Google Analytics study questions
What is a "dimension" in Google Analytics? The total amount of revenue a business has made in a given date range. An attribute of a data set that can be organized for better analysis. A comparison of data between two date ranges. A report that offers information about your audience.
An attribute of a data set that can be organized for better analysis.
Which of the following would be valid segment to consider using to analyze traffic pattern in your data? Traffic by marketing channel Traffic by geography Traffic by time of day Traffic by device category All of these answers are correct
All of these answers are correct
Which "channels" are available in the default Channels report? (select all answers that apply) Organic Search Device Display Direct
Organic search, Display, and Direct
What does the "Users" metric measure? The total number of visits to your website Users that had at least one session on your site in the given date range Users that landed on the homepage of your website Users who have signed up to an email newsletter on your website
Users that had at least one session on your site in the given date range
When selecting "Share Template Link" in the dashboard, what will be shared? Dashboard only Data only Dashboard and data Neither dashboard nor data
Dashboard only
Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand? First Interaction model Linear model Last Non-Direct Click model Last Interaction Model
First Interaction model
Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand? Last Interaction model First Interaction model Linear model Last Non-Direct Click model
First Interaction model
The Analytics tracking code can collect which of the following? (select all answers that apply) Language the browser is set to Type of browser User's favorite website Device and operating system
Language the browser is set to, Type of browser, and Device or operating system
For each user who comes to your site, Google Analytics automatically captures which of the following Traffic Source dimensions. Source, medium, campaign and Ad content Source and Medium Campaign and Ad Content Campaign and medium
Source, medium, campaign and Ad content
What setting must be enabled to view data in Demographics and Interests Reports? Content Grouping Advertising features User permissions on the view In-Page Analytics
Advertising features
You should add Analytics tracking code to your site________. At the beginning of your fiscal year only Before documenting business objective After implementation planning During measurement planning
After implementation planning
Which of the following technologies on your site influence how you implement Analytics? Select all that apply. responsive web design query string parameters All answers are correct Flash and AJAX events server redirects
All answers are correct
What are the options for filtering data in Google Analytics? Exclude data from a view Include data in a view Modify how data appears in your reports All of the above
All of the above
Which of the following reporting dimensions would be useful to reference if you were rebuilding a website to improve accessibility? Browser All of these dimensions Device Category Language None of these dimensions
All of these dimensions
What is a "secondary dimension" in Google Analytics? An additional widget you can add to a dashboard for more specific analysis. An additional metric you can add to a report for more specific analysis. An additional dimension you can add to a report for more specific analysis. A visualization that allows you to understand the impact of your data.
An additional dimension you can add to a report for more specific analysis.
Which report would you use to determine the percent of your site traffic that has already been to your site before? Behavior - New vs returning report Behavior - Frequency & Recency report Interests - Affinity categories report All traffic - Referrals report Ecommerce - Sales performance report
Behavior - New vs returning report
Which of the following would prevent destination goal conversions from being recorded? A) There was a misspelling in the URL of the goal definition. B) The tracking code is missing from the conversion page. C) The match type in the goal definition is incorrect. D) All of these would prevent a destination goal from recording
D) All of these would prevent a destination goal from recording
In the Multi-Channel funnel reports, which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search? Assisted Conversion Value Conversion Rate First Interaction (Click) Conversions none of these metrics
First interaction (click) conversions
To use Analytics to collect website data, what must be added to the website page HTML? Google campaign parameters Google Analytics terms and conditions Google Analytics tracking code A permissions button
Google Analytics tracking code
Google Ads lets users advertise on which properties? (select all answers that apply) Google Search Google Display Network Campaign Manager Google AdSense
Google Search and Google Display Network
Which of the following are examples of channels? Select all that apply. a) Audience b) Organic Search c) Conversion d) Display e) Email
Organic search, Display, and Email
Which of the following is a "medium" in Google Analytics? a) Organic b) CPC c) Referral d) mail.google.com
Organic, CPC, and Referral
What channels are included by default in the Channels report? (select all that apply) a) Organic Search b) Direct c) Display d) Device
Organic, Direct, and Display
What report shows what mobile devices were used to view a website? The Exit Pages report under "Site Content" The Landing Page report under "Site Content" The Engagement report under "Behavior" The Devices report under "Mobile"
The Devices report under "Mobile"
For an event goal defined as playing a video, how many Goal conversions will Google Analytics record if that video is played three times in the same session?
1
If a user watches a video with event tracking three times in a single session, how many Unique Events will be counted?
1
How many user cookies does an audience list require to be eligible for Google Ads Search Ad remarketing? 100 1000 2000 5000
1000
A session in Google Analytics times out after how many minutes by default?
30
A deleted view can be recovered by account administrators within how many days? 35 65 95 125
35
How many segments may be applied at once?
4
What is the maximum duration a user can be included in a remarketing audience? 120 days 180 days 365 days 540 days
540 days
Adding filters to a view in Google Analytics allows you to: Exclude visits from a particular IP address Replace complicated page URLs with readable text strings Modify historical data A and B only A, B, and C
A and B only
What does Google Analytics use to differentiate new and returning users? (select all answers that apply) A browser cookie Artificial intelligence A randomly-assigned unique identifier A sequential unique identifier
A browser cookie A randomly-assigned unique identifier
Which would prevent data from appearing in a Custom Report? (select all answers that apply) A filter that filters out all data Not sharing the Custom report with users in the same view Dimensions and metrics of different scopes Too many dimensions applied to the Custom report
A filter that filters out all data Dimensions and metrics of different scopes
What does Google Analytics call a URL that passes data parameters for reporting? A tag A hit A dimension A metric
A hit
You have defined goal X such that a particular PDF download qualifies as a goal conversion. A user comes to your site once and downloads this PDF 5 times. How many goal conversions will be recorded? A) 1 B) 5 C) 2 D) 0
A) 1
Why would it be useful to assign a value to your goal in Google Analytics? A) Assigning a goal value allows you to track revenue from your conversions. B) Assigning a goal value allows you to compare goal conversions and measure changes and improvements to your site. C) Assigning a goal value allows you to use the Funnel Visualization report to analyze the conversion funnel on your website.
A) Assigning a goal value allows you to track revenue from your conversions.
The User ID feature is commonly used with which of the following website layouts? A) Users can create an account on your website and log in on all types of devices B) Users can navigate between your website and multiple subdomains within one session C) Users must navigate to a 3rd party shopping cart domain to complete a purchase D) You have content that displays on another domain through an iFrame
A) Users can create an account on your website and log in on all types of devices
The Solutions Gallery allows you to import or share which of the following reporting tools or assets? Goals Segments Custom reports B and C only A, B, and C
A, B, and C
Which reporting or data collection feature(s) do you get access to by activating Advertising Features in Google Analytics? Remarketing Interest Categories Demographic reporting B and C only A, B, and C
A, B, and C
You are interested in exploring metrics by campaign and traffic source. Which of the following sections will have this report information by default? a) Behavior b) Conversion c) Audience d) Admin e) Acquisition
Acquisition
What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods? User Explorer report Active Users report Users Flow report Behavior Overview report
Active Users report
Auto-tagging is a feature that is used with which type of traffic? Any search engine traffic that is not from Google AdWords Campaign traffic Website referrals Social media referral
AdWords Campaign traffic
Enabling auto-tagging does what? Adds Analytics tags to campaign URLs Adds Google Ads tags to campaign URLs Adds campaign hyperlinks to website pages Adds Analytics tracking code to website pages
Adds Google Ads tags to campaign URLs
To locate a property's Analytics tracking code, which sequence of steps should be followed? Admin > Tracking Code > Tracking Info Admin > Tracking Info > Tracking Code Reports > Audience > Tracking Code Audience Reports > Settings > Tracking Code
Admin > Tracking Info > Tracking Code
What is the best analysis tool to use in order to see a traffic comparison of Converters vs. Non Converters? View filters Advanced Segments Report filters Custom Dimensions
Advanced segments
To enable remarketing in Google Analytics, what must first be enabled? (select all that apply) Advertising Reporting Features Demographics and Interests Google Ads or Display & Video 360 account linking Custom Dimension
Advertising Reporting Features and Google Ads or Display & Video 360 account linking
What report analyzes which webpages get the most traffic and highest engagement? Active Users report Engagement report All Pages report Frequency and Recency report
All Pages report
Using filters, you can _____ exclude data from a view change how the data looks in your reports include data in a view All of these answers apply
All of the above
Why can AdWords clicks sometimes differ from Analytics sessions in your reports? Some visitors may have javascript disabled Some visitors may be blocking cookies Clicks and sessions are different metrics All of the above
All of the above
ustom segments may be created using which criteria? (select all answers that apply) Dimensions Metrics Session dates Sequences of user actions
All of the above
Each dimension and metric has a scope that aligns with a level of the analytics data hierarchy — user, session, or hit-level. In most cases, it only makes sense to combine dimensions and metrics in your reports that belong to the same scope. Which of the following is a valid dimension / metric combination? Session (metric) + Page (dimension) Bounce rate (metric) / Event Action (dimension) Sessions (metric) / city (dimension) All of the above are valid dimension / metric combinations
All of the above are valid dimension/metric combos
Which of the following is a session level interaction? Ecommerce transaction Event All of these answers are correct Pageview Social interaction
All of these answers are correct
What will happen if a user clears the Analytics cookie from their browser? (select all answers that apply) Analytics will inform the user that they need to set a new Analytics cookie Analytics will not be able to associate user behavior data with past data collected by the tracking code Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page Analytics will automatically recognize returning users
Analytics will not be able to associate user behavior data with past data collected by the tracking code Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page
Which of the following techniques would you use to exclude rows with fewer than 10 visits from a report table? Use a pivot table with two dimensions Apply a table filter Add a primary dimension Add a secondary dimension Sort the table by sessions from highest to lowest
Apply a table filter
Custom Dimensions can be used in which reports? (select all answers that apply) As primary dimensions in Standard reports As secondary dimensions in Standard reports As primary dimensions in Custom Reports As custom metrics in Custom Reports
As secondary dimensions in Standard reports As primary dimensions in Custom Reports
How would Google Analytics credit a channel that contributed to a conversion prior to the final interaction? Primary conversion Assisted conversion Second-to-last-click attribution Last-click attribution
Assisted conversion
Which reporting dimension would be useful to reference if you were looking to improve the user experience on your landing pages? Traffic type Language Device Category B and C only A, B, and C
B and C (Language and device category)
Which of the following questions can be answered using the goal flow report? A) Do visitors usually start my conversion process from the first step or somewhere in the middle? B) All of these can be answered using the goal flow report. C) Is there a place in my funnel where traffic loops back to the beginning of the conversion process to start over? D) Are there any steps in my conversion process that don't perform well on mobile devices compared to desktop devices? E) Are there a lot of unexpected exits from a step in the middle of my conversion funnel?
B) All of these can be answered using the goal flow report.
You want a second view of your data where you only see traffic to a specific subdirectory. What is the best way to set this up? A) Create a second Google Analytics account, and apply the new tracking code to the pages in the subdirectory B) Create a duplicate view and add a filter: Select "Include only traffic to a subdirectory" from the Filter Type drop down, and specify the subdirectory C) Create a new web property and add the new tracking code to the pages on the subdirectory
B) Create a duplicate view and add a filter: Select "Include only traffic to a subdirectory" from the Filter Type drop down, and specify the subdirectory
What is the main purpose of the Mutli-Channel funnel report? A) To show which goals are bringing in the most revenue B) To evaluate the interaction and contribution of multiple channels in the conversion/purchase cycle for your site C) To analyze the funnel steps for multiple goals D) To see which channels resulted in the highest number of pageviews
B) To evaluate the interaction and contribution of multiple channels in the conversion/purchase cycle for your site
The URL for the homepage of your site is example.com/index. You would like this particular page to appear as "/home" in your pages report. How can this be achieved? A) Use the Search and replace custom filter on the Request URI field where Search string is www.example.com/index and replace string is www.example.com/home B) Use a Search and Replace custom filter on the Request URI field where Search string is "/index" and Replace string is "/home"
B) Use a Search and Replace custom filter on the Request URI field where Search string is "/index" and Replace string is "/home"
The User ID feature lets you associate engagement data from multiple devices and different sessions with unique IDs. In order to use the User ID feature in Analytics you must: A) use Google Tag Manager for your Analytics tracking B) be able to generate your own unique IDs C) create a new Analytics account for User ID reporting D) all of the above
B) be able to generate your own unique IDs
Google Analytics can recognize returning users: A) Google Analytics cannot recognize returning users on any device B) on websites, IOS mobile apps, Android mobile apps C) on websites only D) on websites, Android mobile apps
B) on websites, IOS mobile apps, Android mobile apps
What Google Ads report in Google Analytics can show which bid adjustments resulted in higher conversions? Campaigns Keywords Bid Adjustments Destination URLs
Bid Adjustments
When defining a measurement plan, what is the order of steps? Business objectives > KPIs > key actions KPIs > key actions > business objectives Key actions > KPIs > business objectives Business objectives > key actions > KPIs
Business objectives > key actions > KPIs
Which of the following are examples of Sources? a) example.com b) mail.google.com c) All of these are possible Sources. d) (direct) e) google
C) All of these are sources
How would you determine the mobile ecommerce conversion rate for paid traffic (CPC)? A) Go to Audience > Mobile > Overview. Add a secondary dimension showing Traffic type in order to see the traffic coming from paid search B) Go to Acquisition > All traffic > Channels. Add a secondary dimension showing device category in order to see the paid search traffic coming from mobile C) Both A and B are correct steps for determining the mobile ecommerce conversion rate for paid traffic D) In Analytics you can only see traffic coming from desktop or from Mobile/tablet together. There is no way you can see mobile traffic only
C) Both A and B are correct steps for determining the mobile ecommerce conversion rate for paid traffic
A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default? A) Google Analytics does not keep track of sessions by default B) The visitor's session expires after 5 minutes of inactivity C) The visitor's session expires after 30 minutes of inactivity D) The visitor's session expires once the visitor has exited your site
C) The visitor's session expires after 30 minutes of inactivity
When a report is based on data from a large number of sessions, you may see the following notice at the top of the report: "This report is based on N sessions." You can adjust the sampling rate of the report by: A) changing the sampling rate in your view settings B) adjusting the session timeout control C) adjusting a control in the reporting interface for greater or less precision D) You cannot adjust the sample data
C) adjusting a control in the reporting interface for greater or less precision
The Google Analytics SDK or tracking code sends campaign and traffic source data through a number of different field. Which of the following is one of the fields used to sends campaign or traffic source data? Location Campaign medium Device category Interest category
Campaign medium
What four parameters can be included with an event hit for reporting? Category, Action, Label, Total Events Category, Action, Label, Unique Events Category, Action, Label, Value Event, Category, Action, Label
Category, Action, Label, Value (CALV)
What report shows data segmented by channel? Segmentation Source/Medium Channels Attribution
Channels
How can the amount of data in a sampled Google Analytics report be increased? Apply additional filters Remove the Secondary Dimension Choose "Faster response" in the sampling pulldown menu Choose "Greater precision" in the sampling pulldown menu
Choose "greater precision" in the sampling pulldown menu
What report groups an audience based on acquisition date and compares behavior metrics over several weeks? Behavior Overview report Active Users report Users Flow report Cohort Analysis report
Cohort Analysis report
Which Google Analytics visualization compares report data to the website average? Pivot view Comparison view Performance view Percentage view
Comparison View
What report can show how particular sections of website content performed? Location Content Drilldown Frequency and Recency Top Events
Content Drilldown
o collect data from two websites with different URLs using a single Google Analytics property, what feature must be set up? Advanced filters Cross-domain tracking Event tracking Custom Dimensions
Cross-domain tracking
. To set up Dynamic Remarketing, what must first be created in Google Analytics? Custom Segment Custom Metric Custom Dimension Custom Report
Custom Dimension
To view data in reports by user categories such as Bronze, Gold, and Platinum status levels, what Google Analytics feature is needed to collect this data? Event Tracking Custom Metric Custom Dimension Custom Filter
Custom Dimension
To collect the number of comments users posted to a website page, what feature would be used? Custom Filter Custom Dimension Custom Metric Custom Alert
Custom Metric
You recently set up a new AdWords campaign and you are interested in using Smart Goals to optimize your performance. Which of the following is a prerequisite to using Smart Goals? A) The linked AdWords account must have sent at least 1000 clicks to the selected Google Analytics view over the past 30 days . B) You must modify your tracking code to support Smart Goals data collection. C) You must enable "Smart Goals" in your property settings. D) The selected Google Analytics account must have at least 500 sessions over the past 30 days.
D) The selected Google Analytics account must have at least 500 sessions over the past 30 days.
Which of the following is not a default Medium in Google Analytics? a) cpc b) referral c) organic d) email e) All of these are default Mediums.
D) all of these are default mediums
When a Custom Dimension is active, which data will it affect? Data collected before the Custom Dimension was applied Data collected after the Custom Dimension was applied All of the data in the property None of the data in the property
Data collected after the Custom Dimension was applied
What is the first step of analytics planning? Create your implementation plan Document your technical infrastructure Implement Google Analytics Define your overall measurement plan and business objectives
Define your overall measurement plan and business objectives
Which are Goal types in Google Analytics? (select all answers that apply) Destination Shopping Cart Pages/Screens per session Duration
Destination Pages/Screens per session Duration
You publish articles by many different authors on your site. You want to create a report that shows the total number of page views for each author. Which of the following features will allow you to? Annotations Custom Reports Segments Analytics Intelligence Dimension Widening
Dimension Widening
Google Ads and Google Marketing Platform campaigns served on the Google Display Network are grouped into which channel? Paid Search Organic Search Direct Display
Display
Which of the following is a benefit of using segments in your data analysis? A) You can compare behavior metrics for groups of users like Converters vs non Converters. B) You can analyze your users and/or their sessions according to single or multi-session conditions. C) You can isolate and analyze specific conversion paths using conversion segments. D) You can permanently modify the data in your view, for example excluding internal or bot traffic. E) A,B, and C only F) A,B,C & D
E) A, B, and C
Which of the following are tracked by Site Speed reports? A) page-load time for a sample of page views on your site B) how quickly images load C) how quickly the browser parses a page and makes it available for user interaction D) button click response time E) All answers are correct
E) all of the above
Which of the following is an advantage of implementing Google Tag Manager? A) You can add Google Analytics tags to your site without editing site code. B) You can add AdWords tags to your site without editing site code. C) You can add non-Google tags to your site without editing site code. D) You can change configuration values in your mobile app without rebuilding a new binary. E) All of these answers are correct.
E) all of the above
Which of the following are examples of Mediums? Select all that apply. a) Conversion b) Example.com c) Google d) Email e) All of these are Mediums.
You want to know whether button X is clicked more often than button Y? Which of the following would be more useful? Intelligence Events Annotations Real-Time
Events
When does the Google Analytics tracking code send a pageview hit to Analytics? Every time a user clicks a video Every time a user adds an item to a shopping cart Every time a user performs a search on a website Every time a user loads a webpage
Every time a user loads a webpage
When does the Google Analytics tracking code send an event hit to Analytics? Every time a user performs an action with pageview tracking Every time a user makes a reservation on a booking site Every time a user adds an event to their calendar Every time a user performs an action with event tracking
Every time a user performs an action with event tracking
Which of the following are examples of Sources? Select all that apply. a) Email b) Example.com c) Search d) Google e) Display
Example.com and Google
What report should be used to check if users are leaving from important pages on your website? Landing Pages report All Pages report Exit Pages report Pages report under Events
Exit Pages report
T/F Because segments are applied before sampling, segmented data will not be sampled.
False
T/F By default, Google Analytics can recognize returning users over multiple sessions from different browsers and devices.
False
T/F Filters may be applied retroactively to any data that has already been processed.
False
T/F If data is excluded from a view using a filter, it may be recovered within thirty days.
False
T/F When you share a link to a custom report, you share the data in the report.
False. Sharing a link to a custom report only shares a template for the report.
T/F If a user views one page of a website, completes an Event on this page, and then leaves the site, this session will be counted as a bounce in Google Analytics.
False: Because there was more than one interaction hit in the session (pageview hit and event hit) this session would not be considered a bounce.
T/F When a new view is created, it will show the historical data from the first view you created for the property.
False: views will report data from the day they are created
T/F Once a view is deleted it cannot be restored.
False: you have 35 days to restore a view
To see data for users from the U.S. and Canada only in a view, which filter would be applied? Filter 1: include U.S. > Filter 2: include Canada Filter 1: include Canada > Filter 2: include U.S. Filter 1: include U.S. and Canada Filter 1: exclude Europe and Asia
Filter 1: include U.S. and Canada
What type of Custom Report shows a static, sortable table with rows of data? Explorer Flat Table Map Overlay Pivot Table
Flat Table
Specifying a goal value allows Google Analytics to calculate _______. Revenue per Click Bounce Rate Goal revenue Ecommerce Revenue Average Order Value
Goal Revenue
When creating a Goal in Google Analytics, which are required? (select all answers that apply) Goal Name Goal Type Goal Slot ID Goal Funnel Visualization
Goal name, goal type, and goal slot ID
Remarketing can show relevant ads on which Google properties? (select all that apply) Google Display Network Google Sites Mobile apps Google Search
Google Display Network Mobile apps Google Search
Custom Metrics can have which scopes? (select all answers that apply) Hit Product Session User
Hit and Product
Which of these scopes could be used for dimensions and metrics? Event-level, session-level, or transaction-level scope Location-level, duration-level, or user-level scope Hit-level, session-level, or user-level scope Event-level, duration-level, or transaction-level scope
Hit-level, session-level, or user-level
Which of the following metrics shows the number of times your ads were displayed? Clicks CTR Pageviews Visits Impressions
Impressions
Which of the following would you use to set up a custom alert? Real-Time Conversion Content Intelligence
Intelligence
Which dimension is not included in the Adwords reporting section of Google Analytics? Bid adjustment Keyword Invalid click Destination URL TrueView Video ad
Invalid click
Google Analytics uses which model by default when attributing conversion values in non-Multi-Channel Funnel reports? First Interaction model Last Interaction model Last Non-Direct Click model Linear model
Last Non-Direct Click model
In a "last-click" attribution model, Google Analytics will attribute all of the conversion credit to which source(s)? First marketing activity Last marketing activity Single assisted conversion All assisted conversions
Last marketing activity
Which are examples of Goals in Google Analytics? (select all answers that apply) Making a purchase Signing up for a newsletter Completing a successful Google search Submitting a contact information form
Making a purchase, signing up for a newsletter and submitting a contact info form
Which Analytics API allows you to access your Google Analytics account configuration data? Core Reporting API Embed API Management API You cannot access this data with an API
Management API
What Google Analytics data can be used to define a remarketing audience? (select all that apply) Pre-defined Segment Custom Segment Custom Dimension Custom Metric
Pre-defined Segment Custom Segment
A user with "edit" permissions at the Account level will automatically have "edit" permissions at which other levels? User Property View Product
Property and View
Which of the following would most quickly allow you to determine whether the Google Analytics code snippet is working on a specific website? Annotations secondary dimensions Analytics Intelligence Real-Time
Real-time
Which of the following are dimensions? Screen resolution Bounce rate Region % new visits
Region
To pair metrics with dimensions, what should they have in common? Same creator Same creation date Same view Same scope
Same scope
Segments are subsets of your Analytics data. Which of the following statements are NOT true of Analytics segments? Segments are filters that permanently change your data. Segments let you isolate and analyze your data. You can use segments to build custom Remarketing lists. Segments represent either subsets of sessions or subsets of users.
Segments are filters that permanently change your data.
Which Traffic Source dimensions does Google Analytics automatically capture for each user who comes to your site? Source, Keyword, Campaign name Source, Medium, Keyword Source, Medium, Campaign name Medium, Keyword, Campaign name
Source, Medium, Keyword
What report would best help identify potential browser issues with website traffic? The Active Users report The New vs Returning report The Browser & OS report The Source/Medium report
The Browser and OS report
To set up Dynamic Remarketing for a retail vertical, what must be linked to Google Ads? The Google Search Center The Google Analytics Center The Google Merchant Center The Google Help Center
The Google Merchant Center
To send data to Google Analytics from a web-connected device like a point-of-sale system, what feature must be used? Data Import Browser cookies The Networking protocol The Measurement Protocol
The Measurement Protocol
What are macro-conversions in a measurement plan? The metric data used to measure business success The main website actions users take that accomplish stated business goals The secondary website actions users take that lead to main actions A list of keyboard shortcuts for measurement tasks in Google Analytics
The main website actions users take that accomplish stated business goals
What is a "metric" in Google Analytics? A dimension that can help you analyze site performance. The dates in your date range. A segment of data separated out in a report for comparison. The numbers in a data set often paired with dimensions.
The numbers in a data set often paired with dimensions
In which order does Google Analytics filter data? Alphabetical order by filter name The order in which the filters were last edited The order in which the filters are applied Randomized order
The order in which the filters are applied
What is the "Bounce Rate" in Google Analytics? The number of times unique users returned to your website in a given time period The percentage of sessions in which a user exits from your homepage The percentage of total site exits The percentage of visits when a user landed on your website and exited without any interactions
The percentage of visits when a user landed on your website and exited without any interactions
What is an attribution model in Google Analytics? The set of rules that determine which AdWords ads are credited with a conversion The set of rules for assigning sessions to new vs returning users The set of rules that determine how credit for sales and conversions is assigned to touchpoints in conversion paths The set of rules for assigning specific interest categories
The set of rules that determine how credit for sales and conversions is assigned to touchpoints in conversion paths
Which of the following would be most useful in measuring how many days passed between the first visit to a site and the eventual conversion? Path Length Time Lag Conversion Value Top Conversion Paths Assisted/Last Interaction Conversions
Time Lag
What does the Time Lag report indicate? Time lag between goal completions Lag on the load time of the site Time lag between the original session and a goal completion Time lag between page views in the goal funnel
Time lag between the original session and a goal completion
What is the purpose of the URL Builder? Using the URL builder is required in order to track Adwords visits To generate URL tracking parameters that need to be appended to an organic search result To generate a URL with tracking parameters To optimize landing page
To generate a URL with tracking parameters
T/F If default Google Analytics tracking code is installed on pages with different domains, Analytics will count these users and sessions separately.
True
Custom Reports have which capabilities? (select all answers that apply) Use multiple dimensions together in the same report Create a report with Custom Metrics Use a Custom Dimension as a primary dimension Create a report with data-driven attribution
Use multiple dimensions together in the same report Create a report with Custom Metrics Use a Custom Dimension as a primary dimension
To create a Custom Dimension for membership status (i.e., rewards level), what scope would be applied? Hit Product Session User
User
Segments applied to reports can analyze data for which of the following groups? (select all answers that apply) Users 25 to 34 years of age who have their browser set to Spanish Users who viewed a webpage, then watched a video Users who engaged in social media or email campaigns Users who have children under the age of 18
Users 25 to 34 years of age who have their browser set to Spanish Users who viewed a webpage, then watched a video Users who engaged in social media or email campaigns
Which users could be targeted with Dynamic Remarketing to bring them back to a website? (select all that apply) Users who posted a favorable product review Users who viewed a website search result page Users who viewed product detail pages Users who abandoned their shopping carts
Users who viewed a website search result page Users who viewed product detail pages Users who abandoned their shopping carts
Which remarketing audiences can be defined in Google Analytics? (select all that apply) Users who visited a specific page on a website Users who played a video on a website Users who speak a particular language Users who searched for a product on Google Search
Users who visited a specific page on a website Users who played a video on a website Users who speak a particular language
Which of the following are measures of traffic volume? Visits Bounce Rate Margin Time on Site
Visits
Multi-channel Funnel reports can credit conversions across which channels? (select all answers that apply) Website referrals Paid and organic search Custom campaigns Television channels
Website referrals Paid and organic search Custom campaigns
When will Google Analytics end a session by default? After 30 minutes, regardless of user activity on your website Once the user opens another browser window When a user is inactive on your site for 30 minutes or more or closes a browser window At noon every day
When a user is inactive on your site for 30 minutes or more or closes a browser window
What is an assisted conversion? When one goal completion leads to another When one traffic source results in a later goal completion through another traffic source An AnWords view through conversion When an AdWords visitors returns to the site directly to convert
When one traffic source results in a later goal completion
What is "remarketing" in Google Analytics? When users visit a website for the first time and complete a conversion When users are shown targeted ads to bring them back to a website and encourage a conversion When Google Analytics can't distinguish a new user because they have deleted their browser cookies When a user buys an available product from a competitor
When users are shown targeted ads to bring them back to a website and encourage a conversion
You can adjust the report sample size in Google Analytics by: adjusting the session timeout control adding a segment to your report any of these actions will adjust the sample size adjusting a control in the reporting interface
adjusting a control in the reporting interface
If the Google Merchandise Store sets up a URL goal of "/thankyou" and a Match Type of "Begins with", which of the following pages on www.googlemerchandisestore.com will count as goals? /thankyou.html /thankyou.php /thankyou/receipt.php All of the above
all of the above
When analyzing the goal flow report, you see that many users are dropping off after the second step in the funnel. With this information you can infer that: A) You are possibly targeting the wrong audience who is not as interested in your product B) The navigation between the second and third steps of the purchase process could be improved C) You should consider directing traffic through a different entrance point of your goal D) all of the above
all of the above
Which of the following is a hit type tracked by Google Analytics? page tracking hit event tracking hit ecommerce tracking hit all of these are hit types tracked in Google Analytics
all of these are hit types tracked in Google Analytic
Which of the following are possible uses of views within a single Google Analytics account? A) to look more closely at traffic to a specific part of a site (a page or selection of pages) B) to track domains that belong to another account C) to look more closely at traffic to a specific subdomain D) to limit a users access to a subset of data E) all of these are possible uses of views
all of these are possible uses of views
Your company runs a holiday email campaign for the month of December to drive newsletter signups. Which of the following metrics would be the most indicator of the campaign's success? bounce rate session duration pageviews conversion rate
conversion rate
Which of the following should you NOT collect with the Google Analytics commerce JavaScript? product SKU(s) credit card number billing city tax amount purchase amount
credit card number
You define a Destination URL goal by: A) creating a new dashboard to report only on the goal page B) adding the conversion ID to the tracking code on the goal page C) editing the view Goals and specifying the request URL of the conversion page D) adding the ecommerce code to the goal page
editing the view Goals and specifying the request URL of the conversion page
What is the URL parameter that autotagging appends to an AdWords destination URL? userid= _ga= gclid= clickid= utm=
gclid=
Which "sources" are available in Google Analytics? (select all answers that apply) googlemerchandisestore.com Email Google (direct)
googlemerchandisestore.com/ Google, and (direct)
Your company has a website and a mobile app, and you want to track each separately in Google Analytics. How should you structure your account(s)? one account, one property, one view one account, no properties, two views one account, two properties, two views one account, one property, no views
one account, two properties, two views
Which "mediums" are available in Google Analytics? (select all answers that apply) organic cpc mail.google.com referral
organic, CPC, and referral
To quickly generate campaign tags, what tool should be used? The Measurement Protocol The Segment Builder The URL Builder The Goal Selector
the URL builder
Google Analytics can identify that two sessions are from the same user if: The sessions happen in the same browser on the same device The sessions happen on the same day The sessions happen in the same browser The sessions occur within 30 minutes of each other
the sessions happen in the same browser on the same device
Which tags are standard Google Analytics campaign parameters? (select all answers that apply) utm_adgroup utm_source utm_medium utm_content
utm_source, utm_medium, utm_content
Which formats may be used to add a custom campaign parameter to a URL? (select all answers that apply) www.googlemerchandisestore.com/?utm campaign = fallsale www.googlemerchandisestore.com/?utm_campaign=fallsale www.googlemerchandisestore.com/?utm_campaign=fall_sale www.googlemerchandisestore.com/?utm_campaign = fall sale
www.googlemerchandisestore.com/?utm_campaign=fallsale and www.googlemerchandisestore.com/?utm_campaign=fall_sale
Which of the following metrics would most strongly suggest a poorly performing landing page? Bounce Rate > 90% % New Visits > 90% Session Duration > 5 minutes Bounce Rate < 90% None of these answers
Bounce Rate > 90%
Which of the following is not a required parameter in the URL builder? Campaign Name Campaign Medium Campaign Content Campaign Source All of these are required
Campaign Content
To collect data using Google Analytics, which steps must be completed? (select all answers that apply) Install Google Analytics desktop software Create an Analytics account Add Analytics tracking code to each webpage Download the Analytics app
Create an Analytics account and Add Analytics tracking code to each webpage
The Measurement Protocol is a standard set of rules for collecting and sending hits to Google Analytics. Using the Measurement Protocol you can: A) Send data to Google Analytics from any web-connected device B) Send data to Google Analytics from a kiosk or a point of sale system C) Upload aggregated data tables to Google Analytics D) A and B only E) A, B, and C
D) A and B only
When a filter is applied to a view, what data is affected? Data from before the filter was created Data from after the filter was created All the data available in a view None of the data available in a view
Data from after the filter was created
Which of the following features allows you to join the data generated by your offline business systems with the online data collected by Google Analytics? Custom dimensions Goal tracking Data import Custom channel groupings
Data import
When a new view is created, what data will be included? Data from before the view was created Data from after the view was created Data from before and after the view was created No data
Date from after the view was created
What feature would be used to compare two date ranges in a report? Hourly, Day, Week, Month views in the time graph Real-time reports Date range comparison Account selector
Date range comparison
Which of the following could be measured by defining a goal in Google Analytics? A) the percentage of visits that contain only one page view B) the percentage of visits that result in a site registration C) conversion rate D) the percentage of visits during which visitors spent at least two minutes on the site E) All of these could be measured by defining a goal in Google Analytics
E all of the above
Which of the following Channels is part of the Default Channel Grouping? a) Display b) Direct c) Social d) Organic e) All of these are part of the Default Channel Grouping.
E) all of these are part of the default channel grouping
Using tracking code, Google Analytics can report on data from which systems? (select all answers that apply) E-commerce platforms Mobile Applications Online point-of-sales systems Systems not connected to the Internet
E-commerce platforms, Mobile Applications, and Online point-of-sales systems
Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective? Visits Ecommerce Conversion Rate Page Value Bounce Rate Pages / Visit
Ecommerce Conversion Rate
You decide to run an email campaign that includes a link to your website. What would you need to do in order to track traffic to your site from this email campaign? Email traffic will always appear as referral and cannot be tracked separately Email is default medium in Google Analytics and will automatically appear in your reports Email traffic can be tracked using manual tagging with UTM parameters
Email traffic can be tracked using manual tagging with UTM parameters
Where should the Analytics tracking code be placed in the HTML of a webpage to collect data? Immediately after the opening <head> tag of your website Immediately before the closing </head> tag of your website Immediately after the opening <body> tag of your website Immediately before the closing </body> tag of your website
Immediately after the opening <head> tag of your website
You launched several new marketing campaigns and want to be notified if any of the campaigns lead to over a 10% increase in goal conversions on a given day. Which tool in Google Analytics would you use to set up this alert? Annotations Intelligence Events Real-Time Secondary Dimensions Advanced Segments
Intelligence Events
What report lists the website pages where users first arrived? Events > Pages All Pages Exit Pages Landing Pages
Landing Page
You want to see conversion rates for Windows visits coming from London. Which of the following dimensions would you need to select? City and Goal Conversion Rate as a secondary dimension Operating System and City as a secondary dimension Goal Conversion Rate and City as a secondary dimension Anyone of these options
Operating System and City as a secondary dimension
Which three tags does Google Analytics require for accurate campaign tracking? Medium, Source, and Content Medium, Source, and Campaign Campaign, Content, and Term Source, Content, and Term
Medium, source, and campaign
You immediately need to find out whether people are viewing the new content that you just added today. Which of the following would be most useful? Annotations Real-Time Intelligence Alert Secondary Dimensions
Real-time
What analysis tool would you use to analyze the behavior of new customers vs. returning customers on your website? Real Time reporting Segmentation View filters Multi-channel funnels
Segmentation
For each user who comes to your site, Google Analytics automatically captures which of the following Traffic Source dimensions? a) Campaign and Medium b) Campaign and Ad Content c) Source and Medium d) Source, Medium, Campaign, and Ad Content
Source and medium
Why is it important to keep one unfiltered view when using filters with Google Analytics? To ensure you can always access the original data In order to configure Goals In order to use a filter for multiple views There is no reason to have an unfiltered view
To ensure you can always access the original data
T/F Once Google Analytics processes data, it's stored in a database where it can't be modified.
True
T/F When a dashboard is shared, users can edit the dashboard configuration.
True
T/F The order in which filters appear in your view settings matters
True: Filters are executed in the order in which they appear.
Your Multi-Channel Funnel reports have no data. What is the most likely reason? You haven't implemented Goals or Ecommerce You haven't enabled demographic data You are not using Google Tag Manager You are not using Content Experiments You haven't set up Goal Funnels
You haven't implemented Goals or Ecommerce
