HRT 390- Chapter 9, 10, 11, 12, 14
Which of the following statements about the needs of sports teams is false? Football teams are usually served meals at group functions. Basketball teams typically need more guestrooms than football teams. Football teams typically make their lodging and dining decisions well in advance of their trips. Football and baseball teams each use more guestrooms than basketball teams.
Basketball teams typically need more guestrooms than football teams.
Which of the following statements about centralized commission payment plans is false? Centralized commission payment plans ensure that travel agents receive commission checks on a fairly regular basis. Centralized commission payment plans make it easier for travel agents to keep track of their income. Centralized commission payment plans save time and money for the corporate offices of hotel chains. Centralized commission payment plans are administered by the hotel company's primary bank.
Centralized commission payment plans are administered by the hotel company's primary bank.
Which of the following is an example of a religious association? Gideons International United Steel Workers of America he American Hotel & Lodging Association the International Association of Dental Students
Gideons International
Which of the following statements about all-inclusive pricing is false? All-inclusive pricing accounts for about 20 percent of all vacation travel. Vacation resorts such as Club Med and Sandals first popularized all-inclusive pricing. Hotel packages featuring all-inclusive pricing can include travel and tourism providers such as airlines and local attractions in addition to the hotel itself. Hotels should include a lot of restrictions in their all-inclusive pricing packages, to avoid being taken advantage of by guests.
Hotels should include a lot of restrictions in their all-inclusive pricing packages, to avoid being taken advantage of by guests.
Which of the following statements about following up catering inquiries from prospective clients is false? Inquiries by letter should be answered with a letter. E-mail inquiries should be answered by e-mail. Fax inquiries should be answered by fax. Inquiries via fax and e-mail should be followed up with mailings of requested information.
Inquiries by letter should be answered with a letter.
Which of the following statements about travel agents' clients best summarizes the changes in how large corporations purchase travel-planning services? Travel agencies sometimes have departments or agents that specialize in business travel planning. Large corporations are consolidating travel purchasing so that they deal with a minimal number of travel agencies. Large corporations are aggressively soliciting travel agency recommendations from hoteliers to ensure that they get good service. Business travelers now represent over one-half of all business generated by travel agents.
Large corporations are consolidating travel purchasing so that they deal with a minimal number of travel agencies.
Which of the following statements about the timing and lead time of association conventions is true? Most association conventions are scheduled with lead times of three weeks or less. Association conventions are usually planned at least ten years in advance. Most association conventions are held during the same month each year. Most association conventions are held in a different month each year.
Most association conventions are held during the same month each year.
The following are more appropriate for an ad for travel agents than for an ad to prospective guests EXCEPT: Ownership and the hotel's management contract. A list of regular rates, group rates, and special rates. Payment policies and special incentives. Booking information and information about the location.
Ownership and the hotel's management contract.
You know convention business is very important to hotels because __________________. People attending conventions are nicer than other guests. People attending conventions are rich. People attending conventions always check in and check out at the same time. People attending conventions can become future customers after they are introduced to the hotel.
People attending conventions can become future customers after they are introduced to the hotel.
Which group is NOT an example of SMERF? Religous group. Military group. Scientific group. Educational group.
Scientific group.
Which of the following statements about foreign independent travelers (FIT travelers) is false? They usually buy their FIT travel packages in their home countries. They travel unescorted to prearranged destinations. They look for a travel "experience." They travel in groups.
They travel in groups.
The beginnings of today's travel agency industry can be traced to: ancient Rome. Benjamin Franklin in the late 1700s. Thomas Cook in the mid 1800s. Michael A. Levin in the 1950s.
Thomas Cook in the mid 1800s.
The following statements describes the future of travel agents EXCEPT: There are still large number of people who prefer working with a travel agent over a faceless Internet transaction. Many hotels find paying a 10% commission a viable alternative to discounting rooms at 30% to hotel consolidators or having vacant room. Travel agents are expected to disappear within 10 years. The travel agents of the future will have to cope with the widespread use of technology by consumers.
Travel agents are expected to disappear within 10 years.
The managers of the Cave Inn want to provide basic reservation and rate information to travel agents through the various global distribution systems developed by the airlines. All of the following are examples of these global distribution systems except: Amadeus. UltraSwitch. Galileo. WorldSpan.
UltraSwitch
Which of the following types of travel agencies has extensive buying power that enables its representatives to negotiate special rates for their clients? an independent travel agency a consortium of travel agents a travel management company none of the above
a travel management company
Ravi and the other salespeople at his convention hotel are working with an association meeting planner to aggressively market the upcoming convention to association members and their families. This kind of partnership is helpful for association meeting planners because: most associations pay for the stays of members during their meetings. attendance at association meetings is by invitation only. attendance at association meetings is voluntary. association members rarely want to attend meetings of their associations.
attendance at association meetings is voluntary.
The 77 million people born in the United States between 1946 and 1964 comprise the __________ market. (***Make sure you understand the differences among various generations, not just about one particular generation***). baby boomer seniors Generation X none of the above
baby boomer
A marketplace show is a type of trade show at which: hospitality firms typically use hotel or marketing students to sell their products and services. buyers and sellers meet during scheduled appointments. hospitality salespeople mingle with prospects in an unstructured environment. booths enable exhibitors to distribute materials and talk to buyers.
buyers and sellers meet during scheduled appointments.
The Summit Hotel created an adventure travel package to bring in business during slow seasons. The package includes a winter survival class and a strenuous hiking trip led by an experienced guide. All of the following would be wise ways to market this package except: by creating a direct mail campaign to single leisure travelers in their 20s. by sending brochures to travel agencies that specialize in families with young children. by participating in outdoor sports trade shows. by advertising in Tours magazine.
by sending brochures to travel agencies that specialize in families with young children
At a large hotel, which of the following positions would be responsible for making sure the catering operation stays within budget guidelines? catering director banquet or catering manager food and beverage director director of sales
catering director
Juan, a catering department salesperson, receives a telephone inquiry from a prospective client who is planning a luncheon for the fifteenth of next month. Which of the following forms or documents would Juan use to start a paper trail that would eventually track all of the components of the event? banquet event order function book trace file catering inquiry form
catering inquiry form
Jennifer works at a large convention hotel. Her responsibilities include personal sales calls as well as following up on written, telephone, and walk-in inquiries from people interested in booking catered functions at the hotel. Jennifer's position at the hotel is that of: catering director. food and beverage director. banquet or catering manager. catering salesperson.
catering salesperson.
Which of the following meeting room setups is similar to a schoolroom setup except that tables and chairs are arranged in a "V"? schoolroom setup herringbone setup board-of-directors setup banquet setup
herringbone setup
Disney, Marriott, and Hilton are all examples of: small hotels that need to find creative ways to market to leisure travelers. motorcoach charter companies. networks of independently owned properties. hospitality giants that sell timeshare condominiums.
hospitality giants that sell timeshare condominiums.
The most economical type of banquet beverage service for the banquet's host, if the group is less than 100 and the host is paying for the alcohol consumed by guests, would probably be the "host bar, paying by the __________" service. bottle individual drink hour event
individual drink
The international traveler market: has declined steadily after reaching a peak in the mid 1960s. is one of the slowest growing and least profitable special market segments. is one of the fastest growing and most profitable special market segments. has remained stable over the past three decades.
is one of the fastest growing and most profitable special market segments.
Wallace, a hotel salesperson, invited travel agents to tour his property during a recent bridal fair the property hosted. This is an especially effective way to use bridal fairs because: many travel agents specialize in serving bridal fair exhibitors. it gives honeymooners who are staying at the property a chance to meet travel agents and learn about their services. bridal fairs attract travel agents who specialize in the lucrative corporate meetings market. it gives agents an opportunity to experience the facilities and dining offered as part of a honeymoon package.
it gives agents an opportunity to experience the facilities and dining offered as part of a honeymoon package.
A "bingo" menu is a menu that: lists items by letters or numbers that are cross-referenced to a separate price sheet. awards a free entrée to guests who guess the right number during a restaurant's sweepstakes promotion. lists items by letters or numbers that are cross-referenced to a separate food and labor cost calculation sheet. awards a free promotional item, such as a special glass or children's toy, to guests who guess the right number during a restaurant's sweepstakes promotion.
lists items by letters or numbers that are cross-referenced to a separate price sheet.
The most important factor professional sports teams look at when they select a hotel is: whether or not the hotel has facilities in which players can be taped up. location. food quality. price.
location
Many U.S. hotel chains have developed prepaid voucher programs for international visitors, in which they can prepay for their accommodations; these programs were developed because: many international visitors are unfamiliar with the policy of U.S. hotels to ask guests to pay in advance for their guestrooms. hotels wanted to collect a six to ten percent surcharge on all prepaid vouchers. any international visitors refuse to carry cash when traveling. most U.S. hotels in gateway cities like New York and Los Angeles will not accept foreign currency.
many international visitors are unfamiliar with the policy of U.S. hotels to ask guests to pay in advance for their guestrooms.
All of the following are types of rates that traveling government employees pay for living expenses EXCEPT: actual and necessary per diems. straight per diems. contract per diems. maximum per diems.
maximum per diems.
Which of the following segments of the reunions market meets most frequently (typically annually or biannually)? family reunions market religious reunions market military reunions market class reunions market
military reunions market
Conzuela is a hotel salesperson at a midsize property located near an interstate highway. Her hotel is about eight hours' drive from the nearest city and has only a swimming pool and two small meeting rooms as far as in-house facilities. Local attractions are limited to seasonal events. Which of the following leisure markets would her property be best suited to serve? destination tour guests annual corporate meetings incentive trip guests overnight tour guests
overnight tour guests
For marketing purposes, seniors can be divided into four segments; the "young-old" are: working adults between the ages of 50 and 65. people between 75 and 85. all those over the age of 85. people between 65 and 75 years of age.
people between 65 and 75 years of age.
Employees who are involved in organizations such as Easter Seals, United Cerebral Palsy, and the United Way are most likely to become familiar with which of the following groups of prospects? people with disabilities government employees truckers athletes
people with disabilities
Which of the following is the best way to sell to meeting planners? direct mail advertising sales blitzes advertising in trade journals personal sales calls
personal sales calls
The most common form of banquet service is __________ service. French Russian plate butler-style
plate
The number of travel agencies in the United States has __________ during the past five years. grown tremendously grown slightly remained stagnant shown a sharp decline
shown a sharp decline
All of the following are key markets for a hotel catering department except: family reunions. annual parties of local corporate businesses. weddings. stockholders meetings of national corporations.
stockholders meetings of national corporations.
Jim is a hotel salesperson who wants to assemble a list of travel agents to whom to promote his hotel. All of the following are resources Jim should use to find travel agents and agencies except: the Hotel Suppliers Guide. travel industry trade shows. in-house records. Outside/industry mailing lists
the Hotel Suppliers Guide.
All of the following are examples of professional societies for travel agents except: the Society of Travel Agents in Government (STAG). the International Tourism Bourse (ITB). the American Society of Travel Agents (ASTA). the Pacific Asia Travel Association (PATA).
the International Tourism Bourse (ITB).
All of the following are typical decision-makers for site selection for U.S. association meetings except: association executives. a board of directors chairperson or member. the eldest member of the association. a site committee chairperson.
the eldest member of the association.
Mohammed's hotel is small and isolated but close to a major highway and a significant tourist attraction. Which of the following markets would Mohammed do best to target? the incentive trip market the international traveler market the group leisure market the business-leisure market
the group leisure market
Karl is the sales manager of the Kingrest Hotel. To increase weekend sales, he created a "murder mystery" weekend package. This package is an example of a(n) __________ weekend package. shopping escape sports theme
theme
An important difference between tour wholesalers and tour brokers is that: the packages that tour wholesalers put together result in cost savings for travelers, while the packages that tour brokers put together do not. tour wholesalers typically work with airlines rather than ground transportation. retail travel agents only sell the packages of tour brokers, not those of tour wholesalers. tour wholesalers put tour packages together, while tour brokers do not.
tour wholesalers typically work with airlines rather than ground transportation.
A stockholder meeting: almost always involves a trip to an exotic location. is a meeting at which managers give employees incentives to perform better. typically lasts one day. is a meeting for professionals to which the professionals' spouses are seldom invited
typically lasts one day.
Girard, an international traveler who speaks very little English, asks a hotel employee how far it is to the city's convention center from the hotel. "Don't worry, it's just a hop, skip, and a jump," she says with a smile, and walks away. This hotel employee made the mistake of: using slang. using an idiom. none of the above. smiling at the guest.
using an idiom.
Hospitality salespeople must be familiar with the kinds of group meetings to know how to attract meetings business. Trade associations: usually hold conventions in conjunction with trade shows. may be either vocational or avocational. tend to be family oriented. are less profitable than most other kinds of associations.
usually hold conventions in conjunction with trade shows.
Purchasing the title to a specific period of time at a particular property's unit is termed __________ ownership. intermodal group sales hub-and-spoke vacation
vacation
Factors that influence the positioning strategy of a hotel catering department include all of the following except: word-of-mouth referrals. decor of function rooms. pricing structure. service standards.
word-of-mouth referrals.