Hootsuite Certification exam study guide, Hootsuite Exam

The following Hootsuite Mobile functionality makes it easy to collaborate with your teammates on the go: A) Approvals and Campaigns B) Campaigns and Content Library C) Assignments and Approvals D) Search and Assignments E) Content Library and Online Education

C) Assignments and Approvals

When composing a tweet with images attached in Hootsuite, bear in mind that _____ characters are used up by the photos. Choose only ONE best answer. A 0 B 24 C 10 D 240

A 0

Hootsuite's ever-growing library of 100+ partner apps and integrations is called the: Choose only ONE best answer. A App Directory B Add-ons C Hootsuite Plug-ins D Hootsuite Library E Hootsuite App Store

A App Directory

Which Hootsuite feature would you use to draft and schedule a message with images to LinkedIn, Twitter, and Facebook? Choose only ONE best answer A Composer B Streams C Content Library D Impact E Assignments

A Composer

To determine the ROI of your social media activities, which Hootsuite product would you use? Choose only ONE best answer. A Hootsuite Analytics B Hootsuite Solutions C Hootsuite ROI Calculator D Hootsuite Metrics E Hootsuite Social ROI

A Hootsuite Analytics

Someone with an Instagram business account will need to use the __________ workflow when publishing a video to Instagram using Hootsuite. Choose only ONE best answer. A Mobile Notification B Direct Publishing

A Mobile Notification

To manage comments and replies for all of your YouTube channel's videos (in Hootsuite), simply add a ________________ stream. Choose only ONE best answer. A published comments B search C YouTube engagement D replies E moderate

A published comments

Which of the following is not a feature of Hootsuite? Choose only ONE best answer. A the ability to fully automate your social media marketing activities (i.e., the Autopilot feature) B the ability to schedule and publish messages to multiple accounts at once C the ability to monitor conversations and engage with your audience across multiple social networks D geo-locating conversations and geo-targeting messages

A the ability to fully automate your social media marketing activities (i.e., the Autopilot feature)

A content team can create a custom report in Hootsuite Analytics with tiles displaying how their content is resonating with their target audience. They could include metrics like: (pick three) Choose ALL answers that apply. A total clicks B clicks by country C handling time D reaction topics E first response time F # of LinkedIn status updates

A total clicks B clicks by country D reaction topics

When composing a tweet with images attached in Hootsuite, bear in mind that ___ characters are used up by the photos A) 24 B) 240 C) 5 D) 100

A) 24

With Hootsuite's Mobile App you can share ______________ with teams, which allows everyone to monitor the same social feed and see which messages have been responded to and by whom. A) Engagement Streams B) Message Approvals C) The Publisher D) Content Library E) Campaigns

A) Engagement Streams

___________________ allows you to assign specific social messages to certain members of your team, ensuring the message reaches most appropriate person to respond. A) Hootsuite's Assignments' functionality B) Message Analytics C) Hootsuite's 'Team Flow' feature D) Approvals Queue E) Internal Tagging feature

A) Hootsuite's Assignments' functionality

It's important to ensure you've done the following steps when scheduling messages using the Hootsuite Bulk Scheduling feature. (pick two) A) Input the date in MONTH, DAY, YEAR or DAY, MONTH, YEAR format B) Input your messages into a text document using an up to date version of Microsoft Word C) Ensure you use a 24-hour clock format (e.g., 17:00 rather than 5:00pm) D) Convert the document into Hootsuite's .hoot format and upload

A) Input the date in MONTH, DAY, YEAR or DAY, MONTH, YEAR format C) Ensure you use a 24-hour clock format (e.g., 17:00 rather than 5:00pm)

When publishing to Instagram using Hootsuite, which steps are you able to do within the Hootsuite dashboard on your desktop? (pick three) A) Selecting the image you'd like to publish B) Including the link you'd like to publish with your image C) Scheduling when your Instagram post should publish D) Posting the text and image to your feed

A) Selecting the image you'd like to publish B) Including the link you'd like to publish with your image C) Scheduling when your Instagram post should publish

What's the difference between a Stream and a Tab? A) Streams are created under Tabs, sort of like files stored in different folders B) Tabs are for searching out conversations, whereas Streams are for publishing content to your audiences C) Tabs are created under Streams, similar to folders superimposed on individual files D) Streams are for searching out conversations, whereas Tabs are for publishing content to your audiences

A) Streams are created under Tabs, sort of like files stored in different folders

_______ are created under ________, similar to how you create individual files within a broader file folder A) Streams, Tabs B) Tabs, Streams C) Engagements, Publisher D) Libraries, Engagement E) Arrows, Columns

A) Streams, Tabs

_______________ is a tool within Hootsuite that searches the web for content relevant to your interests that can be subsequently shared across your social accounts. A) Suggestions B) Content Library C) Hootlet D) Conversations E) Insights

A) Suggestions

What is the most popular and loved feature of Hootsuite? A) The ability to schedule and publish messages to multiple accounts at once B) Social media analytics and metrics C) Geo-locating conversations and geo-targeting messages D) The ability to automate all your social media activities (i.e., Autopilot functionality)

A) The ability to schedule and publish messages to multiple accounts at once

What are two reasons why it's important to share your Hootsuite Analytics data with other members of your team? A) To fine-tune your team's social media tactics to do more of what's working B) to supply colleagues with data required for Bulk Uploader entries C) to provide more accurate geo-location search results in Engagement streams D) to provide colleagues with relevant content to publish with the Compose Box E) to demonstrate the ROI of your social media efforts to more senior leadership in your company

A) To fine-tune your team's social media tactics to do more of what's working E) to demonstrate the ROI of your social media efforts to more senior leadership in your company

When using the Compose Box in Hootsuite, what's the purpose of the Social Profile Picker? A) To select the social profiles to which you want to publish your message B) To connect an existing social media account (e.g., Facebook, LinkedIn) to your Hootsuite dashboard C) To monitor account activity on your social networks connected to Hootsuite D) To create a network specific search stream in the Engagement area

A) To select the social profiles to which you want to publish your message

Why is it important to connect your social networks to Hootsuite? A) You can't do anything in Hootsuite without performing this step first B) Without it, you'll only be able to listen to conversations, but not respond. C) Without it, you'll only be able to publish messages, but not engage with your audience D) It provides enhanced analytics data

A) You can't do anything in Hootsuite without performing this step first

Hootsuite Organizations is: A) a tool for collaborating as a team to manage social media activities B) a network of partner companies who make apps for the Hootsuite platform C) a consulting service provided by Hootsuite to Enterprise clients D) the Hootsuite umbrella company E) a consortium of companies who own the internet

A) a tool for collaborating as a team to manage social media activities

Team Admins can do things like: A) edit team settings and add or remove team members and social networks B) Add Social Networks, handle billing, add new members to the Organization C) change Plan Type, remove employees from the org structure, grant Admin status to other Team Admins D) handle billing, control all permissions settings, and grant super admin status to other members of the organization

A) edit team settings and add or remove team members and social networks

By setting a team member's permissions to 'Can Edit' on a Board in Hootsuite Analytics, you are granting them: A) full editing rights to that Board B) 'Can Edit' is not a valid setting for Boards C) partial editing rights D) Team Admin level permissions for that Board E) Admin level permissions for that Board

A) full editing rights to that Board

When setting up a geo-search stream for Twitter within Hootsuite, you can filter results by (pick two answers): A) hashtags AND radius around your current location B) a user's profile handle AND their country C) radius around your current location AND people you follow D) search terms AND radius around any location you input

A) hashtags AND radius around your current location

To find all mentions of your competitor's branded hashtag within a given radius of a store you've opened up in a new city, you should: A) set up a geo-search stream, filtered by the hashtag AND the desired radius around the geocode for the new store B) create a private Twitter List for your competitor and filter the search results by Followers AND branded hashtag C) compose a geo-targeted message, filtered by the hashtag AND the desired radius around the geocode for the new store D) set up a geo-search stream, filtered by competitor's Twitter handle AND the city in which your your new store is located

A) set up a geo-search stream, filtered by the hashtag AND the desired radius around the geocode for the new store

Why is it important to connect your social networks to Hootsuite? A. You cant do anything in Hootsuite without performing this step first B. It provides enhanced analytics data C. Without it, you'll only be able to listen to conversations, but not respond D. Without it, you'll only be able to publish messages, but not engage with your audience

A. You cant do anything in Hootsuite without performing this step first

When using the Instagram integration for Hootsuite, why might you want to set up a search stream for certain user profiles? A) so you can frequently and easily engage with key influencer's content and potentially draw their attention back to your profile B) to publicly display that you've included them in an Instagram List - which can be helpful for forging connections with key influencers C) to keep track of who has unfollowed you D) so you can track the conversations happening in your area and efficiently connect with potential new customers E) you cannot search by Instagram user profile in Hootsuite, only location, hashtag, and search term/phrase

A) so you can frequently and easily engage with key influencer's content and potentially draw their attention back to your profile

Hootsuite Publisher is an area of the dashboard that gives Social Media Managers: A) the ability to schedule posts to multiple networks, and then review, revise, rearrange, and export them B) insights into publishing analytics, such as click throughs, impressions, and CPCs C) metrics data around social messaging activities D) the ability to publish directly to popular blog platforms, such as WordPress, Medium, LinkedIn, and Tumblr

A) the ability to schedule posts to multiple networks, and then review, revise, rearrange, and export them

The majority of employees in your Hootsuite Organization will have 'default' permissions, which means: A) they are not able to manage the structure of the Organization B) they are able to manage the structure of the Organization C) they've been granted the ability to customize their own permission settings D) they are able to add Super-Admins and Admins to the structure

A) they are not able to manage the structure of the Organization

The number of social networks a user can add to Hootsuite is: A) variable, depending on plan type B) 50, regardless of plan type or user C) 20, regardless of plan type or user D) unlimited for all users

A) variable, depending on plan type

Which of the following statements about adding social networks to Hootsuite is false? A You can connect Hootsuite to your YouTube, Twitter, Facebook, LinkedIn, Instagram, Pinterest, and WordPress accounts. B You can link any supported social network to Hootsuite, regardless of whether you have account access. C You can connect Hootsuite to any supported social network to which you have account access. D By adding an account you're giving the Hootsuite platform permission to manage that account.

B You can link any supported social network to Hootsuite, regardless of whether you have account access.

When you add an RSS feed to Hootsuite, posts from blogs and websites you designate will be: Choose only ONE best answer. A put into a 'Post-Approvals Queue' for review by your organization's designated Hootsuite administrator B automatically posted to a social network, with a pre-scripted message and a trackable link C commented on automatically, with customizable, pre-scripted copy that you input under your RSS Feed preferences D blocked from your feed

B automatically posted to a social network, with a pre-scripted message and a trackable link

Let's say you need to schedule 200 social posts to be published at specific times over the next month. Which Hootsuite feature would most efficiently accomplish this? Choose only ONE best answer. A Hootsuite campaigns B bulk composer C content library D auto-schedule E calendar view in the Publisher

B bulk composer

When setting up a geo-search stream for Twitter within Hootsuite, you can filter results by: (pick three) Choose ALL answers that apply. A people you follow B radius around any location C search terms D hashtags E a user's profile handle F the country from which tweets were published

B radius around any location C search terms D hashtags

Which of the following is not a metric type generated by the overview metrics module in Hootsuite Analytics? Choose only ONE best answer. A posts B share of voice C engagement D owly traffic E followers

B share of voice

What is the most popular and loved feature of Hootsuite? A social media analytics and metrics B the ability to schedule and publish messages to multiple accounts at once C geo-locating conversations and geo-targeting messages D the ability to automate all your social media activities

B the ability to schedule and publish messages to multiple accounts at once

When using Hootsuite's Bulk Scheduling feature, all messages must be scheduled at least _______ minutes ahead of when you plan to import the .csv file into Hootsuite. A) 90 B) 10 C) 30 D) 2

B) 10

Which one of the following is not an option in the compose box? A) Suggested Content Scheduling B) Bulk-uploader C) Auto-schedule D) Manually schedule E) Using the View Date in Publisher button

B) Bulk-uploader

To begin using Hootsuite, you need to connect your social media accounts. Two areas where you can add a social network are: (pick two) A) Navigation Bar B) Engagement view (also known as streams view) C) Account View/User Profile D) Compose Box E) Quick Search

B) Engagement view (also known as streams view) C) Account View/User Profile

What are three ways you can schedule messages in Hootsuite? Select the three best options: A) Under the Require Approval heading in the Publisher B) From within the Compose Box (manual and auto-schedule) C) From the drop down menu in a search stream (Send to Schedule) D) From within the calendar view in the Publisher E) Using the bulk uploader

B) From within the Compose Box (manual and auto-schedule) D) From within the calendar view in the Publisher E) Using the bulk uploader

Which one of the following is not a use case for the Hootsuite Organizations feature? A) Control off-brand communications B) Plan the content publishing schedule in a calendar format C) Limit access to social network passwords D) Facilitate team collaboration to address customer feedback on social media E) Specify what actions team members have permission to perform in Hootsuite

B) Plan the content publishing schedule in a calendar format

When publishing to Instagram using Hootsuite, which step must be done within the Instagram app? A) Selecting the image you'd like to publish B) Posting the text and image to your feed C) Scheduling when your Instagram post should publish D) Including the link you'd like to publish with your image

B) Posting the text and image to your feed

The following features are accessible on Hootsuite Mobile: A) Streams, Campaigns, Search, Insights, Settings B) Streams, Publisher, Compose box, Search and Settings C) Publisher, Streams, Campaigns, Insights, Settings D) Publisher, Comments, Compose Box, Search, Insights E) Streams, Content Library, Insights, Search and Settings

B) Streams, Publisher, Compose box, Search and Settings

There are three permission types at the organizational level within Hootsuite: A) Executive, Administrator, Standard B) Super Admin, Admin and Default C) Super-Admin, Manager, Employee D) Standard, Expedited, Super Admin E) Ringleader, Foot Soldier, Jester

B) Super Admin, Admin and Default

When assigning an incoming Facebook comment to a team member for a response, why might you want to include a personalized note with the assignment? (pick two) A) A team member needs to press 'Accept' to an accompanying personalized note in order for it to enter into their queue B) To explain to a team member why you chose them to handle it C) You aren't able to provide personalized notes along with an Assignment D) To give context about the incoming comment (e.g., that it's a complaint from a well known customer)

B) To explain to a team member why you chose them to handle it D) To give context about the incoming comment (e.g., that it's a complaint from a well known customer)

Why would you want to save a message as a draft in Hootsuite? A) To send a carefully crafted message more than once B) To put it into an Approvals Queue that can be Accepted or Rejected by a Hootsuite Admin C) To provide your entire team with approved messaging to support a campaign D) To provide a new team member with "in-dash" feedback on social messaging they have composed

B) To put it into an Approvals Queue that can be Accepted or Rejected by a Hootsuite Admin

When using the Overview module to learn about your metrics data, it automatically analyzes BOTH the time period you select AND the corresponding time period before that. For example, if you select the previous 7 days, Overview will automatically pull data from the previous 14 days. Why would this be a benefit? A) To provide an estimate of future trends B) To put your analytics results in a more historical perspective C) To make it easier to generate ROI reports for key stakeholders D) This is not a feature of Overview

B) To put your analytics results in a more historical perspective

To share access to a Hootsuite Analytics board with your colleagues you need to: A) use the Share button to share it via email B) all of the above C) use the Share button to auto-populate an internal CRM message D) use the Share button to create a custom owly link which you can then email, or Tweet to them E) use the Share button to create a printer friendly version of the board

B) all of the above

You can do the following actions in the Hootsuite Compose Box, except: A) convert a web address into a shortened, trackable owly link B) search for mentions of your company name C) track character count limits for the social networks your posting to D) schedule when your message should publish E) pick the social profiles to which you want to publish your message

B) search for mentions of your company name

With using the Instagram integration in Hootsuite, you can set up custom search streams to keep track of: A) keywords, geocode searches, popular searches B) specific hashtags, the feeds of specific users, and locations C) posts specific users have Liked, hashtags, locations, popular searches D) hashtags, popular searches, top hashtags by industry, and locations E) locations, comments made on your posts, keywords or phrases

B) specific hashtags, the feeds of specific users, and locations

If you're looking for a fast, executive-level overview of common, aggregated metrics such as Audience Growth, Engagement, Website Traffic, and Total Posts, you should look at: A) the Boards feature in Hootsuite Social ROI B) the Overview feature in Hootsuite Analytics C) the Owl View in Hootsuite Insights D) the Overview feature in Hootsuite Metrics E) the Boards feature in Hootsuite Metrics

B) the Overview feature in Hootsuite Analytics

It's important to consider adjusting a user's Social Network permissions (or access) because: A) it allows customer service queries to be 'auto-assigned' to the relevant team B) you may not want every team or member to have access to every social network C) it's a required step for posting anything to a social network D) without it, the network won't appear in the Social Profile Picked in the Compose Box

B) you may not want every team or member to have access to every social network

To send a carefully crafted message more than once, you should use: Choose only ONE best answer. A geo-targeted messages B auto-schedule C Hootsuite drafts D duplicate message E Hootsuite profile picker

C Hootsuite drafts

To begin using Hootsuite, you need to connect your social media accounts. Two areas where you can add a social network are: (pick two) Choose ALL answers that apply. A the compose box B tools drop down menu C Streams view D quick search E account & settings / user profile

C Streams view & E account & settings / user profile

When publishing to Pinterest from Hootsuite, you must include two items, which are: Choose only ONE best answer. A a target audience and a link B a caption and a photo C a photo and a link D a scheduled time and a photo

C a photo and a link

Within the Hootsuite Composer, you can transform URLs into what's called an 'owly' link. Which of the following are reasons you'd want to use this feature. (pick two) Choose ALL answers that apply. A owly links are prioritized by social networks B owly links provide higher resolution previews of the webpage being linked to C owly links are trackable, which means you can track how many people clicked it D owly links use less characters than regular URLs E owly links are perceived as more trustworthy than regular URLs

C owly links are trackable, which means you can track how many people clicked it D owly links use less characters than regular URLs

With Hootsuite's Mobile App you can share ______________ with teams, which allows everyone to monitor the same social feed and see which messages have been responded to and by whom. Choose only ONE best answer. A content libraries B message approvals C streams D Publisher calendars E campaigns

C streams

Let's say you attach four images to accompany an important tweet that you've composed in the Hootsuite Compose Box. On Twitter, the images will appear in your audience's stream as: A) As thumbnails, which your audience can quickly expand at their discretion B) Part of their Image Gallery C) A series of 4 full size, but individual tweets (with the tweet copy appearing above the first image of the series) D) A collage format, with full size images

C) A series of 4 full size, but individual tweets (with the tweet copy appearing above the first image of the series)

Which of the following is not a benefit of using Hootsuite Analytics? A) Metrics data are updated in real-time B) It's more efficient to gather metrics data in one place, rather than several different sources C) Highly accurate estimates of the monetary value of each Like, Retweet, Share, and new Follower D) Highly visual, customizable interface

C) Highly accurate estimates of the monetary value of each Like, Retweet, Share, and new Follower

If you come across an article online that you'd like to quickly share with your audience, the most effective Hootsuite tool to use is the: A) Assignments Feature B) Publisher C) Hootlet D) RSS Feed E) Compose Box

C) Hootlet

Like Organizations, Teams also have different permission levels. Members of a team either have Team Admin permissions or Default permissions. A Team Admin is assigned his or her permission status by: A) a Hootsuite Account Executive or Customer Success Manager B) anyone with Default permissions C) Organization Admins or Super-Admins D) those within existing teams who have Default permissions

C) Organization Admins or Super-Admins

Hootsuite's mobile app let's you see all the posts you've scheduled and adjust publishing times to fine tune how you're targeting your audience. You can access this functionality in the ___________ A) Teams and Assignments B) Streams C) Publisher D) Search and Settings E) Compose Box

C) Publisher

___________ allow you to track and monitor social activity around certain keywords, phrases and even specific users or locations. A) Internal Tags B) Analytics C) Search streams D) Plug-Ins E) Comment Streams

C) Search streams

When you're creating a campaign in Hootsuite Campaigns, and trying to decide what information contestants must provide, what are two best practices? (pick two) A) think about the needs of the 3rd parties to whom you'll sell the data once your campaign is complete B) let Hootsuite Campaigns' 'Auto-Create' feature decide for you, especially if you're new to campaign creation and are unsure. C) be sure that the prize you're offering justifies the amount of information being asked for D) not to ask for more information than you need E) err on the side of requiring more information, as this will be useful for subsequent marketing campaigns

C) be sure that the prize you're offering justifies the amount of information being asked for D) not to ask for more information than you need

To find and engage in Twitter conversations happening in specific geographical areas that are relevant to your company, you should use: A) Hootsuite campaigns B) geo-targeted messages C) geo-search streams D) Internal/External Tagging E) the Hootsuite Surveillance feature

C) geo-search streams

When using the Instagram Integration in Hootsuite, we recommend setting up a __________________ so you can easily acknowledge those who support your brand by liking and commenting on their posts. A) username search with your IG handle B) keyword search stream with phrases used to search for your company C) hashtag search stream for your branded hashtag D) dedicated tab for your Instagram friends and followers E) location search stream, with geocode set for your specific location

C) hashtag search stream for your branded hashtag

Why would you use the 'Assign to Me' function in the drop down menu of an incoming message? A) for social teams with just one person, it's a required step for entering the message into an approvals queue B) to enter the message into Hootsuite's 'Message extension' feature, which provides guidance on how to respond to tough messages C) it's an easy way to remind yourself to respond to that social message later D) you can only assign messages to other team members; for a message to be assigned to you, it would need to be done by another team member.

C) it's an easy way to remind yourself to respond to that social message later

Clicking the Settings Icon in Hootsuite Campaigns let's you specify things like how often people can submit entries. When you're getting started, a good rule of thumb is to: A) Hootsuite Campaigns sets this number automatically for you; it's not user-specifiable B) let people submit only one entry for the life of the campaign; allowing more may put you in breach of a social network's Terms of Service agreement C) let people cast one entry per day; this will keep dedicated fans coming back, without overwhelming the campaign D) let people submit as many entries as they wish; this will engage your most motivated contestants

C) let people cast one entry per day; this will keep dedicated fans coming back, without overwhelming the campaign

To attach an image to your message, press the ______ icon. A) globe B) image C) paperclip D) owly

C) paperclip

If you come across an article online that you'd like to quickly share with your audience, the most effective Hootsuite tool to use is the: Choose only ONE best answer. A RSS Feed B Compose box C Publisher D Hootlet E Assignments

D Hootlet

The following features are accessible on Hootsuite Mobile: Choose only ONE best answer. A Streams, Content Library, Insights, Search, and Settings B Publisher, Comments, Compose Box, Search, and Insights C Publisher, Streams, Campaigns, Insights, and Settings D Streams, Publisher, Compose box, Search, and Settings

D Streams, Publisher, Compose box, Search, and Settings

Within a Hootsuite Analytics Report, you can add a tile, which is: Choose only ONE best answer. A a tool for tracking the posts and conversations happening in your area. B a pre-set campaign template, targeted at specific social media objectives. C an executive-level overview of common, aggregated metrics. D an individual display of a specific metric. E a pre-set display of line charts, tables, and tree maps.

D an individual display of a specific metric.

When it's time to publish an Instagram message to a personal Instagram account, how does the Hootsuite mobile app alert you that it's time to press the publish button in the Instagram app? Choose only ONE best answer. A text message B calendar reminder C email D push notification E a gentle owl hoot

D push notification

To effectively promote an upcoming fundraising event, social media managers might find it helpful to employ the following features of the Compose Box simultaneously: A) "Geo-target" Tweets by country, tweet multiple images in a gallery format, save a tweet as a draft for future re-use B) Assign a tweet from an important attendee to your colleague for response, bulk upload multiple promotional messages for the event with a .csv file, "geo-search" for mentions of your event hashtag C) Auto-schedule important messages, shrink long links into owly links, track click through rates for owly links D) "Geo-search" for mentions of your event hashtag, create twitter lists with high profile attendees, monitor analytics data for sentiment around your event

D) "Geo-search" for mentions of your event hashtag, create twitter lists with high profile attendees, monitor analytics data for sentiment around your event

What are two best practices for discovering whether a message you've scheduled with Hootsuite has failed to send? A) Download a 'Past Scheduled' report from Hootsuite Analytics, and cross-referencing it with posts actually published on your social properties B) Review Past Scheduled calendar view in Publisher for entries colored red C) Regularly check Publisher's 'Rejected' Tab D) Enable email notifications for failed messages under Preferences

D) Enable email notifications for failed messages under Preferences

There are several ways you can schedule messages in Hootsuite. Which of the following doesn't belong? A) From within the Compose Box (manual and auto-schedule) B) Using the bulk uploader C) From within the calendar view in the Publisher D) From the drop down menu in a search stream

D) From the drop down menu in a search stream

If you want to use Hootsuite Campaigns to engage and grow your Instagram audience, use a/an ___________________________ to curate content that your audience can share and vote on. A) Photo Contest Campaign B) Instagram Image Share Campaign C) Mobile Photo Contest D) Instagram Contest campaign E) Hashtag User-Generated Content Contest

D) Instagram Contest campaign

Select the response below that is a real feature and benefit of using Hootsuite when it comes to interacting/engaging with your audience (i.e., the one that is not fictitious): A) When engaging on social networks natively, you can't use the 'auto-respond' feature for comments and mentions B) Hootsuite allows you to see the contents of private profiles, providing more thorough and accurate customer insights C) Hootsuite provides deeper insights into users' profiles than is found on the networks themselves D) Monitoring and responding to comments and mentions in Hootsuite is more efficient, and there's less of a chance an important engagement opportunity will be missed E) Hootsuite more accurately estimates the dollar value of a Like, Share, and Retweet.

D) Monitoring and responding to comments and mentions in Hootsuite is more efficient, and there's less of a chance an important engagement opportunity will be missed

You want to drive traffic to a new landing page for a campaign, and want a web address that's short, easy to remember, trackable, and reflective of your brand. Hootsuite supports you with: A) custom top-level domain suffixes B) a batch of custom redirect links C) Vanity URLs D) Ow.ly links

D) Ow.ly links

When using the Compose Box in Hootsuite Mobile, which options are available for sending your message? A) Hootsuite Mobile does not allow publishing - only engagement functionality B) Send Now only C) Send Now, Auto-Schedule, or Schedule a custom time D) Send Now or Schedule a custom time

D) Send Now or Schedule a custom time

When selecting a campaign type in Hootsuite Campaigns, you'd use____________________ to engage fans and acquire email leads with an attractive prize, and ____________________ to simply get people to sign up for a special event, newsletter, or special offer. A) Sign Ups, Like Gate/Age Gate B) Offers, Forms C) Social Promotions Builder, Social Media Campaigns Builder D) Social Sweepstakes, Sign Ups E) Social Sweepstake, Entry Form

D) Social Sweepstakes, Sign Ups

Which of the following is not a feature of Hootsuite? A) The ability to monitor conversations and engage with your audience across multiple social networks B) Geo-locating conversations and geo-targeting messages C) The ability to schedule and publish messages to multiple accounts at once D) The ability to fully automate your social media marketing activities (i.e., the Autopilot feature)

D) The ability to fully automate your social media marketing activities (i.e., the Autopilot feature)

A Board has a flexible, interactive interface into which you can drag and drop an unlimited number of: A) trendwatchers, which are pre-set displays of Line Charts, Tables, and TreeMaps B) overviews, which are pre-set collections of metrics data C) campaigns, each of which are targeted at a social media objective or goal D) Widgets/Metrics, which are individual displays of a specific metric E) templates, which are individual displays of a specific metric

D) Widgets/Metrics, which are individual displays of a specific metric

A Vanity URL in Hootsuite is: A) one that contains a custom domain suffix, such as .io .ly .ing .love B) a set of re-direct links provided to your organization's administrator by Hootsuite C) One web address within a larger pre-determined set of commercially available domain names associated with a certain industry segment D) a customizable, branded URL that also let's you track click through statistics

D) a customizable, branded URL that also let's you track click through statistics

The purpose of the social profile picker in the Compose Box is to: A) select or deselect your existing social networks you'd like to connect to with your Hootsuite account B) select the social networks you'd like to monitor for activity relevant to your brand C) pick the social networks for which you'd like to generate a statistics report about your publishing efforts D) identify the social networks to which you'd like to publish your message

D) identify the social networks to which you'd like to publish your message

Publisher's calendar view is especially useful for: A) monitoring whether a customer service query has been addressed B) seeing all your scheduled posts in a single list C) approving messages composed by team members D) identifying gaps in your publishing schedule

D) identifying gaps in your publishing schedule

Within Hootsuite Analytics, you can use Widgets/Metrics, which are: A) pre-set displays of Line Charts, Tables, and TreeMaps B) tools for tracking the posts and conversations happening in your area C) executive-level overviews of common, aggregated metrics D) pre-set campaign templates, targeted at specific social media objectives E) individual displays of a specific metric

D) pre-set campaign templates, targeted at specific social media objectives

When using an RSS feed within Hootsuite, you can limit the amount of content being automatically pushed out to your followers by: A) turning on the Approvals Queue, which would require Admin approval of each RSS Feed post B) specifying under Preferences ---->RSS Feed the audience types who should C) receive the RSS feed updates (e.g., by age, gender, occupation, etc) D) setting the frequency that Hootsuite checks for new content to once a day, rather than once an hour E) specifying under Preferences ---->RSS Feed the topics/formats you'd like excluded

D) setting the frequency that Hootsuite checks for new content to once a day, rather than once an hour

Hootsuite Mobile is useful for teams because of the following functionality: A) Content Library and Online Education B) Search and Assignments C) Approvals and Campaigns D) Campaigns and Content Library E) Assignments and Approvals

E) Assignments and Approvals

Overview and Boards are modules within which Hootsuite product? A) Hootsuite Metrics B) Hootsuite Campaigns C) Hootsuite Ads D) Hootsuite Publisher E) Hootsuite Analytics

E) Hootsuite Analytics

What is the main benefit of using Hootsuite to interact with your social media audiences, rather than doing so natively from the social networks themselves? A) When engaging on social networks natively, you can't use the 'auto-respond' feature for comments and mentions. B) Hootsuite allows you to see the contents of private profiles, providing more thorough and accurate customer insights C) Hootsuite provides deeper insights into users' profiles than is found on the networks themselves D) Hootsuite more accurately estimates the dollar value of a Like, Share, and Retweet E) Monitoring and responding to comments and mentions in Hootsuite is more efficient, and there's less of a chance an important engagement opportunity will be missed

E) Monitoring and responding to comments and mentions in Hootsuite is more efficient, and there's less of a chance an important engagement opportunity will be missed

Which of the following is not a metric type generated by the Overview metrics module? A) Followers B) Posts C) Engagement D) Share of Voice E) Owly Traffic

E) Owly Traffic

If you need to keep track of a large number of published or scheduled messages sent to a variety of social networks, Hootsuite _______ is an important product area for you to familiarize yourself with. A) Engagement B) Approvals Queue C) Content Library D) Assignments E) Publisher

E) Publisher

Hootsuite Mobile gives you access to: A) Publisher, Comments, Compose Box, Search, Insights B) Streams, Campaigns, Search, Insights, Settings C) Publisher, Streams, Campaigns, Insights, Settings D) Streams, Content Library, Insights, Search and Settings E) Streams, Publisher, Compose box, Search and Settings

E) Streams, Publisher, Compose box, Search and Settings

The top of the Hootsuite Organizations structure is the: A) Executive Level B) Admin-Level C) Team Admin Level D) Ow.ly Level E) Super-Admin level

E) Super-Admin level

The Boards feature is: A) where you set the parameters for a Hootsuite social media campaign B) where you set up user-generated content contests C) you undertake audience testing to determine the best Ad product to purchase D) a location search stream, with geocode set for your specific location E) a fully customizable, real-time display of social metrics data

E) a fully customizable, real-time display of social metrics data

By using ______________ within Hootsuite, you can efficiently and thoroughly interact with audiences across all your social networks, with just a few clicks. A) geo-targeting B) Boards and Widgets C) Analytics D) geo-search E) engagement streams

E) engagement streams

Unlike the Overview, which offers one set of aggregated analytics data, ___________________ allows you to run an unlimited number of customizable and shareable real-time analytics reports, dialed precisely to the diverse reporting needs of your organization. A) the Metrics module in Hootsuite Social Data B) the Insights feature of Hootsuite Analytics C) the Social Data feature in Hootsuite Insights D) the Analytics module in Hootsuite Metrics E) the Boards feature within Hootsuite Analytics

E) the Boards feature within Hootsuite Analytics

A content team (e.g., blog team) might find it useful to create a Custom Board in Hootsuite Analytics with widgets displaying how the content they are producing is resonating with the target audience. So, you might include metrics like: A) brand conversation by country, # of published tweets, # of LinkedIn status updates B) pick up time, handling time, resolution time C) share of voice, follower growth, recent posts, overall post volume D) first response time, first response time by team, shortened links, total clicks E) total clicks, clicks by country, or reaction topic

E) total clicks, clicks by country, or reaction topic