of the mobile and desktop versions of his ad will appear.

Optimization Score is made up of over 50 recommendations to optimize Search campaigns.

true

Jim has created a Google Search ad with a bid of $5. Two other advertisers in an auction have bids of $2.50 and $2.How much would Jim pay for the first spot in the auction?

$2.51

Swee Yin's fashion-apparel department store runs a popular biannual sale on men's hats, with large discounts and surprise bonus items. She wants to tailor her Google Search campaign to highlight this sale. How can Google Search campaigns be tailored to promote her company's sales event? (Choose two.)

1. By setting campaign start/end dates 2. creating a new ad group for the sale.

Francis wants to increase his Google Ads skills and optimize results for his clients. What two best practices should Francis adopt? (Choose two.)

1. Optimize the campaign's ad rotation for clicks or conversion actions 2. Include three to five ads, and at least three extensions in each ad group

When running Remarketing Lists for Search Ads campaigns, some audience lists have higher potential to convert leads than others. Order the audience lists from highest to lowest potential. (The highest potential should be on top.)

1. Reached the checkout page but did not complete the purchase. 2. Added an item to the shopping basket but then abandoned it. 3. Visited the website in the past 7 days but did not convert. 4. Visited the website in the past 28 days but did not convert.

Linda recognizes that a Google Search campaign could bring significant value to her eCommerce business. Which two solutions can Linda achieve via a Google Search campaign? (Choose two.)

1. achieve a presence at the exact moment someone is searching for the kinds of products she offers 2. show up on search results when businesses similar to hers are showing up via a Google Search campaign.

Rebecca is a marketing executive at an airline company. She has been asked to plan her company's online advertising budget on a monthly basis. She's chosen Google Ads' Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.)

1. performance planner forecasting is powered by billions of Google searches conducted each week 2. performance planner leverages machine learning for forecasting.

What's the maximum number of ad extensions that can show for a particular query or device at any given time?

4

Jimmy has completed the headline section of his text ad and is now writing the description section. What are three factors that Jimmy should include in the description section of his text ads? (Choose three.)

A mention of prices, promotions, and exclusive offers Encouraging potential customers to take action Highlighting what makes his business unique.

Arrange the items below in order of hierarchy, beginning with the top level.

Account Campaign Ad group Ad

Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad. What are the two other main factors that Jerry should focus on to improve the quality score of his ads? (Choose two.)

Ad relevance and Ad landing page experience

You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the ad rank of the ad so it gets more exposure. What action should improve the ad relevance?

Adding more negative keywords.

Karen's washing machine broke, so she's conducting a search on Google to find a new one. She sees a number of Google Search Ads for washing machines in the results.Which of the following make up some of the parameters that the Google Search Ads auction uses to determine what ads Karen sees? (Choose two.)

Advertiser bid Ad relevance

Auction-time bidding

Algorithmically helps set the appropriate bid for each and every auction

Call extensions

Allowing mobile users to directly call a business

Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she's willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?

An investment of $40,000 to generate 2,000 conversions and a CPA of $20

Which of the following is a core benefit of Google Ads automated bidding?

Auction-time bidding

You can leverage Google Ads' automated bidding strategy to help get the most from your advertising budget.What are two benefits of using automated bidding? (Choose two.)

Auction-time bidding and Machine learning

What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?

Auctions fluctuate all the time

While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?

Because given the dynamic nature of Google's auctions, the appropriate bid can often be a moving target that's challenging to reach at scale when using manual bidding.

What content could be used for a structured snippet extension?

Berlin, London, Paris, Singapore

Bob's electronics company has quite a buzz around a new television they're launching, called UltraView1000. This television is equipped with an accessibility feature that lets voice commands it. Bob decides to use broad match modifier in his Search Ads campaign with the keywords "television," "accessible," and "voice." Which benefit does broad match modifier give Bob's Search Ads campaign?

Bob's ad will appear if search terms contain at least all three of the keywords or variations of those terms.

Bob's electronics company is launching a new television called UltraView1000. Bob decides to use broad match in his Search Ads campaign with the keyword "television."How will broad match benefit Bob's campaign?

Bob's ad will appear if search terms contain some variation of his keyword, such as "TV."

How can Performance Planner serve your business?

By optimizing your ad budget for maximum growth

Silly Sayings is seeing a lot of website traffic, but the company wants to generate more qualified leads. They're interested in trying ad extensions to see if they can increase the number of qualified leads they receive.In what way can ad extensions assist companies such as Silly Sayings in generating more qualified leads?

By providing users with relevant information up-front.

Google Ads reviews saved text ads to ensure they meet advertising policies before being shown to users. What criteria are reviewed by Google Ads?

Content and formatting.

If an advertiser doesn't want to add remarketing tags to a website, why would Customer Match be a good fit for them?

Customer Match relies on your own data instead of a remarketing tag

Wendy is setting up a Customer Match strategy to reach a list of prospective customers.What must she provide?

Customer relationship management data

Tara is using Search Audiences to reach her most valuable customers. Which direct benefit might she obtain by using Search Audience?

Delivering a customized message to the right user at the correct bid

Structured snippet extensions

Describing features of a specific product or range of products or services offered by the business before users click on the ad

Which part of a Search ad isn't automatically generated by Dynamic Search Ads?

Description line

Sitelink extensions

Directing users to specific pages of a website

Steven is an advertising executive at a large auto parts company. He uses his Google Ads Recommendations page to help him with strategies to optimize his Google Search Ads campaigns.One reason Steven values the optimization score is because it makes it possible for him to do what?

Easily prioritize across the different optimization opportunities?

Helen's Heating and Air (HHA) wants to encourage interest in their new smart refrigerators. They know that WidgetCo also sells smart refrigerators. HHA's marketing manager creates the broad match keyword "refrigerator," and adds "WidgetCo" as a negative keyword. Which two searches may prompt the ad? (Choose two.)

Energy-efficient fridge and Smart refrigerator reviews

What does layering an Affinity audience with a broad keyword targeting campaign help you do?

Ensure your ads are only seen by people who have demonstrated a qualified interest in your service and/or product(s)

Laverne created her first Google Search campaign for her yoga school. She selects the Google Search Network and by default, Google Search partners. Which benefit will she gain by appearing on Google Search partners?

Extends her reach to additional sites.

What does Performance Planner automatically do?

Forecasts how your current campaigns will perform in the future

What's the primary benefit of using structured snippet extensions in your ads?

Gives users specific information about what you're offering, before they visit your website.

How can Google Ads help you advance your business goals?

Google Ads help you advance your business goals by driving online, in-app, in-person, and over-the-phone sales building awareness of your brand by influencing consideration of your products and services.

Jennifer's company wants to increase online sales of a featured product by connecting with users who are actively researching similar products. What benefit would a Google Search campaign provide Jennifer?

Her ads may appear when a user is likely to be interested in her product.

Bernadette's in charge of marketing a new product in a highly competitive segment. She's planning to launch a Google Search campaign as part of her overall strategy. What value can be recognized by launching a Google Search campaign?

Her business will have a competitive presence with similar businesses during searches.

Asam is learning about Google Ads Search. He wants to know why a marketer might use callout extensions.For which activity are callout extensions beneficial?

Highlight key information and unique selling points of a business

Callout extensions

Highlighting value-adding attributes of the business, products, or services to users

Michael built a high-quality ad with an excellent keyword list. He's disappointed the ad isn't being shown as much as he'd like. What's a likely reason for his ad not being frequently displayed?

His bid for the ad is too low.

Rina notices that her ad's average cost per click (CPC) is significantly higher than the industry benchmark. But she's not seeing improvements in her ad's position. What can she do to potentially get a higher ad position?

Improve the ad's quality score.

You'd like to improve an ad's perceived quality during an ad auction. What aspect of the ad will be most beneficial for you to work on?

Improving the navigability of the landing page.

You'd like to improve an ad's perceived quality during an ad auction.What aspect of the ad will be most beneficial for you to work on?

Improving the navigability of the landing page.

Charlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie's eCTR?

Including keywords in his Google Search ad text

Pete is the marketing director for an electric car company. He recently chose "leads" as his Google Search campaign marketing goal.What did he hope to achieve by selecting "leads" as his goal?

Increase e-mail list sign-ups from potential customers.

Depth of signals used and cross analysis

Integrates a large variety of signals and considers new ones to evaluate user intent

What are two ways Dynamic Search Ads brings value to an advertising campaign? (Choose two.) j

It creates new ads automatically and finds traffic an advertiser might miss.

What are two ways Dynamic Search Ads brings value to an advertising campaign? (Choose two.)

It creates new ads automatically. It finds traffic an advertiser might miss.

Rina has heard the term Quality Score mentioned before and is interested to learn what it actually is. Which statement describes Quality Score?

It's an estimate of the quality of your ads, keywords, and landing pages.

Your client, Vince's Veggies, wants to increase downloads of their popular recipe printouts. You suggest they create ad groups based on the cooking categories that appear on their website.What will they need to create in their first Google Search Ad group? (Choose two.)

Keyword list Default bid amount

Yan wants to attract customers specifically searching on Google for Time-B-Gone, his company's unique office-support product. His marketing consultant suggests using Dynamic Search Ads, and knows Yan will need to start with a simple approach.For vendors like Yan, what's the simplest method for using Dynamic Search Ads?

Landing pages from standard ad groups

You operate many retail stores and want potential customers to see the distance from their location to your stores

Location extension

Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?

Machine learning helps her set the appropriate bid for each and every auction.

Which user data can be uploaded when creating a Customer Match strategy? (Choose two.)

Mailing address E-mail address

What are two main benefits of using Search Audience solutions? (Choose two.)

Making the right bids when certain groups of people are searching for your product or services and Reaching different audience segments with unique messaging that is highly relevant to them.

Jasmine is the director of marketing for a chain of clothing stores. She's been given a set budget and needs to drive as many potential customers to her website as possible. What automated bidding strategy should she use in her campaign?

Maximize clicks

Traffic

Maximize clicks

Francis wants to increase his Google Ads skills and optimize results for his clients.What two best practices should Francis adopt? (Choose two.)

Optimize the campaign's ad rotation for clicks or conversion actions. Include three to five ads, and at least three extensions in each ad group.

Rebecca is a marketing executive at an airline company. She has been asked to plan her company's online advertising budget on a monthly basis. She's chosen Google Ads' Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.)

Performance Planner forecasting is powered by billions of Google searches conducted each week. Performance Planner leverages machine learning for forecasting.

Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?

Relevance, control, and results

Which attributes describe a good landing page experience?

Relevant and original content Easy to navigate Transparent about the client's business

Ad extensions assist in providing users with which two things they want from their search experience? (Choose two.)

Relevant information Information based on their moment

Match these Search Audience solutions with the benefits they can bring to your campaigns.

Remarketing Lists for Search Ads — To help reach people who have engaged with your website or YouTube channel in the past Detailed Demographics — To reach people based on the likelihood of their marital status, education, parenting stage, and home ownership In-Market Audiences — To drive consideration among people who are actively researching the products or services you offer Customer Match — To upload your own data into Google Ads and reach custom segments across devices

Which of the following factors wouldn't change an account's optimization score?

Renaming campaigns

Carlton runs an adventure excursion company in South America. He'd like to increase the number of people booking his tours. Which activity will lead potential customers to Carlton's company through Google Search ads?

Researching South American holiday destinations online.

These ads show up next to Google search results and on other Google partner sites, like YouTube, when people search for products or services you offer

Search

Carrie owns a gardening store and uses a website to promote all the products she sells. A user saw a Google Search ad for one of her products. What might the user have been doing?

Searching for related gardening information

Organize these steps in the correct order to set up an effective Customer Match strategy. (The first step should be on top.)

Segment a customer list, based on a desired marketing action. Upload the list to Google Ads. Translate the list into an audience list and make it available for targeting. Customize your creatives with special offers or incentives that are specific to this audience.

Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of their products, advertise their company's online and local inventories of toys, and boost traffic to their website and local toy stores?

Shopping

These ads promote your products by giving users detailed information about what you're selling. They appear on Google Shopping and next to search results

Shopping

What is the key value proposition of Google Search campaigns?

Show your ads when a customer is searching for your product or service

Which Search Audience solution would assist you in finding new customers that share the behaviors and characteristics of your remarketing audience segments?

Similar Audiences for Search

You're interested in directing people to specific pages on your website

Sitelink extension

Which ad extensions can serve automatically?

Sitelink, callout, and structured snippets

In-Market audiences would be suited to reach which user?

Someone looking to purchase a new car

Which two people might see an ad with the keyword +black +shirt (set as broad match modifier)?

Someone searching for the term I want to buy a black shirt Someone searching for the term black button shirt

Yan is working on a Remarketing List for Search Ads campaign. Which user could be added to a valid Remarketing audience list to ensure optimal results?

Someone who has added items to a shopping basket on his company's website but then abandoned it

Which user type would the Google Ads system closely match as an Affinity audience?

Someone who has demonstrated a qualified interest in movies

Match each ad extension with the benefit it brings to a user's ad experience.

Structured snippet extensions — Describing features of a specific product or range of products or services offered by the business before users click on the ad Call extensions — Allowing mobile users to directly call a business Callout extensions — Highlighting value-adding attributes of the business, products, or services to users Sitelink extensions — Directing users to specific pages of a website

You want to describe the features of a specific product your business offers before customers click on the ad

Structured snippets

Conversions

Target CPA

Revenue

Target ROAS

Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using?

Target impression share

Visibility

Target impression share

Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimization score of 75%. What does this mean?

The campaign score has 25% headroom to improve.

After running a Google Search Ads campaign for several months, Meredith notices sales of her advertised products are starting to lag. She checks her Google Ads Recommendations page and notices that her campaign's optimization score is 22%. What does this score tell Meredith about her Google Search Ads campaign?

The campaign score has 78% headroom to improve.

Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important that she consider business objectives before choosing her campaign type?

The campaign type chosen will determine where her ads appear and the format of those ads.

Karen has evaluated her Google Search Ads campaign's optimization score after noticing that the campaign's performance had slipped. The score is much lower than it was a month ago. She applies an optimization recommendation that surfaces in the Recommendations page. What will happen to her campaign's optimization score?

The score will dynamically improve upon accepting recommendations.

Advertising with Google Ads starts with creating campaigns based on your business objectives. Which campaign type would you pick for each of the following scenarios?

These ads show up next to Google search results and on other Google partner sites, like YouTube, when people search for products or services you offer - Search These ads drive engagement, app installs, and in-app purchases. They appear across the Google Search and Display Networks, as well as on Google Play and YouTube - Universal App These ads promote your products by giving users detailed information about what you're selling. They appear on Google Shopping and next to search results - Shopping These ads appear on their own or within other streaming video content on YouTube and across the Google Display Network - Video

Why is using the performance targets feature after utilizing the Performance Planner recommended?

This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track.

Tim is looking to buy a new skateboard. He goes to Google Search to research and purchase the best skateboard he can find.Organize the following steps in the logical order to describe how Tim's interaction with Google Search Ads would occur from start to finish.

Tim searches for "best skateboards". Tim scans the search results. Tim launches a Google Search ad. Tim browses different skateboards on the website he navigated to. Tim makes a purchase from the website he navigated to.

Francis tries to explain to his boss the benefits of using automated bidding. Match these aspects of automated bidding with the benefits they serve.

Time saved - Tailors bids to each user's unique context, using relevant signals present at auction time Depth of signals used and cross analysis - Integrates a large variety of signals and considers new ones to evaluate user intent Auction-time bidding - Algorithmically helps set the appropriate bid for each and every auction Machine learning - Alleviates the strain on marketing resources by automating more manual tasks

It is 10 a.m. and you are sitting in a train station in London, looking through your calendar on your tablet. You realize you forgot to book a boat ride for your trip to San Francisco to see Alcatraz prison. Match each signal type with how it is demonstrated in this situation.

Time — It is 10 a.m. Interest — I love historical sites and San Francisco. Intent — I need to book a boat ride. Device — I am using my tablet. Location — I am sitting in a train station in London.

In-Market Audiences

To drive consideration among people who are actively researching the products or services you offer

Remarketing Lists for Search Ads

To help reach people who have engaged with your website or YouTube channel in the past

Clara is an advertising director who's tasked with optimizing her company's Google Search campaign. How can Clara use the optimization score to benefit her campaign?

To identify opportunities to improve campaign performance

What can the Performance Planner assist you with?

To improve return on investment so you can drive more conversions within your target CPA (cost-per-acquisition)

Detailed Demographics

To reach people based on the likelihood of their marital status, education, parenting stage, and home ownership

Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?

To react to ever-changing external factors

Maria has been told that she should use the Performance Planner on a monthly basis.Why should she do so?

To react to ever-changing external factors

Customer Match

To upload your own data into Google Ads and reach custom segments across devices

Samira has been tasked with increasing the relevance of her company's ads. She has been told that she can use multiple headline options in her responsive search ads as a way to increase relevance.

Up to 15 headlines

You've seen great results from your Google Search campaigns when using Remarketing Lists for Search Ads. How might you amplify those results?

Use Similar Audiences to find new visitors for your site

Sandy, an expert on Search marketing, knows she should use extensions effectively in order to optimize her Google Ads campaign results. What's Google's recommendation about extensions?

Use at least three extensions in each campaign or ad group.

What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)

Validation and Simulation

These ads appear on their own or within other streaming video content on YouTube and across the Google Display Network

Video

When are automated extensions, such as Seller Ratings, shown?

When Google predicts they'll improve ad performance

When are automated extensions, such as Seller Ratings, shown?

When Google predicts they'll improve ad performance.

You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?

With Google Ads, you can choose a maximum amount to spend per month.

Match the marketing goal to the correct ad extension.

You're focused on driving phone calls to your business - Call extension You operate many retail stores and want potential customers to see the distance from their location to your stores - Location extension You're interested in directing people to specific pages on your website - Sitelink extension You want to describe the features of a specific product your business offers before customers click on the ad - Structured snippets

John's Plumbing prides itself on excellent customer service, especially during after-hours service calls. They want to connect with people who need emergency plumbing services in the middle of the night. Which criteria should John's Plumbing configure to meet this goal?

ad scheduling

You are working to improve the quality score of a Google Search ad by increasing your eCTR. Your goal is to have more users click on the ad and ultimately visit your website. What might increase the number of clicks your ad receives?

adding more specifics to the ad

A golf enthusiast regularly watches instructional videos about golf, has recently searched for the best golf clubs on Google.com, and has researched golf courses on Google Maps. Which type of Search Audience solution would best reach this individual?

affinity audience

Mario owns a store that sells skateboard equipment. Mario understands that people are most likely to notice his headline text in a text ad. What should Mario include in his headline?

at least one of his keywords

Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)

bid and budget

Barbara's boss has asked her to use Google Ads to reach as many users searching as possible for terms around the services their business offers. Which keyword match type would help Barbara reach the most search queries that potential clients are using?

broad

Alex has started a Google Search campaign designed to promote his online motorcycle accessories store. His store focuses on custom helmets.How might Google Search Ads provide value to Alex?

by showing his ad to people searching for related information about helmets.

Trevor owns a manufacturing business that makes specialized hiking and rock-climbing gear. He's a small player in the market, but he's ready to scale up his business.Which Google Ads campaign type should Trevor use to increase his brand's exposure and reach audiences interested in hiking and rock climbing across the web?

display

Michelle recently launched a new product called **Wonder Boots**. The brand has already become well-known in her industry. She wants to attract more traffic via Google Ads but only for searches that are solely for her product name (**Wonder Boots**). Which keyword match type should Michelle use to attract traffic strictly for searches for the **Wonder Boots** product name?

exact match

True or false? Affinity Audiences allows advertisers to reach people who're actively researching and intending to buy the products or services they offer.

false

What's an example of an effective callout extension?

free returns

You've been tasked with marketing a new line of plumbing services, but you have a set budget you can't exceed.Why is Google Ads a viable option?

gives you control over your budget.

Gina wants to be able to try out multiple combinations of headlines and descriptions in order to optimize her results. Her marketing department suggests that she use responsive search ads.What are two benefits Gina could derive from using responsive search ads? (Choose two.)

greater flexibility and more relevance

Ginger's working on creating her first Google Search Ad. She wants to create an inviting and relevant ad, so potential customers will respond favorably.To earn user clicks, Ginger should focus on creating an ad that _____. (Choose two.)

has a relevant headline and includes a current promotion.

What Search Network text ad component provides up to three fields of 30 characters each?

headline

Mary wants to run a text ad on the Google Search Network. She's new to text ads and needs to start with the basics. What are the three components of a text ad on the Google Search Network that Mary will need to know?

headline, URL and description.

Bernadette's in charge of marketing a new product in a highly competitive segment. She's planning to launch a Google Search campaign as part of her overall strategy.What value can be recognized by launching a Google Search campaign?

her business will have a competitive presence with similar businesses during searches.

An algorithm that looks across key aspects of your accounts calculates your Google Search Ads optimization score. This score helps give you recommendations on how to optimize your Search Ads campaigns.What are two of the data sources that are used to calculate optimization recommendations? (Choose two.)

industry data campaign settings

Brian manages his company's Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible.What's Brian's optimization score based upon?

key aspects of his accounts, including statistics, settings, and industry trends.

Which of the following can be customized with audience signals to make Search campaigns more efficient?

keywords

Jacob's physical toy store relies on offline metrics, such as store visits and in-store sales. He's heard that specialized campaign types can help him meet these kinds of goals. Which campaign type can help Jacob achieve his offline business objectives?

local

Marta's online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she'll have her best return on investment by narrowing her Google Search campaign audience. Which two Google Search campaign settings can be configured to reach more specific customers? (Choose two.)

location and device type

Jasmine is the director of marketing for a chain of clothing stores. She's been given a set budget and needs to drive as many potential customers to her website as possible.What automated bidding strategy should she use in her campaign?

maximize clicks

Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost.Which bidding strategy has the potential to meet Marta's needs?

maximize clicks

Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding strategy would be best for Priya's campaign?

maximize clicks

Why should campaigns with different marketing objectives be separated into different Performance Planner plans?

o that spend is not reallocated between two different marketing objectives

Which Dynamic Search Ads option allows an advertiser to group web pages under custom labels?

page feeds

Mary is tasked with designing an advertising campaign for her company, an online pet food store and app, and she's exploring different campaign options.Which campaign types are available to her in Google Ads?

search, display, video, shopping and app

What ad extension is only available as a full automated ad extension?

seller ratings extension

What is a valid recommendation that the Performance Planner can provide?

set a specific target CPA (cost-per-acquisition).

Jamie wants to focus on selling her overstocked blue saucepans. She sets up keywords using a broad-match modifier.What are two ways the broad-match modifier makes Jamie's work easier? (Choose two.)

she doesn't have to think of all the related saucepan keywordsand She can easily select the color she wants to focus on.

Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn't have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding strategy should Rashid consider using?

target impression share

Each Similar Audience has its seed list members removed to ensure what?

that no user overlaps between a similar list and its seed list.

Mario is working on a text ad that will run on the Google Search Network. He filled in each component with the necessary information.What component asked Mario to highlight unique details about his product and limited the number of characters he could use to two fields of 90 characters?

the description

Singh's marketing company has created an enticing ad that receives many clicks.What effect will the ad likely have on the Google Ads auction?

the higher expected click-through rate will lead to a higher Ad Rank.