Google Analytics Certificate Questions

12. A deleted view can be recovered by account administrators within how many days? 35 65 95 125

A?

Using tracking code, Google Analytics can report on data from which systems? (select all answers that apply) E-commerce platforms Mobile Applications Online point-of-sales systems Systems not connected to the Internet

AB C

if you're trying to find....for users that came from the source "google.com" which referral path had the most sessions? where do you go on the report?

Under Acquisition in the All Traffic > Referrals report,

if you're trying to find....what website sent the highest numbers of users, where do you got on the report?

Under Acquisition in the All Traffic > Source/Medium report, filtering by "referral" traffic

if you're trying to find...which Age Group brought in the highest number of users, where do you go on the report?

Under Audience, in the Demographics Overview report,

if you're trying to find....what region brought in the highest number of users, where do you go on the report?

Under Audience, in the Geo > Location report for the country of India,

if you're trying to find...what percentage of sessions came from mobile devices, where do you go on the report?

Under Audience, in the Mobile Overview report

if you're trying to find.....which of these Page Titles has the most Pageviews, where do u go on the report?

Under Behavior using the All Pages report,

if you're trying to find.....which content section of the Google Merchandise Store has the highest percentage of pageviews, where do you go on report?

Under Behavior using the Site Content > Content Drilldown report

if you're trying to find.....what is the percentage of exits from the shopping cart page URI "/shop.axd/Cart, where do u go on report?

Under Behavior using the Site Content > Exit Pages report

7. If the Google Merchandise Store sets up a URL goal of "/thankyou" and a Match Type of "Begins with", which of the following pages on www.googlemerchandisestore.com will count as goals? /thankyou.html /thankyou.php /thankyou/receipt.php All of the above

d

9. What report lists the website pages where users first arrived? Events > Pages All Pages Exit Pages Landing Pages

d

10. When a dashboard is shared, users can edit the dashboard configuration. True False

true

13. What are the options for filtering data in Google Analytics? Exclude data from a view Include data in a view Modify how data appears in your reports All of the above

D

4. Why is it important to keep one unfiltered view when using filters with Google Analytics? To ensure you can always access the original data In order to configure Goals In order to use a filter for multiple views There is no reason to have an unfiltered view

A

2. To collect data using Google Analytics, which steps must be completed? (select all answers that apply) Install Google Analytics desktop software Create an Analytics account Add Analytics tracking code to each webpage Download the Analytics app

B AND C

8. What report can show how particular sections of website content performed? Location Content Drilldown Frequency and Recency Top Events

b

3. To quickly generate campaign tags, what tool should be used? Correct!The Measurement Protocol The Segment Builder The URL Builder The Goal Selector

c

3. What report shows what mobile devices were used to view a website? The Exit Pages report under "Site Content" The Landing Page report under "Site Content" The Engagement report under "Behavior" The Devices report under "Mobile"

d

5. What is a "metric" in Google Analytics? Correct! A dimension that can help you analyze site performance. The dates in your date range. A segment of data separated out in a report for comparison. The numbers in a data set often paired with dimensions.

d

1. Which three tags does Google Analytics require for accurate campaign tracking? Medium, Source, and Content Medium, Source, and Campaign Campaign, Content, and Term Source, Content, and Term

b

8. A session in Google Analytics times out after how many minutes by default? 5 15 30 60

c

10. Where should the Analytics tracking code be placed in the HTML of a webpage to collect data? Immediately after the opening <head> tag of your website Immediately before the closing </head> tag of your website Immediately after the opening <body> tag of your website Immediately before the closing </body> tag of your website

A

5. What does Google Analytics use to differentiate new and returning users? (select all answers that apply) A browser cookie Artificial intelligence A randomly-assigned unique identifier A sequential unique identifier

A AND C

3. The Analytics tracking code can collect which of the following? (select all answers that apply) Language the browser is set to Type of browser User's favorite website Device and operating system

A, B, D

6. What will happen if a user clears the Analytics cookie from their browser? (select all answers that apply) Analytics will inform the user that they need to set a new Analytics cookie Analytics will not be able to associate user behavior data with past data collected by the tracking code Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page Analytics will automatically recognize returning users

B AND C

7. A user with "edit" permissions at the Account level will automatically have "edit" permissions at which other levels? (select all answers that apply) User Property View Product

B AND C

9. To use Analytics to collect website data, what must be added to the website page HTML? Google campaign parameters Google Analytics terms and conditions Google Analytics tracking code A permissions button

C?

4. When does the Google Analytics tracking code send an event hit to Analytics? Every time a user performs an action with pageview tracking Every time a user makes a reservation on a booking site Every time a user adds an event to their calendar Every time a user performs an action with event tracking

D

6. Which represents the hierarchical structure of a Google Analytics account from top to bottom? View > Account > Property Property > Account > View Account > View > Property Account > Property > View

D

if you're trying to find.....which three channels had the highest number of new users where do you got on the report?

Under Acquisition in the All Traffic > Channels report,

12. If data is excluded from a view using a filter, it may be recovered within thirty days. True False

f

How to test campaign url is working

incognito tab, input campaign url and navigate critical actions

2. Which tags are standard Google Analytics campaign parameters? (select all answers that apply) utm_adgroup utm_source utm_medium utm_content

last 3

11. Which are Goal types in Google Analytics? (select all answers that apply) Destination Shopping Cart Pages/Screens per session Duration

A, c, d

11. When a new view is created, what data will be included? Data from before the view was created Data from after the view was created Data from before and after the view was created No data

B

8. To locate a property's Analytics tracking code, which sequence of steps should be followed? Admin > Tracking Code > Tracking Info Admin > Tracking Info > Tracking Code Reports > Audience > Tracking Code Audience Reports > Settings > Tracking Code

B

7. By default, Google Analytics can recognize returning users over multiple sessions from different browsers and devices. True False

F- It can't recognize over diff devices

What are dimensions and metrics in analytics

Metrics are actual numbers of results on your page- dimensions measure these metrics by characteristics- like by age, gender, et

high quality traffic leads to..

conversion or high usage

14. When defining a measurement plan, what is the order of steps? Business objectives > KPIs > key actions KPIs > key actions > business objectives Key actions > KPIs > business objectives Business objectives > key actions > KPIs

d

9. To send data to Google Analytics from a web-connected device like a point-of-sale system, what feature must be used? Data Import Browser cookies The Networking protocol The Measurement Protocol

d

15. In which order does Google Analytics filter data? Alphabetical order by filter name The order in which the filters were last edited The order in which the filters are applied Randomized order

C

16. When a filter is applied to a view, what data is affected? Data from before the filter was created Data from after the filter was created All the data available in a view None of the data available in a view

C

3. When does the Google Analytics tracking code send a pageview hit to Analytics? Every time a user clicks a video Every time a user adds an item to a shopping cart Every time a user performs a search on a website Every time a user loads a webpage

C

4. When will Google Analytics end a session by default? After 30 minutes, regardless of user activity on your website Once the user opens another browser window When a user is inactive on your site for 30 minutes or more or closes a browser window At noon every day

C

1. If default Google Analytics tracking code is installed on pages with different domains, Analytics will count these users and sessions separately. True False

T

5. Once Google Analytics processes data, it's stored in a database where it can't be modified. True False

TRUE

10. For an event goal defined as playing a video, how many Goal conversions will Google Analytics record if that video is played three times in the same session? 1 2 3 4

a

9. When selecting "Share Template Link" in the dashboard, what will be shared? Dashboard only Data only Dashboard and data Neither dashboard nor data

a

8. Google Ads lets users advertise on which properties? (select all answers that apply) Google Search Google Display Network Campaign Manager Google AdSense

a and b

6. Which "mediums" are available in Google Analytics? (select all answers that apply) organic cpc mail.google.com referral

ab d

6. When creating a Goal in Google Analytics, which are required? (select all answers that apply) Goal Name Goal Type Goal Slot ID Goal Funnel Visualization

abc

5. Which are examples of Goals in Google Analytics? (select all answers that apply) Making a purchase Signing up for a newsletter Completing a successful Google search Submitting a contact information form

abd

To see adwords in analytics- you go to

acquisition tab can see how adwords campaigns are doing

10. Custom Metrics can have which scopes? (select all answers that apply) Hit Product Session User

all but b

In order to get specific ad words dimensions into analytics, you need to use

auto tagging

3. What is the "Bounce Rate" in Google Analytics? Correct! The number of times unique users returned to your website in a given time period The percentage of sessions in which a user exits from your homepage The percentage of total site exits The percentage of visits when a user landed on your website and exited without any interactions

d

8. How can the amount of data in a sampled Google Analytics report be increased? Apply additional filters Remove the Secondary Dimension Choose "Faster response" in the sampling pulldown menu Choose "Greater precision" in the sampling pulldown menu

d

Benefits of linking google analytics to google ad words

1. View adwords click and cost data on analytics 2. create remarking lists in analytics to put into ad words 3. 4.Import analytics goals into adwords 5.view analytics site engagement in adwords 6. can see how adwords campaigns are performing - what keywords are working or working well; high conversion but low number of times ad was shown, can adjust / remarked to make this better Take less than 20 minutes to link - log into analytics , same email you'll use for adwords -must be admin for both accounts -click admin tab, select account and property you want to link to adwords, under property

. What does the "Users" metric measure? Correct! The total number of visits to your website Users that had at least one session on your site in the given date range Users that landed on the homepage of your website Users who have signed up to an email newsletter on your website

b

15. What are macro-conversions in a measurement plan? The metric data used to measure business success The main website actions users take that accomplish stated business goals The secondary website actions users take that lead to main actions A list of keyboard shortcuts for measurement tasks in Google Analytics

b

4. What is a "dimension" in Google Analytics? Correct! The total amount of revenue a business has made in a given date range. An attribute of a data set that can be organized for better analysis. A comparison of data between two date ranges. A report that offers information about your audience

b

7. Which Google Analytics visualization compares report data to the website average? Correct! Pivot view Comparison view Performance view Percentage view

b

9. Enabling auto-tagging does what? Adds Analytics tags to campaign URLs Adds Google Ads tags to campaign URLs Adds campaign hyperlinks to website pages Adds Analytics tracking code to website pages

b

Which "sources" are available in Google Analytics? (select all answers that apply) googlemerchandisestore.com Email Google (direct)

b and c

1. What feature would be used to compare two date ranges in a report? Hourly, Day, Week, Month views in the time graph Real-time reports Date range comparison Account selector

c

10. What Google Ads report in Google Analytics can show which bid adjustments resulted in higher conversions? Campaigns Keywords Bid Adjustments Destination URLs

c

10. What report should be used to check if users are leaving from important pages on your website? Landing Pages report All Pages report Exit Pages report Pages report under Events

c

13. Which of these scopes could be used for dimensions and metrics? Event-level, session-level, or transaction-level scope Location-level, duration-level, or user-level scope Hit-level, session-level, or user-level scope Event-level, duration-level, or transaction-level scope

c

2. What report would best help identify potential browser issues with website traffic? The Active Users report The New vs Returning report The Browser & OS report The Source/Medium report

c

4. Which Traffic Source dimensions does Google Analytics automatically capture for each user who comes to your site? Source, Keyword, Campaign name Source, Medium, Keyword Source, Medium, Campaign name Medium, Keyword, Campaign name

c

6. What is a "secondary dimension" in Google Analytics? Correct! An additional widget you can add to a dashboard for more specific analysis. An additional metric you can add to a report for more specific analysis. An additional dimension you can add to a report for more specific analysis. A visualization that allows you to understand the impact of your data

c

What setting must be enabled to view data in Demographics and Interests Reports? Content Grouping Advertising features User permissions on the view In-Page Analytics

c