IB GEOGRAPHY: POWER, PLACES AND NETWORKS (TATA Group Case Study)

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How much do these funds cost?

$105 million annually

When was it founded?

1868

How many people does it employ?

600,000

What is the group committed to to help the poor?

Cheap innovations so the poor can afford them

What did the company do in 1920?

Introduce paid leave

What did the company do in 1912?

Introduced an 8 hour working day

What does Tata do to help globally?

It helps funds projects such as clean water projects, literacy programmes

Where is the home of Tata steel?

Jamshedpur

What does Tata pride itself on?

Loyalty, dignity and its social corporate responsibility

How many companies?

Over 100, covering cars, consulting, software, steel, tea and power, hotels

Where does its revenue come?

Over half comes from outside India

Why is Jamshedpur so successful?

Tata steel runs all the towns institutions, such as the 980 bed hospital, sports stadium

Examples of "frugal innovation"

The Tata Nano ($2,300 car), chip water filter using rice husks and a prototype of a house that can be bought for $500 in a shop


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