Hootsuite Platform Certification
unlike a twitter geo-search, which is based on a specific geo code, Instagram's location search uses
a list of approved, global locations
when publishing to pinterest from hootsuite, you must include two items, which are:
a photo and a link
geo-search streams are used to help you find tweet and twitter conversations relevant to your brand that are happening in
specific physical locations or regions
a benefit of using the post performance area within hootsuite analytics is that it shows:
stats for posts published both natively and through hootsuite
with hootsuite's mobile app you can sharer ____ with teams, which allows everyone to monitor the same social feed and see which messages have been responded to and by whome
streams
what's the difference between a stream and a tab
streams display content from your social networks, and tabs house a collection of streams
____ are created within ___ , similar to how you create individual files within a broader file folder
streams; tabs
where in the dashboard would you primarily view and engage with your audience and the social media content published by others
tabs and streams
which of the following is not a feature of hootsuite
the ability to full automate your social media marketing activities
what is the most popular and loved feature of hootsuite
the ability to schedule and publish messages to multiple accounts at once
when you share a report with a team member in hootsuite analytics, you can allow that team member to adjust the parameters of the report to fine-tune the insights being generated. to allow for this collaboration you must set the permission for that user to:
"can edit"
what are the two reasons why its important to share your hootsuite analytics data with other members of your team
1. to guide your team's social media tactics to do more of what's working 2. to demonstrate the ROI of your social media efforts to more social leadership in your company
when using hootsuite's bulk composer, all messages must be scheduled at least ____ ahead of when you plan to import the CSV file into hootsuite
10 minutes
the data shown in the post performance area within hootsuite analytics is updated for the first ___ that a post is live
31 days
a vanity URL in hootsuite is best described as:
a customizable, branded URL that also lets you track click-through statistics
the reports feature in hootsuite analytics is
a fully customizable, real-time display of social metrics data
which description below best describes the action you would undertake in this dialog box
adding an Instagram account to hootsuite
within a hootsuite analytics report, you can add a tile, which is :
an individual display of a specific metric
hootsuite's ever-growing library of 100+ partner apps and integration is called the
app directory
the best place to search for free (and paid) software for customizing your hootsuite dashboard to your exact business need in called the:
app directory
when composing messages in hootsuite, how would you make a rough draft of a message available with a team or team member for collaboration
assign the message to a social network the team or team member manages, then click 'save draft'
Hootsuite mobile is useful for teams because of the following functionality
assignments and approvals
the following hootsuite mobile functionality makes it easy to collaborate with your teammates on the go
assignments and approvals
which statement most accurately describes incoming message assignments functionality in hootsuite mobile
assignments made form your desktop dashboard will be visible on mobile, and vice versa
when you add an RSS feed to hootsuite's publisher, posts from blogs and websites you designated will be:
automatically posted to the social network you choose, with a pre-scripted message and a trackable link
you can publish single-image Instagram posts directly from the hootsuite dashboard if you have set-up your Instagram account as a
business account
some of the apps in the hootsuite app directory include "plugins" which means that the app
can be integrated across your entire dashboard, rather than just within a strem
when using the hootsuite planner feature, the fastest way to compose a new message is to
click on a time slot and choose new post/new pin
sometimes exchanges within a comment thread can be very long and hard to keep track of. if a particular thread is too important to miss, hootsuite lets you quickly create a dedicated ___ for that conversation to stay on top of the action
comment stream
which hootsuite feature would you use to draft and schedule a message with two images to LinkedIn, twitter, and facebook
composer
let's say you want to monitor all the comments on a campaign youtube video you've just launched. to do this, create a 'my videos' stream, find the campaign video and then select '____'
create comment stream
which of the options below best describe the action being undertaken in the visual
creating a stream to search a network for specific terms
lets say you draft a message in hootsuite, but then want to create several variations of that message, without altering the original. which of the following actiosn would you take
duplicate a draft
what are the two best practices for discovering whether a message you've scheduled with hootsuite has failed to send
enable email notifications for failed messages under "preferences", review the " past scheduled" calendar view in publisher for entries colored red
there are severeal ways you can schedule new messages in hootsuite. which of the following doesn't belong
from the drop down menu in a search stream
by setting a team member's permission to 'can edit' on a report in hootsuite analytics, you are granting them:
full editing rights to that report
to find and engage in twitter conversations happening in specific geographical areas that are relevant to your company, you should use:
geo-search streams
which of the following is not a benefit of using hootsuite analytics
highly accurate estimates of the monetary value of each like, retweet, share, and new follower
overview and reports are modules within which hootsuite product
hootsuite analytics
to determine the ROI of your social media activities, which hootsuite product would you use?
hootsuite analytics
what best describes the benefit of using hootsuite, as compared to engaging natively from specific social networks
hootsuite lets you monitor and engage with all you social networks in one place, decreasing the risk of missing an important engagement opportunity
the purpose of the social profile picker in composer is to
identify the social networks to which you'd like to publish your message
when using hootsuite to publish to Instagram there are some types of posts that require using the "mobile notification workflow" which involves a few additional steps. pick the post type below that does not require using the "mobile notification workflow"
image posted to a business account
its important to ensure you've done the following steps when scheduling messages using the hootsuite bulk compose feature
input the date in month, day, year or day, month, year formant ensure you use a 24-hour clock format
in the composer, there are 3 ways you can attach an image, which of the following is not an option for attaching an image
insert an image from an instream tweet
to access the hootsuite app directory, go to the
launch menu
which tools are found in the header section of the hootsuite dashboard
message composer, account settings, quick search
anything you want to do in hootsuite can be found in either the header or the sidebar, with the main workspace is in the center. which of the following is not a feature you'll find the sidebar
notifications
within the hootsuite composer you can transform URLs into what called on 'owly' link. which of the following are reasons you'd want to use this features
owly links are trackable, which means you can track how many people clicked it owly links use less characters than regular URLs
which of the following actions cannot be done in the hootsuite planner feature
perform a geo-search
after you've uploaded messages into hootsuite using the bulk compose feature, where would you go to review and make edits to those messages
planner
hootsuit'es mobile app lets you see all the posts you've scheduled and adjust publishing times to fine tune how your targeting your audience. you can access this functionality in the ___ area of the app
planner
select the 4 features that are available on the hootsuite mobile
planner, streams, compose, inbox and settings
which of the following is not an action you can take in the picture area of the hootsuite dashboard
publish an outgoing message with photos
to manage comments and replies for all of your youtube channel's videos )in hootsuite), simply add a ____ stream
published comments
if you need to keep track of a large number of published or scheduled messages sent o a variety of social networks, hootsuite ___ is an important product area for you to familiarize yourself with
publisher
when using hootsuite's mobile notification workflow to publish image to your personal Instagram account, which step do you need to complete on your phone
publishing the image to your Instagram account
when using the hootsuite dashboard to post images to your personal Instagram account, there is a step that must be completed within the Instagram app itself- which is it?
publishing the image to your Instagram account
when it's time to publish an Instagram message to a personal Instagram account, how does the hootsuite mobile app alert you that its time to press the publish button in the Instagram app
push notification
enabling notifications for your Instagram account(s) in your hootsuite mobile app allows hootsuite to send ____ that notify you when scheduled Instagram posts are ready to be published
push notifications
let's say you're creating a search stream in your hootsuite dashboard, to find mentions of the phrase vacation holiday getaway. how do you ensure that the exact phrase gets searched for, rather than the individual words in the phrase
quotation marks around the phrase
in hootsuite analytics, what is an advantage of sharing a report with a colleague rather than sending them a static analytics report
reports provide your colleagues with continuous access to real time data, whenever they want it
which of the following is not an action you can perform in the pictured area of the hootsuite dashboard
save a composed message as a draft
the hootsuite bulk composer allows you to:
schedule up to 350 messages at one time, including existing scheduled messages
you can do all of the following actions in the composer, expect:
search for mentions of your company name
youtube is a great source for curating interesting content for your audience. hootsuite helps with its built in youtube _____. this lets you discover new videos based on keywords or key phrases
search stream
___ allow you to monitor social activity around certain keywords, phrases and even specific users or locations, and respond where appropriate
search streams
when using the composer in hootsuite's mobile app, which options are available for sending your message?
send now, auto-schedule, or schedule a custom time
when using a RSS feed within hootsuite, you can limit that amount of content being automatically pushed out to your followers by
setting the frequency the hootsuite checks for new content to once a day, rather than once an hour
to share access to a hootsuite analytics report with your colleagues you need to use the share button to:
share it via email
which of the following is not a metric type generate by the overview metrics module in hootsuite analytics
share of voice
one benefit to using the post performance area within hootsuite analytics is that you can sort posts by
shares, engagement rate, reach, comments
when onboarding new team members in hootsuite analytics we recommend ____ to reduce the risk that something is changed incorrectly or accidently
sharing reports in read only form
hootsuite publisher is an area of the dashboard that gives social media managers:
the ability to schedule posts to multiple networks, and then review, revise, rearrange, and export them
if you're looking for a quick, high-level overview of common metrics such as audience growth, website traffic and total posts, you should look at
the overview feature in hootsuite analytics
unlike the overview module in hootsuite analytics, which offers one set of aggregated analytics data, ___ allows you to run an unlimited number of customizable and shareable real-time analytics reports, dialed precisely to the diverse reporting needs of your organization
the reports feature
a report in hootsuite analytics has a flexible, interactive interface into which you can drag and drop an unlimited number of
tiles which are individual displays of a specific metric
why would you want to add someone to a twitter list in hootsuite
to create a focused feed of similar users such as industry influencers, advocates or competitors
the hootsuite analytics overview automatically analyzes two time periods: the one you select, and the corresponding length of time before that. for example, if you select the last 7 days, the overview will automatically pull data from the previous 14 days. why would this be a benefit
to put your analytics results in a more historical perspective
when using composer, what's the purpose of the social profile picker
to select the social profiles to which you want to publish your message
which of the following is a reason why you would want to add a moderate stream for youtube in your hootsuite dashboard
to vet incoming comments on your channel or specific videos by approving or deleting them
conversations on twitter move fast and it's easy to miss the opportunity to engage with an important influencer or prospect. ___ are a great way to group together similar people and topics in twitter so you can focus on activity within a group without distractions
twitter lists
let's say you have saved 10 different messages as drafts for a holiday campaign you now need to schedule these drafts to publish, taking into account other messages that might already be schedule. which tool would be most effective for this task>
use the hootsuite planner to drag and drop the drafts into a most appropriate time slots
you want to drive traffic to a new landing page for a campaign, and want a web address that's short, easy to remember, trackable and reflective of your brand. hootsuite supports you with
vanity URLs
publishing to pinterest with hootsuite saves time because
you can schedule and post to multiple accounts and boards at the same time
when saving messages as drafts, its important to remember that your draft will not go live unless ___-
you have scheduled it or clicked "published:"
