Hubspot Email Marketing: Unit 4 Creating a High Performing Email

What are two themes of high-performing emails?

1. Selecting the right goal 2. Optimizing each part of your email to drive conversions

What are the two key actions?

1. The open 2. The click

What are the five why's?

1. Who 2. What 3. When 4. Where 5. Why

Smart Goal

A goal that's specific, measurable, attainable, relevant, and timely

CAN-SPAM Act

A law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations

To achieve the second theme of creating high performing emails, "optimizing for a conversion" you need someone to get into your email then compel them to take action. What do we look at when trying to focus on this conversion? A) The open and the click B) The subject line and the CTA C) The sender name and the preview text D) The CTA and the type of device of the recipient

A) The open and the click

When using the Five W's to help you set goals for your emails, what is the most important question that you ask? A) Why B) When C)Who D) Where E) What

A) Why

With subject lines, shorter is better. What is the average character length that will appear on a mobile device? A) 80-100 characters B) 60-75 characters C) 41-50 characters D) It doesn't matter

C) 41-50 characters

There are two main themes when creating high performing emails. One of these is selecting the right goal for your email. What is the second? A) Create a CTA that will direct people to that goal B) Create your email send C) Select a secondary goal for your email send D) Optimizing each part of your email to drive the conversions toward that goal.

D) Optimizing each part of your email to drive the conversions toward that goal.

Key components of high-performing email:

Email template • Footer and CAN-SPAM compliance • Email images and design

True or false? To be compliant with CAN-SPAM law you only need to include your physical address in your footer.

False

What are the best practices for subject lines?

Keep it short and sweet. Personalize it when appropriate. Be creative.

Conversion

The completion of a desired action

What do the five whys help with?

The five whys will help you narrow down the goal of a single email you're sending out.