Google Digital Garage Study Questions

What can help you gain visibility in search engines?

adding relevant content that highlights the location of your business

What is a good way to get other websites to link to your site?

building relationships with similar sites

As a small business, creating videos to showcase your business or product requires only?

creativity, planning and any budget

What is a benefit of using relevant ads and landing pages?

higher ad positions on the search results pages

If you key business goal is get people to book rooms at your guesthouse, what data are you most likely to be interested in?

how many people visiting your site book a room with you

What can conversion tracking in search help you measure?

how many people visiting your site from a search at end up completing a purchase

What is an important factor in the paid search auction system?

how relevant your ads are

What is a shortcut to other pages on your site or elsewhere on the web?

hyperlink

What is a benefit of registering your business in online local listings?

increased likelihood of being discovered through search engines

What should your search ad have in order to promote more clicks?

A class to action

When looking to attract a local audience, why is it important to optimize your website and content for mobile users?

Because local users tend use their mobile devices when they are out of the house

What is a key benefit of having online presence for a business?

Being visible when people search for a business like yours

Taking a business online can involve many different steps. When starting out, which activity could be a part of this process?

Creating a business listing in online local directories

What details should you look to include on a business profile page on social media?

description of the business

What should a business do first, when considering going into a new market?

determine its ability to deliver products and review all tax and legal information

What is an example of product merchandising?

displaying very specific, featured products on your home page

What is the first step in creating an online business strategy?

Identifying business goals

It's possible to determine how well what will perform without bidding on it.

Keyword

What are factors that help search engines determine if your business is local?

Location details on the website, quality content, and how mobile friendly the website is

What is an example of a social media goal?

drive more traffic to your store

Search engine marketing can also be walled what?

Pay-per-click advertising

When selling to people in different countries, what payment form should you consider if you are not already?

PayPal or Worldpay

If an ad is not performing well, what should you do?

Tweak the ad's copy and analyse the results

Using videos in email marketing and social media is an effective way to do what?

engage and grow your audience

What is something you will need to start an email marketing programme?

a way to collect people's email addresses

Before starting to promote to other countries online, what could you use to gauge demand for your product in that specific market?

keyword planning tools

What should be the first step of a structured SEO plan?

keyword research

Short strings of specific keywords with low search volume are called?

long-tailed keywords

What is a true statement when it comes to developing a web presence for a business?

mobile apps enable your customers to purchase your products without being on your website

What is the best way to translate the content on your website for a new market?

native speakers

What is true in describing how re-targeting ads work?

once a user visits your site, the code drops an anonymous browser cookie

When it comes to optimizing your website's SEO for mobile users, what is a crucial factor to keep in mind?

performance and usability

Analytics can give you immediate valuable information what type of customers?

previous and current customers

What would be beneficial to include on a product description page?

reviews of the product

What is primarily meant to target new customers online?

search advertising

The ads on search engines are usually made up of?

text

What is an example of the type of data that advertising networks automatically collect and share with businesses?

the cost of each ad your publish

What are factors to research when planning to expand delivery of products and services to customers across the globe?

the legal and tax considerations in that market

Spending money on search advertising influences how your website appears in?

the search results page

Before running search ads, you should make sure your site is mobile-friendly. What scenario best describes a mobile-friendly experience for a customer?

the site works on different mobile devices

When adapting your website for customers who speak a different language, what should you do?

translate your content with consideration to particular words and phrases

What is a benefit of using spreadsheets?

vats quantities of data can be stored, sorted and analysed quickly

What does responsive design mean?

your website will adapt to whichever device it is being viewed on

What is an example of a local search?

"bike shop near me"

Actionable insights can be described as explaining the __________ of an online marketing campaign

"why"

What is a tool that helps you measure the success of your website?

Analytics

What is an easy was for visitors to learn about a business while visiting a website?

Browsing your product pages and reviewing the Frequently Asked Questions page

To an owner or administrator, what is a functional benefit of having an online store?

It provides a backend system with order management

Why is optimizing customer touch-points online beneficial for businesses?

It provides customers with value every time they come into contact with a brand, helping build trust

In an SEM auction, your Quality Score is based on which aspect of your ad?

Relevance

What is true when it comes to running email campaigns for a business?

There is no need to use sponsored ads within your email marketing

What is an example of a 'call to action' on a website?

a 'get directions to our store' button which when clicked, redirects to a map displaying directions to the store based on the customer's current address

What can using video as part of your online presence help you create?

a channel to engage with customers

What is web server?

a computer connected to the internet with software that allows it to host all the components of your website

What is common feature of email marketing platforms?

a feature allowing users to unsubscribe from your emails

A robust social media plan includes what?

a long-term schedule identifying when to post content

What is one particular thing you would want to exclude from your website?

a lot of deep scientific information and detailed statistics

Businesses should focus on social media platforms with?

a relevant audience

Which section of Google Analytics can tell you whether visitors have found your website via social media?

acquisition

If the open rate of your emails seem slow, what could fix that?

adjust the subject line of your email

How can you take advantage of video for your product and services without actually making a video?

advertise on other people's videos

What is a sign that customers are having trouble using a particular device to make purchases?

analytics shows you have a lot of mobile visitors, but very few purchases through mobile

What can businesses achieve by using social media?

attract new audiences

When it comes to search ads, what could dictate how an ad will perform against a competitor?

bid value

What tech do search engines use to 'crawl' websites?

bots

What three pieces of information are essential to include first in your local directory listing?

business name, business address, telephone numbers

When looking at your video analytics, you discover people are only watching the first few seconds of your video. What should you do?

consider updating your preview images, video titles or descriptions

If you use "what" keywords when building your search ads, minor variations, like plurals, can still trigger the ad

exact match

If you needed to showcase which parts of a website are being clicked on the most, which presentation type of should you consider?

heat map

Once you have worked our your unique selling point (USP), how would you use it in a long-term online strategy?

incorporate it within marketing materials across all channels to help raise customer awareness

What would be an ideal goal for an SEO plan?

increasing how many relevant people visit your website

In what way can display advertising be effective?

it drives traffic to your website

What makes the data cycle useful?

it helps you make the most of the data collected from marketing activities

What can Google Search Console help you do?

it helps you understand which keywords people are searching for on Google

When it comes to search ads, describe 'negative keywords'

keywords that are excluded from a campaign

What type of information can KPIs provide?

long-term projections

What is an advantage of e-commerce?

low operational costs

How can you improve a business's visibility to people located near you geographically?

make sure your phone number, address, and business hours are easy to find

What is a pitfall when using social media for business?

not having the resources to respond to comments and questions in a timely manner

When looking to ensure your website is easily accessible by mobile users, what should you focus on doing first?

optimize your site

If you own a film blog, what type of customer can you expect to reach with display advertising?

people who haven't read your blog before but are interested in your subject

Why are search engines a great place for a business to be found?

people who search are actively looking for information, products or service

When setting up display advertising campaigns, who can you target?

people who speak different languages

What can be used to target an audience when using some social media ads?

people's relationship status

When expanding a business internationally, what is most important to provide on your website?

products and delivery details in the correct currency

When incorporating videos into a digital strategy, which of the following tactics provides value to customers?

publishing a how-to video on their website

What can a business use to send messages to users who have already downloaded their app?

push notifications

Which type of data relates to a metric that can be represented with a number?

quantitative

If a person adds a product to a shopping cart but then leaves the website- what is most likely to encourage that person to return and purchase the product?

re-targeting with a display ad that has a discount coupon

What is a good practice to keep in mind when sending emails to your contacts?

run an A/B test on your subject line to determine which one works best

When considering how mobile users will search for your business, which types of keywords should you focus on?

shorter keywords and phrases

What is a factor you should consider when optimizing your website for search engines?

site popularity

What is a true statement when marketing your business online?

social media is a great way to engage your audience

What is true when purchasing ad placements on an advertising network?

the network provides data on the click-through rate

What can help a search engine understand what your page is about?

the title tag

Most web analytics tools can tell you what information about the user?

their location, type of device they are using and pages visted

What is the name of the process that describes what happens when a customer is taken to a separate site to complete a transaction before being sent back to the original site again?

third-party payment processing

What is the purpose of the "see, think, do, care' framework?

to help a business understand the customer journey online

What is a true statement when it comes to taking a business online?

use analytics to make informed decisions

What is the best way to put your social content in front of people who don't already follow you?

use paid promotion to reach new audiences

When making video content for display ads, what is most important to ensure?

videos are relevant, short and include a CTA

Website analytics can tell what?

what time of day your website gets the most traffic

What should you consider when developing your website content?

what your customers are looking for

What can social media analytics tools help you measure when assessing campaign results?

whether the visitor clicked on a paid ad or organic listing

What would be a suitable page title for a website page describing a store's return policy?

{company's name} return policy

What is the first step of display re-targeting?

defining your audience

When using search engine marketing, where can your ads appear?

only on search engines