Google Ads Fundamental

Tony travels frequently. He needs to be able to make changes to his Google Ads account while he's offline, so he downloads AdWords Editor. Using AdWords Editor, Tony can do all of the following except:

Refresh data to reflect the latest statistics on his cost-per-click (CPC) campaign

You can use Display Planner to:

see ways to reach your target audience based on your keywords, website, or interest categories

Donna sells t-shirts featuring vintage album covers. She wants people searching for unusual t-shirts to find her website, but she also thinks people interested in music might make a purchase. What campaign type would you recommend?

"search network with display select- all features"

All other things being equal, if you've set a maximum cost-per-click (max.cpc) of USD $1 for your ads, and if the next most competitive bid is USD $0.50 for the same ad position, what is the actual amount you would pay for that click?

$0.50

Let's say your cost-per-click is $0.05 on average and you want around 200 clicks per day. What should you set as your daily budget?

$10

When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords?

AdWords can automatically include these variations for you

Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?

Add new relevant keywords and remove keywords with low clickthrough rate (CTR)

Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?

Add a call-to-action like "Sign up for a free trial"

What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand?

Add affinity audiences targeting people interested in green living and beauty

Data shows that the audience for a client's running shoe store is women ages 35 to 50. How can you optimize this client's Display Network campaign based on your research?

Add demographic and age targeting to show ads to people in this audience

What happens when a campaign consistently meets its average daily budget?

Ads in that campaign will show less often than they could

A conversion is:

An action defined as valuable to your business that someone takes after clicking on your ad

when setting up a search network campaign for a client, you want to maximize the number of clicks her ads can get. Which bidding strategy should you use to achieve this goal?

Automatic cost-per-click (CPC)

Paige's Pet Store is deciding on keywords for a new Google Ads campaign. How should Paige set up her Google Ads keywords?

Bundle similar keywords together in one ad group based on common themes.

Your client wants to increase the number of people visiting his website. When analyzing the data for search campaign, which metric do you most want to improve?

Clickthrough rate

How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Google Display Network?

CPC bids are effectively converted to CPM bids

Blake is focused on branding and is more interested in his ads being viewed than in generating clicks. Which of these features would not be a good fit for him?

Call extensions

Which two metrics help show you how many people found your ad compelling enough to actually click on it and visit your website? (Choose 2)

Clicks

Adam, a flower shop owner, wants to drive phone calls to his store. Which Google Ads tool should he use to track how many calls result from ad clicks on a mobile phone?

Conversion tracking

What bidding strategy should you use to maximize the number of visitors to your website?

Cost-per-click (CPC)

Which two bidding strategies can boost brand awareness and recognition? (Choose 2)

Cost-per-thousand viewable impressions (vCPM) Cost-per-view (CPV)

dWords costs are $100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI)?

Costs to produce her purses and revenue generated from her ads

Cliff just started working with a client who has a very disorganized Google Ads account. What's an effective way for him to begin restructuring his client's account?

Create campaigns based on the structure of his client's website

your new client's google ads account has one campaign with one ad group that contains a list of hundreds of key words. Which best practice should you follow when re-organizing this client's key-words?

Create new ad groups with related keywords grouped together

Your new client 's AdWords account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re-organizing this clients keywords?

Create new ad groups with related keywords grouped together.

Susan's Sporting Goods sells a variety of sports equipment and clothing. How should Susan set up her Google Ads account?

Create one account for Susan's Sporting Goods. Create two campaigns: one for equipment and one for clothing. Within the equipment campaign, create ad groups for basketballs and tennis rackets. Within the clothing campaign, create ad groups for jerseys and baseball hats.

What's one of the main benefits of using ad extensions?

Extensions provide additional information to make your ads more relevant to customers

Your client noticed that his ad was disapproved for editorial reasons. Why is it important for him to understand and abide by Google's advertising policies?

Google Ads policies can help ensure ads are useful, varied, relevant, and safe for web users

You want to generate leads with your AdWords campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign?

How much you've spent on the campaign compared to the value of leads generated

In addition to how much the advertiser will pay, which two factors are decided by the Google Ads auction? (Choose 2).

How quickly your landing page will load once a user clicks on the ad & The design of the ad, including font and color

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of the advertiser's ad showing in the top position?

Improve Quality Score and increase cost-per-click (CPC) bid

Your client wants to improve her ad position. What would you recommend?

Improve the ad quality and increase bid amount

When creating text ads to advertise a client's small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?

Include call-to-actions, such as "Find the nearest location"

When building a keyword list for a Display Network campaign, you should do which of the following:

Include keywords that are related to the websites your customers visit

You sell autographed sports memorabilia and want to reach people interested in sports. What's one benefit of promoting your products with an Ads in Mobile Apps campaign on the Display Network?

It allows you to show your ad on app categories that you choose

Your ad can show on the Search Network when someone searches for terms that are similar to your:

Keywords

You signed 3 new clients, each with an existing Google Ads account. What's the best way to manage these accounts?

Link the client accounts to your Google Ads manager account

Which ad extension would you use for an advertiser who has a chain of restaurants?

Location extensions

An advertiser wants to create ads that target potential customers in California. Which targeting method should this advertiser use to target these customers?

Location targeting

Your client's campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client's conversion rate?

Make sure the landing page is closely related to the ad

When setting up a search network campaign for a client, you want her ad to get as many clicks as possible within her budget. Which bid strategy would you use to achieve this goal?

Maximize Clicks

Which of the following items is not a component of Quality Score?

Maximum cost-per-click (max. CPC) bid

Advertising on TV, print, and radio typically requires a predetermined budget. What key difference with online advertising campaigns allow advertisers to invest with more flexibility?

Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic without a predetermined budget as long as ROI is positive

If you'd like your ads to show on certain sites across the Internet, you can add these websites as:

Placements

Research for a client who owns used car dealerships shows that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people?

Placements

Which targeting option can help you reach people who've previously visited your website?

Remarketing

Your client wants to show ads to people who've visited her website before. Which Google Ads feature would you recommend she use?

Remarketing

Which campaign type would an advertiser use to target users searching on Google.com?

Search Network

Why should you link your client's google ads accounts to Search Console?

See if people reach your clients website via ads or organic search results

Julian wants to reach potential customers based on the type of device they're using, but he doesn't know how his campaign performs on different devices. How can Julian find meaningful data that will help him decide which devices to target?

Segment his campaign statistics by device

How can you see if people are searching for your client's services during the early morning and evening hours?

Segment performance statistics by time

How would you recommend that William set his budget if he wants to spend US $608 per month on his campaign?

Set a daily budget of $20 for the advertiser's campaign

Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client's bidding strategy?

Set a mobile bid adjustment to increase bids for searches on mobile devices

An advertiser wants to know if Shopping ads will appear on YouTube. What should you tell her?

Shopping ads can appear on Google Search partner websites like YouTube

A client who owns an online running shoe store wants to drive sales of a particular model of women's running shoes. What keywords should you include in this client's keyword list to help achieve their goal?

Specific terms about the shoe brand and model your client is selling

When reviewing your client's Search Network campaign, you notice that an ad in one of the ad groups has a lower average position. Which automated bid strategy should you use to help improve the position of these ads?

Target search page location

When someone clicks your ad, the actual amount you're charged will be:

The minimum needed to hold your ad position, under the maximum cost-per-click (max. CPC) limit

How are negative keywords different from other keywords?

They prevent your ad from showing for search terms that you don't want.

An advertiser wants to target people on the Search Network who have previously visited their website. What should they do?

They should create remarketing lists for search ads

Sally's Spice Store sells a variety of spices and healthy cooking ingredients. Which targeting method should Sally choose if she wants her ads to show on websites that focus on health, wellness, and home-cooking?

Topic targeting

Your client is interested in switching from TV, print, and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns over traditional media advertising?

Traditional media is not always measurable, but online campaigns are highly measurable and you can analyze your click data

Your client gets more conversions from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions for this client?

Use a location bid adjustment to increase bids for customers in Tokyo

Maria noticed last month that her ad often showed up beside a competitor's ad for the same search terms. How can Maria understand how her performance compares to that of other advertisers?

Use the Auction insights report to show how often her ads rank higher in search results than those of other advertisers.

your client noticed last month that his ad often showed . up beside another advertisers ad for the same search terms. How can you help your client understand how he is performing compared to others advertisers?

Use the auction insights report to show how often his ads rank higher in search results than those of other advertisers

What's a benefit of having multiple ads in an ad group?

When using optimize for clicks, Google Ads will automatically rotate your ads and give the best performing ones a better chance of showing more often Explanation: Ad rotation is the way Google delivers your ads on both the Search Network and the Display Network. If you have multiple ads within an ad group, your ads will rotate because no more than one ad from your account can show at a time. Use the ad rotation setting to specify how often you'd like the ads in your ad group to be served relative to one another.

What does a high Quality Score indicate?

Your ad and landing page are relevant and useful to a viewer.

What's one benefit of creating multiple ad groups?

You can break up keywords and ads into related themes

What's a reason to use the "Search Network with Display Select" campaign type?

You can pick the exact websites where you want your ad to show?

A standard Google Ads text ad is made up of:

a headline, a display URL, and description text

Target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history and:

cost-per-acquisition (CPA) goals to raise your bid when a conversion is more likely

When setting up a campaign, you can use Display Planner to get an idea of the budget and bids you should set based on your:

historical cost-per-click (CPC) estimates for your keyword and placement ideas

On the Display Network, your ad is eligible to show on a webpage if your:

keywords match that webpage's content

Higher Quality Scores typically result in:

lower costs and better ad positions

Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?

mobile bid adjustments

An advertiser wants to increase the Quality Score of a low-performing keyword. Which approach would you recommend?

modify the ad associated with that key-word to direct to a highly-relevant landing page

You would advise a client that's launching a new product line to advertise on the Google Display Network because she can:

reach people who are interested in similar products

Negative keywords can help advertisers better target their ads by:

reducing the number of irrelevant clicks

Clyde wants to raise the profile of his dance school. A "Display Network" campaign can help him:

show ads on dance websites and YouTube videos

You would choose to advertise on the Display Network if you wanted to:

show ads on websites related to your business

Conversion Tracking helps you improve the return on investment (ROI) from your online advertising because it:

shows you which ads lead to customer actions that have value for your business

If you want to direct people to specific pages on your website from your ad, you can create an ad that uses:

sitelink extensions

Your ad can show to a potential customer when your targeted language matches:

the customer's Google interface language setting

Every time that your Ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score and:

the expected impact of extensions and other ad formats

Google analytics can help you learn more about the behavior of your clients customers because it shows you how:

they interact with her website

An advertiser should group their campaigns by:

type of product or service