Google Ads Measurement

In terms of conversion count, what's the difference between 'Every' and 'One'?

1. 'Every' is recommended for purchases because every purchase is valuable. 2. 'One' is recommended for leads, sign-ups, and other conversions, because only the first interaction is valuable. E.g. a user would not sign to a newsletter twice. Even if they did, one 1 conversion would be reported per click.

What features can you add to your post?

1. A photo 2. A brief summary 3. A 'Buy' button

What are the 3 Sitewide tagging requirements?

1. Always use auto-tagging - this automatically adds a parameter to your URLs to help you track conversions and report on your ad performance. Turn on auto-tagging in all your Google Ads accounts, and use the full JavaScript (not image-only). 2. If using click-trackers in URL, make sure GCLID still works - If you use any click-trackers in your tracking URLs or server-side redirects on your site, make sure they pass on the GCLID to your landing pages. 3. Don't fire your tags from within an iframe - For example, don't fire your tag from within another tracking tag like Floodlight.

What 5 features are available on the Google Marketing Platform for a small business?

1. Analytics 2. Optimize 3. Tag Manager 4. Surveys 5. Data Studio

What 7 features are available on the Google Marketing Platform for a large enterprise?

1. Analytics 360 2. Optimize 360 3. Tag Manager 360 4. Surveys 360 5. Data Studio 6. Display & Video 360 7. Search Ads 360

What are the 10 differences between Analytics and Analytics 360?

1. Analytics 360 is a monthly paid-for property that provides you with access to pure, raw and unsampled data. 2. You also have access to technologies, such as BigQuery and integrations with Salesforce Marketing Cloud, that enable interactive analysis of trillions of rows of data, advanced predictive modeling, natural language processing, machine-learning capabilities, and much more. 3. You also get more native integrations, 4. advanced analysis, 5. advanced funnel reporting, 6. advanced attribution modeling, 7. more views per property, 8. guaranteed data freshness, 9. unlimited data, 10. and more customer support.

What are the 4 types of differences between how Analytics and Google Ads track a consumer's journey and how it's reported in each platform?

1. Attribution Differences - By default, if a customer's journey to purchase involved a Google ad, Google Ads will always give conversion credit to the last Google ad the customer saw or clicked (unless you change to other attribution models). Analytics gives conversion credit to whatever engagement was the last one in the customer's journey. E.g. Bob clicked on your Google ad for shoes but decided to shop around and do some research. A few days later, while researching, Bob sees your business on a review website and decides to click through to your site and make a purchase. In this case, Analytics would give credit to the review site as "referral" traffic, yet Google Ads will attribute the conversion back to your ad campaign for the ad that Bob had clicked on a few days ago. 2. Date of transaction - Google Ads gives conversion credit to the time of the last impression made by the customer before they clicked on the ad. E.g. let's say Bob clicked on a Google ad for your shoes on October 11 and purchased those shoes on October 18. Google Ads would show the conversion on October 11. Analytics will give the credit to the date the purchase occurred, which, in this example, is October 18. 3. Reporting freshness - Google Ads conversion tracking reports on conversions a bit sooner than Analytics goals that are imported into Google Ads. So, you'll see Bob's transaction reported differently in both cases. Google Ads reports on conversions every three hours. However, if you're using a non-last click attribution model, conversions can be delayed by up to 15 hours. Analytics goals imported into Google Ads are reported every nine hours. 4. Conversion count differences - Be aware that you'll see Bob's transaction data show up differently in Analytics vs. Google Ads depending on how you choose to count. When looking at Analytics: You can count conversions either by configuring Goals or eCommerce transactions. Goals allows you to count interactions within the context of a user session, rather than counting each individual interaction. For example, you can track Bob's interaction with your site, seeing his page view on your shoe product page or how much time he spent viewing shoes on your site. These are goals counted only once per session. Analytics counts transactions multiple times in a session (as long as each transaction has a unique transaction identifier).This is useful for users who complete multiple transactions in a given session, for example, if Bob had bought more than one pair of shoes or other items from your site. When looking at Google Ads: Google Ads conversion tracking does not have a concept of "sessions" and counts multiple conversions in a given date range. For example, if Bob reaches the same conversion page twice in a given session on your site, then: Google Ads counts each conversion if the counting preference for that conversion action is set to "Every," or Each conversion will only count one conversion per click if set to "One" By contrast, only one goal would be counted in Analytics from Bob's conversion.

How do you set up conversion tracking in Google Ads? There are 8 steps.

1. Before you start conversion tracking, you'll first need to set up an ad campaign. It's important to remember that this is where you can set up your goals for your ad campaigns. 2. To set up conversion tracking for your ads, first, you need to create conversion actions that you consider valuable. 3. your conversion source could be actions on your website, app, phone, or conversions from an offline source. Or, you could set up tracking for any combination of these sources, depending on your goals. 4. For each source, you'll set up several options such as count, category, and so on. 5. After you create a conversion action, you may also need an associated conversion tracking tag. In some instances, conversions are tracked automatically, but for many others, Google Ads provides you with a tag or code snippet that you'll need to include to your website or app. 6. Once you install the tags, Google Ads is ready to track conversions. When a customer performs the desired conversion actions on your website, app, or other sources, the conversion tracking tag sends data back to Google Ads. 7. You can now view this conversion data in your Google Ads account by viewing the Conversion columns in the Campaigns tab. These reports show you how your campaigns or specific ads are doing against your intended marketing goals. 8. You can then use the data in these reports to modify your bid strategies to help drive the maximum number of conversions with your ads.

What are the 4 types of Custom Goals you can set up using Analytics?

1. Destination: a specific page that has been visited. 2. Duration: how long someone was on your website, such as more than five minutes. 3. Pages: how many pages a specific person visited on your site, such as three or more. 4. Event: a specific action that someone took while on your site, such as playing a video.

To see eCommerce data in Analytics, what should you do?

1. Enable eCommerce in your reports. 2. Add code to your site/app to collect eCommerce data.

What are the 3 Google sitewide tagging solutions available?

1. Global Site Tag - Use the updated Google Ads conversion tracking tag (gtag.js). 2. Google Tag Manager - Use Google Tag Manager with the new Conversion Linker tag. 3. Google Analytics - Link Analytics and Google Ads accounts.

How do you add conversion-related columns?

1. Go to the Campaigns tab, 2. then Columns, 3. then Modify Columns, 4. select each column you want to add and click Apply.

What are the 6 requirements for setting up store visit conversions for multiple locations?

1. Have multiple physical store locations in eligible countries. 2. Receive thousands of ad clicks and viewable impressions. Have a Google My Business account linked to your Google Ads account. 3. Create each of your store locations in your Google My Business account. 4. Have at least 90% of your linked locations verified in Google My Business. 5. Ensure location extensions are active in your account. 6. Have sufficient store visits data on the backend to attribute to ad click or viewable impressions traffic and pass our user privacy thresholds.

What are the 2 things you can do if someone has already claimed your business?

1. If someone in your organization has already claimed the business, it's possible to add more users to that account. 2. If you don't recognize the account that verified the listing, you'll have to request ownership and follow the directions to claim your business.

If you have more than one location, what are the 2 ways you can verify your listing?

1. If you have more locations, you'd repeat the process with each of your locations. 2. If you have 10+ locations, you could request for bulk verifications.

What are the 2 key permissions your Google account will need in order to link to your Firebase account?

1. In Firebase, the account needs to be an owner on the project you want to link. 2. In Google Ads, the Google account needs administrative access.

How do you link your Google My Business account with your Google Ads account using Location Extensions?

1. In Google Ads, you select +Extensions tab within the Location Extensions section of the Extensions tab. 2. You're then prompted to link your Google My Business Location Groups by entering the associated email address. You can link either business or personal accounts with Google Ads to use Location Extensions.

What are the 3 types of reasons some of your locations can be disapproved?

1. Locations not open - locations that are under construction or have not yet opened to the public aren't eligible to add information in Google My Business. You'll need to wait until after they've had their grand opening. 2. Incorrect business name - it's just a matter of matching what's written on the sign outside your door — making sure the business name reflects the same capitalization as it does in real life. You'll also want to refrain from adding additional information (like the store code) that doesn't reflect its name in the real world. 3. Multiple locations in one - multiple locations at the same physical location aren't permitted. If your client has a location with both a bar and a sit-down restaurant, you'll want to consolidate them under a single title.

To drive store traffic to your physical stores, what 2 types of strategies can you implement to complement your Google My Business and Google Ads Location Extensions?

1. Mobile campaign strategy - to drive mobile visibility 2. An online-to-offline (O2O) strategy - to optimize returns by engaging with and assisting potential customers throughout the multiple touchpoints of their journey.

What are the 3 levels of permission for authorized users of your Google My Business account?

1. Owner, 2. Manager, 3. Communication Manager.

What is the 3-step process for setting up conversion tracking for mobile apps?

1. Pick an attribution partner to integrate with for in-app conversion tracking - It could be Google Play or Firebase. Google Play is Android-based and uses in-app billing. For apps that use in-app billing, Google Play automatically monitors conversions, and so you don't need to add a tracking code to your app. 2. Link your attribution provider to your Google Ads account - Once you've integrated with an attribution partner, you need to link that account to your Google Ads account. . 3. Set up tracking for your Android or iOS apps - Once you link your accounts, you can proceed with setting up conversion actions.

What 4 types of customer actions can you measure on a website?

1. Purchase: Whether someone purchases a product or service. 2. Lead: Whether someone submits a form with their contact information or to ask a question. 3. Pageview: Whether someone visits a specific page such as the reviews page. 4. Sign-up: Whether someone signs up for a subscription or email newsletter.

What are the 2 types of bulk upload issues?

1. Required fields 2. Number of locations

What are the 4 ways you can engage with customers using Google My Business?

1. Respond to reviews 2. Communicate with customers (via direct messages and posts). 3. Get calls and direct requests from customers 4. Let customers make bookings right from the listings

What are the 7 steps to setting up a conversion action for calls to a phone number on your website?

1. Select 'Phone calls' as your conversion source. 2. Select 'Call to a phone number on your website.' 3. Insert your Conversion name, and select 'Lead' as your category. 4. Select 'One' as your count. 5. Insert your chosen 'Call length' - the minimum length a call needs to last in order to count as a conversion. 6. Enter your phone number as it appears on your website, then 'Create Snippet.' 7. Open up the HTML for the page where the phone number appears on their website and paste the phone snippet between the <head></head> tags of the page, after the global site tag.

What are the 4 steps for offline conversion tracking?

1. Setting up an offline conversion action 2. Enabling your website and lead tracking system 3. Preparing your (offline) data for import 4. Importing conversions

What are the 4 benefits of using Google My Business?

1. Share information with customers (new and current) 2. Manage multiple listings together 3. Engage with customers 4. Get insights on customer behavior

What are the steps to building a website using Google My Business?

1. Sign into Google My Business 2. Select Website from the Home menu 3. Check and update your business information 4. Upload photos 5. Optionally offer a virual tour of your store, and a cover image of your store. 6. Personalise your website from a variety of templates 7. Choose a unique domain name and point it to your new website

What are the steps for setting up bulk verifications?

1. Sign into your Google My Business account - which allows you to centrally manage all of your locations. 2. Create your bulk upload spreadsheet 3. Request for bulk verification - bulk uploading a spreadsheet doesn't automatically lead to a verification request. So you need to fillsout a verification request form.

What are the 2 ways to claim an existing listing on Google My Business?

1. Sign up or log in to Google My Business. As you enter your business information, the system will suggest possible matches. Select your business and confirm that you're authorized to manage it. 2. Locate your business listing in Maps, and select 'Claim this business.'

What is the benefit of linking your Google Play and Google Ads accounts?

1. Since your app uses in-app billing, you can use conversion tracking to automatically monitor when someone who's clicked on one of your ads makes an in-app purchase in your app. 2. Linking these accounts also allows you to show ads to your app users without setting up a remarketing tag.

What are the 4 main benefits of Store Visits conversion tracking?

1. Store Visits conversion tracking would help you justify how your ads influence people to visit their store locations. 2. It can give you visibility into the campaigns, keywords, and devices that are driving the most visits to your store locations. 3. You can understand your return on investment (ROI) and make more informed decisions about your ad creatives, spend, bid strategies, and other elements of your campaigns 4. You can evaluate and optimize omnichannel performance by including store visit conversions in your Smart Bidding strategies.

What 5 fields are included for each location in your bulk upload spreadsheet?

1. Store code - Store code is a unique ID that you'll assign to each of their locations so changes are accurately applied in their account. Each location must have its own unique code, but it won't be publicly visible anywhere on Google. 2. Business name - this is the name that will appear on Google. Remember to represent the business exactly as it appears in the offline world. You'll need to double-check that spelling, spacing, and capitalization all match. 3. Business location - there are several fields that define business location. Addresses are pretty straightforward, but make sure you don't have any typos and the information is complete. Take care to double-check the postal code, since sometimes spreadsheet software will delete leading zeros. Latitude and longitude aren't required, but they're helpful in case there's an issue. They're only used when there's trouble locating the address on the map. 4. Phone and website - you'll want to make sure the phone number is correct and entered numerically. Use a local phone number instead of a call center number, and make sure to use direct phone numbers and URLs rather than redirects. 5. Categories - choose a category that best represents your client's business as the primary category. You'll want to make this category consistent across all locations. You can also add up to nine additional categories, if needed.

What are the 7 different conversion-related columns you can add?

1. The Conversions column - shows you the number of conversions you've received, across the conversion actions that you've chosen to include in this column. You can use this column to see how often your ads lead customers to actions that you've defined as valuable for your business. 2. Cost per Conversion (Cost/Conv.) - gives you an average of how much your conversions have cost. Cost/conv. = total cost ÷ conversions 3. Conv. Rate - tells you how often, on average, an ad click or other ad interaction leads to a conversion. Conv. rate = number of conversions ÷ total interactions 4. Conversion value per cost (Conv. Value/Cost) - shows your return on investment (ROI). It measures the value of your conversions from your customers vs. how much you are paying for them to click on your ads. conv. value/cost = total value of your conversions ÷ total cost of clicks on your ads 5. Conversion value per click (Conv. Value/Click) is what you gain each time someone clicks on your ad. It's how many conversions you receive according to clicks. All conv. value/click = total value of all conversions ÷ total number of clicks 6. Value per conversion (Value/Conv.) tells you approximately how much, on average, each of your conversions is worth. Value/conv. = total value of your conversions ÷ total number of your conversions 7. Conversion value (Conv. Value) is the total value of all of your conversions; so the value of everything in your All Conversions column.

What are the benefits of setting up conversion tracking tags?

1. This will give you insights into how people engage with your ads - you'll be able to see what's working and not working when it comes to people converting on your website. 2. You can customize how you see the data by telling Google Ads exactly which actions are important by identifying which are conversions.

What are the 3 basic options you have for creating Goals tracking in Analytics?

1. Using a goal template. 2. Creating custom goals. 3. Creating Smart Goals.

To help determine whether your advertising is bringing value to your business, what 3 questions should you ask?

1. Which age group is more likely to purchase your product or service after clicking an ad? - You can customize campaigns with specific messaging to reach the right demographics that bring the most value. 2. Which ad is leading to the most newsletter signups? - you'll be able to identify the best-performing ads and use the right messaging to create new and better creatives. 3. On which day of the week am I generating the most sales? - you can identify which days or even times of the week lead to the most business. You can then shift your budget to target those specific days.

Using the insights feature in Google My Business, what types of insights can you find?

1. You can see how many people saw your business online and the types of things they're searching for. 2. Using the search report, you can view driving direction requests.

What are the 2 types of Google My Business accounts?

1. individual user 2. location group - a location group is essentially a folder of locations that you create within your user account.

What are the 3 ways to verify a listing?

1. phone, 2. email, 3. postcard (which can take up to two weeks to do).

When you create your Google My Business account, what information do you add to your listings?

1. the address for each location, 2. corresponding phone numbers, 3. open hours, 4. and a link to your website 5. and online menu (if needed)

What is the minimum number of locations you can have to request for bulk verification?

10

How many conversions events does Firebase allow per app?

15

How long to posts last on Google My BusinesS?

7 days

What is a Floodlight Activity?

A Floodlight activity stores data recorded by a specific Floodlight tag and makes the data available within all Google Marketing Platform properties, such as Search Ads 360 and Campaign Manager. You can also use a Floolight activity to track offline actions, such as a purchase over the telephone by uploading offline conversions from a bulksheet or the Search Ads 360 API.

What does a Google Click Identifier do?

A Google Click Identifier is a randomly generated string that gets appended to a URL every time an ad is clicked. It stores information about that click such as the campaign and ad group the ad belongs to, as well as other information, such as the time stamp of the click and so on.

What is Conversion Measurement?

A conversion is an action you want your customers to take when they encounter your marketing message. The most obvious conversion is the purchase of a product, but your business may also need to identify more conversions for people who are at different stages of the customer journey. Within your Google Ads campaign, you can set up specific interactions that you'd consider to be valuable. You can then track how many of these valuable interactions your ad campaign is bringing you by setting up conversion measurement.

What are Sitewide Tags?

A sitewide tag is the best way to measure online conversions. This tag sets new cookies on your domain, which stores information about the ad click that brought someone to your site, giving you insight into what experiences work best for your users.

What are the 8 steps to enabling your website and lead tracking system?

After creating the offline conversion action,you now need to enable your website and your lead tracking system to track offline conversions. 1. So, step one in this process is adding a script to all of your web pages to capture and store the GCLID. Google offers a suggested script, which your webmaster can use, and it's also best practice to add this script to all your webpages. 2. Step two of the process is to update every lead form submission page, such as a sign-up page or a purchase page, so that the GCLID information can be passed to your lead management system or back-end CRM system along with the other user information. 3. Steps one and two enable the website with the GCLID. Step three is to enable the lead tracking or back-end CRM system to store the GCLID. To do this, your webmaster or IT team will need to add a custom field that can store the GCLID that comes through along with the other sign-up or purchase information. 4. Once you've verified that your webmaster has completed the steps above, you can proceed with importing your company's offline conversions to Google Ads. To do this, you need to first prepare the offline data so that it's ready for import. This entails ensuring that the data is in the appropriate format to be successfully uploaded into Google Ads. You can download a template of the correct format from the Google Ads interface. 5. Make a copy of the template and then observes the format. It's important to make sure to not remove the GCLID field or the import will fail. It's also important to not add any additional columns or personal user information. 6. Start the process of getting the input from your CRM database into your provided template format. For each offline conversion, fill in the GCLID and the conversion name. This name has to exactly match the name of the conversion action you created in Google Ads. 7. Next, add the date and time when each conversion occurred. This has to be in a specific format. To identify the formats, use the link provided at the top of the template. Similarly, Conversion Value and Conversion Currency need to use specific formats as well. 8. After filling in this data, your offline conversions are now ready for import. Navigate to the Conversions area and click on Uploads, then the plus sign for a new upload. Note that if she used an Excel spreadsheet or a CSV file, you could upload that here too, but if you created a copy of the template with Google Sheets, you can choose this option. Then click Apply.

What is an iframe?

An iframe (inline frame) is an HTML document embedded inside another HTML document on a website. An inline frame element allows website developers to load another web page .

What's the difference between Tag Manager & Tag Manager 360?

Any change to your company's many digital properties could have a massive impact. So the advanced features of Tag Manager 360 help you to control who can change what on which properties to ensure everything proceeds according to plan.

What's the benefit of using Firebase?

As an attribution partner, a huge benefit of using Firebase is that you can import conversions without needing to add any code to enable automatically collected events, such as how many "first opens," session starts, or in-app purchases you've had. In addition, you can use audiences created in Firebase for conversion tracking and remarketing in Google Ads.

Why do some properties have 360 in their names?

Because they are the enterprise versions of those properties, versus they free versions available to small businesses.

Why is important to prioritize mobile visibility for physical stores?

Because while 90% of retail sales still occur in physical stores, people turn to their smartphones to find stores that offer what they need, confirm availability in stock, check operating hours, and much more.

How can you complete the verification process of your listing?

By entering a 5-digit code, sent to you by Google, for each location.

What are Conversion Columns?

Conversion columns report on how your campaigns are doing against your set goals. You can use the reported data to begin to modify your bid strategies to ensure your ads are driving maximum results.

Which property is the same for both the small business and enterprise versions of the Google Marketing Platform?

Data Studio

What's Firebase?

Firebase is Google's app SDK and analytics tool. It's a mobile platform that you can use to quickly develop apps.

What are Floodlight Tags?

Floodlight is a system that Search Ads 360 and Campaign Manager use to track and report conversions. A Floodlight tag is an iframe or image tag that you install on a conversion page in the advertiser's site. When a customer lands on the conversion page, the tag sends data about the conversion to Search Ads 360 and Campaign Manager. The conversion data is stored in a Floodlight activity, which you can include in reports. An alternative to using a Floodlight tag is the global site tag with a Floodlight event snippet. The global site tag makes implementing Floodlight tracking easier.

What are the two types of tracking options available on Google Analytics?

Goals and eCommerce transactions.

What's the benefit of Google Analytics?

Google Analytics platform makes it easy to understand how your customers are engaging with your ads across channels, so you know what's working and what's not. Also, if you're using Analytics now, your website is already automatically tagged, and you can measure customer actions straight away. All you have to do is tell Analytics what actions you'd like to capture.

What is a GCLID?

Google Click Identifier

What's the difference between Surveys & Surveys 360?

Google Surveys 360 is currently available to researchers in the United States and Canada only. Also, you can achieve next-level scale - the Enterprise version of Google Marketing Platform allows you to conduct thousands of surveys and integrate those surveys with your Google Ads campaigns.

What are Tags?

In marketing, "tags" are used to collect information about visitors to a website or app. The collected info is then sent to a marketing platform for aggregation and reporting.

What is a Tag?

In order to measure how a customer engages with your site after clicking an ad, you'll need to "tag" your website. A tag is a small snippet of code that you'll place on every page of your website. When a customer clicks on your ad, that snippet of code will collect information about their actions on your site and send the information back to your Google Ads account

What's the purpose of Data Studio?

It helps you make pretty charts. It takes raw data and transforms it into a more complete and meaningful picture. Data Studio turns your data into powerful building blocks for interactive, up-to-date and actionable dashboards, as well as engaging, highly targeted reports that inspire smarter business decisions.

What's the purpose of Search Ads 360?

It helps you supercharge your Search Ads. You can use Analytics 360 data to power your search campaigns and bid strategies, and use a single set of Floodlight tags to measure deduplicated conversions with Search Ads 360. You can get the insight you need to understand the customer journey, and make more informed decisions with robust reporting features, attribution tools, and third-party solutions. You can bring your data together with seamless integration, including the ability to upload offline conversions and cross-channel reporting. Lastly, you can respond in real time - by giving your search campaigns an edge with up-to-the-minute data, and improve the performance of your search campaigns with Smart Bidding.

How do you add authorized users to your Google My Business account?

Just invite your desired users right from the Users menu and specify their role.

What's the difference between using a personal or business account to link your Google My Business acocunt to your Google Ads account?

Linking a personal account enables locations in all business accounts for use in Google Ads. Linking a single business account will only use locations from that account.

What is a Location Extension?

Location Extensions helps people find your locations by showing your ads along with your address, a map to your location, or the distance to your business. They display an extra line right within your ads, allowing customers to instantly get directions to the business and/or call directly from the ad.

What's important to remember before uploading your offline conversions?

Note that you need to wait for six hours after creating your offline conversion action before uploading the conversions for that action. Uploading conversions during the first four to six hours leads to errors and will need the conversions to be uploaded again.

What happens when you integrate the Firebase SDK with your app?

Once you integrate the Firebase SDK with your app, basic app-usage data is automatically collected and is available in Google Analytics and Google Analytics for Firebase. This also means that once you link your Firebase account to your Google Ads account, you'll be able to see Google Ads data in Firebase, and use Firebase data in Google Ads.

What's the next big step once you've set up conversion actions?

Once you've set up conversion actions, the next step is to set up conversion tracking tags for your business.

What key feature is required to set up offline conversions/ enable your website and lead tracking system?

Setting up offline conversions requires using a GCLID.

What does SDK stand for?

Software Development Kit

Why would you use the e-Commerce Transactions tracking solution over Goals tracking?

Sometimes you might want to ask deeper questions about your sales, which can't be answered with Goals. This is where the eCommerce transactions tracking solution comes in.

What's important to note for store visits attributed to viewable impressions?

Store visits attributed to viewable impressions are only available for Display Network campaigns or ads that serve on the Google Display Network.

If you have conversions set up in both Analytics and Google Ads, will the numbers be the same on both platforms?

The answer is no. Analytics provides a cross-channel view of the customer journey. There are some differences in how each platform calculates the data.

What types of insights would you gain from using e-Commerce Transactions tracking?

The insights you'll gain using the default eCommerce reports include answers to questions such as: 1. Which of your products sell well and which are the most impacted by your marketing efforts? 2. How many products are you selling in each transaction and for how much? 3. How many times is a customer coming to your site before they finally make a purchase? 4. What is the full value of the transaction once you include the tax and shipping cost?

What are the overall purpose of the two additional properties available in the enterprise version of the Google Marketing Platform?

They focus on advanced advertising solutions.

What's the purpose of Display & Video 360?

They help put all your ads in one location. Display & Video 360 integrates an Enterprise customer's advertising campaigns into Google Marketing Platform. This enables a streamlined experience that unifies communications and integrates advertising and Analytics in one place. With Display & Video 360, you can manage creative, analytics, TV, and digital teams with a single platform that brings everyone together to share insights, work more efficiently, and get closer to the data. You can also access premium ad inventory available exclusively for Enterprise customers.

What's the purpose of Surveys & Surveys 360?

They help you get customer feedback. Whether you're looking to test creative campaigns, collect important information, or gauge reactions to a recent event, consumer insights are critical. To remain relevant, your business needs quick, accurate insights from real people. Surveys is easy to use - design your survey, choose your audience, and review findings in a simple online interface. You only pay for completed surveys (pricing varies). You can survey people as they browse the internet and reward respondents with access to premium content or Google Play credit. You can automate analysis - Surveys automatically aggregates and analyzes the responses and presents findings in a simple shareable online interface.

What's the purpose of Tag Manager & Tag Manager 360?

They help you manage your marketing tags. Tag Manager helps you manage several marketing tags, including tags for ads, remarketing, analytics, social media, and site optimization. Tag Manager integrates all of your Google and third-party tags to help you have complete control over when and how your tags fire.

What's the purpose of Optimize & Optimize 360?

They help you optimize your website; by testing, improving, and personalizing it. You can test new ideas with the Optimize visual editor which allows you to create a new variant of a page without re-coding the website. You can achieve easy integration - because Optimize is natively integrated with Google Analytics. So tests are aligned with your business objectives. This ensures that any changes you make match your goals.

What's the purpose of Analytics & Analytics 360?

They help you understand your data. With Analytics, you can uncover the insights that drive real results. You can create basic reports that simplify the complex behaviors of your audience. You can also see your online conversions as well as integrate "offline" data such as customers who visit your physical stores. You can use the data to also get/ understand real-time metrics and customer lifetime value.

What's the benefit of website call conversion tracking?

Through this tracking option, you can see detailed reports and tell which specific keywords, ads, ad groups, and campaigns led to those call conversions.

How do you track calls to a phone number on your website?

To do this, you'd use Google's website call conversion tracking. To track calls to a number on a website, Google provides your business with a unique phone number that helps identify and measure calls that users have made from your site after clicking on your ad. This dynamically created Google forwarding number replaces the business phone number on your site for these users, without any cost to you.

How long does it take for a bulk verification to be processed?

Up to a week.

What are Goals tracking in Analytics?

With Goals, you can capture customer actions that are valuable for your business. Setup is easy as we offer templates that outline the most common goals/events to track, such as when someone places an order or contacts your business.

If you want to communicate new specials or promotions, what Google My Business feature should you use?

With Google My Business you can add posts to your listing to let your customers know about special promotions or upcoming deals.

In terms of Conversion Measurement, what actions can be measured?

With conversion measurement, you can learn what actions users take once they engage with your brand. For example, you can learn what actions a customer takes while on your website, whether they download your app, or even whether they call your business. There are many helpful ways we can measure a customer's actions on a website.

Why is Conversion Measurement important?

Without information on how your customers interact with your business, it's difficult to measure success or improve your marketing strategy.

If you don't have a website, could you still create one using Google My Business?

Yes, using the Google My Business website builder.

Can you connect your Google My Business account to Smart campaigns?

Yes.

Is conversion tracking for app installs the same as first-opens of an app?

Yes.

What's the difference between Optimize and Optimize 360?

You can accomplish next-level scale - the Enterprise version of Optimize can help you conduct hundreds of complex experiments across dozens of digital properties.

How do you implement Tags?

You can embed the Tag Manager code into your properties, as well as add additional marketing tags without needing the assistance of a web development team.

What's the benefit of coupling your store listing with a targeted ad campaign?

You have more control over how often and where your business is showing.

If you have a lot of locations, or locations that frequently need updating, what can you do to make managing the data simpler?

You might want to consider connecting with a developer to take advantage of the Google My Business (GMB) application programming interface (API) and write applications that manage a Google My Business account and location data.

In terms of setting up conversions, if you select the 'Use different values for each conversion' option, what do you need to provide to ensure that all transaction-specific values are all included?

You'll need to provide transaction-specific values in the spreadsheet you'll upload into your Google Ads account.