Google UX 2.1 Quiz

In a controlled lab setting.

In a usability study, how does the user interact with a product?

Surveys

Imagine that a design firm's research team has a basic understanding of their users' pain points. To learn more, they decide to investigate further with a large group of people. What is the most appropriate research method?

Pragmatism

There are three key qualities that UX researchers usually possess. Which of these qualities helps UX researchers practically solve problems?

Collaboration

There are three key qualities that UX researchers usually possess. Which of these three qualities helps UX researchers adapt to working with a range of people, personalities, and work styles?

Understanding user behaviors, needs, and motivations through observation and feedback

What does UX research focus on?

Design Research

A design team is looking to build an application for mobile users who own cats. They did research and decided to build a cat sitting app to address a gap in the market. The design team needs to know how they should build the app. At this stage, what kind of research in the product development lifecycle should they employ?

Surveys

A design team wants to conduct research about a product in development. They face two constraints: 1) they have a limited budget; and 2) because of a rapid project timeline, they need to complete a quick product development cycle. Which research method should they use?

Foundational

A team is in the early stages of developing a product and needs to define the problem in order to create the solution. Which type of research can best help the team answer their question?

Segment your process into smaller, more manageable phases.

Sunk cost fallacy bias refers to the idea that the deeper a designer invests their time into a project, the harder it is to change course without feeling like the project failed. Identify a method that can help overcome the sunk cost fallacy bias.

True

T/F: UX research focuses on understanding user behaviors, needs, and motivations through observation and feedback.

Practice active listening and ask open ended questions

Confirmation bias is defined as looking for evidence to prove a hypothesis you already have. Identify a method that can help overcome confirmation bias.

Quantitative Research

Consider the following scenario: After launching their mobile app, a design team learns that users are experiencing glitches with the product. To solve the problem, the design and engineering teams collaborate to release a software update. Now, they want to understand if this changed user engagement with the app. They collect data on the monthly install rate, uninstall rate, and download count. They compare the data. What type of research is the design team conducting?

Post-launch

A design team finished developing a product and successfully pushed it to the market! Now they want to know what users think. Which type of research can best help the team answer their question?

- outline designated points to decided to continue or stop - break down project into smaller phases

Consider the following scenario: Imagine that a UX designer creates an app for saving, organizing, and streaming podcasts. After conducting interviews, the designer learns that users lack interest in an app feature that lets them add custom podcast tags. The designer has invested dozens of hours in this feature's design. They continue to refine it, even though other user-identified issues are pending resolution. What can the researcher do to avoid impacts of the sunk cost fallacy? Select all that apply.

quantative research

Consider the following scenario: To decide what type of fitness app to design, the research team designs a survey to learn about gaps in the marketplace. They survey a group of fitness enthusiasts, and ask users to rate—from 1 (strongly dislike) to 5 (strongly like)—the top fitness apps on the market. Using this numeric data, the researchers calculate the average likability rating for each app. What type of research is the team conducting?

- observe firsthand user interactions with the product - receive in depth user feedback about a product

When developing a product, what are the benefits a usability study provides for design teams? Select all that apply.

Usability Studies

Which of the following research methods evaluates a product by testing it on users?

Usability studies

Which of the following research methods evaluates a product by testing it on users?

Implicit bias

Which type of bias is the collection of attitudes and stereotypes associated with people?

Recency bias

Which type of bias refers to the ease of remembering the last thing that was heard in an interview or conversation?